Daniel de Paola, Designer in London, ON, Canada
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Daniel de Paola

Verified Expert  in Design

Designer

Location
London, ON, Canada
Toptal Member Since
April 17, 2017

Daniel is a senior designer and art director who has worked with some of the industry's most innovative companies over his 20-year career. Some of these include creating and delivering captivating mobile apps at Payfare and TribalScale and user-friendly websites at Rocket Homes Real Estate and RBC. Daniel's diverse portfolio showcases his ability to bring any project to life—having honed his skills in various digital agencies and companies like Xello and Bemobi.

Portfolio

Work Experience

Product Designer

2024 - 2024
Accept Me 4 Me, Inc.
  • Redesigned a dating web app's experience, from the mobile onboarding screens to the chat and preferences.
  • Organized and updated the design system, creating new and more efficient components.
  • Collaborated closely with the product manager and the two founders to understand objectives and reach the goals of the MVP.
Technologies: UX Design, Product Design, UI Design, Mobile App Design, Mobile Design, User Experience (UX), User Interface (UI), User Journeys, Figma, Dating Apps, Online Dating, User Workflows, App Design, UX Strategy, Design Strategy

Product Designer

2024 - 2024
Alejandro Diaz
  • Developed a combination of Twitter, Instagram, iMessage/WhatsApp, and TikTok in just one app. The MVP was one of the most challenging projects I've worked on due to its size. Roughly 95 screens are to be done in three weeks.
  • Complied with the client's MVP specifications. The client already had an MVP of an MVP design combined with screenshots of other app features to be added.
  • Created user flows and small research to ensure the client understood what an MVP should look like, but they were solid on their beliefs.
Technologies: Product Design, UI Design, Figma, Social Media Apps, Conversational Design, Conversational UI, iOS, Mobile App UI, Mobile Design, Pop Culture, Messaging, Social Networks, Social, Dark UIs, MVP Design, Social Media Design, Mockups, Startups, Social Media, User Stories, Design Principles, UX Design, Prototyping, Mobile Apps, Design Thinking

Product Designer

2024 - 2024
Arijan Hasanaj
  • Designed a barcode scan app for ingredient analysis. It loads products or food ingredients and informs the users which are good or bad for their health.
  • Created a feature where the app recommends healthier products than the ones the users scanned, with an option of a marketplace to purchase those products.
  • Delivered wireframes for the MVP screens, with the pursuit of investment to begin the product.
Technologies: Product Design, Mobile UX Design, Mobile UI Design, UX Design, UI Design, Design Systems, Marketplaces, Search, Mobile Design, iOS, Mobile App UI, Figma, Dark UIs, MVP Design, Social Media Design, Mockups, User Stories, Prototyping, Mobile Apps, Design Thinking

Product Designer

2023 - 2024
Zipsmart Inc.
  • Worked closely with the founder and five developers since day one to bring the concept of connecting weather forecasts with the real estate map.
  • Integrated with AI to provide buyers and sellers with actionable insights using visual data representation such as charts, graphics, heat maps, colors, and copy.
  • Designed a responsive version of the SaaS software platform and landing page.
Technologies: Product Design, Mobile UX Design, Mobile UI Design, Dashboard Design, DataViz, UI Design, UX Design, Commercial Real Estate, AI Design, Artificial Intelligence (AI), UI Maps, Mapbox, SaaS Design, Mobile Design, Real Estate, iOS, Mobile App UI, Figma, Data Visualization, Dashboards, Responsive, Data-informed Visual Design, Data-driven Design, Framer, Software as a Service (SaaS), Landing Page Design, Web Design, No-code Development, Product Launch, User Flows, MVP Design, Interactive Prototypes, Landing Pages, Lean Startups, Mockups, Startups, Web, System Design, Web App Design, Design Leadership, User Stories, Design Principles, User Interface (UI), Web UI, Prototyping, Design Systems, Mobile Apps, Design Thinking, User Workflows, App Design, UX Strategy, Design Strategy

