Fernando Castro, Designer in São Paulo - State of São Paulo, Brazil
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Fernando Castro

Verified Expert  in Design

Bio

Fernando is a graphic design major with 15+ years of experience as an art director and lead creative in Brazil, Australia, and the United States. His recent work focuses on leading product design teams, digital strategy, and creative leadership. Fernando designed and built for some of the world's most notable companies such as Google, Facebook, Spotify, Coca-Cola, Adidas, Mastercard, Credit Suisse, Dodge, Verizon, and UPS.

Portfolio

Work Experience

Senior Visual Designer

2022 - 2022
Gorilla Group - Main
  • Designed and updated the visual guidelines and eCommerce website for a major cosmetics brand.
  • Built Figma prototypes and wireframe flows for about 15 pages.
  • Worked closely with a team of 15 people in different time zones. Delivered work in agile sprints on time and within budget.
Technologies: UI Design, Design Systems, Figma, Visual Design, eCommerce UX, Visual Hierarchy, Sketch

Creative Director

2020 - 2022
Obra.ag
  • Designed and built a SaaS product for a nonprofit that helps companies measure and act on their biodiversity impact.
  • Led a creative team in Brazil, consulting a German sports and training startup to conceptualize and design a new weight training game.
  • Represented the company on an invitation-only global consultancy project for Google Photos.
Technologies: InVision, Figma, Adobe Creative Suite, Google Analytics API, HubSpot CRM, ClickUp, App UX, App UI, Web UI, Web UI Design, Interface Design, Photoshop CC, Illustrator CC, Keynote Templates, Design, Art Direction, Illustration, UI Design, Experiential Design, Digital Product Design, Product Delivery, Digital Branding, App Design, Design Systems, Brand Guidelines, Web Platforms, Redesign

Senior Interactive Art Director

2018 - 2020
MediaMonks
  • Collaborated closely with Google Brazil, supporting ongoing projects like YouTube playbooks for agencies and Google Partner Plex presentations.
  • Delivered digital consultancy work for Facebook for Business and Facebook Workplace projects in Brazil as part of the retainer team.
  • Worked on a creative team that directed the Trivago LATAM 2021–2022 campaign.
Technologies: InVision, Product Design, Adobe Creative Suite, Figma, App UX, App UI, Web UI, Web UI Design, Interface Design, Sketch, Photoshop CC, Illustrator CC, Keynote Templates, Design, Art Direction, Illustration, UI Design, Experiential Design, Digital Product Design, Product Delivery, Digital Branding, App Design, Design Systems, Brand Guidelines, Web Platforms, Redesign

Associate Creative Director

2017 - 2018
iStrategyLabs (WPP)
  • Designed a companion learning app that helps refugees navigate the complexities of resettling in the United States for the International Rescue Committee.
  • Created a chatbot solution for Facebook and National Geographic that was trained by neural networks to emulate Pablo Picasso's work and won Webby and Shorty awards for it.
  • Redesigned for one of the world's top microfinance and impact investing nonprofits and also won a Webby for best UX.
  • Led an interactive team focused on agile delivery of products and services for all digital media. Occasionally working on hardware and experiential projects around AI, machine learning and bots, voice, AR, and VR capabilities.
  • Worked for clients such as Capital One Bank, National Geographic, PepsiCo (Doritos), Smithsonian National Air and Space Museum, International Rescue Committee, and Service Year.
Technologies: Sketch, InVision, Principle, Adobe Creative Suite, App UX, App UI, Touchscreens, Web UI, Web UI Design, Interface Design, Photoshop CC, Illustrator CC, Keynote Templates, Design, Art Direction, Illustration, UI Design, Experiential Design, Digital Product Design, Product Delivery, Digital Branding, App Design, Design Systems, Brand Guidelines, Web Platforms, Redesign

Art Director

2015 - 2017
Huge
  • Designed the first consumer-facing product for John Hancock and won several awards for it, including the App of the Day four times on the App Store.
  • Worked with Obama White House, helping 300,000 students go to college through an anticipatory, text-based service that sent personalized text messages to teens to apply for college, get student aid, and pay back their loans as deadlines approached.
  • Helped redesign a private banking app for one of the world's top banks, Credit Suisse.
Technologies: Sketch, Principle, Adobe Creative Suite, AI Design, UI Design, App UX, App UI, Touchscreens, Web UI, Web UI Design, Interface Design, Photoshop CC, Illustrator CC, Keynote Templates, Design, Art Direction, Illustration, Experiential Design, Digital Product Design, Product Delivery, Digital Branding, App Design, Design Systems, Brand Guidelines, Web Platforms, Redesign

Art Director

2011 - 2015
Publicis Sapient
  • Collaborated with Google to tell real stories about their products focused on Latino audiences.
  • Contributed to the UPS project as part of the retainer redesign team. The project took more than three years to complete.
  • Worked on the retainer redesign teams for Adidas, Verizon, and Dodge projects.
Technologies: Adobe Creative Suite, Experiential Design, Digital Product Design, Product Design, Product Delivery, App UX, App UI, Touchscreens, Web UI, Web UI Design, Interface Design, Photoshop CC, Illustrator CC, Design, Art Direction, Illustration, UI Design, Digital Branding, App Design, Design Systems, Brand Guidelines, Web Platforms, Redesign

Education

2004 - 2008

Bachelor's Degree in Industrial Design - Graphic Design

Universidade Positivo - Curitiba, PR, Brazil

Skills

Tools

Photoshop CC, Adobe Creative Suite, Sketch, Illustrator CC, InVision, Principle, Airtable, SketchUp

Platforms

Figma

Other

Keynote Templates, Design, Art Direction, AI Design, UI Design, Experiential Design, Digital Product Design, Product Design, Web Design, Brand Guidelines, Redesign, Website Redesign, Digital Experience Design, Enterprise Design, Direct to Consumer (D2C), Mobile UI, Interface Design, UX Design, Web UI Design, Web UI, Illustration, Photography, Product Delivery, Digital Branding, App Design, Branding, Design Systems, Interactive UI, Web Platforms, Event Branding, Mobile UX, Business to Business (B2B), Touchscreens, App UX, App UI, Civil Design, Framer, eCommerce UX, 3D Art, Mascot Design, eCommerce UI, eCommerce Design, Production, eCommerce, Google Analytics API, HubSpot CRM, ClickUp, Visual Design, Visual Hierarchy

Experience

  • Design - 15 years
  • Art Direction - 15 years
  • Product Design - 10 years
  • Digital Product Design - 10 years
  • Experiential Design - 8 years
  • Product Delivery - 8 years
  • UI Design - 8 years
  • Figma - 3 years
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