Fernando Lahoz, Designer in New York, NY, United States
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Fernando Lahoz

Verified Expert  in Design

Designer

Location
New York, NY, United States
Toptal Member Since
November 10, 2015

Fernando is an art director with more than nine years of experience working for major brands in the US and global advertising agencies. He combines his knowledge as an art director in the fashion and luxury industries with current tech and web design trends. Fernando has helped multiple brands build their identity and full online presence from the ground up.

Portfolio

Work Experience

Creative Director

2013 - PRESENT
Poison Multimedia
  • Provided creative direction and support for junior creative teams and programmers.
  • Developed creative strategies, branding, and identities for startups in the fashion industry.
  • Worked with top photographers, editors, and production teams to deliver high-quality work.
Technologies: Adobe InDesign, Adobe Photoshop, WordPress, Web Design, Visual Design, Adobe Experience Design (XD), Elementor

Interactive Creative EMEA

2011 - 2013
Estée Lauder
  • Handled and was responsible for the art execution from concept to completion on multiple interactive projects.
  • Worked closely with the production team, pitching new ideas, and overseeing the production.
  • Provided direction and support for junior creative teams and programmers.
  • Assisted the accounting team in determining time and budgets for projects.
  • Worked with creative director and production team to deliver high-quality work.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Premiere Pro, Adobe Dreamweaver, Adobe After Effects, Adobe Photoshop, Visual Design, Landing Page Design, Landing Pages, Conversion Rate Optimization (CRO)

Freelance Art Director

2010 - 2011
Bloomingdale's
  • Designed and implemented the overall look and feel of Bloomingdale’s eCommerce platform.
  • Worked closely with marketing and merchandising teams to develop seasonal interactive web look books, eCommerce micro sites, style guides, and editorials for multiple high-end vendors.
  • Provided direction and support for junior creative teams and programmers.
  • Assisted the accounting team in determining time and budgets for projects.
  • Worked with photographers, fashion editors, and the production team to deliver high-quality work for clients.
  • Handled and was responsible for proofing, reviewing, and signing-off on all project revisions and production phases.
Technologies: Adobe Dreamweaver, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Landing Pages

Interactive Art Director

2010 - 2010
Ogilvy NY
  • Worked with the creative director of Ogilvy Paris in developing marketing concepts and campaigns for Louis Vuitton's online and mobile platform.
  • Presented strategic thinking and creative work for client review.
  • Supervised outside creative resources and design team.
  • Developed interactive strategy documents to guide design process and ensure alignment between client and agency.
  • Worked with photographers and the junior creative team on the design of multiple brands' identities and creative planning.
Technologies: Adobe Illustrator, Adobe InDesign, Adobe Photoshop
2006 - 2008

Graduate in Art Direction

Miami Ad School - New York, NY, USA

2001 - 2006

Master's Degree in Journalism

Universidad Complutense de Madrid - Madrid, Spain

Tools

Adobe Photoshop, Adobe InDesign, Figma, Adobe Illustrator, Sketch 3, Adobe Dreamweaver, Adobe Experience Design (XD), Adobe After Effects, Adobe Premiere Pro, Zeplin

Platforms

WordPress, Shopify, iOS, Magento, OS X, Android

Languages

HTML5, CSS, HTML

Other

UI Design, UX Design, Web Design, User Interface (UI), Branding, eCommerce Web Design, Art Direction, User Experience (UX), Creative Direction, Landing Page Design, Landing Pages, eCommerce, eCommerce Design, Visual Design, Product Design, Design Leadership, Design Systems, eCommerce UI, eCommerce UX, Brand Guidelines, Logo Design, Graphic Design, Elementor, Advertising Design, Content Management Systems (CMS), Web3.js, Conversion Rate Optimization (CRO), Identity, WordPress Themes, Blogs, Blog Design, Blog Development, iOS App Design, Web App Design, Shopify Design, Wireframing

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