Hope believes in creating cohesive design products via collaboration and communication. It is the key to producing a successful outcome and meeting her client’s expectations. Her background includes corporate and freelance multimedia design experience with a history as a UX/UI designer and creative director. She's worked on digital, marketing, and campaign products for clients including IBM, Verizon Wireless, Accela, TD Ameritrade, and more.
Designed health care applications for providers, employers, and members on web and app platforms.
Developed new products that include software for providers to create referrals for their patients, for members to search for providers and make smart concise choices for their primary care team, and a new onboarding experience for new members.
Worked with product leaders on requirements and user stories, wireframing, and prototyping.
Collaborated with the development team to make sure the design is within scope.
Managed a creative team of 12 in the development and implementation of brand identity and creative design—from concept to completion for more than 25 brands including, website UI/UX, marketing, print & digital publications, events, web seminars, research, and custom clients.
Collaborated and developed brand strategies with key stakeholders, business units, and custom clients (TD Ameritrade, Ernst & Young, Bloomberg, Wolters Kluwer, and ADP; to name a few).
Led the creative direction and planned and budgeted $40,000 Women in Banking annual photoshoots.
Designed a new customer product with a development team by creating an engaging user experience—resulting in a 10% increase in new revenue for the company.
Created processes for my creative development team to increase efficiency and reduce resource redundancy.
Technologies: Content Management Systems (CMS), Basecamp, Microsoft Office, Adobe CC