David Moreno, Designer in River Vale, NJ, United States
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David Moreno

Verified Expert  in Design

Designer

Location
River Vale, NJ, United States
Toptal Member Since
December 14, 2016

David creates interactive digital solutions that enhance the usability of an existing product or ideates on a new experience coming to market. His approach is a hands-on, user-centered design, and for him, it is imperative to consider the needs, wants, and limitations of the end users of a product or service at each stage of the design process. In his mind, learning and understanding the user is the key to a successful idea.

Web DesignResponsive Web Design (RWD)Adobe PhotoshopInVisionArt DirectionMobile DesignUX DesignUser Interface (UI)PrototypingIllustrator CCSketchUI DesignIcon DesigniOSService Design

Portfolio

Work Experience

Experience Design Lead

2017 - 2019
Barbarian
  • Led a team of digital designers with various backgrounds from animation, UX, UI, and art direction.
  • Worked directly with the client to facilitate communication between the agency and project teams.
  • Created responsive designs that included consisted of cms backends.
  • Collaborated with Kiehl's team to implement their new design system for Kiehls.com.
  • Developed multiple initiatives for Samsung digital to facilitate B2B and B2C business needs.
  • Led creative workshops with clients to establish business requirements and to educate the client team on the process.
Technologies: Abstracts, Zeplin, Adobe Suite, Sketch, InVision

Lead Designer

2017 - 2017
Axle Trucking
  • Art-directed the brand's look and feel concerning the images, fonts, colors, and icons to be used throughout the digital marketing and product platform.
  • Designed the marketing experience for desktop and mobile.
  • Designed an app to facilitate key business interactions between the client and business owners.
  • Designed multiple web-based applications to facilitate key business needs.
  • Collaborated with product owners to improve the overall UX and ensure a simple-and-intuitive experience throughout all the touch points of the brand.
  • Created prototypes for each individual application.
Technologies: Adobe Photoshop, Adobe Illustrator, Sketch, InVision

Design Director

2017 - 2017
Edelman
  • Brought in to manage and art-direct a team of 3 designers on a website build for Unilever.
  • Ensured brand consistency across all platforms.
  • Led the art direction for the typography and photography to be implemented throughout the site.
  • Designed key pages for the desktop, mobile, and tablet.
  • Worked with the account team to distill the day-to-day client feedback into actionable items and ensured that the deadlines were achieved.
Technologies: Adobe Illustrator, Adobe Photoshop, InVision, Sketch

Lead Designer

2015 - 2017
Chime
  • Created the look and feel concerning the typography, iconography, photography, and color usage throughout the marketing for the web application platforms.
  • Designed the digital marketing site for the desktop and mobile.
  • Worked with CMO to articulate the brand story throughout the marketing experience.
  • Redesigned the onboarding for new and existing users.
  • Redesigned the booking flow for the desktop and mobile.
  • Improved the UX for key user journeys including signup, login, and bookings based on user insights and tech requirements.
  • Created prototypes to illustrate key functions for all the designs.
  • Ensured the on-time delivery of designs at each step of the process.
Technologies: Adobe Illustrator, Adobe Photoshop, InVision, Sketch

Lead Designer

2015 - 2015
Red Antler
  • Worked on multiple projects as a visual design lead and UI designer.
  • Partnered with UX designers to distill focus group insights into actionable items.
  • Designed the marketing pages across multiple brands for desktop and mobile.
  • Designed a B2B dashboard to be utilized by a team of over 100 customer concierges.
  • Communicated the design decisions efficiently with the clients.
  • Consolidated the client design feedback and determined the best next steps and ensured that the deadlines would be completed.
Technologies: InVision, Adobe Illustrator, Adobe Photoshop

Senior Art Director

2014 - 2015
Fantasy Interactive
  • Designed and pitched digital concepts for multiple clients.
  • Created the marketing experiences across multiple touchpoints from the desktop, mobile, tablet, and apps.
  • Facilitated the communication with clients on a day-to-day basis regarding ongoing projects and deliverables.
  • Managed the timelines internally for project deliverables.
  • Worked with junior designers—giving them design direction on existing projects—to ensure a high level of visual consistency and cohesive user experiences.
  • Worked with UX designers to conceptualize and visualize simple-and-intuitive design solutions.
Technologies: Adobe Illustrator, Adobe Photoshop

Design Director

2013 - 2014
KBS+P
  • Managed a team of five designers across multiple projects.
  • Led internal and client creative pitch presentations.
  • Ensured the day-to-day deadlines and deliverables were completed.
  • Created visual style guidelines for the designers to follow.
  • Designed key pages for the designers to follow.
  • Created templates to be used across multiple brands.
Technologies: Adobe Illustrator, Adobe Photoshop
1997 - 2001

Bachelor's Degree in Graphic Design and Fine Arts

School of Visual Arts - New York City, NY, USA

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