Elizaveta Ishchenko, Designer in Ulyanovsk, Russia
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Elizaveta Ishchenko

Verified Expert  in Design


Ulyanovsk, Russia
Toptal Member Since
July 18, 2019

Lisa is a UX/UI designer with a passion for illustration and a knack for critical thinking. She has nearly a decade of professional experience working with international cross-platform teams and startups, launching them into new markets and helping their marketing campaigns to stand out. She takes a user-centered approach to all aspects of the creative process and she can manage design flow from initial concept to final, polished deliverable.


Work Experience

Product Designer, Marketing Designer

2015 - 2019
  • Launched and promoted a product in new Asian markets, including Malaysia and Vietnam.
  • Designed and tested over 10 user email scenarios.
  • Created, designed, and illustrated more than 50 different internal projects.
  • Designed company guidelines and marketing design system.
  • Increased involvement from 200,000 to more than 1,000,000 users per project.
  • Launched over 30 partner projects (managing an outsourced designer and developer team).
Technologies: Figma, InVision, Sketch, Adobe After Effects, Adobe Illustrator, Adobe Photoshop

Marketing Designer

2014 - 2015
  • Created a single style for outer product performance.
  • Visualized more than 20 educational infographics.
  • Launched and promoted over 10 cross-platform features.
  • Brainstormed, presented, and performed the most year memorable creative campaigns.
  • Designed and tested over 20 email chain scenarios.
Technologies: Sketch, Adobe After Effects, Adobe Illustrator, Adobe Photoshop

Art Director

2013 - 2014
  • Managed the designer and developer teams.
  • Redesigned the existing website—increased conversion (more than 2x) and the number of unique users (from 60-70 thousand to 300 thousand) and doubled views and reading time statistics.
  • Created, designed, and launched iOS Lifehacker App, curating big partner projects with famous Russian brands and bringing Lifehacker brand’s face to the new level.
Technologies: Adobe Illustrator, Adobe Photoshop

UX Designer, Product Designer

2011 - 2013
  • Redesigned the existing iOS Buymeapie app.
  • Designed the Android version.
  • Created product style and guidelines.
  • Brought and presented Buymeapie on The Next Web 2013 Conference in Amsterdam.
Technologies: Adobe Illustrator, Adobe Photoshop
2004 - 2009

Master's Degree in Informational Systems and Technologies

State Technical University - Ulyanovsk, Russia