Product Designer

2023 - 2023
Nestigotravel.com
  • Engaged as a product designer for a web app hosting platform for a self-funded, early-stage startup to help with their bold idea to fight Airbnb and solve their users' pain points by providing more benefits for guests and hosts.
  • Delivered the landing page design using Framer to speed up the publishing process and attract users' interest.
  • Designed the MVP on Figma, focusing on guests' and host account creation and listing a place, search, filter, and booking process.
Technologies: Journey Mapping, User Flows, UX Wireframes, Layout, Style Guides, Mobile, Marketplaces, Consumer Products, Product Design, UI Design, UX Design, Mobile Design, Figma, Mobile App Design, Design Systems, Framer, AI Design, Real Estate, iOS, Mobile App UI, Messaging, Landing Page Design, Web Design, No-code Development, Product Launch, MVP Design, Artificial Intelligence (AI), Interactive Prototypes, Landing Pages, Lean Startups, Mockups, Startups, Web, System Design, Web App Design, Design Principles, Web UI, Prototyping, Design Thinking, UX Strategy, Design Strategy

Product Designer

2023 - 2023
Juno - Matchmaking & Dating
  • Delivered designs for an iOS dating app with a whole new approach, i.e., using the zodiac and constellations as its core feature to try and match soulmates.
  • Designed the app, which features a chart where users can compare interests, likes, and dislikes, ensuring a deeper connection.
  • Collaborated closely with the founders and a team of four to evolve their idea based on a previous wireframe.
Technologies: User Interface (UI), User Experience (UX), UX Design, UI Design, Mobile UX Design, Mobile UI Design, Product Design, iOS, Mobile Design, Figma, Mobile App Design, Mobile App UI, Pop Culture, Messaging, Dating Apps, Social Media Apps, MVP Design, Interactive Prototypes, Social Media Design, Mockups, Social Media, System Design, User Stories, Design Principles, Prototyping, Mobile Apps, Design Thinking, App Design

Product Designer

2023 - 2023
Sparkr Industries, LLC
  • Worked closely with the two founders on a dating app project to translate the business plan and list of priorities into the MVP screens.
  • Designed the experience, predicting future features to present them to potential investors.
  • Built the component library to keep everything on Figma and easy to hand off to developers.
Technologies: User Interface (UI), User Experience (UX), UX Design, Mobile App Design, Mobile Design, Logo Design, Visual Design, Mobile UI, UI Design, Product Design, Mobile UX Design, Mobile UI Design, iOS, Apple, Figma, Design Systems, AI Design, Mobile App UI, Pop Culture, Messaging, Dating Apps, Social Media Apps, User Flows, MVP Design, Interactive Prototypes, Social Media Design, Lean Startups, Mockups, Startups, Social Media, System Design, User Stories, Design Principles, Prototyping, Mobile Apps, Design Thinking, User Workflows, App Design, UX Strategy, Design Strategy

UI Designer

2023 - 2023
IUE TECHNOLOGIES INC
  • Collaborated closely with the CEO to discern clients' preferences and meticulously crafted a sophisticated, user-friendly interface for an upscale timepiece marketplace.
  • Spearheaded the development of an immersive user interface for a responsive fundraising web application and a television app designed to track donation metrics seamlessly.
  • Operated as a versatile white-label solution. This project demanded a commitment to accommodating diverse styles and brand identities.
Technologies: UI Design, Apps, App UX, App UI, Web App UI, Web App UX, Mobile, Apple, Product Design, Responsive Web Design (RWD), eCommerce, eCommerce Design, UX Design, Mobile Design, Figma, Mobile App Design, Design Systems, iOS, Mobile App UI, Messaging, Dark UIs, Web Design, Product Launch, MVP Design, Lean Startups, Mockups, Startups, Design Principles, User Interface (UI), Prototyping, Mobile Apps, Design Thinking, Dashboards, App Design, UX Strategy

Visual Designer

2023 - 2023
Akal Design Technologies Inc.
  • Redesigned the app based on the client's references while keeping the cultural aspect of the product.
  • Worked with the dark theme style as per the client's request. He wanted to keep within the dark approach.
  • Navigated working with a religious client with a completely different culture from mine.
Technologies: Figma, Mobile Design, Mobile UI, Mobile UX, Mobile App Design, Mobile, Apple, Product Design, UI Design, UX Design, Design Systems, iOS, Mobile App UI, Dashboard Design, MVP Design, Lean Startups, Mockups, Startups, User Stories, Design Principles, User Interface (UI), Prototyping, Mobile Apps, Design Thinking, UX Strategy

