Daniel Hernandez, Designer in Bogotá - Bogota, Colombia
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Daniel Hernandez

Verified Expert  in Design

Designer

Location
Bogotá - Bogota, Colombia
Toptal Member Since
April 15, 2020

Daniel is an experienced designer who always focuses on the balance between strategy and pristine execution in every project. He understands client business models and accurate KPIs are as important as the UX/UI path, digital product design, and branding. Over the past 15 years, Daniel has worked for a variety of brands, including Visa, Viacom, Coca-Cola, The Vatican, and Dunkin.

Portfolio

Work Experience

Creative and Product Design Lead

2020 - PRESENT
Vestaboard, Inc.
  • Built a web brand presence including company websites and advised on Shopify integrations.
  • Built the brand and brand guidelines for Vestaboard Plus, the core company SaaS product, including IOS and Android mobile apps and web apps.
  • Created creative and content frameworks based on different disciplines including CGI, Post, FX, AE, PS, AI, and some others, to allow any creative partner to generate quality content for the brand.
Technologies: Branding, Creative Direction, Mobile Web Design, Web Design, Presentation Design, Presentations, Digital Creative Direction, Digital Printing, Product Design, Mobile UI, Mobile UX, Wireframing, App UX, Web UX, Brand Identity, Web App UX, Web App UI, Layout Design, Advertising, Newsletter Design, Motion Graphics, Brochure Design, Brand Development, Creative Design, Team Leadership, Marketing, ChatGPT, Landing Page Design, Style Guides, Iconography, LeadPages, Professional Services, Lead Pages, Website Builders, Visualization Design, System Design, B2B, Dashboard Design, Consumer Products, Creative Tech, Leadership, Email Design, Social Media Design, Instagram, Landing Pages, Print Design, UX Audits, Email Template Design, Email Templates, Brand Design

Creative Director | Product Design Director

2013 - 2020
BrandSpa Las Vegas - Bogota
  • Worked for local and international brands and startups, mainly in digital-oriented developments, involving project management and leading teams of front-end and back-end developers, designers, and copywriters.
  • Led the product design for projects like websites, software, and other platforms.
  • Led the design for wide responsive websites projects, involving planning and UX process, UI design, and testing.
  • Acted as the lead designer for iOS and Android app projects, involving planning and UX process, UI design, and testing.
  • Handled designs for companies and startups based in the USA, China, and LATAM.
Technologies: Git, InVision, Adobe Photoshop, Adobe Illustrator, Android, App Design, Social Media Apps, Interaction Design (IxD), Dark Design, Mockups, Visual Design, Graphic Design, Social Banners, Pitch Decks, Presentation Design, Logotype, Presentations, Responsive Web Design (RWD), Mobile Design, MVP Design, Social Networks, Gamification, UI Animation, User Journeys, SaaS, Icon Design, Conceptual Design, Collateral Design, Market Research, Creative Direction, Art Direction, Web Application Design, Marketplaces, Non-fungible Tokens (NFT), B2B, Brand Strategy, Design Systems, Blockchain, eCommerce UI, eCommerce UX, Shopify, Webflow, Brand Identity, Web App UX, Web App UI, Layout Design, Advertising, Newsletter Design, Motion Graphics, Brochure Design, Brand Development, Team Leadership, Marketing, Landing Page Design, Style Guides, Iconography, LeadPages, Professional Services, Lead Pages, Website Builders, Visualization Design, System Design, Dashboard Design, Consumer Products, Leadership, Social Media Design, Instagram, Copywriting, Landing Pages, Print Design, Email Template Design, Email Templates, Crypto

Creative Director

2011 - 2012
DDB
  • Led designers, developers, and copywriters through regional campaigns for clients like Nickelodeon, Viacom, Telefónica, and others.
  • Contributed to the digital environment for Nickelodeon show premiers involving website development and social media strategies.
  • Created digital communities for Henkel brands.
  • Represented the country as the first digital Young Lion in Cannes Lions Festival of Creativity.
  • Led digital projects for local brands.
Technologies: Adobe Photoshop, Adobe Illustrator, Social Banners, Pitch Decks, Presentation Design, Logotype, Presentations, Icon Design, Conceptual Design, Collateral Design, Market Research, Creative Direction, Art Direction, Web Application Design, Brand Strategy, Brand Identity, Layout Design, Advertising, Brand Development, Creative Design, Team Leadership, Marketing, Iconography, LeadPages, Professional Services, Lead Pages, Visualization Design, Dashboard Design, Consumer Products, Leadership, Social Media Design, Copywriting, Print Design

