Fernando Lahoz
Verified Expert in Design
Designer
Miami, FL, United States
Toptal member since November 10, 2015
Fernando is an art director with more than nine years of experience working for major brands in the US and global advertising agencies. He combines his knowledge as an art director in the fashion and luxury industries with current tech and web design trends. Fernando has helped multiple brands build their identity and full online presence from the ground up.
Portfolio
Work Experience
Creative Director
Poison Multimedia
- Provided creative direction and support for junior creative teams and programmers.
- Developed creative strategies, branding, and identities for startups in the fashion industry.
- Worked with top photographers, editors, and production teams to deliver high-quality work.
Interactive Creative EMEA
Estée Lauder
- Handled and was responsible for the art execution from concept to completion on multiple interactive projects.
- Worked closely with the production team, pitching new ideas, and overseeing the production.
- Provided direction and support for junior creative teams and programmers.
- Assisted the accounting team in determining time and budgets for projects.
- Worked with creative director and production team to deliver high-quality work.
Freelance Art Director
Bloomingdale's
- Designed and implemented the overall look and feel of Bloomingdale’s eCommerce platform.
- Worked closely with marketing and merchandising teams to develop seasonal interactive web look books, eCommerce micro sites, style guides, and editorials for multiple high-end vendors.
- Provided direction and support for junior creative teams and programmers.
- Assisted the accounting team in determining time and budgets for projects.
- Worked with photographers, fashion editors, and the production team to deliver high-quality work for clients.
- Handled and was responsible for proofing, reviewing, and signing-off on all project revisions and production phases.
Interactive Art Director
Ogilvy NY
- Worked with the creative director of Ogilvy Paris in developing marketing concepts and campaigns for Louis Vuitton's online and mobile platform.
- Presented strategic thinking and creative work for client review.
- Supervised outside creative resources and design team.
- Developed interactive strategy documents to guide design process and ensure alignment between client and agency.
- Worked with photographers and the junior creative team on the design of multiple brands' identities and creative planning.
Education
Graduate in Art Direction
Miami Ad School - New York, NY, USA
Master's Degree in Journalism
Universidad Complutense de Madrid - Madrid, Spain
Skills
Tools
Adobe Photoshop, Adobe InDesign, Figma, Adobe Illustrator, Sketch 3, Adobe Dreamweaver, Adobe Experience Design (XD), Adobe After Effects, Adobe Premiere Pro, Zeplin
Platforms
WordPress, Shopify, iOS, Magento, OS X, Android
Languages
HTML5, CSS, HTML
Other
UI Design, UX Design, Web Design, User Interface (UI), Branding, eCommerce Web Design, Art Direction, User Experience (UX), Creative Direction, Landing Page Design, Landing Pages, eCommerce, eCommerce Design, Visual Design, Product Design, Design Leadership, Design Systems, eCommerce UI, eCommerce UX, Brand Guidelines, Logo Design, Graphic Design, Elementor, Advertising Design, Pitch Presentations, Marketing Design, Content Management Systems (CMS), Web3.js, Conversion Rate Optimization (CRO), Identity, WordPress Themes, Blogs, Blog Design, Blog Development, iOS App Design, Web App Design, Shopify Design, Wireframing
Experience
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