Dave Titley, Designer in Birmingham, United Kingdom
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Dave Titley

Verified Expert  in Design

Designer

Location
Birmingham, United Kingdom
Toptal Member Since
October 27, 2021

Dave is a senior UI/UX designer with 15 years of experience in designing and delivering digital products and experiences for leading brands in SaaS, finance, retail, and professional services. His primary expertise is UX strategy and consultancy and facilitating stakeholder workshops to deliver apps, websites, and creative content. He thrives in fast-paced environments and promotes close collaboration with all stakeholders to solve business problems with human-centered design methodologies.

Digital DesignWeb UXUser Experience (UX)User Interface (UI)Web DesignProduct DesignUX DesignUI DesignUX StrategyWeb UX DesignUX DirectionUser PersonasUser Journey MapsResponsive UIAdobe CC

Portfolio

Work Experience

UI/UX Design Lead

2020 - PRESENT
Sales-I
  • Acted as the lead consultant on product UI/UX; maintained close contact with the key business stakeholders to discover, define, and deliver the next generation of the industry-leading SaaS product.
  • Utilized the Invision Design System Management and Sketch; developed and maintained a design system to reduce the design debt and accelerate the product development across multiple workstreams.
  • Developed the brand strategy for internal and external creative executions.
Technologies: InVision, Sketch, Adobe CC, Figma

Senior UX Designer

2020 - 2020
Atkins
  • Led the UX strategy and UI design as a technical authority within the creative design practice of a multinational engineering design company.
  • Developed the business opportunities, defined the user requirements, and created the user flows and prototypes to effectively communicate interaction and design ideas.
  • Created high-fidelity product UI designs and content solutions, including gamification and written documentation.
Technologies: Adobe CC, InVision, Sketch, Miro

Creative Director

2019 - 2020
DRP
  • Helped brands to maximize opportunities in the digital space; worked closely and collaboratively with clients to discover, define, and deliver effective digital experiences.
  • Implemented the UX strategies to understand the client's business goals, value proposition, and customers' needs.
  • Led various project teams to deliver creative strategies and tactical executions with a hands-on approach in the studio.
  • Managed and delivered the product analytics to the clients on agreed metrics to enhance their business performance.
Technologies: Adobe CC, Adobe After Effects, Adobe Experience Design (XD)

Senior UX Designer

2019 - 2020
Easyfundraising
  • Acted as the UX lead for the UK's largest fundraising cashback platform; worked closely with the engineers and product owners to enhance user experience across a complex, multisided platform.
  • Developed the production strategies, prototypes, and user flows alongside a design system to reduce design debt across the whole tech stack.
  • Defined the brand strategies and developed the branding elements to enhance consistency across multiple touchpoints, including product and marketing.
Technologies: InVision, Sketch, Adobe Experience Design (XD), Adobe CC

Director of Digital Content Strategy and Production

2016 - 2019
The Partnership UK
  • Built relationships with clients and project stakeholders as the digital strategy and UX lead.
  • Supported the brands through collaborative workshops to develop digitally focused KPIs following their broader business goals and visualize how they fit the customers' wants and needs.
  • Implemented multiple UX methodologies, including but not limited to persona development, user journey mapping, rapid prototyping, and pattern libraries.
  • Developed and designed multiple front-end UIs across the product and website deliverables.
  • Designed, animated, and edited multiple motion graphics and videos for marketing campaigns.
Technologies: Adobe CC, Sketch, Adobe Experience Design (XD), After Effects CC, Premiere Pro CC

Head of Digital

2014 - 2016
The Partnership UK
  • Reenergized the agency’s digital offering by coordinating internal resources and recruiting specific roles to build an award-winning digital production team.
  • Delivered multiple digital transformation projects enabling the growth of existing clients while providing a portfolio of digital ingenuity to sell to new clients.
  • Managed a small but highly effective team of developers with both front-end and back-end capabilities.
  • Collaborated with clients across multiple regions of mainland UK, Channel Islands, and Ireland.
Technologies: Adobe After Effects, HTML5, CSS, JavaScript

Senior Digital Designer | Developer

2012 - 2014
Arena Racing
  • Acted as the digital team lead for the UK’s most significant racing and events company by managing its extensive online portfolio of over 16 public-facing websites.
  • Collaborated with multiple internal marketing teams and corporate stakeholders to successfully deliver digital advertising and support the business objectives of each racecourse.
  • Coordinated and designed social and e-marketing campaigns to promote racing and live events across 16 unique locations.
  • Partnered with the graphic design team and managed and mentored a junior digital designer.
Technologies: Adobe CC, WordPress

Digital Designer | Developer

2007 - 2012
DRP
  • Gained invaluable experience working on integrated experiential campaigns and internal communications for leading brands.
  • Developed coding capabilities focused on the front end using HTML, CSS, JavaScript, and basic PHP.
  • Provided creative digital content and experiences for events, exhibitions, games, and data capture quizzes across multiple regions of the UK.
  • Built client management skills with extensive experience gained by working with some of the largest UK brands in finance, retail, and tourism.
Technologies: Adobe CC, Adobe Flash
2003 - 2006

Bachelor of Arts Degree in Design for Digital Media

University of Derby - Derby

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