UX/UI Designer

2023 - 2023
SMK Digital Ltd
  • Designed the MVP for a legal professional's mobile application based on requirements, meetings with clients and developers, user data, and research.
  • Used ChatGPT AI to bring two features to life that helped users foresee and predict their career paths toward their personal and professional objectives.
  • Worked with a library of components based on the semantic naming convention as per developer guidance and focused on agility during the development phase.
Technologies: Mobile Design, Mobile App Design, MVP Design, User Journeys, Iterative Design, UX Design, UI Design, Figma, iOS, Android, Legal, Apple, Product Design, Responsive Web Design (RWD), Wireframing, Gamification, Design Systems, AI Design, SaaS Design, Mobile App UI, Messaging, Data Visualization, Software as a Service (SaaS), Product Launch, User Flows, Artificial Intelligence (AI), Interactive Prototypes, Lean Startups, Mockups, Startups, Web, System Design, User Stories, Design Principles, User Interface (UI), Prototyping, Dashboards, Mobile Apps, Design Thinking, User Workflows, App Design, UX Strategy, Design Strategy

UI/UX Designer

2022 - 2023
Qdeck
  • Collaborated closely with Qdeck's product managers to elevate the user experience, undertaking a comprehensive table and data design exploration. This initiative was driven by the substantial content volume within their investment panels.
  • Championed Qdeck's inaugural design system, forging a collaborative dance with engineers to ensure a symphony of scalable, user-centric components. Together, we orchestrated a design language that sings.
  • Used cutting-edge AI components to breathe life into Qdeck QAdvisor, an intelligent companion tailored exclusively for Qdeck's clients. We ushered in a new era of personalized assistance by crafting a seamless blend of innovation and intuition.
Technologies: UX Design, UI Design, Dashboard Design, SaaS Design, Product Design, Dashboards, Data Visualization, Responsive Web Design (RWD), Responsive Design, Wireframing, Figma, Fintech, Design Systems, Mobile App UI, Dark UIs, Responsive, Data-informed Visual Design, Data-driven Design, Software as a Service (SaaS), Landing Page Design, Web Design, Product Launch, User Flows, Artificial Intelligence (AI), Landing Pages, Lean Startups, Mockups, Startups, Web, System Design, Web App Design, Design Leadership, User Stories, Design Principles, User Interface (UI), Web UI, Prototyping, Design Thinking, User Workflows, UX Strategy, Design Strategy

Mobile App Designer

2022 - 2023
Landing International, Inc
  • Designed the v2 of the mobile app and worked on some features of the partner's platform (responsive).
  • Managed and helped hire another junior designer to help the client fill the project hours since I was working part-time.
  • Built the mobile app's design system and helped maintain and create the strategy with the team.
Technologies: UX Design, Mobile Design, UI Design, Android, Apple, Product Design, Responsive Design, Wireframing, Gamification, Figma, Mobile App Design, Design Systems, AI Design, SaaS Design, iOS, Mobile App UI, Dashboard Design, Data Visualization, Dashboards, Responsive, Software as a Service (SaaS), Landing Page Design, Web Design, Product Launch, User Flows, MVP Design, Interactive Prototypes, Landing Pages, Lean Startups, Mockups, Startups, Web, Web App Design, Design Leadership, User Stories, Design Principles, User Interface (UI), Web UI, Prototyping, Mobile Apps, Design Thinking, User Workflows, App Design, UX Strategy, Design Strategy, B2B

UI/UX Designer

2022 - 2022
SSH Mining LLC
  • Overlapped daily with the three partners to work on the crypto mining platform's designs, wireframes, design systems, prototypes, and user flows.
  • Created the responsive grids for the application and designed the features mobile-first.
  • Set the stage for future features for the application based on the product roadmap.
Technologies: UX Design, UI Design, Figma, Fintech, Crypto, Cryptocurrency, Mining, Product Design, Dashboards, Responsive Web Design (RWD), Responsive Design, Mobile App Design, Design Systems, Data Visualization, Web Design, Lean Startups, Mockups, Startups, User Interface (UI), Design Thinking, UX Strategy, B2B

Product Designer (UX/UI)

2022 - 2022
Pine Street Labs, Inc. dba Beacon
  • Collaborated with PO and CTO to evolve the design system previously created by another designer and explore options for landing pages and new pages.
  • Worked on responsive design for all new features and pages such as listing details, dashboard, application tracker, and many others.
  • Overlapped three times a week, for about two hours, with the PO to have everything aligned with the roadmap.
Technologies: Figma, User Interface (UI), User Experience (UX), Web Design, Mobile Design, Product Design, UX Design, Responsive Web Design (RWD), Dashboards, Responsive Design, eCommerce, eCommerce Design, Wireframing, UI Design, Design Systems, SaaS Design, Real Estate, Data Visualization, Responsive, Software as a Service (SaaS), Landing Page Design, Landing Pages, Lean Startups, Mockups, Startups, Web, Web App Design, Web UI, Design Thinking, UX Strategy, B2B

