Elizaveta Ishchenko, Designer in Ulyanovsk, Russia
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Elizaveta Ishchenko

Verified Expert  in Design


Ulyanovsk, Russia
Toptal Member Since
August 30, 2019

Lisa is a UX/UI designer with a passion for illustration and a knack for critical thinking. She has nearly a decade of professional experience working with international cross-platform teams and startups, launching them into new markets and helping their marketing campaigns to stand out. She takes a user-centered approach to all aspects of the creative process and she can manage design flow from initial concept to final, polished deliverable.


Work Experience

Product Designer, Marketing Designer

2015 - 2019
  • Launched and promoted a product in new Asian markets, including Malaysia and Vietnam.
  • Designed and tested over 10 user email scenarios.
  • Created, designed, and illustrated more than 50 different internal projects.
  • Designed company guidelines and marketing design system.
  • Increased involvement from 200,000 to more than 1,000,000 users per project.
  • Launched over 30 partner projects (managing an outsourced designer and developer team).
Technologies: Figma, InVision, Sketch, Adobe After Effects, Adobe Illustrator, Adobe Photoshop

Marketing Designer

2014 - 2015
  • Created a single style for outer product performance.
  • Visualized more than 20 educational infographics.
  • Launched and promoted over 10 cross-platform features.
  • Brainstormed, presented, and performed the most year memorable creative campaigns.
  • Designed and tested over 20 email chain scenarios.
Technologies: Sketch, Adobe After Effects, Adobe Illustrator, Adobe Photoshop

Art Director

2013 - 2014
  • Managed the designer and developer teams.
  • Redesigned the existing website—increased conversion (more than 2x) and the number of unique users (from 60-70 thousand to 300 thousand) and doubled views and reading time statistics.
  • Created, designed, and launched iOS Lifehacker App, curating big partner projects with famous Russian brands and bringing Lifehacker brand’s face to the new level.
Technologies: Adobe Illustrator, Adobe Photoshop

UX Designer, Product Designer

2011 - 2013
  • Redesigned the existing iOS Buymeapie app.
  • Designed the Android version.
  • Created product style and guidelines.
  • Brought and presented Buymeapie on The Next Web 2013 Conference in Amsterdam.
Technologies: Adobe Illustrator, Adobe Photoshop
2004 - 2009

Master's Degree in Informational Systems and Technologies

State Technical University - Ulyanovsk, Russia


Adobe Illustrator, Adobe Photoshop, Sketch, Figma, Adobe After Effects, InVision


Web, iOS, Android, MacOS

Industry Expertise

Human Resources (HR), Games, Marketing


Sketching, UI Design, Mobile Design, Visual Design, User Research, Illustration, UX Design, Animation, User Journeys, Dashboard Design, AE, Information Design, Information Gathering, UX Research, UX Flows, Web Design, Graphic Design, Dashboards, Icon Design, Project Planning, Brainstorming, Customer Journeys, Customization, Character Design, Responsive Design, Landing Page Design, Web UI, Mobile UI, Design, Travel, Marketing Campaign Design, Event Marketing, Branding, Brand Design, Guidelines, Style Guides, UIKit, Responsive Layout, Color Schemes, Gaming, App Design, Game Design

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