Guoming Xu, Designer in Shanghai, China
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Guoming Xu

Verified Expert  in Design

Product Designer

Shanghai, China
Toptal Member Since
March 25, 2019

Since 2008, Guoming has been working at tech companies specializing in the UX, interaction, UI, and product design of web and mobile applications. He has served a range of entities including B2B/B2C companies, brand-recognizable organizations, and startups and contributed to projects from end to end including research, strategy, plan, and design. Guoming is dedicated to balancing design and business values in a project.


Work Experience

Product Design Manager

2018 - 2019
  • Led and designed the product-refinement project which involved user research, data analysis, concept creation, and poring over the details.
  • Built up a cohesive-and-proactive product design team, and designed and conducted the design process.
  • Collaborated with the team to design the team vision and design principle.
  • Introduced and helped to build and conduct user research methodology.
  • Collaborated with key stakeholders to plan and design the product roadmap.
Technologies: Principle, FullStory, Amplitude, Sketch

Team Lead of Product Design

2018 - 2018
  • Led and designed the mobile app homepage redesign project.
  • Designed the application for WeChat platform including conducting the design principle to the new platform.
  • Conducted user research in order to refine the global user persona.
  • Coordinated and worked with the global design community to align the design system and optimize it for localization.
  • Collaborated with key stakeholders to build the design skill matrix and also evaluated the team.
Technologies: Google Analytics, Principle, Sketch

Design Leader

2015 - 2017
  • Led and conducted user research to design the new platform.
  • Designed the system refinement project which involved data analysis, user research, ideation, prototyping, and verification.
  • Collaborated with key stakeholders to design and conduct the product roadmap.
  • Defined and conducted design principle of design team.
  • Hired and mentored junior designers.
Technologies: Axure, Google Analytics, Sketch, OmniGraffle

UX Designer

2009 - 2015
  • Worked closely with the PM and UE lead in the US to create a concept scribble and high-level flow based on demands from the market and/or usability testing.
  • Defined the detailed design based on persona and user cases.
  • Worked with the prototype designer and visual designer to make a mockup for the testing.
  • Cooperated with engineering and QA team to support implementation.
  • Assisted the project manager to control the production schedule and coordinate with cross-functional teams.
Technologies: Axure, OmniGraffle

UX Engineer

2008 - 2009
  • Played multiple roles in Ctrip, mainly working on vocation channel and front-end framework for the entire website.
  • Communicated with internal customers to summarize the requirements.
  • Collaborated with the technical architect and visual designer to provide a UI solution.
  • Assisted back-end engineering in order to migrate the front-end code.
  • Assisted the designer and PM on quality control.
Technologies: HTML, CSS, Axure, Adobe Photoshop
2002 - 2006

Bachelor's Degree in Advertisement

Soochow University - Suzhou, China


Sketch, WeChat, Principle, InVision, Figma, FullStory, Google Analytics, OmniGraffle, Adobe Photoshop, Flinto, Axure RP Pro



Industry Expertise

Fashion, Logistics, Health


MacOS, Axure, iOS


Product Design, User Experience (UX), Chinese Typography, Prototyping, Web Design, Mobile Design, SaaS, Wireframing, Usability Testing, Atomic Design, B2B, Web Applications, Mobile Apps, Design Systems, China, Accessibility, Ideation Workshops, User Research, Data Analytics, UX Design, Design Sprints, Workshop Facilitation, B2C, Design Management, Team Leadership, Design Leadership, Luxury Industry, iPhone, Amplitude, Dashboards, Enterprise Resource Planning (ERP), Web UI, Patent Applications, Web Search, User Journey Maps, Discovery Workshops, Search Engines, Quantitative Analysis, Qualitative Research, UX Audits, Mobile App Design, Quantitative Research, UX Leadership, WebRTC, Video Calling, Interaction Design (IxD), App UI, Product Management, Patient Services, UI Design

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