Designer

2022 - 2022
Nimar Bangash
  • Designed the wireframes, MVP prototype, and visual elements from scratch, as a designer with experience in investment platforms for web app prototypes.
  • Worked with the CEO on the product's vision and roadmap.
  • Designed the UI and MVP user flows to build the pitch deck for a round of seed/angel money.
Technologies: Fintech, User Interface (UI), User Experience (UX), Interactive Prototypes, UX Design, UI Design, Web App UX, Web App UI, Investing, Mobile Money, Mobile Banking, Mobile Design, Figma, Product Design, Mobile App Design, Design Systems, iOS, Mobile App UI, Dashboards, MVP Design, Mockups, Mobile Apps, Design Thinking

Product Designer

2022 - 2022
Mastering Diabetes, LLC
  • Worked with the client on a healthcare-related project (web app and mobile app) with UI explorations based on their brand and website content.
  • Designed around 15 different flows and interactions to understand the user's behavior and how to communicate the content to the client.
  • Worked directly with the CEO, CMO, and CPO to build the product roadmap and future features.
Technologies: App UX, App UI, UX Design, UI Design, User Interface (UI), User Experience (UX), Product Design, Mobile UI Design, Mobile UX Design, Health IT, Fitness Trackers, Public Health, Health, Mobile Design, Figma, Apple, Mobile Game UI, Gamification, Mobile App Design, Design Systems, iOS, Mobile App UI, MVP Design, Lean Startups, Mockups, Startups, User Stories, Prototyping, Mobile Apps, Design Thinking, App Design, UX Strategy, Design Strategy

Lead Designer

2021 - 2022
Payfare
  • Led the design team by mentoring two junior designers and creating the processes, organization, and structuring the files, templates, and cadences.
  • Surfaced the pods across the company to ensure everything and everyone was on the same page and level of consistency.
  • Worked with white-label solutions for clients like Uber, Wise, DoorDash, ArtistGrowth, Eat Club, QikEarn, Talipay, and other gig platforms.
Technologies: Figma, Apps, Mobile Money, Mobile Apps, Fintech, App UX, Mobile Payments, Mobile, Web UX, Responsive Web Apps, Design Systems, UI Components, B2C, B2B, WebApp, Mobile Design, Apple, Product Design, Dashboards, Responsive Web Design (RWD), Responsive Design, Wireframing, UI Design, UX Design, Mobile App Design, SaaS Design, iOS, Mobile App UI, Software as a Service (SaaS), Web Design, Product Launch, User Flows, Interactive Prototypes, Landing Pages, Lean Startups, Startups, Web, Web App Design, Design Leadership, User Stories, User Interface (UI), Web UI, Prototyping, Design Thinking, App Design, UX Strategy, Design Strategy

UX/UI Designer

2021 - 2021
Raziel Katz
  • Research Jewish people's costumes and religion to understand how to properly communicate across the app and between the app pages.
  • Worked with the client on their wireframe and MVP to improve the UX and UI of the app.
  • Build their first prototype to start doing user interviews and user testing to gather data.
Technologies: UX Design, UI Design, MVP Design, App UI, App UX, Mobile UI, Mobile UX, Mobile Apps, Mobile App UI, Dating Apps, Online Dating, Mobile Design, Figma, Apple, Product Design, Mobile App Design, Design Systems, iOS, Pop Culture, Messaging, Mockups, Startups, Social Media, User Interface (UI), Design Thinking, App Design, UX Strategy

UI Designer

2021 - 2021
ATH Digital LLC
  • Took the work from a previous designer and helped the client with improvements to take their dashboard to a new level of experience.
  • Designed the dashboard experience with a responsive mindset from 4K resolutions down to the mobile browser.
  • Created a whole set of charts, tables, and card components to make it easy to evolve the CMS.
Technologies: UI Design, Dashboard Design, Dashboards, UX Design, Figma, Responsive, Responsive Web Apps, CMS Made Simple (CMSMS), Mobile Design, Product Design, Data Visualization, Responsive Web Design (RWD), Responsive Design, Wireframing, Mobile App Design, Design Systems, SaaS Design, Data-informed Visual Design, Data-driven Design, Software as a Service (SaaS), Web Design, Lean Startups, Startups, Web, Web App Design, Web UI, Prototyping, Design Thinking, UX Strategy, Design Strategy

