Frederik Goossens, Designer in Brussels, Belgium
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Frederik Goossens

Verified Expert  in Design

Creative Director and Designer

Location
Brussels, Belgium
Toptal Member Since
August 7, 2017

Frederik is a senior product manager, experienced designer, business analyst, researcher, and data scientist with years of experience in AI and blockchain technology. He holds an MBA from Cambridge and has over 13 years of experience managing teams for most of his career. Frederik has worked in more than 10 countries and regions for MNCs, agencies, and startups and founded his own agency.

Portfolio

Work Experience

Founder, Artificial Intelligence and Mixed Reality

2023 - PRESENT
Envoi
  • Started the company based on the pillars of creativity, business, and technology with a core focus on AI.
  • Created a new product using generative AI to optimize and convert voice recordings.
  • Designed and managed the development of product features around voice manipulation and consistent image creation.
  • Designed and managed the development of a mixed reality platform on visionOS.
Technologies: Artificial Intelligence (AI), Research, Mixed Reality (MR), Marketing, Data Science, Blockchain & Cryptocurrency, User Interface (UI), Product Management

Consultant, Product Strategy and Data Analysis

2022 - 2022
UFC
  • Consulted on a project for UFC as part of my MBA studies at the University of Cambridge.
  • Pitched various ideas to expand their business, where the concept of expanding to certain locations in Africa (in terms of training) was chosen as the project.
  • Analyzed relevant data from African countries to support the decision about where to open the next performance institute.
Technologies: Research, Data Science, User Interface (UI), Product Management

Global Head, Research and Design

2021 - 2022
CoinFLEX
  • Hired and directly managed a team of seven employees, with responsibilities ranging from business analysis to user research, design, and coaching.
  • Covered the APAC, US, and EMEA regions as an agile team and revamped the entire cryptocurrency platform.
  • Contributed to problem framing, customer journeys, personas, affinity maps, interviews, focus groups, observations/insights, workshops, wireframes, and prototypes.
  • Worked on AMM+ and created the profile dashboard, design system, wallet, and history.
Technologies: User Experience (UX), Research, Management, Data Science, Blockchain & Cryptocurrency, User Interface (UI), Product Management

Manager, Digital Product and Design

2021 - 2021
HSBC
  • Produced strategic solutions and creative concepts to improve the financial management customer experience in Hong Kong and the UK.
  • Managed a team of 11 employees, the largest design team in the Hong Kong region.
  • Drafted and governed the initial Global Voice guidelines and led the design of chatbots for customer queries regionally (UK, HK, US, Mexico, India, and the UAE) through working with NLP vendors, data scientists, developers, and other stakeholders.
  • Designed the go-to-market strategy targeting Malaysian millennials through market analysis, customer research, running workshops, personas, prototyping, and pitching.
Technologies: User Experience (UX), Research, Artificial Intelligence (AI), Management, Data Science, User Interface (UI), Product Management

Founder, Business Analysis and Multimodal Design

2017 - 2018
Jackrabbot
  • Provided business analysis and content management services for Secure Access for HSBC.
  • Defined requirements for a voice user interface (VUI) and produced an example dialog flow for the AI assistant.
  • Created UI/UX designs and graphical data representation for an internet of things (IoT) security platform.
Technologies: User Experience (UX), Research, Data Science, User Interface (UI), Product Management

Senior Consultant, Digital Transformation

2016 - 2017
Mirum
  • Served as a consultant with a focus on business analysis and UX.
  • Captured and analyzed business requirements from the client.
  • Visualized, defined, and presented research results, concepts, and solutions.
  • Planned, managed, and coordinated the UX delivery process across the project lifecycle.
  • Collaborated with clients and stakeholders to ensure activities, deliverables, and timelines aligned with expectations.
  • Worked on several digital transformation projects for multinational clients in the Hong Kong (CN) and Sydney (AU) finance industry.
Technologies: User Experience (UX), Research, Management, User Interface (UI), Product Management

Senior Specialist, Business Analysis and Experience Design

2015 - 2016
BT
  • Served in a UX and business analysis management role within the BT consumer team, which is part of the largest digital transformation program ever undertaken by BT.
  • Translated business goals into feasible digital solutions through business analysis, defining and prioritizing requirements, and specifying process flows.
  • Managed the definition of the technical requirements and followed up on the UX and design team for some of the core modules of My BT (customer-facing) and a completely new customer support system (back-office).
  • Identified product ideas and improvements through user research and stakeholder meetings.
  • Collaborated with tech teams throughout the software development process to ensure delivery of a usable, feasible, and viable product.
Technologies: User Experience (UX), Research, Management, Data Science, User Interface (UI), Product Management

Consultant, Digital Strategy and Experience Design

2014 - 2015
Duke & Grace
  • Worked on user experience design and research with a core focus on banks and financial institutions.
  • Defined and prioritized the product backlog. Worked on wireframing and prototyping.
  • Identified ideas and UX improvements through user research and stakeholder interviews.
Technologies: User Experience (UX), Research, Artificial Intelligence (AI), User Interface (UI), Product Management

Co-founder

2012 - 2014
Noovigo
  • Created a web service to collect premium used clothing from consumers and a web shop where we sold high-quality 2nd-hand clothing.
  • Developed and defined the product concept, strategy, and vision.
  • Analyzed customers, products, markets, and competitors.
  • Produced the user experience and product requirements documents.
  • Analyzed and assessed vendors, including eCommerce systems, CMS modules, and payment solutions.
  • Provided technical support during the product's development process.
  • Oversaw the CMS and content management (OpenCart and WordPress).
Technologies: User Experience (UX), Research, Management, User Interface (UI), Product Management
2020 - 2023

Executive Master of Business Administration (MBA) in Media and FinTech

University of Cambridge - Cambridge, United Kingdom

2011 - 2012

Master of Management Degree in Innovation and Entrepreneurship

Antwerp Management School - Antwerp, Belgium

2007 - 2011

Bachelor of Science Degree in Commercial Sciences

Ghent University - Ghent, Belgium

AUGUST 2019 - PRESENT

Human Centered Design

Hyper Island

APRIL 2018 - PRESENT

Foundations in Design Thinking

IDEO U - Online

JANUARY 2016 - PRESENT

Certificate in Business Analysis Practice

BCS, The Chartered Institute for IT - UK

DECEMBER 2015 - PRESENT

UX Certified

Nielsen Normal Group - UK

OCTOBER 2015 - PRESENT

Certified Scrum Product Owner

Scrum Alliance - UK

Industry Expertise

Marketing

Other

User Experience (UX), Research, Artificial Intelligence (AI), Management, User Interface (UI), Product Management, Data Science, Blockchain & Cryptocurrency, Mixed Reality (MR)

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