Hao (Kaylee) Zheng, Designer in Auckland, New Zealand
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Hao (Kaylee) Zheng

Verified Expert  in Design

Bio

Kaylee is a lead UX designer who always pays attention to design solutions that balance creativity, technology, and aesthetics. Her experience involves dedicated design research and user-centered design, complemented with solid user experience, visual design, and design testing. Such vast experience enables her to tackle any stage of the design process, from the business requirements to implementation.

Portfolio

Work Experience

Product Designer

2022 - PRESENT
Altered Sate Machine
  • Developed a deep understanding of blockchain technology and its potential to enhance the gaming experience, demonstrating your ability to stay ahead of industry trends and innovate within a fast-paced, ever-evolving field.
  • Led the target market study by interviewing community members, internal stakeholders, and experts. As an outcome of the study, I created seven personas that use internally for the whole product and marketing team as decision-making guidance.
  • Created the initial first launch of the game wireframe and sitemap.
  • Validate the first conceptual design with a real customer, summarise insights of future improvements and follow the action for the development team. Share the insights across the functional team.
Technologies: Figma, Fintech Development, Webflow Design, Marketplace Design, Web App Design, User Validation, Web UX Design, Web Design, Crypto, Wire, User Journeys, UX Prototyping, Rapid Prototyping, UX Design, User Flow Design, UX Wireframes, Gamification Design, Cryptocurrency Design, Collateral Design, NFT, Customer Journeys, Product Strategy, Landing Page Design, Customer Analysis, Layout Design, Design Production

Lead UX Designer

2021 - PRESENT
Design Ninja
  • Conducted research for Sky, New Zealand's pay-per-view TV services, analyzed a customer survey and data from different channels, and delivered an insightful report to the business.
  • Focused on improving the conversion rate of repairer allocation as a recovery team member. Worked on all aspects of the process, from identifying issues to creating the final design solution, thus enabling many customers to choose a repairer online.
  • Delivered a validated design solution to the Sky TV website by conducting user interviews, internal interviews, and data analysis. Increased the conversion rate on their web sale channel.
Technologies: Figma, Miro Development, Optimal Workshop, Web UI Design, UX Research, Design Testing, Hotjar, Google Analytics, UX Design, iOS Design, Web App Design, UX Strategy, CRO, Usability Testing, E-commerce UX Design, Design Systems, Wireframe to Product, Mockups, Prototype Design, Responsive Web Development, Design Guidelines, UIKit, Marketing Research & Analysis, UX Design, Competitor Analysis & Profiling, UI Design, Redesign, Remote User Testing, Design Validation, Task Analysis, SaaS Design, Prototype Design, Dashboard Design, UI Design, UX Design, UI Design, Mobile UX Design, Mobile UI Design, Leadership, MVP Design, Mobile App Design, Prototype Design, Mobile App Design, Mobile App Design, Visual Design, Web Design, User-centered Design (UCD), E-commerce Website Design, Responsive Web Design, Mobile App Design, Mobile App Design, UX Design, UI Design, Click-through Rates (CTR), Website Optimization, Mobile Apps, Mobile App, Usability Analysis, UX Design, Competition Research, Style Guides, Responsive Design, UX Design, Wireframing, Prototyping, InVision, Fintech Development, Webflow Design, WordPress Design, Web App Design, Design Strategy, User Validation, A/B Testing, iOS Design, Android Design, Enterprise Design, Web UX Design, Web Design, Wire, User Journeys, UX Prototyping, Rapid Prototyping, UX Design, User Flow Design, UX Wireframes, Cryptocurrency Design, Customer Journeys, Product Strategy, Landing Page Design, Customer Analysis, Layout Design, Branding, Design Production

Senior UX Designer

2019 - 2021
Genesis Energy New Zealand
  • Participated in every stage and managed the redesign project, from the requirement to the implementation, including conducting internal stakeholder and customer interviews, wireframe testing, and UI testing, and preparing a UI proposal and final UI.
  • Improved the onboarding experience by redesigning and providing the correct information to new customers. The active user rate increased from 20% to 35%.
  • Contributed to the migration of the entire design files from Sketch to Figma.
Technologies: InVision, Sketch, Figma, Optimal Workshop, Design Testing, iOS Design, UX Strategy, CRO, Usability Testing, Design Systems, Wireframe to Product, Mockups, Prototype Design, Responsive Web Development, Design Guidelines, UIKit, Marketing Research & Analysis, UX Design, Miro Development, Competitor Analysis & Profiling, Redesign, UX Design, Remote User Testing, Design Validation, Task Analysis, Web UI Design, Prototype Design, Dashboard Design, UI Design, UX Design, UI Design, Mobile UX Design, Mobile UI Design, MVP Design, Mobile App Design, Prototype Design, Mobile App Design, Mobile App Design, Visual Design, Web Design, User-centered Design (UCD), Responsive Web Design, Mobile App Design, Mobile App Design, UX Design, UI Design, Click-through Rates (CTR), Website Optimization, Mobile Apps, Mobile App, Usability Analysis, UX Design, Competition Research, Style Guides, Responsive Design, UX Design, Wireframing, Prototyping, Webflow Design, Web App Design, User Validation, A/B Testing, iOS Design, Android Design, Web Design, Wire, User Journeys, UX Prototyping, Rapid Prototyping, UX Design, User Flow Design, UX Wireframes, Customer Journeys, Product Strategy, Landing Page Design, Customer Analysis, Layout Design, Design Production

