Greg Norman
Verified Expert in Design
Designer
Greg is an award-winning digital product designer with 15+ years of experience, working with teams from around the globe to create product-market-fit digital products that deliver results for both users and businesses alike. Greg excels at producing world-class brand and UI design experiences using persona mapping, user journey development, user testing, product validation, wireframes, prototypes, and crafting detail-orientated high-fidelity UI designs.
Work Experience
Founder | Design Director
HUMANISE DIGITAL
- Worked closely with clients, product managers, marketing, and engineering teams to define digital product roadmaps.
- Created personas, user journey maps, wireframes, and prototypes to clearly define user roles and user experience criteria for success.
- Translated user experience insights into pixel-perfect high fidelity designs for web, mobile apps, and SaaS products.
- Built digital style guides and design systems to ensure maximum consistency and ease of product use.
UX/UI Design Manager
Spree | Fashion eCommerce Store
- Defined and implemented innovative solutions for product growth, collaborating with product management, marketing, and engineering teams.
- Executed all visual design stages from user scenarios, wireframes, prototyping, design, and final hand-off to engineering.
- Set up and analyzed A/B test experiments to improve the user experience.
- Conducted user research and evaluated user feedback to optimize product experiences.
Senior Product Designer
Media24
- Designed elegant and delightful product experiences as part of cross-functional agile product teams.
- Researched, identified, and articulated customer needs into digital product solutions that solved business needs simply and elegantly.
- Collaborated to solve business challenges, maintaining user needs and design consistency.
Digital Creative Director
Tequila TBWA
- Hired, developed, and managed the creative team—optimized daily activities and outputs to ensure clients' satisfaction and the best possible creative solutions.
- Led multiple projects from conception to completion, following the clients' briefs and deadlines.
- Briefed, strategized, and collaborated with management teams on multiple projects while ensuring client and user needs were met.
Education
Advanced Diploma (Cum Laude, Top Achiever) in Digital Marketing and Advertising
Red & Yellow Creative School of Business - Cape Town, South Africa
Bachelor of Arts Degree in Animation and Storytelling
AFDA - Cape Town, South Africa
Certifications
Design System Bootcamp
Memorisely
Certified Usability Analyst (CUA)
Human Factors International
Skills
Tools
Sketch, InVision, Adobe Illustrator, Adobe Photoshop, Figma, Adobe Creative Suite, Adobe After Effects
Platforms
WordPress, Mobile, Android, iOS, Web, WooCommerce, Shopify, Safari
Industry Expertise
Information Technology, Professional Services
Languages
HTML, CSS
Other
Digital Marketing, User Roles, User Journeys, Responsive UI, Web UX, Prototyping, Branding, User Interface (UI), Visual Identity, User Experience (UX), Logo Design, Lead Generation, eCommerce, Mobile App Design, Experiential Design, User Personas, Wireframing, Responsive Web Design (RWD), Design, Web App Design, Web Design, Product Design, eCommerce UX, eCommerce UI, UI Design, UX Design, Dashboard Design, User Research, SaaS Design, Design Systems, Web App UI, Web App UX, Software as a Service (SaaS), Interactive Design, SaaS, MVP Design, Mobile Design, Mobile UI, App Design, Websites, WordPress Themes, WordPress Design, Mobile UX Design, Mobile UI Design, Visual Design, Presentation Design, Brand Design, Brand Guidelines, User Flows, Design Leadership, Dashboards, Mobile UX, Customer Journeys, Landing Pages, Landing Page Design, Rapid Interactive Prototyping, Graphic Design, Newsletter Design, Mockups, UX Wireframes, Layout Design, White Label Design, White Labeling, Interaction Design (IxD), Interactive UI, Data Visualization, Animated Interactions, Conversion Rate Optimization (CRO), eCommerce Design, Web UI Design, Web UX Design, Responsive Web Apps, UX Research, Roadmaps, Gamification, Mobile eCommerce, Heuristic Analysis, Journey Mapping, UI Audits, UX Audits, Elementor, Color Palettes, Marketplaces, Social Networks, Typography, Lean UX, Brand Logos, Custom Logos, Illustration, Web Illustration, B2B, Marketplace Design, Web Portals, CX Strategy, Design Strategy, Mobile Apps, UX Strategy, B2C, Project Management, Web Applications, Animation, Rapid Prototyping, User Interviews, Hand-drawn Illustrations, User Testing, Remote User Testing, Cognitive Psychology, Finance, Flat Design, Presentations, Corporate Websites, Web UI, Travel, Art Direction, User Onboarding, Style Guides, UI Style Guides, Gambling, Healthtech, Fashion Styling, Fashion Design
Experience
Tools
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