UI/UX Designer

2021 - 2021
Hashed Inc.
  • Mentored two junior designers who were working full-time for the client, helping them to understand how to build a design system, user flows, wireframes, and prototypes using Figma.
  • Worked with the client on the product vision and future versions.
  • Established the visual patterns based on the client's logo to make it easy for the designers to move forward with the work.
Technologies: Mobile Design, Fintech, Figma, Android, iOS, Mobile App Design, UI Design, UX Design, Crypto, Responsive Web Design (RWD), Cryptocurrency Exchanges, Product Design, Wireframing, Design Systems, Mobile App UI, Lean Startups, Mockups, Startups, Prototyping, Mobile Apps, Design Thinking, App Design, UX Strategy

Lead Designer

2021 - 2021
TribalScale
  • Led the product design team of five (another senior, two intermediates, one junior); helped the VP of product on the hiring process and selection of designers to join the team; helped to structure the design process with the new team.
  • Participated in most scoping sessions to estimate how long a designer would work in a respective project after the requirement meetings, helped PMs with allocation and proposals.
  • Created best practices documents for file organization within Figma, best practices for tasks, stories, and spaces creation on ClickUp; also responsible for maintaining our design team health within ClickUp.
  • Facilitated workshop sessions with the team, one-on-one with peers to understand their momentum and help with anything needed.
Technologies: Figma, App UX, Mobile, Presentation Design, Web UX, Pitch Decks, Websites, Responsive Web Apps, Presentations, Fitness, Design Systems, UI Components, B2B, WebApp, Product Design, Responsive Web Design (RWD), Responsive Design, Wireframing, UI Design, UX Design, Dashboards, Responsive, Web Design, User Flows, Landing Pages, Web, Web App Design, Design Leadership, User Stories, User Interface (UI), Web UI, Prototyping, Design Thinking, UX Strategy, Design Strategy

Senior Product Designer

2020 - 2021
Rocket Homes Real Estate
  • Worked as a lead designer of the Owing Journey creating features like property reports and market trends reports, to help homeowners to understand the perfect timing to sell or not to sell their homes.
  • Helped the design team to enhance their design system, file organization, and file management using Sketch Cloud.
  • Collaborated with product owners, UX researchers, and product managers to understand user journeys.
  • Helped user researchers to create user interviews, user testing, evaluating results, and interpreting data to build a better experience for the homeowners.
Technologies: Mobile Apps, Real Estate, InVision, Figma, Sketch, UI Design, UX Design, Product Design, SaaS Design, Web UI, Mobile Design, Prototyping, App UI, Mobile App Design, App UX, Mobile, Web UX, Website Redesign, Websites, Responsive Web Apps, Presentations, Design Systems, UI Components, B2C, WebApp, Apple, Responsive Web Design (RWD), Responsive Design, iOS, Mobile App UI, Messaging, Dashboards, Responsive, Software as a Service (SaaS), Landing Page Design, Web Design, Product Launch, User Flows, Interactive Prototypes, Landing Pages, Web, Web App Design, User Stories, User Interface (UI), Design Thinking, App Design, UX Strategy, Design Strategy

Mobile UI/UX Designer

2020 - 2020
Fisheye LLC
  • Helped the clients with their brand, product roadmap, vision, and strategy.
  • Designed the user flow, wireframes, and MVP prototype focusing on the investor round.
  • Designed the UI and design system to make it easy for the client to keep on building the product.
Technologies: Mobile Design, Mobile App Design, Mobile UI, iOS, Mobile UI Design, Mobile App UI, Figma, Social Networking, Product Design, Wireframing, UI Design, UX Design, Social Media Apps, Mockups, Social Media, Mobile Apps, Design Thinking, App Design

Mobile App UX Designer

2020 - 2020
DagMaz Solutions LLC
  • Worked together with the clients to improve their UX based on their own wireframes.
  • Designed the design systems, component library, prototypes, and user flows.
  • Created the UI based on their brand from scratch, helping the client to escalate it.
Technologies: Sketch 4, Sketch, Android, iOS, Fintech, Finance, Product Design, Mobile Apps, Mobile App UI, Mobile UX, Mobile App Design, Financial Design, Social Networks, MVP Design, Minimum Viable Product (MVP), Financial Transactions, Mobile Design, Figma, UI Design, UX Design, Social Media Apps, Mockups, Design Thinking, UX Strategy

