Fill Braga, Designer in Brasília - Federal District, Brazil
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Fill Braga

Verified Expert  in Design

Designer

Location
Brasília - Federal District, Brazil
Toptal Member Since
January 12, 2021

Fill is a product designer, UI/UX designer, and design lead with 20 years of experience creating digital product solutions and strategies. He has worked for various industries and clients, including renowned brands like Samsung, AB InBev, Budweiser, AT&T, and Wells Fargo.

Portfolio

Work Experience

[TCP] Designer

2024 - 2024
Toptal
  • Supported the ideation of AI applications across some use cases by refining existing ideas through quick prototyping and exploring potential uses.
  • Created animations that visually translated the concepts for application in presentations.
  • Created the presentation flow on Google Slides, incorporating animations to showcase two applications of AI in the eCommerce and tourism markets.
Technologies: Figma, Prototyping, UI Design, UX Design, Artificial Intelligence (AI)

Product Designer

2023 - 2024
Back4App
  • Designed user journeys and screens for two new products for this SaaS startup in Silicon Valley. Containers as a Service and their new AI Agent that supports developers with coding, debugging, and deploying tasks.
  • Applied the new brand identity to existing areas of the platform and created a new homepage and screens for their website, incorporating the new positioning and products.
  • Designed the landing pages for the new products, which supported the launch's success. The startup was listed as Product of the Day and Week on websites such as Product Hunt and G2.
Technologies: Figma, Prototyping, UI Design, UX Design, Artificial Intelligence (AI), System Design

Design Lead

2022 - 2023
Precision Drilling
  • Revisited the early-stage MVP designs, from the onboarding process to the chart views and report generation. Additionally, I developed new areas and introduced new data visualization widgets, considering the product's evolution.
  • Created a cohesive design library that has played a crucial role in streamlining design elements across distinct Figma files, resulting in improved consistency and efficiency in design handoffs across sprints.
  • Designed the mobile version of the application, including both tablet and smartphone formats, tailored for a distinct group of stakeholders. This version features a unique toolbox of functionalities and visuals specifically suited to their needs.
  • Assisted the product owners in creating user stories and provided detailed assets and components to illustrate every use case. I also consistently interacted with the development team to ensure the achievement of the expected results.
Technologies: Product Design, Design Leadership, Big Data, Data Visualization, UX Design, UI Design, Figma, Notion, DevOps, Layout, Audits, Agile, Slack, Agile UX, Mobile, App Design, Android, System Design

Local Digital Payments Researcher | Product Designer

2021 - 2022
AB-InBev
  • Contributed to the UX analysis of the first designs and proposed updates based on heuristics evaluation.
  • Created many user journeys and designed the screens to reflect them on the app. Developed a custom icon set to be aligned with the brand.
  • Developed the design system with the atomic design system methodology and managed its evolution through time. Maintained consistency and led the team on creative direction and brand guidelines.
  • Proposed processes for the creative direction and a rebranding process. Managed the relationship with agencies and external stakeholders regarding these efforts.
  • Collaborated with the service design team on customer journey mapping.
Technologies: Sketch, Figma, Zeplin, InVision, Zeroheight, UXPressia, Miro, Illustrator CC, Information Architecture (IA), Digital Product Design, UX Strategy, Mobile Apps, Websites, UX Design, Design Systems, Digital Creative Direction, Branding, MVP Design, Microsoft Office, Mobile Wallet, Digital Payments, User Flows, Service Design, Heuristics, Atomic Design, User Experience (UX), Fintech, Web Design, Mobile Design, Mobile UI Design, Mobile Payments, Mobile UI, Mobile UX, Mobile App Design, Mobile App UI, Dashboard Design, Material Design, User Journeys, Layout, Audits, Journey Mapping, Agile, Slack, Agile UX, iOS, Mobile, App Design, Android, User Research, System Design