Senior Digital Designer

2018 - 2019
New Zealand Post
  • Headed the UX design for re-platform tools and built New Zealand Post digital life design systems.
  • Organized and published new design patterns every two weeks as a design system owner.
  • Managed a design team, including a user researcher, UX designer, and developer, and planned their design sprints. Applied an Agile approach from the beginning of planning to the end of review or retrospective.
Technologies: Sketch, InVision, Optimal Workshop, UX Strategy, CRO, Usability Testing, Design Systems, Wireframe to Product, Mockups, Prototype Design, Responsive Web Development, Design Guidelines, UIKit, Marketing Research & Analysis, UX Design, Figma, Competitor Analysis & Profiling, Web App Design, Redesign, Remote User Testing, Design Validation, Task Analysis, Web UI Design, Prototype Design, UI Design, UX Design, UI Design, Mobile UX Design, Mobile UI Design, MVP Design, Mobile App Design, Prototype Design, Mobile App Design, Mobile App Design, Visual Design, Web Design, User-centered Design (UCD), E-commerce Website Design, Responsive Web Design, Mobile App Design, UX Design, UI Design, Mobile App, Usability Analysis, UX Design, Competition Research, Style Guides, Google Material Design, Responsive Design, UX Design, Wireframing, Prototyping, Webflow Design, Web App Design, User Validation, A/B Testing, iOS Design, Android Design, Enterprise Development, Enterprise Design, Web UX Design, Web Design, Wire, UX Prototyping, Rapid Prototyping, User Flow Design, UX Wireframes, Customer Analysis, Layout Design, Design Production

User Experience Design (UED) Expert and Advisor

2018 - 2018
Alibaba Group
  • Mentored and provided feedback to junior UX designers. Helped them gain the skills they needed to grow as designers, meet project goals, fulfill customer needs, and communicate information and techniques clearly and understandably.
  • Worked on an international eCommerce project based in Southeast Asia and led the app refresh project for the seller platform.
  • Oversaw the instant messenger project, including the design of instant translation features to benefit both buyers and sellers. It was considered a great asset of the Alibaba group.
Technologies: Sketch, InVision, Principle Design, iOS Design, CRO, Usability Testing, E-commerce UX Design, Design Systems, Wireframe to Product, Mockups, Prototype Design, Responsive Web Development, UIKit, UX Design, Competitor Analysis & Profiling, UI Design, Redesign, Remote User Testing, Design Validation, Task Analysis, SaaS Design, Prototype Design, Dashboard Design, UI Design, UX Design, UI Design, Mobile UX Design, Mobile UI Design, Leadership, Mobile App Design, Prototype Design, SaaS Design, Mobile App Design, Mobile App Design, Visual Design, Web Design, User-centered Design (UCD), E-commerce Website Design, Mobile App Design, Mobile App Design, UX Design, UI Design, Mobile Apps, Mobile App, Usability Analysis, UX Design, Competition Research, Style Guides, Wireframing, Prototyping, Mobile App Design, Fintech Development, Webflow Design, Marketplace Design, B2B Design, iOS Design, Android Design, Design Leadership, Enterprise Development, Enterprise Design, Enterprise SaaS, Web UX Design, Wire, UX Prototyping, Rapid Prototyping, UX Wireframes, Social Networks, Customer Analysis, Layout Design, Design Production, Business to Business (B2B)

