Ernesto Gonzalo
Verified Expert in Design
Designer
Ernesto is a product designer specializing in user research, service design, interaction design, digital strategy, and design systems. He likes to simplify complex experiences through the principles of persuasion in design, emotion, trust, and honesty. Ernesto is currently a lead product designer at fintech Creditas and works as a mentor in multiple schools teaching workshops around co-creation, end-to-end product design process, service design, design sprint, and design thinking.
Portfolio
Work Experience
Lead Product Designer
Creditas
- Designed a web view app to sell Apple products with financing services to our users.
- Worked on the design of a car buying and selling web view application with vehicle financing.
- Designed a B2B human resources and staffing dashboard application experience.
- Created user stories for four personas based on data gathered in a user survey.
Geekshubs Online Bootcamp Teacher
Geekshubs
- Taught a fully remote workshop, where I trained students the stages of product definition, ideation, conceptualization, and testing.
- Worked with convergent and divergent co-creation techniques to stimulate creativity in teams.
- Validated each step with different exercises to ensure quality delivery to the user, business, and technology team.
- Taught theory with real work practices so students are prepared to face experienced work teams.
Teacher and Mentor of End-to-end Product Design Processes
Barreira
- Taught students of the master of design thinking degree, the complete cycle of design product creation.
- Instructed and led students to work with the focus on the user and solve problems starting in a chaotic environment and collaborating with all areas involved to solve a problem.
- Taught theory with real work practices so students are prepared to face experienced work teams.
Professor of the Master's Degree in Various Research and Development Workshops
EDEM
- Taught students to create and structure the entire research process from scratch.
- Guided them on how to select the right people based on surveys and then interview them to guide the design with a focus on the user.
- Showed them how to use the user journey map to understand the context and motivations of our target user.
- Taught theory with real work practices so students are prepared to face experienced work teams.
Teacher and Mentor of Online Design Thinking Courses
UXER School
- Taught students the complete design thinking process with remote work techniques.
- Followed up a product process by working groups to reach a minimum viable product.
- Validated each phase of the design process with users, business, and technical support.
Master's Degree Teacher to Entrepreneurs
IEM Business School
- Taught an end-to-end walkthrough of the service design process applying design thinking techniques.
- Led and taught creative activities to drive process innovation.
- Searched and validated the user experience methodologies on each work team.
- Taught theory with real work practices so students are prepared to face experienced work teams.
University Professor of Agile Design Processes
Valencia University
- Taught a full design sprint workshop, where I trained students in the stages of product definition, ideation, conceptualization, and testing.
- Led workshops on service design with agile techniques of sprint design and hypothesis validation.
- Selected promising young designers to hire for my personal projects.
- Taught more than 100 people that attended design courses per session and creative problem-solving workshops.
Head of Design Studio
Idean
- Joined the team first and after three years I consolidated a team of more than 20 multidisciplinary designers.
- Worked with a multitude of clients from different industries and located in different countries, mainly in Europe.
- Focused on new client acquisition, squad training, and complete follow-up of the design process in product deliveries.
- Acted as head of the design studio and built the right team culture to work with good design foundations.
UX/UI Designer
Last Minute
- Implemented requests and strategic follow-up of new requirements based on user needs.
- Was in charge of the analysis and user research in their context to validate MVPs before product launch.
- Went through the end-to-end creative product design process, from the stage of empathy with the user, research, problem definition, ideation, conceptualization, optimization of results, HTML/CSS construction, and quality control in deliveries.
- Focused on new client acquisition, squad training, and complete follow-up of the design process in product deliveries.
UX Designer
Telefónica
- Worked on the user experience design in the Institutional Relations and Communication Department of Fundación Teléfonica.
- Managed web publications, graphic design, video graphics edition, and online marketing.
- Did quality control and web design in online services platforms.
Education
Cinematography and Film in Postgraduate
Information Media Sciences University of Madrid - Madrid
Senior Technician in Art, Graphic Design Advertising in Professional Training
Technical School Number 10 - Madrid
Certifications
Design System Manager
InVision
Certified Usability Analyst
Human Factors International
Human Computer Interaction
Coursera
Experience
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