Diego Márquez
Verified Expert in Design
Designer
Diego is a design lead with over 15+ years of experience in digital design and product innovation. He has led multi-disciplinary teams on projects ranging from banking, sports, learning platforms, and luxury retail throughout Europe, the Middle East, and Asia. Diego's strengths as a designer stem from an early-age obsession with science fiction and the music industry, resulting in a forward-thinking mindset and a proactive "do it yourself" attitude toward work.
Portfolio
Work Experience
Experience Design Lead
dmqz.co
- Reshaped the design team and design strategy for a tech and healthcare startup in the US. We provided a future vision SaaS platform for clinics and patients to handle appointments, records, and insurance documents.
- Redefined the customer journey to track their habits and revert their type 2 diabetes diagnosis. We provided a much more comfortable and friction-free way to track their meals, sleep, and other daily routines, offering a tailored approach to health.
- Worked on a winning pitch for an automotive brand in Japan, providing the company a chance to revamp its whole eCommerce and sales strategy.
Lead Experience Designer
Self-employed
- Designed a mobile app for a renowned automotive company in Japan that bridged a gap in their initial offering. The app was successfully launched in the Japanese market in Q3 FY 2023.
- Worked closely with stakeholders and internal staff to create a business incubator team.
- Led the design process, from helping shape their initial idea and understanding their customers' needs through research and product-market fit tests to designing an MVP and creating a roadmap and a future vision for the product.
- Assisted and supported other colleague's efforts in bringing and Agile methodology to the current workflow.
Design Lead
Designit
- Worked with Designit Tokyo to help raise the baseline and quality of the design output through office culture and younger team members mentoring.
- Relocated to Dubai to open a new studio and successfully delivered a whole internal portal for one of the most prominent hyper-luxury destinations in the Middle East.
- Collaborated with the head of the studio in Dubai to captivate new clients and set the strategy for moving forward.
- Guided and reshaped the design strategy of a whole loyalty program for the Saudi Arabian market to become a national referent.
- Took part in the internal team to drive culture, DEI, and growth in the office while helping with talent acquisition and brand representation in the market.
Digital Designer and Art Director
dmqz.co
- Launched HSBC.com's global user interface, working with a team of four designers, three other agencies involved in the process, and HSBC's stakeholders.
- Set up and launched the most accurate and friction-free market comparison website in the UK, travelsupermarket.com.
- Led the implementation of a complete redesign for a renowned football club in the United Kingdom.
Education
Bachelor's Degree in Digital Design
IED | Istituto Europeo di Design - Madrid, Spain
Certifications
Design Thinking Bootcamp
Hyper Island
Leading Teams in the Digital Age
Hyper Island
Digital Design Bootcamp
Experience Haus
Product Strategy and Management
Experience Haus
Skills
Tools
Figma, Sketch, Miro, Principle, Photoshop CC, Illustrator CC, Trello, Slack, Jira
Platforms
Mobile, Web, iOS
Industry Expertise
Professional Services, Education, Retail & Wholesale, Education Technology (Edtech)
Other
UX Design, UI Design, Digital Design, Visual Storytelling, Teamwork, Experience Design, Design Strategy, Product Design, Internal Apps, Visual Design, Typography, Prototyping, UX Sketching, Digital Experience Design, Web UI, Mobile UI, Fintech, Mobile First, Web App Design, Software as a Service (SaaS), Responsive Design, B2B, Web App UI, Web App UX, Mobile UX, Mockups, Wireframing, Web Design, Responsive Web Design (RWD), eCommerce, User Interface (UI), MVP Design, Startups, Web Platforms, User Experience (UX), Product Growth, Product Discovery, UX Flows, User Journeys, SaaS, Enterprise, Landing Page Design, UI Animation, Interaction Design (IxD), Web UX, Mobile UX Design, Mobile UI Design, Mobile Prototypes, Minimum Viable Product (MVP), Best Practices in Design, Style Guides, Mobile App Design, Audits, B2C, Direct to Consumer (D2C), Responsive Web Apps, Mobile Design, UX Wireframes, Sitemaps, Leadership, Design Leadership, Team Management, Growth, Innovation Strategy, Design Workshops, Design Systems, Brand Identity, Logo Design, Branding, Dashboards, Material Design, Visual Identity, Brand Guidelines, Information Architecture (IA), System Design, Business Intelligence (BI), Squarespace, Educational Portals, Motion Graphics, Filmmaking, Product Management, Culture, Product Strategy, User Interviews, User Research, Future State Vision (FSV), Apps, Mobile eCommerce, Art Direction, Responsive UI, Online Banking, Innovation, Eastern Europe, E-learning, Dashboard Design, Visual Workflow, Data Visualization
Experience
Tools
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