Diego Márquez, Designer in Dalung, Badung Regency, Bali, Indonesia
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Diego Márquez

Verified Expert  in Design

Designer

Location
Dalung, Badung Regency, Bali, Indonesia
Toptal Member Since
September 28, 2022

As a design leader with over 15 years of experience in digital design and product innovation, Diego has led multidisciplinary teams on projects ranging from banking, sports, learning platforms, and luxury retail throughout Europe, the Middle East, and Asia. He is equally comfortable designing interfaces and experiences, leading complex projects, and partnering with clients to deliver the most innovative experiences for their customers.

Portfolio

Work Experience

Design Leader

2021 - PRESENT
dmqz.co
  • Reshaped the design team and design strategy for a tech and healthcare startup in the US. We provided a future vision SaaS platform for clinics and patients to handle appointments, records, and insurance documents.
  • Redefined the customer journey to track their habits and revert their type 2 diabetes diagnosis. We provided a much more comfortable and friction-free way to track their meals, sleep, and other daily routines, offering a tailored approach to health.
  • Won a pitch for an automotive brand in Japan, providing the company a chance to revamp its whole eCommerce and sales strategy.
Technologies: Figma, Miro, User Experience (UX), UX Flows, User Journeys, Interaction Design (IxD), Web UX, System Design, UI Design, Best Practices in Design, Mobile, Style Guides, Web, Business Intelligence (BI), B2C, Direct to Consumer (D2C), Responsive Web Apps, Mobile Design, Professional Services, UX Wireframes, Sitemaps, UX Design, Product Design, Mobile App UI

Experience Design Lead

2022 - 2023
ustwo
  • Set up a business incubator for a renowned brand in Japan in order to expand their potential and uncover new opportunities. Laid the foundations of a human-centered design approach to innovation and raised awareness and internal collaboration.
  • Led the experience design process end-to-end, from validating the initial idea
to designing an MVP, creating a roadmap, and future vision for the product.
  • Facilitated innovation workshops with senior key stakeholders.
  • Brought internal alignment between silos and departments.
  • Launched an app during Q3 FY 2023 with over 8,000 downloads.
  • Promoted brand integrity and collaboration between internal and external teams.
Technologies: Figma, Miro, Experience Design, User Experience (UX), User Interface (UI), User Testing, Design Research

Experience Design Lead

2018 - 2021
Designit
  • Worked with Designit Tokyo to help raise the baseline and quality of the design output through office culture and younger team members mentoring.
  • Relocated to Dubai to open a new studio and successfully delivered a whole internal portal for one of the most prominent hyper-luxury destinations in the Middle East.
  • Collaborated with the head of the studio in Dubai to captivate new clients and set the strategy for moving forward.
  • Guided and reshaped the design strategy of a whole loyalty program for the Saudi Arabian market to become a national referent.
  • Took part in the internal team to drive culture, DEI, and growth in the office while helping with talent acquisition and brand representation in the market.
Technologies: Figma, Sketch, Miro, Principle, User Experience (UX), UX Flows, User Journeys, Interaction Design (IxD), Web UX, System Design, Education Technology (Edtech), UI Design, Best Practices in Design, Mobile, Style Guides, Web, Business Intelligence (BI), B2C, Direct to Consumer (D2C), Responsive Web Apps, Mobile Design, Professional Services, UX Wireframes, Sitemaps, UX Design, Product Design, Mobile App UI

Digital Designer and Art Director

2012 - 2017
dmqz.co
  • Launched HSBC.com's global user interface, working with a team of four designers, three other agencies involved in the process, and HSBC's stakeholders.
  • Set up and launched the most accurate and friction-free market comparison website in the UK, travelsupermarket.com.
  • Led the implementation of a complete redesign for a renowned football club in the United Kingdom.
Technologies: Sketch, Figma, Photoshop CC, Illustrator CC, User Experience (UX), UX Flows, User Journeys, Interaction Design (IxD), Web UX, System Design, UI Design, Best Practices in Design, Mobile, Style Guides, Web, Business Intelligence (BI), B2C, Direct to Consumer (D2C), Responsive Web Apps, Mobile Design, Professional Services, UX Wireframes, Sitemaps, UX Design, Product Design, Mobile App UI
2007 - 2009

Bachelor's Degree in Digital Design

IED | Istituto Europeo di Design - Madrid, Spain

DECEMBER 2019 - PRESENT

Design Thinking Bootcamp

Hyper Island

MAY 2019 - PRESENT

Leading Teams in the Digital Age

Hyper Island

DECEMBER 2018 - PRESENT

Digital Design Bootcamp

Experience Haus

SEPTEMBER 2018 - PRESENT

Product Strategy and Management

Experience Haus

Tools

Figma, Sketch, Miro, Principle, Photoshop CC, Illustrator CC, Trello, Slack, Jira

Platforms

Mobile, Web, iOS

Industry Expertise

Professional Services, Education, Retail & Wholesale, Education Technology (Edtech)

Other

UX Design, UI Design, Digital Design, Visual Storytelling, Teamwork, Experience Design, Design Strategy, Product Design, Internal Apps, Visual Design, Typography, Prototyping, UX Sketching, Digital Experience Design, Web UI, Mobile UI, Fintech, Mobile First, Web App Design, Software as a Service (SaaS), Responsive Design, B2B, Web App UI, Web App UX, Mobile UX, Mockups, Wireframing, Web Design, Responsive Web Design (RWD), eCommerce, User Interface (UI), MVP Design, Startups, Web Platforms, User Experience (UX), Product Growth, Product Discovery, UX Flows, User Journeys, SaaS, Enterprise, Landing Page Design, UI Animation, Interaction Design (IxD), Web UX, Mobile UX Design, Mobile UI Design, Mobile Prototypes, Minimum Viable Product (MVP), Best Practices in Design, Style Guides, Mobile App Design, Audits, B2C, Direct to Consumer (D2C), Responsive Web Apps, Mobile Design, UX Wireframes, Sitemaps, Mobile App UI, Leadership, Design Leadership, Team Management, Growth, Innovation Strategy, Design Workshops, Design Systems, Brand Identity, Logo Design, Branding, Dashboards, Material Design, Visual Identity, Brand Guidelines, Information Architecture (IA), System Design, Business Intelligence (BI), Squarespace, Educational Portals, Motion Graphics, Filmmaking, Product Management, Culture, Product Strategy, User Interviews, User Research, Future State Vision (FSV), Apps, Mobile eCommerce, Art Direction, Responsive UI, Online Banking, Innovation, Eastern Europe, E-learning, Dashboard Design, Visual Workflow, Data Visualization, User Testing, Design Research

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