Dave Titley, Designer in Birmingham, United Kingdom
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Dave Titley

Verified Expert  in Design

Designer

Birmingham, United Kingdom

Toptal member since October 27, 2021

Expertise
UX DesignSaaS DesignUI DesignWeb DesignProduct DesignWeb App DesignWireframingVisual DesignUX Strategy
Bio

With 15+ years in product design and expertise in human-centered design processes UI and UX, Dave is proficient in Figma, Weblow, and Zapier. He streamlines the design process and enhances collaboration across teams, ensuring alignment and efficiency. Experienced in integrating AI solutions, he drives innovation, improving user interactions. Thriving in dynamic environments, he leverages his skills to tackle complex challenges and deliver impactful results, meeting user needs and business goals.

Portfolio

Work Experience

Software Design Director

2024 - 2024
Sidetrade
  • Championed user-centered design standards and methodologies while effectively engaging a diverse range of stakeholders.
  • Led and managed a UI/UX team across multiple global locations, fostering collaboration and professional development.
  • Spearheaded design initiatives for a Gartner Magic Quadrant Leader in Order-to-Cash (O2C), overseeing product design activities in an AI scale-up environment.
  • Developed and implemented design system strategies with a strong focus on continuous improvement and reusability.
  • Created low- and high-fidelity mock-ups for co-creation workshops involving stakeholders to shape user-centered design outputs.
  • Enhanced user understanding, leveraging large language models (LLM).
  • Utilized various prototyping methods to create, test, and iterate on designs efficiently.
  • Supported roadmap direction by collaborating with AVPs, Principals, and Tech Leads, ensuring alignment between design and agile development teams.
Technologies: Figma, Jira, Adobe CC, Miro, AI-enabled Applications, Web App Design, Responsive Design, Website Redesign, Wireframing, User Research, User Flows, Website Design, Responsive Web Design (RWD), User Validation, Usability, Rapid Prototyping, SaaS, Business to Business (B2B), Prototyping, Responsive UX Design, Visual Design, B2B

UI/UX Design Lead

2020 - 2024
Sales-I
  • Managed the complete design lifecycle, ensuring cohesive practices across development stages through effective collaboration with cross-functional teams.
  • Utilized systems thinking to optimize the entire customer journey—both on and off-screen—enhancing functionality and engagement for intuitive user experiences.
  • Influenced product vision and design strategy by balancing delivery speed with design quality, ensuring alignment with business objectives and customer needs.
  • Established and maintained design consistency by owning and scaling the design system within the product, ensuring visual coherence and usability as the company expanded.
  • Developed clear and actionable data visualizations to empower sales teams, facilitating informed decision-making.
  • Conducted comprehensive user research to understand customer needs empathetically, leveraging feedback, metrics, and usability testing to inform iterative design improvements.
Technologies: Sketch, Adobe CC, Figma, Jira, Miro, AI-enabled Applications, Web App Design, Responsive Design, Branding, Website Redesign, Wireframing, User Research, Mobile Design, User Flows, Website Design, Responsive Web Design (RWD), User Validation, Usability, Rapid Prototyping, SaaS, Business to Business (B2B), App Design, Prototyping, Responsive UX Design, Visual Design, Mobile UI Design, Mobile UX Design, B2B, Salesforce

Senior UX Designer

2020 - 2020
Atkins
  • Led the UX strategy and UI design as a technical authority within the creative design practice of a multinational engineering design company.
  • Developed the business opportunities, defined the user requirements, and created the user flows and prototypes to effectively communicate interaction and design ideas.
  • Created high-fidelity product UI designs and content solutions, including gamification and written documentation.
Technologies: Adobe CC, InVision, Sketch, Miro, Web App Design, Responsive Design, Website Redesign, Wireframing, User Research, User Flows, Website Design, Responsive Web Design (RWD), Usability, Rapid Prototyping, SaaS, App Design, Prototyping, Responsive UX Design, Visual Design, B2B

Creative Director

2019 - 2020
DRP
  • Helped brands to maximize opportunities in the digital space; worked closely and collaboratively with clients to discover, define, and deliver effective digital experiences.
  • Implemented the UX strategies to understand the client's business goals, value proposition, and customers' needs.
  • Led various project teams to deliver creative strategies and tactical executions with a hands-on approach in the studio.
  • Managed and delivered the product analytics to the clients on agreed metrics to enhance their business performance.
Technologies: Adobe CC, Adobe After Effects, Adobe Experience Design (XD), Branding, Usability, Visual Design

Senior UX Designer

2019 - 2020
Easyfundraising
  • Acted as the UX lead for the UK's largest fundraising cashback platform; worked closely with the engineers and product owners to enhance user experience across a complex, multisided platform.
  • Developed the production strategies, prototypes, and user flows alongside a design system to reduce design debt across the whole tech stack.
  • Defined the brand strategies and developed the branding elements to enhance consistency across multiple touchpoints, including product and marketing.
Technologies: InVision, Sketch, Adobe Experience Design (XD), Adobe CC, Web App Design, Responsive Design, Website Redesign, Wireframing, Mobile Design, User Flows, Website Design, Responsive Web Design (RWD), User Validation, Usability, Rapid Prototyping, SaaS, App Design, Prototyping, Responsive UX Design, Visual Design, Mobile UI Design, Mobile UX Design

