Product Designer in Newport Beach, CA, United States
Member since March 6, 2019
Greta is a data-driven designer with a business and product strategy acumen, specializing in eCommerce, future mobility, and mobile. She has spent the past ten years designing innovative and intuitive consumer-facing interfaces, product platforms, and brand experiences. Greta enjoys partnering with cutting-edge brands and forward-thinking companies.
Handled all UI and UX for the eCommerce company and led a small product design team.
Worked directly with the product manager lead to create a testing-and-learning environment. My team ideated and designed A/B tests focused on improving core KPIs.
Redesigned The Bouqs Subscription platform which increased usability and responsiveness on mobile devices and resulted in a revenue increase of over 20% post-launch.
Strategized and designed new and intuitive ways to shop—such as one-click rebuy and membership programs.
Created a design system that increased efficiency in the design to the development workflow.
Identified zero moment of truth (ZMOT) opportunities within the shopping experience and improved brand storytelling on these specific pages. Changes were tested and led to an over 10% increase in micro-step conversion.
Worked directly with the VP of Product and was responsible for all of the UX and UI as the lead product designer.
Designed Evercar's iOS and Android driver applications. Features included a vehicle unlock from the app, and an intuitive alert system to notify drivers when their electric vehicle was low on charge.
Designed a network operation center (NOC) used to track all vehicles and drivers in real-time. The NOC also scaled from a 4K television monitor on display in HQ down to an iPhone 5 to be used by the operations team in the field.
Tested our vehicle rental app and Uber integration personally by becoming a driver myself.