Felipe Villarreal
Verified Expert in Design
Designer
Elizabeth, United States
Toptal member since June 27, 2019
Felipe is driven by his passion for making. As a creative consultant, he supports purpose-driven businesses by designing experiences that enhance people's lives. With 16 years in the creative innovation industry, he uses a combination of effective strategy, human-centered design, and strong relationships to build brands and bring products to market. Felipe offers expertise in digital product design, UI/UX, service design, visual design, and creative mentorship to software and design businesses.
Portfolio
Work Experience
Creative Design Consultant and Founder
FV Creative Co.
- Delivered strategic, human-centered, and engaging experiences in branding, art direction, UI/UX, and visual design.
- Worked for various clients, including Argodesign, Droga5, Toptal, FedEx Ground, Stake, and others.
- Conducted workshop sessions with internal design teams and stakeholders to define and prioritize design solutions aligned with business goals.
Lead Visual Designer | Freelance
Droga5
- Worked as part of the creative team on designing the worldwide website for a top motorcycle company.
- Served as the lead designer, ensuring consistency across a series of workstreams.
- Developed with the visual design team a digital visual language that adheres to and elevates the brand's new look within the digital space.
- Designed key pages and components, including the site's main navigation and checkout flows across five breakpoints.
- Collaborated with developers to ensure proper execution of the design experience.
Lead Visual Designer
Idean
- Created concepts according to business and customer requirements.
- Visualized and conceptualized user experiences and visual prototypes.
- Worked interactively with different design teams on delivering projects for different platforms and devices.
- Conducted workshops and brainstorming sessions with internal design teams and clients to define visual design direction, present visual concepts, and elaborate on design decisions made.
- Developed style guides that could be utilized and followed by other design team members.
Visual Design Lead
Fjord (acquired by Accenture)
- Conveyed service design methodologies and outcomes into visually engaging and strategic experiences.
- Assisted in designing a future vision platform concept of the employee experience for a significant human capital management company.
- Established a visual style and tone for communicating insights and concepts for a major audio technology and product company.
- Designed the brand, visual language, and UI/UX of a startup concept app for a major insurance company focused on the freelance community.
- Worked as part of the line management and mentor team, overseeing six people.
Senior Art Director
Acquity Group (acquired by Accenture)
- Created mobile and desktop visual design experiences for clients, including Destination XL Group, Kipling, C. Wonder, Mayflower Van Lines, Payless, and others.
- Collaborated with various members of the organization, including project managers, interaction designers, digital strategists, copywriters, client partners, front-end developers, and development teams.
- Presented work at various stages of the project timeline to internal teams and key client stakeholders.
Senior Art Director
The Vidal Partnership
- Collaborated with various clients, including national brands like Johnnie Walker, Buchanan's, Heineken, Heineken Premium Light, Sprint, Wendy's, Johnson & Johnson, Kraft Foods, and The Home Depot.
- Advised on the production of below-the-line digital and direct marketing.
- Facilitated and directed brainstorming, concept creation, art direction, and client presentations.
- Guided clients using presentations in English and Spanish.
- Coordinated with internal production teams and vendors to execute campaign and brand strategies, including sponsorship programs, motion graphics, animated and live TV spots, microsite/web/banner design, packaging, and logos.
Education
Bachelor of Fine Arts Degree in Graphic Design
Mason Gross School of the Arts, Rutgers University - New Brunswick, NJ, United States
Certifications
Building Brands with Purpose: Gold Standard Level
New York University
Skills
Tools
Sketch, Adobe Photoshop, Adobe Illustrator, Slack, Figma, InVision, Miro, Adobe CC, Microsoft Office, Principle, Flinto, Photoshop CC, Illustrator CC, Wix
Languages
Visual Design Language
Industry Expertise
Healthcare & Insurance, Automotive, Retail & Wholesale, Insurance, Technology, Human Resources (HR)
Platforms
MacOS, iOS, Demandware
Other
eCommerce, Digital Illustration, Branding, Logo Design, Strategic Design, User Experience (UX), Mobile App Design, Art Direction, UI Design, Graphic Design, Conceptual Design, Iconography, PowerPoint Design, Web Design, Visual Design, Typography, Layout, Mobile UI, Mobile Design, Design, Mobile Prototypes, Mobile UI Design, B2B, UX Design, Responsive Web Design (RWD), UIKit, Digital Experience Design, Component Libraries, Service Design, User Interface (UI), Journey Mapping, Digital Art, Research, Wireframing, eCommerce Design, WordPress Design, Design Thinking, Data Visualization, App UI, Dashboard Design, Color Theory, Creative Thinking, Mobile UX, Mobile UX Design, Bootstrap, Google Drive, Icon Design, Startups, Desktop Web Design, Rebranding, Blog Design, Vector Illustration, Layout Design, Responsive Design, Lifestyle, Customer Service, Infographics, Platform Design, Agile, Art History, Photography, Design Systems, Sitemaps
Experience
- Visual Design - 14 years
- Art Direction - 11 years
- Visual Design Language - 10 years
- Web Design - 10 years
- User Experience (UX) - 7 years
- UI Design - 7 years
- Strategic Design - 7 years
- Branding - 6 years
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