Senior Mobile UI Designer

2019 - 2020
RBC
  • Collaborated with digital directors to create concepts for future mobile banking products.
  • Worked closely with UX researchers, UX writers to enhance RBC's mobile features and apps.
  • Supported product manager's chapters with presentations and design solutions.
  • Helped mortgage team to build concepts for a better experience through the mortgage journey.
Technologies: InVision, Sketch, Figma, UI Design, UX Design, Product Design, Web UI, Mobile Design, Prototyping, App UI, Mobile App Design, Fintech, Mobile Apps, App UX, Mobile Payments, Mobile, Presentation Design, Web UX, Pitch Decks, Websites, Responsive Web Apps, Presentations, Design Systems, UI Components, B2B, WebApp, Apple, Responsive Web Design (RWD), Responsive Design, Wireframing, iOS, Mobile App UI, Messaging, Dashboards, Responsive, Web Design, Product Launch, User Flows, Interactive Prototypes, Landing Pages, Web, Web App Design, User Stories, User Interface (UI), Design Thinking, App Design, UX Strategy, Design Strategy

Senior Product Designer

2015 - 2019
Xello
  • Worked as a lead designer on the mobile team, bringing more than five years of experience in mobile design to enhance Xello's UX to help students in their successful futures.
  • Helped the design director with the hiring process, team building, and mentoring and onboarding new designers to the team.
  • Delivered detailed prototypes using InVision and Sketch, to help on user interviews, user testing, feature validation, design QA, always working closely with developers and product managers.
  • Designed specific features of the educators' admin app and building a better experience for reports, emails, lesson creation, and more tools.
Technologies: InVision, Sketch, UI Design, UX Design, Product Design, SaaS Design, Web UI, Mobile Design, Prototyping, App UI, Mobile App Design, Mobile Apps, App UX, Mobile, Web UX, Website Redesign, Websites, Responsive Web Apps, UI Components, B2C, B2B, WebApp, Apple, Responsive Web Design (RWD), Responsive Design, Wireframing, Figma, iOS, Mobile App UI, Messaging, Dashboards, Responsive, Software as a Service (SaaS), Web Design, Product Launch, User Flows, Interactive Prototypes, Adobe Photoshop, Landing Pages, Lean Startups, Startups, Web, Web App Design, User Stories, User Interface (UI), K-12 Education, Design Thinking, Education Technology (Edtech), App Design, UX Strategy, Design Strategy, Product Owner

Senior Mobile Designer

2014 - 2015
Bemobi
  • Designed mobile native apps, web apps, and responsive solutions for Brazil's largest phone carriers. Worked on pre-paid reload solutions, media download, news apps, adult content apps, sports news, and more.
  • Designed the first subscription-based app store for Android phones in Brazil, where consumers would pay a small amount in their phone bill to have access to thousands of unlocked apps through their phone carriers.
  • Mentored junior designers on their career paths within the company.
Technologies: InVision, UI Design, UX Design, Product Design, SaaS Design, Web UI, Mobile Design, Prototyping, App UI, Mobile App Design, Mobile Apps, App UX, Mobile, Responsive Web Apps, B2C, B2B, Mobile App UI, Product Launch, Adobe Photoshop, Startups

Designer Consultant

2013 - 2013
Omelete
  • Was responsible for Omelete's redesign in 2013 after the website had its visuals for more than a decade. Hired as a design consultant working two days a week in the offices in São Paulo and three days working remotely from Rio de Janeiro.
  • Delivered wireframes using OmniGraffle, and multiple versions of prototypes using InVision and Photoshop.
  • Worked closely with COO, CEO, and content writers to understand how to create a whole new user experience based on content consumption of the largest pop culture website in Brazil.
Technologies: InVision, UI Design, UX Design, Web UI, Prototyping, Web UX, Website Redesign, Websites, Responsive Web Apps, B2C, Pop Culture, Adobe Photoshop

