Elsa Lee, Designer in New York, NY, United States
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Elsa Lee

Verified Expert  in Design


New York, NY, United States
Toptal Member Since
December 2, 2020

Elsa is a Brooklyn-based UI/UX designer with over 14 years of digital and visual design experience. She has worked with clients spanning from finance, beauty, media, and wellness to education industries worldwide. She has technical experience designing digital products such as mobile native apps, web applications, and responsive websites. Her design work has won Gold for Achievement in User Interface Design in the 2020 American Business Awards.


Work Experience

Contract UI Designer

2020 - 2020
  • Created shared components, such as Q&A, quiz, and article toolbar, that suit 20+ websites under the brand.
  • Enhanced visual language through iconography and animation.
  • Optimized flows for both teachers' and students' views.
  • Collaborated with UX designers, editors, and developers.
Technologies: After Effects CC, Adobe Illustrator, Photoshop CC, Sketch, InVision, Zeplin

Senior UI/UX Designer

2019 - 2020
Ticker Tocker
  • Led the redesign of the social trading web app and mobile native app, including enhancing the homepage, landing page, profile, live broadcast, wallet, registration, and subscribe flows.
  • Designed onboarding flows for new users for both web and mobile native apps.
  • Created design systems for both web and mobile native apps.
  • Worked on a distributed international product team in an Agile environment.
Technologies: Slack, Confluence, Jira, Photoshop CC, Figma

Senior Designer

2016 - 2019
EFF Creative Group
  • Led the design of the mobile native app and eCommerce site for a beauty retailer in India.
  • Designed and enhanced features like chat, filters, search, trading, orders, strategies, and performance tracker for a web and a mobile app of a trading platform.
  • Designed a responsive social platform for music lovers to create, share, and vote on music videos.
  • Designed responsive eCommerce sites for clients in the wellness, luxury, and art industries.
  • Designed video chat browser extension for players of fantasy football.
  • Created branding systems for clients in the beauty, luxury, and sports industries.
  • Worked seamlessly with the team across time zones in a fast-paced environment.
Technologies: Trello, Confluence, Jira, After Effects CC, Proto.io, Adobe Illustrator, Photoshop CC, Sketch, Figma

UI, Digital, and Graphic Designer

2009 - 2015
  • Created visual designs for a trading mobile native app.
  • Designed websites, e-cards, digital invitations, and advertisements for diverse clients.
  • Developed visual identity systems, posters, brochures, and packaging for different brands.
Technologies: Adobe Photoshop, Adobe Illustrator

Visual Designer

2011 - 2014
Think Visual Communication Design
  • Delivered integrated brand communications and designed point-of-sale materials for clients, such as LUX, Lipton, NESCAFÉ, Neutrogena, and Johnson & Johnson.
  • Devised packaging designs for a variety of consumer products for Skippy, Bayer, and Pregaine.
  • Designed print advertisements and storyboards for television commercials.
Technologies: Adobe Photoshop, Adobe Illustrator

Graphic Design Intern

2010 - 2010
Total Brand + Total Design
  • Conducted market research for a tea company in China.
  • Designed the brand identity for a tea company in China.
  • Created and retouched visual assets for diverse clients.
Technologies: PowerPoint Design, Adobe Photoshop, Adobe Illustrator
2015 - 2017

Master's Degree in Communications Design

Pratt institue - New York

2007 - 2011

Bachelor's Degree in Commercial Design

National Taiwan University of Science and Tech - Taiwan


Sketch, Adobe Illustrator, InVision, Marvel, Zeplin, Slack, Adobe Photoshop, Figma, Photoshop CC, Jira, Trello, After Effects CC, InDesign CC, Proto.io, Confluence


iOS, Android

Industry Expertise

Entertainment & Leisure, Luxury Goods, Fashion & Beauty, Investments, Music


Visual Design, eCommerce, Icon Design, Responsive Design, Interface Design, UI Research, Visual Research, Remote Work, Landing Pages, Web UI, Mobile UI, Mobile Web, Responsive Web Design (RWD), Responsive UI, Responsive Layout, Web Design, UI Design, User Interface (UI), Motion Graphics, Product Branding, Graphic Design, User Flows, Empathy Mapping, UI Motion, B2C, Information Architecture (IA), Onboarding, Mobile UI Design, Mobile UX Design, Native Mobile Apps, Prototyping, Web UX, Mobile UX, Mobile Design, UX Design, User Experience (UX), Web App UX, Product Design, Research Analysis, User Interviews, Ads, Animation, Mobile Apps, Online Ordering, Animated Prototypes, Personas, Sitemaps, Wireframing, Web Applications, Trading, Fintech, Social, Design Systems, Iconography, User Journeys, Watch Industry, Luxury Industry, Branding, India, Beauty Products, Rewards Programs, UX Research, LiveStream, Workshops, PowerPoint Design, Direct to Consumer (D2C), Landing Page Design, Cosmetics

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