Ian is a designer and creative business leader who helps organizations ask the right questions. He's an expert at navigating complexity and ambiguity, developing holistic systems, mobilizing shared purpose, and empowering brands and teams to deliver bold solutions in today’s rapidly changing environment.
Led Lightspeed's rebranding which contributed to placing Lightspeed in the top five VC firms in America.
Handled Lightspeed's entire brand redesign, including the positioning and design.
Crafted Lightspeed's web redesign focusing on a robust and coveted portfolio and partners and showcasing Lightspeed’s two decades years of experience.
Led the creative team through stages of discovery, planning, creative, and application to produce portfolio case studies, partner profiles, campaigns for Snapchat IPO launch as well as the Apple exclusive video series Planet of the Apps.
Oversaw the art direction for a photo shoot for all of the firm's partners and managed the creative team through the process.
Developed the firm's brand guidelines and standards.
Oversaw for the firm's project the creative direction, branding, strategy, UI/UX, visual design, and content architecture.
Spearheaded the Okta rebrand by shifting the market perception which led to a $1.2 billion valuation and IPO. The brand redesign focused on clarity of messaging, product offering, and solutions increasing sales 250%.
Led the creative team through stages of discovery, planning, creative, and application to produce cross-channel visual strategies and campaigns; including brand development and launch, website redesign and UX and architecture, brand book and guidelines (visual design systems UI/UX), digital and print campaigns, and Oktane trade shows.
Oversaw Okta's creative direction, branding, strategy, UI/UX, visual design, case studies, content architecture and development.
Headed the Juvo brand identity development and targeted a global audience of 100 million subscribers in underdeveloped countries. This included a new website and human-centered global positioning which led to the acquisition of telecom giants, Telefonica and Vodafone.
Conceived with a few of my colleagues at Butchershop the World’s Greatest Internship. We were thinking of ways to interpret the 2018 SF Design Week theme of “start here”. We interpreted that as helping people. So, we came up with the idea to reinvent the internship experience.
Led the World's Greatest Internship's creative direction, visual design, brand development, guidelines, and standards for the brand and partners.
Developed a product to allow users to donate to a fundraiser or service; also led the UI/UX. This eventually became a product that companies would use for their own fundraising initiatives.
Technologies: Adobe Creative Cloud, Sketch, Zeplin, InVision, Google Suite, Microsoft Suite, Wrike, Basecamp, GitHub
2012 - 2015
Led and managed the visual design for the website.
Developed standards and guidelines for the UI/UX.
Crafted products' user interfaces and user experienced for new technologies.
Oversaw the art direction and photo management.
Created experience designs for events.
Technologies: Adobe Creative Cloud
Bachelor of Arts degree in Design, Writing
2005 - 2008
San Francisco State University - San Francisco, CA, USA