Director of Digital Content Strategy and Production

2016 - 2019
The Partnership UK
  • Built relationships with clients and project stakeholders as the digital strategy and UX lead.
  • Supported the brands through collaborative workshops to develop digitally focused KPIs following their broader business goals and visualize how they fit the customers' wants and needs.
  • Implemented multiple UX methodologies, including but not limited to persona development, user journey mapping, rapid prototyping, and pattern libraries.
  • Developed and designed multiple front-end UIs across the product and website deliverables.
  • Designed, animated, and edited multiple motion graphics and videos for marketing campaigns.
Technologies: Adobe CC, Sketch, Adobe Experience Design (XD), After Effects CC, Premiere Pro CC, Web App Design, Responsive Design, Branding, Website Redesign, Wireframing, User Flows, Website Design, Responsive Web Design (RWD), Usability, Rapid Prototyping, SaaS, Business to Business (B2B), App Design, Prototyping, Responsive UX Design, Visual Design, Mobile UI Design, Mobile UX Design, B2B

Head of Digital

2014 - 2016
The Partnership UK
  • Reenergized the agency’s digital offering by coordinating internal resources and recruiting specific roles to build an award-winning digital production team.
  • Delivered multiple digital transformation projects, enabling the growth of existing clients while providing a portfolio of digital ingenuity to sell to new clients.
  • Managed a small but highly effective team of developers with both front-end and back-end capabilities.
  • Collaborated with clients across multiple regions of the mainland UK, Channel Islands, and Ireland.
Technologies: Adobe After Effects, HTML5, CSS, JavaScript, Web App Design, Responsive Design, Branding, Website Redesign, Wireframing, User Flows, Website Design, Responsive Web Design (RWD), Usability, Rapid Prototyping, Business to Business (B2B), App Design, Prototyping, Responsive UX Design, Visual Design, Mobile UI Design, Mobile UX Design, B2B

Senior Digital Designer | Developer

2012 - 2014
Arena Racing
  • Acted as the digital team lead for the UK’s most significant racing and events company by managing its extensive online portfolio of over 16 public-facing websites.
  • Collaborated with multiple internal marketing teams and corporate stakeholders to successfully deliver digital advertising and support the business objectives of each racecourse.
  • Coordinated and designed social and e-marketing campaigns to promote racing and live events across 16 unique locations.
  • Partnered with the graphic design team and managed and mentored a junior digital designer.
Technologies: Adobe CC, WordPress, Web App Design, Responsive Design, Branding, Website Redesign, Wireframing, User Flows, Website Design, Responsive Web Design (RWD), Usability, Rapid Prototyping, Prototyping, Responsive UX Design, Visual Design

Digital Designer | Developer

2007 - 2012
DRP
  • Gained invaluable experience working on integrated experiential campaigns and internal communications for leading brands.
  • Developed coding capabilities focused on the front end using HTML, CSS, JavaScript, and basic PHP.
  • Provided creative digital content and experiences for events, exhibitions, games, and data capture quizzes across multiple regions of the UK.
  • Built client management skills with extensive experience gained by working with some of the largest UK brands in finance, retail, and tourism.
Technologies: Adobe CC, Adobe Flash, Web App Design, Responsive Design, Wireframing, User Flows, Website Design, Responsive Web Design (RWD), Usability, Rapid Prototyping, App Design, Prototyping, Responsive UX Design

Education

2003 - 2006

Bachelor of Arts Degree in Design for Digital Media

University of Derby - Derby

Skills

Tools

Adobe CC, Adobe Experience Design (XD), InVision, InVision App, Miro, After Effects CC, Sketch, Adobe After Effects, Premiere Pro CC, Adobe Flash, Zapier, Jira, Confluence

Platforms

Figma, Webflow, Salesforce, WordPress

Languages

HTML5, CSS, JavaScript

Other

Digital Design, Web UX, User Experience (UX), Content Creation, UX Strategy, SaaS Design, Design Systems, Web UI Design, SaaS, Responsive UI, Web App UI, CreativeJS, Creative Direction, Digital Creative Direction, Digital Campaigns, Creative Concept Development, Web UX Design, UX Direction, User Interface (UI), Web Design, User Personas, User Journey Maps, Product Design, UX Design, UI Design, Web App Design, Responsive Design, Website Redesign, Wireframing, Mobile Design, User Flows, Website Design, Responsive Web Design (RWD), Usability, Rapid Prototyping, Business to Business (B2B), App Design, Prototyping, Responsive UX Design, Visual Design, Mobile UI Design, Mobile UX Design, B2B, Branding, Brand Development, Internal Communications, Graphic Design, AI-enabled Applications, User Research, User Validation, Photography, Web Applications, Web Content, Native Mobile Apps, Browser Plugins, Cause Marketing, Product Pages, Advertising Design, Video SEO, Customer Relationship Management (CRM), Business Intelligence (BI), Sales Enablement, DataViz, Personal Finance, Financial UX, Ad Campaigns, Campaign Design, Social Impact, Local & Municipal Government, Public Health, Personalization, Front-end, Web Platforms, Social, Brand Design, UX Branding, Video Direction, Photography Direction, Sponsorship, Content-first Design & Development, Framer, Web UI, LiDAR, Data

Experience

  • Product Design - 15 years
  • User Experience (UX) - 15 years
  • UI Design - 15 years
  • Responsive UI - 12 years
  • SaaS Design - 10 years
  • UX Strategy - 10 years
  • Figma - 8 years
  • Design Systems - 8 years
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