UX Consultant

2020 - 2020
McCann
  • Created the UX strategy and managed an outsourced UI/UX team to build a new eCommerce for Seara, one of Brazil's largest food processing companies.
  • Developed the website UI/UX and launched the new digital wallet for one of the largest Brazilian banks, Banco do Brasil.
  • Performed a UX analysis based on performance, heat maps, and analytics data to improve the experience and conversion of many bank product landing pages for Banco do Brasil.
  • Completed the UI/UX design of the landing page for a new Brazilian payment method called Pix for Banco do Brasil.
  • Designed the financial products landing page, which I optimized for performance.
Technologies: Apple Keynote, Zeplin, Adobe Experience Design (XD), Information Architecture (IA), Digital Product Design, Prototyping, UX Strategy, Websites, UX Design, InDesign CC, Microsoft Office, Mobile Wallet, Digital Payments, Heuristics, User Experience (UX), Web Design, Mobile Design, Mobile UI Design, Mobile UI, Mobile UX, Responsive Design, Responsive Web Apps, Layout, iOS, Mobile

UX Director

2010 - 2020
Tool Interactive
  • Developed digital products from scratch to release for different clients ranging from private sector giants to small businesses and startups. Some of my clients include the public sector, mainly the Brazilian government and German government.
  • Partnered with a US marketing agency to develop a product for the insurance market. It had a wide variety of tools to further build agency relationships with its clients through digital channels.
  • Created promotional product websites from wireframing, prototypes, launch, and iteration based on user behavior monitoring. This increased conversions, reduced time-on-tasks, and increased overall results of the campaigns for Banco do Brasil.
Technologies: InDesign CC, Adobe Illustrator, Photoshop CC, Axure RP Pro, InVision, Sketch, Figma, Adobe Experience Design (XD), Information Architecture (IA), Digital Product Design, Prototyping, UX Strategy, Mobile Apps, Websites, UX Design, Design Systems, Digital Creative Direction, Zeplin, MVP Design, Microsoft Office, Design Thinking, UX Leadership, User Research, User Flows, Heuristics, Web App UX, Web App UI, Web App Design, Atomic Design, User Experience (UX), Fintech, Web Design, Mobile Design, Mobile UI Design, Mobile UI, Mobile UX, Mobile App Design, Mobile App UI, Material Design, Dashboard Design, Design Leadership, Responsive Web Apps, User Journeys, Responsive Design, Layout, Logistics, Real Estate, Audits, Slack, Agile UX, iOS, Mobile, System Design

Creative Director (UX)

2017 - 2019
Isobar
  • Led a UX team of around ten professionals for nearly three years through hundreds of projects for clients in Brasília and São Paulo and overseas. Worked closely with account and project managers, developers, and other creatives.
  • Built brand experience strategies for the biggest Brazilian bank with a new relationship with the esports world. This role included brand positioning, digital solutions, and a website with all the niche information, initiatives, and products.
  • Acted as the creative director and UX designer to build an app that connects to a DIY device for cyclists to communicate with drivers through a 98 FM radio station. Safety Bike Radio is an award-winning project with Cannes Lions, El Ojo, and others.
  • Spearheaded the creation of a website for the Malaria No More campaign: Malaria Must Die, an initiative to create awareness. The briefing came from the UK office, together with RGA, and was built and released in the Brazilian office.
  • Managed workshops and gathered information to design experience strategies and solutions for the new Brazilian governmental services portal. This product offers services to all Brazilians on a single platform.
  • Consulted on the UX process. Reviewed the design system for the Gov.br website, an initiative of the Brazilian government to gather all federal information and services in a single portal.
Technologies: Google Data Studio, Adobe Experience Design (XD), Figma, Axure RP Pro, InVision, Sketch, Information Architecture (IA), Digital Product Design, Prototyping, UX Strategy, Mobile Apps, Websites, UX Design, Design Systems, Digital Creative Direction, Zeplin, InDesign CC, UX Research, Responsive Web Design (RWD), User Interface (UI), Brand Design, MVP Design, Microsoft Office, Mobile Wallet, Digital Payments, Design Thinking, UX Leadership, User Research, User Flows, Heuristics, Web App UX, Web App UI, Web App Design, Atomic Design, User Experience (UX), Fintech, Web Design, Mobile Design, Mobile UI Design, Mobile Payments, Mobile UI, Mobile UX, Mobile App Design, Mobile App UI, Dashboard Design, Design Leadership, Responsive Web Apps, User Journeys, Responsive Design, Layout, Logistics, Audits, Agile, Slack, Agile UX, iOS, Mobile, System Design

