Ruby Bacanovic, Designer in Los Angeles, CA, United States
Ruby Bacanovic

Designer in Los Angeles, CA, United States

Member since January 20, 2017
Detail-oriented brand and digital designer with over nine years of experience working with teams and companies of all sizes, Ruby is passionate about building simple and thoughtful design solutions with functionality at its core. Ruby has won several awards throughout their career and helped build and launch products that millions of people use daily (Elevate, Balance, and Marco Polo). Notable clients include Magnolia, Google, REI, Irvine Company, Choice Hotels, TechCrunch, and This Saves Lives.
Ruby is now available for hire


  • Founder | Senior Designer

    2016 - PRESENT
    • Increased This Saves Lives’ conversion rate by redesigning the web store and improving the core UX/UI shopping experience.
    • Spearheaded website redesign and development that improved visibility of an award-winning, specialist high-end construction company in London, UK.
    • Led website redesign and development for the fastest-growing IT company from Croatia, Q Agency.
    • Identified issues and delivered UX/UI, app, and web store improvements for Magnolia Market, a well-respected brand.
    • Led UX/UI design, conducted research, identified problems, proposed improvements, and developed new features for the Marco Polo app.
    • Spearheaded brand development and designed a responsive eCommerce website for a medical marijuana directory and discovery startup from the US.
    • Led design and development of the website, developed the brand identity and guidelines, and designed social media and print materials for Mikasa Studio, a vacation rentals company.
    • Won several web awards, two times featured in interaction, two times featured in graphic design (Best of Behance), featured in Los Logos 8 book, and LogoLounge 12 book.
    Technologies: InVision, Zeplin, Principle, Adobe Photoshop, Adobe Illustrator, Sketch
  • Senior Product Designer

    2017 - 2021
    Elevate Labs
    • Led UX/UI for both iOS and Android platforms, web design, marketing, visual, and brand identity design for Balance meditation app.
    • Designed and shipped features that increased retention, number of subscribers, ratings, and user satisfaction in Balance and Elevate apps.
    • Worked closely with the marketing team on designing and shipping successful promotional campaigns that increased downloads, revenue, and daily active user numbers.
    • Identified and resolved flaws, conducted user research, analysis, and A/B testing, and developed new ideas on how the UX/UI experience could be improved.
    • Collaborated with design, engineering, content, marketing, and data teams to implement new features, A/B testing, marketing campaigns, and process improvements.
    • Developed extensive brand guidelines, social media, and marketing templates that built the social following for Balance (from 100 to 17,000+ followers).
    • Collaborated and managed day-to-day work with external contractors on website development, illustration creating, and other app visuals.
    • Won Google's Best App of 2021, Communication Arts Award of Excellence, three times MUX Awards, and received three features by Apple in the App Store, including the App of the Day for Balance app.
    • Received over 1 million downloads, more than 30,0000 reviews, 4.9 ratings on Apple's App Store, bringing the Balance app among one of the highest-rated meditation apps.
    Technologies: Looker, Zeplin, Principle, InVision, Adobe Illustrator, Adobe Photoshop, Sketch


  • Adobe Certified Prepress Operator in Graphic Design
    2012 - 2012
    Algebra Open University - Zagreb, Croatia
  • Diploma in Information Design
    2010 - 2012
    Polytechnic of Zagreb - Zagreb, Croatia



Los Angeles, CA, United States

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