Senior UX Designer

2015 - 2018
Trend Micro
  • Introduced the user experience design to our Mac app team, contributing to the rapidly-increasing customer base of up to four million in half a year and helping position our free Mac utility app as the number one app in the Apple Store.
  • Increased the online purchase rate from 8% to 40% and averaged a five-star user rating by making UX improvements based on research and data analysis.
  • Built a relationship of trust with the development team and helped establish a professional image of our UX team to obtain more collaboration opportunities and attract more candidates to this position.
Technologies: Axure, Sketch, iOS Design, Web App Design, CRO, Usability Testing, Mockups, Prototype Design, Responsive Web Development, Design Guidelines, Competitor Analysis & Profiling, Design Validation, SaaS Design, Dashboard Design, UX Design, UI Design, Mobile UX Design, Mobile UI Design, MVP Design, SaaS Design, Mobile App Design, Mobile App Design, Web Design, User-centered Design (UCD), UX Design, UI Design, Click-through Rates (CTR), Website Optimization, Mobile Apps, Mobile App, Usability Analysis, UX Design, Wireframing, Prototyping, InVision, B2B Design, iOS Design, Android Design, Enterprise Development, Enterprise Design, Enterprise SaaS, Web Design, Wire, UX Prototyping, Rapid Prototyping, UX Wireframes, Customer Analysis, Layout Design, Business to Business (B2B)

Lead UI Designer

2013 - 2015
GiKoo Nanjing
  • Created and launched the first application for GiKoo.
  • Built a small design team. Established an efficient working process and collaboration between designers and developers.
  • Got recognized as the best employee of the year 2014.
Technologies: InVision, Principle Design, Axure, Sketch, iOS Design, Mockups, Prototype Design, Usability Testing, CRO, Web App Design, Dashboard Design, UI Design, UX Design, UI Design, Mobile UX Design, Mobile UI Design, Leadership, MVP Design, Mobile App Design, Mobile App Design, Mobile App Design, Visual Design, Web Design, User-centered Design (UCD), Responsive Web Design, Mobile App Design, UX Design, UI Design, Mobile Apps, Mobile App, UX Design, UX Design, Wireframing, Prototyping, Adobe Illustrator, B2B Design, iOS Design, Android Design, Design Leadership, Enterprise Development, Enterprise Design, Web Design, Wire, Graphic Design

Designer

2011 - 2013
Ogilvy
  • Helped deliver numerous significant projects for our clients, including the China Telecom game campaign.
  • Increased the project's progress in a short time by filling in extra hours and supporting the team.
  • Got recognized by my team lead as a quick learner.
Technologies: Adobe Illustrator, Branding, Graphic Design
2021 - 2022

Bachelor's Degree in Innovation and Entrepreneurship

University of Auckland - Auckland, New Zealand

2007 - 2011

Bachelor's Degree in Visual Design

Communication University of China, Nanjing - Nanjing, China

Tools

Figma, Sketch, Miro Development, InVision, Adobe Illustrator, Principle Design, Hotjar, Google Analytics

Platforms

Webflow Design, WordPress Design, iOS Design, Axure, Android Design, MacOS, Web Design

Other

UX Design, Design Testing, Design Systems, Product Design, Web UI Design, UX Research, Web App Design, Web UX Design, E-commerce UX Design, UIKit, User Testing, Usability Testing, Prototype Design, Design Validation, Mockups, Design Guidelines, UX Strategy, Dashboard Design, UI Design, UX Design, UI Design, Mobile UX Design, Mobile UI Design, B2B Design, Mobile App Design, MVP Design, Mobile App Design, Prototype Design, SaaS Design, Mobile App Design, Mobile App Design, Visual Design, Web Design, User-centered Design (UCD), E-commerce Website Design, Responsive Web Design, Mobile App Design, UX Design, UI Design, Branding, Mobile Apps, Mobile App, Usability Analysis, UX Design, Competition Research, Style Guides, Google Material Design, Responsive Design, UX Design, Wireframing, Prototyping, Cryptocurrency Design, UX Design, Marketplace Design, Web App Design, Design Strategy, User Validation, Enterprise Development, Enterprise Design, Web Design, Wire, User Journeys, UX Prototyping, Rapid Prototyping, User Flow Design, UX Wireframes, Prototype Design, Landing Page Design, Customer Analysis, Layout Design, Design Production, Business to Business (B2B), Marketing Research & Analysis, Graphic Design, Interactive UI, iOS Design, UI Design, Data Gathering, SaaS Design, Redesign, Conversion Rate, CRO, Task Analysis, Responsive Web Development, Leadership, Information Architecture, Click-through Rates (CTR), Website Optimization, Mobile App Design, Web3.js, NFT, Fintech Development, A/B Testing, Design Leadership, Enterprise SaaS, Crypto, Information Gathering, Gamification Design, Customer Journeys, Product Strategy, Optimal Workshop, Animated Prototypes, Design Sprints, Business Analysis Consulting, Statistics, Innovation, Animation Design, 3D, UX Design, App UX, Customer Interviews, Mobile App, Desktop App Design, Remote User Testing, Business Requirements, Design Workshops, Stakeholder Interviews, Wireframe to Product, Competitor Analysis & Profiling, Prototype Design, B2C, User Research, Dashboard, Social Networks, Web 3.0, UX Design, Collateral Design

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