Art Director

2007 - 2011
DDB
  • Worked for brands like Philips, Loctite, Superbonder, Igora, and many others, specifically leading them into digital. Started as art director then decided to move to copywriting. Had great teamwork with brilliant planners.
  • Handled art direction for Phillips regional campaigns, Henkel campaigns, and additional local brand campaigns.
Technologies: Adobe Photoshop, Adobe Illustrator, Pitch Decks, Presentation Design, Icon Design, Conceptual Design, Collateral Design, Market Research, Art Direction, Brand Strategy, Brand Identity, Advertising, Brand Development, Creative Design, Marketing, Professional Services, Lead Pages, Print Design

Graphic Designer

2005 - 2007
BBDO
  • Collaborated with a wide variety of campaigns for brands like Pepsi, Lipton, Visa, Avianca, and many other global and local brands in projects involving print, OOH, film, and digital.
  • Led the design for a wide number of Pepsi, Visa, and massive consumer local projects.
Technologies: Adobe Photoshop, Adobe Illustrator, Icon Design, Art Direction, Brand Identity, Advertising, Brand Development, Creative Design, Marketing, Print Design
2006 - 2007

Postgraduate Degree in Advertising and Marketing

Jorge Tadeo Lozano University - Bogotá, Colombia

2000 - 2005

Master's Degree in Graphic Design

National University of Colombia - Bogotá, Colombia

Tools

InVision, Sketch, Adobe Illustrator, Adobe Photoshop, Figma, Adobe Experience Design (XD), Photoshop Design, LeadPages, Git, Adobe After Effects, Logic Pro

Platforms

Mobile, iOS, WordPress, Android, Shopify, Webflow, OS X

Industry Expertise

Games, Advertising, Marketing, Professional Services, Real Estate, Consumer Products, Creative Tech

Languages

HTML, HTML5, CSS

Other

Web App UX, Graphic Design, Design Leadership, UI Branding, Universal Web Design, User Flows, Prototyping, App UI, Mobile Apps, App UX, Product Branding, Brand Marketing, Brand Ecosystems, Websites, Website Redesign, Print Design, Digital Design, Print Media, Printing, Responsive Web Apps, Web Applications, Web App Design, Web App UI, Brand Books, Logo Systems, Brand Design, Digital Brand Identity, UX Design, UI Design, Branding, UX Research, UX Flows, Web UX, Web UI, Web UX Design, Web UI Design, Responsive, Responsive UI, Responsive UX Design, Design, Brand Guidelines, Brand Architecture, Wireframing, Mobile App Design, Product Design, Digital Product Design, Visual Design, Logo Design, Mobile UI, Mobile UX, User Experience (UX), Responsive Web Design (RWD), User Interface (UI), Web Design, Landing Page Design, Responsive Design, Corporate Identity, B2B, Style Guides, App Design, Social Media Apps, Interaction Design (IxD), Dark Design, Mockups, Social Banners, Pitch Decks, Presentation Design, Logotype, Presentations, Mobile Design, User Journeys, Conceptual Design, Collateral Design, Market Research, Creative Direction, Art Direction, Web Application Design, Marketing Design, Non-fungible Tokens (NFT), Brand Strategy, Design Systems, Brand Identity, Layout Design, Brochure Design, Brand Development, Creative Design, Team Leadership, Visualization Design, System Design, Dashboard Design, Leadership, Email Design, Social Media Design, Copywriting, Landing Pages, UX Audits, Brand Logos, Crypto, Fintech, Operating Systems, Information Architecture (IA), Planning, UX Testing, WordPress Themes, WordPress Design, eCommerce, Illustration, MVP Design, Social Networks, Gamification, UI Animation, SaaS, Icon Design, Marketplaces, Blockchain, eCommerce UI, eCommerce UX, Newsletter Design, Motion Graphics, ChatGPT, Iconography, Lead Pages, Website Builders, Instagram, Email Template Design, Email Templates, Product Development, Digital Branding, Persona Design, Design Libraries, Adobe Premiere, Mobile Web Design, Digital Creative Direction, Digital Printing

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