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Greta Harrison, Product Designer in Newport Beach, CA, United States
Greta Harrison

Product Designer in Newport Beach, CA, United States

Member since March 6, 2019
Greta is a data-driven designer with a business and product-strategy acumen and she specializes in eCommerce, future mobility, and mobile. Greta has spent the past ten years designing innovative and intuitive consumer-facing interfaces, product platforms, and brand experiences. Greta enjoys partnering with cutting-edge brands and forward-thinking companies.
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Portfolio

Digital Design
Digital Design
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Employment

  • Senior Product Designer

    2019 - 2020
    Beautycounter
    • Redesigned the iOS application which enabled Beautycounter consultants to easily run their businesses on the go.
    • Worked on consultant enrollment flow optimizations.
    • Designed integral parts of the eCommerce storefront such as the product details page and the company's core navigational structure.
    • Collaborated with the creative team to develop a style guide that supports product design and editorial content.
    • Contributed to the continuous design and optimization of our CRM platform for consultants, Behind the Counter.
    • Led user research, focus groups, and usability testing.
    • Hired, coached, and reviewed the performance of two design leads and oversaw their management of a small team of designers.
    Technologies: FullStory, Zeplin, Adobe Photoshop, Sketch, InVision

  • Senior Product Designer

    2017 - 2019
    The Bouqs Co
    • Handled all UI and UX for the eCommerce company and led a small product design team.
    • Worked directly with the product manager lead to create a testing-and-learning environment. My team ideated and designed A/B tests focused on improving core KPIs.
    • Redesigned The Bouqs Subscription platform which increased usability and responsiveness on mobile devices and resulted in a revenue increase of over 20% post-launch.
    • Strategized and designed new and intuitive ways to shop—such as one-click rebuy and membership programs.
    • Created a design system that increased efficiency in the design to the development workflow.
    • Identified zero moment of truth (ZMOT) opportunities within the shopping experience and improved brand storytelling on these specific pages. Changes were tested and led to an over 10% increase in micro-step conversion.
    Technologies: Adobe Photoshop, FullStory, Zeplin, InVision, Sketch
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Education

  • Bachelor of Arts degree in Cognitive Psychology, Business Management
    2005 - 2009
    University of California, Irvine - Irvine, California
  • Student exchange participant in Art History, European Politics
    2007 - 2007
    American University or Paris - Paris, France

Experience

Location

Newport Beach, CA, United States

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