Senior Product Designer

2010 - 2013
Zoom
  • Hired, as the first designer ever, in 2010 to build Zoom's very first website and experience. At that time, Zoom was just a small eCommerce website search with the goal to be the best price comparator tool in Brazil.
  • Helped the COO with the design hiring process and lead the team of two junior product designers and two junior marketing designers to have Zoom's level of excellence aligned.
  • Delivered important prototypes using InVision and HTML structures, that way helping with user testing, user interviews, persona creation, and design thinking.
Technologies: InVision, UI Design, UX Design, Product Design, Web UI, Prototyping, Web UX, Website Redesign, Websites, Responsive Web Apps, B2C, B2B, Adobe Photoshop, Startups

Senior Art Director

2008 - 2010
Oficina Interativa
  • Was responsible for creating not only websites redesigns but also SaaS solutions for those companies.
  • Led and mentored a team of four designers, helping them to grow and achieve results as a team.
  • Created marketing websites using Flash to sell condos, apartments, houses on the launch of the site for the companies.
Technologies: UI Design, Web UI, Prototyping, Web UX, Website Redesign, Websites, Responsive Web Apps, Presentations, B2C, Adobe Photoshop, UX Design
2004 - 2006

Diploma in Web Design and Digital Systems

Estácio de Sá University - Rio de Janeiro, Brazil

NOVEMBER 2021 - PRESENT

Leadership for Creatives

Domestika

JULY 2020 - PRESENT

From Superpowers to Great Teams

IDEOu

JUNE 2020 - PRESENT

Hello Design Thinking — Learn the Foundational Skills and Mindsets of Design Thinking

IDEOu

OCTOBER 2017 - PRESENT

Facilitating UX Workshops

Nielsen Norman Group

JANUARY 2005 - PRESENT

Visual Communication

Infnet

Tools

InVision, Sketch 3, Figma, Adobe Photoshop, Sketch, Sketch 4

Platforms

Mobile, Apple, Web, Android, iOS, Mapbox

Industry Expertise

Real Estate, Health, Fitness, Education Technology (Edtech), Banking & Finance, Social Networking, Consumer Products

Other

Design, UI Design, Product Design, UX Design, Presentation Design, Pitch Decks, Presentations, Fintech, Mobile Apps, Prototyping, Responsive Design, Responsive Web Apps, Mobile App Design, Mobile App UI, Responsive Web Design (RWD), SaaS Design, Wireframing, App UX, Mobile UX, Web UX, Web UI, App UI, Mobile Design, UI Components, B2C, B2B, WebApp, MVP Design, User Interface (UI), User Experience (UX), Web App Design, Web Design, Visual Design, User Flows, Landing Page Design, Product Launch, Landing Pages, Lean Startups, Mockups, Startups, Design Leadership, User Stories, Design Principles, User Workflows, App Design, Web Portals, UX Strategy, Design Strategy, Leadership, eCommerce, eCommerce Design, Mobile Payments, Wellness, Design Thinking, Dashboards, Data Visualization, Design Systems, Interactive Prototypes, Framer, Legal, AI Design, Artificial Intelligence (AI), No-code Development, Social Media Design, Social Media, System Design, Product Owner, Money Transfers, Apps, K-12 Education, Website Redesign, Pop Culture, Redesign, Gamification, Mobile Game UI, Mobile Game UX, Mobile Games, Mobile UI, Mobile UI Design, Finance, Mobile Banking, Online Banking, Digital Payments, Websites, Digital Media, Interaction Design (IxD), UX Workshops, Ideation Workshops, Childcare, Toys & Children's Products, Messaging, Mobile Money, Dating Apps, Social, Social Networks, iOS UX Design, iOS UI Design, Crypto, Cryptography, Cryptocurrency, Cryptocurrency Wallets, Dark UIs, Web Dashboards, Dashboard Design, Responsive, Responsive UI, eCommerce UI, eCommerce UX, CMS Made Simple (CMSMS), Data, Data-driven Design, Data-informed Visual Design, Financial Design, Minimum Viable Product (MVP), Financial Transactions, Cryptocurrency Exchanges, Online Dating, Mobile UX Design, Health IT, Fitness Trackers, Public Health, Web App UX, Web App UI, Investing, Mining, Digital Banking, Digital Health, User Journeys, Iterative Design, Logo Design, Journey Mapping, UX Wireframes, Layout, Style Guides, Software as a Service (SaaS), Marketplaces, Search, DataViz, Commercial Real Estate, UI Maps, Social Media Apps, Conversational Design, Conversational UI, SaaS

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