Dan Baciu, Designer in Berlin, Germany
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Dan Baciu

Verified Expert  in Design


Berlin, Germany
Toptal Member Since
May 28, 2018

Dan has worked with everyone from early-stage startups in Berlin and San Francisco to global corporations such as Oracle and Samsung. When he starts on a project, he gets involved in every aspect, from research and prototyping to designing and development. Dan focuses on combining powerful visual aesthetics with solid functionality and usability to create delightful experiences that make sense.


Work Experience

Principal Designer

2017 - PRESENT
  • Led a team of designers and freelancers, with activities including design management, guiding learning and development, and providing one-to-one coaching.
  • Designed and established the visual brand, aesthetic, and digital presence of a customer support startup.
  • Managed the creative direction of a luxury fashion brand along with designing a new website for them.
  • Created and designed a mobile parking app from scratch.
  • Designed visual asset collateral for enterprise-level clients.
  • Rebranded and designed a website for a premium property management firm.
  • Led the rebranding of a digital health startup along with designing a new website for them.
  • Updated the visual identity and redesigned a website for a venture-capital firm.
Technologies: CSS, HTML, Webflow, Adobe CC, Sketch

Brand Designer

2016 - 2017
  • Refined the brand for a 20-million user photography platform, working on consolidating and making the aesthetic more consistent across touchpoints.
  • Collaborated with the chief design officer in analyzing the brand and pushing it forward.
  • Designed and launched several marketing campaigns within the digital space.
  • Developed and launched the brand of a photography school.
  • Created websites and landing pages for growth and marketing campaigns.
  • Established a new design and template system for pitch decks within the organization.
  • Designed and developed digital visual trend reports showcasing the content on the platform.
Technologies: CSS, Lead Generation, Conversion Rate Optimization (CRO), HTML, Confluence, Adobe CC, Sketch

Creative Director

2015 - 2015
  • Rebranded and designed one of the hottest young mags on the local scene.
  • Directed everything from photography and illustration to the magazine layout and design itself.
  • Ran a series of workshops for a dozen people looking to learn about design.
Technologies: Adobe InDesign, Adobe Photoshop, Adobe Illustrator

Brand and Visual Designer

2013 - 2015
  • Designed and supported communication and marketing campaigns in 25+ markets across Europe, Africa, and Asia.
  • Delivered over 140 projects with 800 individual deliverables both project-based and one-offs.
  • Tackled scaling the design output of the in-house team.
  • Empowered internal content creators with a set of easy-to-use templates, ranging from press releases to testimonials and quote pullouts.
  • Vastly improved the turnover rate and project delivery duration for any graphic design requests.
  • Clarified the design process with requesters and stakeholders and set up a transparent communication channel with local teams.
Technologies: CSS, Lead Generation, Conversion Rate Optimization (CRO), Information Design, HTML, Adobe Dreamweaver, Adobe After Effects, Adobe Photoshop, Adobe Illustrator

Managing Director

2012 - 2013
Visual Playground
  • Created a design-and-illustration school for young, aspiring designers.
  • Organized and planned the project along with coordinating an eight-man team.
  • Designed the visual launch campaign and assets for the project.
  • Established the design school brand as one of the premier options on the market.
Technologies: Adobe Photoshop, Adobe Illustrator
2012 - 2013

Completed Courses in Graphic Design

Visual Playground - Bucharest, Romania

2010 - 2013

Bachelor's Degree in Management

National School of Political Science and Public Administration - Bucharest, Romania

Collaboration That Works

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