Greta Harrison
Verified Expert in Design
Product Designer
Newport Beach, CA, United States
Toptal member since September 27, 2019
Greta is a product designer (UX and UI) with experience working for companies such as Uber, Beautycounter, The Bouqs, and more. She is a pro at seamlessly blending business goals and user data to create state-of-the-art interfaces and experiences. Greta's passion lies in crafting innovative and intuitive consumer-facing products that revolve around user-centered design, business KPIs, and market trends.
Portfolio
Work Experience
Senior Product Designer
Dvx Ventures
- Redesigned the core funnel experience of one of Dvx's eCommerce ventures.
- Led the product design for an incubator-level startup that focused on making comparison shopping for high-intent items easier.
- Created interactive prototypes that allowed users to test products and investors to interact with them before they were built.
Senior Product Designer
Loop
- Redesigned the core shopping funnel experience, including the homepage, product detail pages, and cart, in order to increase conversion.
- Led a brand refresh to better communicate our company's values and mission with our core shoppers.
- Leveraged user data to improve new member conversion by changing the positioning, design, and copy within the membership upsell in the cart.
- Mapped out the entire user journey and worked cross-functionally with teams throughout the company to identify areas of improvement.
Senior Product Designer
Beautycounter
- Designed and launched the Beautycounter iOS application, which allowed consumers to shop easily on their smartphones and consultants to conveniently manage their businesses on the go.
- Handled consultant enrollment flow optimizations, which led to a 14% increase in enrollment flow completions.
- Redesigned integral parts of the eCommerce storefront—after extensive user testing and data analysis—such as the product details page and the company's core navigational structure.
- Collaborated with the creative team to develop a style guide that supported product design and editorial content.
- Contributed to the continuous design and optimization of our CRM platform for consultants, Behind the Counter, including the complete redesign of the Downline Report.
- Led user research, focus groups, and usability testing.
- Hired, coached, and reviewed the performance of two design leads and oversaw their management of a small team of designers.
Senior Product Designer
The Bouqs Co
- Handled all UI and UX for the eCommerce company and led a small product design team.
- Worked directly with the product manager lead to create a testing-and-learning environment. My team ideated and designed A/B tests focused on improving core KPIs.
- Redesigned The Bouqs Subscription platform which increased usability and responsiveness on mobile devices and resulted in a revenue increase of over 20% post-launch.
- Strategized and designed new and intuitive ways to shop—such as one-click rebuy and membership programs.
- Created a design system that increased efficiency in the design to the development workflow.
- Identified zero moment of truth (ZMOT) opportunities within the shopping experience and improved brand storytelling on these specific pages. Changes were tested and led to an over 10% increase in micro-step conversion.
Product Designer
Evercar
- Worked directly with the VP of Product and was responsible for all of the UX and UI as the lead product designer.
- Designed Evercar's iOS and Android driver applications. Features included a vehicle unlock from the app, and an intuitive alert system to notify drivers when their electric vehicle was low on charge.
- Designed a network operation center (NOC) used to track all vehicles and drivers in real-time. The NOC also scaled from a 4K television monitor on display in HQ down to an iPhone 5 to be used by the operations team in the field.
- Tested our vehicle rental app and Uber integration personally by becoming a driver myself.
- Designed investor pitch decks that beautifully communicated valuable company data.
Product Designer
Sidebench Studios
- Designed core screens within Pabst Blue Ribbon's iOS app.
- Designed core screens within an iPad app for physical therapists to use when with clients.
- Worked on a responsive web platform for NBC Universal.
- Worked on a small team of three product designers.
Product Designer | Founder
Mint
- Founded a non-toxic nail color company and sold the brand in 2015.
- Designed Mint's eCommerce storefront to be an immersive and highly visual shopping experience. Constantly updated site based on user feedback.
- Designed all physical products including polish formulas, glass bottles, packaging, and even the caps.
- Designed company's brand identity, tagline, and logo.
- Created all of the brand's content including the primary marketing method where all the organic traffic was through Instagram.
Education
Bachelor of Arts Degree in Cognitive Psychology, Business Management
University of California, Irvine - Irvine, California
Skills
Tools
Sketch, Zeplin, Google Analytics, FullStory, InVision, Usertesting.com, Optimizely, Adobe Photoshop, Principle, Photoshop CC, Adobe Illustrator, Showit, Adobe CC, Hotjar
Industry Expertise
Fashion & Beauty, Fashion, Transportation & Shipping, Education, Games
Platforms
Figma, iOS, Web, Mobile, Shopify, Android, WordPress, BigCommerce
Languages
CSS3, HTML, JavaScript
Other
App UI, eCommerce, Social Media, Mobile Apps, Logo Design, Mobile App Design, Omnichannel Marketing, Design Systems, Shopping, eCommerce Design, eCommerce UI, Mobility, Cars, Rideshare Services, Dashboard Design, UI Design, UX Design, User Flows, Interaction Design (IxD), Microinteraction Design, Information Architecture (IA), Gifting, Environment, Sustainability, Brand Development, Prototyping, Environmental Design, Rewards Programs, User Onboarding, Mobile App UI, iOS UI Design, Brand Design, Financial Design, Subscriptions, Direct to Consumer (D2C), Design Strategy, Mobile-first Design, Product Design, Registration & Sign-up, Strategic Design, Subscription Box Service, User Validation, Web Design, Wireframing, Mobile Design, Mobile UI, Mobile UX, UI Components, Component Libraries, Design Thinking, Rapid Prototyping, Web App Design, Responsive Web Design (RWD), Web UI Design, Web UX Design, Color Theory, Conversion Rate Optimization (CRO), eCommerce UX, Beauty Products, Cosmetics, Visual Design, Brand Analysis, Brand Identity, Brand Building, UX Research, Web App UX, Web App UI, Mobile First, Responsive UI, iOS Design Guidelines, Branding, Lean UX, User Interface (UI), User Experience (UX), A/B Testing, User Testing, User Research, Responsive Design, Mobile UI Design, Mobile UX Design, Layout Design, Remote User Testing, Competitive Analysis, Web UI, UX Audits, Validated User Research, Quantitative User Research, Usability, Usability Testing, Qualitative Research, Quantitative Research, Material UI, User Interviews, Data Visualization, Research, Accessibility, iOS App Design, iOS UX Design, App Design, User Experience Design, B2B, MVP Design, Design Leadership, Landing Page Design, User Journeys, Pitch Decks, Presentations, Graphic Design, Packaging, Visual Identity, Websites, Landing Page Optimization, Landing Pages, Conversion Rate, Funnel Optimization, Conversion, Design Optimization, Squarespace, Flat Design, Fashion Design, Commerce, Public Transportation, Electric Vehicles, Scooters, Gamification, Educational Games, Onboarding, Fintech, UI Branding, Crypto, Cryptocurrency, Cryptocurrency Exchanges, Stock Market, Trading, Currency Exchange, Recommendation Systems, Modular Design, Typography, Art Direction, Blockchain, Android Design Guidelines, Illustration, Icon Design, Shopify Design, System Design, Food Delivery Services, Booking Systems, Marketplaces, Print Design, Heat Maps, VWO, App UX, Notion, Rental Management, Art, SaaS, SaaS Design, SaaS UX Consulting, Dashboards
Experience
- Product Design - 12 years
- UI Design - 12 years
- eCommerce Design - 12 years
- iOS - 10 years
- UX Design - 10 years
- Mobile App Design - 10 years
- Shopify Design - 8 years
- Figma - 7 years
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