UI/UX Designer

2007 - 2009
Baião de Dois Design
  • Designed promotional websites and landing pages to support ad campaigns for one of the biggest Brazilian telecommunication companies, Brasil Telecom.
  • Built digital endomarketing campaigns and websites for CAIXA, a prominent Brazilian bank. Assisted in keeping employees motivated to reach business goals through gamification strategies.
  • Created interfaces and motion design for a fully animated application. This was for the interactive screens for the Campus Party event hosted in São Paulo, Brazil.
Technologies: Adobe Illustrator, Adobe After Effects, Axure, Adobe Photoshop, Information Architecture (IA), Digital Product Design, Prototyping, UX Strategy, Websites, UX Design, Microsoft Office, User Experience (UX), Web Design, Mobile UI, Mobile UX, Mobile App UI, Responsive Web Apps, Responsive Design, Layout, Mobile
2002 - 2006

Bachelor's Degree in Communications

University of Brasilia - Brasília, Brazil

AUGUST 2019 - PRESENT

John Maeda on Design, Business, and Inclusion

LinkedIn

OCTOBER 2017 - PRESENT

Storytelling for Influence

IDEO

DECEMBER 2012 - PRESENT

Gamefication

University of Pennsylvania

Tools

Figma, Adobe Experience Design (XD), Sketch, Zeplin, Photoshop CC, Apple Keynote, InDesign CC, Miro, InVision, Adobe Illustrator, Microsoft Office, Axure RP Pro, Adobe After Effects, Zeroheight, Illustrator CC, Adobe Photoshop, Adobe CC, Slack

Platforms

Web, iOS, Mobile, Android, Axure, UXPressia, Webflow

Industry Expertise

Advertising, Logistics, Real Estate

Other

Art Direction, Design, Web Portals, Websites, Responsive, Accessibility, User Testing, App UX, App UI, Story Mapping, Prototyping, Mobile Apps, Apps, Product Design, Landing Pages, UX Strategy, Wireframing, Style Guides, UI Style Guides, Information Architecture (IA), Digital Product Design, Brand Design, Digital Creative Direction, MVP Design, UX Design, User Research, UI Design, Heuristics, Responsive Web Design (RWD), User Interface (UI), Landing Page Design, High-fidelity Prototypes, High-fidelity Mockups, Web App UX, Web App UI, Web App Design, Data Visualization, Dashboards, Web Design, Atomic Design, User Experience (UX), Fintech, Mobile Design, Mobile UI Design, Mobile Payments, Mobile UI, Mobile UX, Mobile App Design, Mobile App UI, Dashboard Design, Responsive Design, Design Leadership, Responsive Web Apps, Layout, App Design, System Design, Google Data Studio, Storytelling, Diversity, Equity, & Inclusion (DEI), Gamification, Design Systems, Design Sprints, Digital Experience Design, Personalization, PWA, Branding, Mobile Wallet, Digital Payments, Design Thinking, UX Leadership, User Flows, Progressive Web Applications (PWA), Service Design, UX Research, Minimal UI, Agile UX, Agile, Web Dashboards, Admin Panels, Material Design, User Journeys, Govtech, Marketplaces, Audits, Journey Mapping, XD to Flutter, Immersive Experiences, Binaural Audio, Responsive UI, Web UX Design, Audio Recording, Big Data, Notion, DevOps, Artificial Intelligence (AI)

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