Fernando is an art director with more than nine years of experience working for major brands in the US and global advertising agencies. He combines his knowledge as an art director in the fashion and luxury industries with current tech and web design trends. Fernando has helped multiple brands build their identity and full online presence from the ground up.
Designed and implemented the overall look and feel of Bloomingdale’s eCommerce platform.
Worked closely with marketing and merchandising teams to develop seasonal interactive web look books, eCommerce micro sites, style guides, and editorials for multiple high-end vendors.
Provided direction and support for junior creative teams and programmers.
Assisted the accounting team in determining time and budgets for projects.
Worked with photographers, fashion editors, and the production team to deliver high-quality work for clients.
Handled and was responsible for proofing, reviewing, and signing-off on all project revisions and production phases.