Imran Ahmed Shaikh
Verified Expert in Design
Designer
New York, NY, United States
Toptal member since December 29, 2021
As a designer, Imran believes that a highly effective product definition requires insight into the intersection of design, business, technology, and the user. His strengths encompass defining the product vision, crafting compelling stories, and designing seamless, human-centered experiences across complex ecosystems. Imran enjoys interfacing with clients, internal executives, and product teams to bring innovative ideas to life.
Experience
- Quantitative Research - 10 years
- UI Design - 10 years
- Qualitative Research - 10 years
- UX Design - 10 years
- User Research - 10 years
- Usability Testing - 10 years
- eCommerce Design - 10 years
- Fintech - 4 years
Portfolio
Agentic VA for Customer Support
Emirates Flight Booking Mobile Application
Work Experience
Lead Product Designer
Sonesta Group of Hotels
- Conducted workshops to identify high-level goals and pain points.
- Identified and designed personas with basic requirements, pain points, and expectations after conducting user interviews.
- Designed a new search bar and hotel index page based on analytics and user surveys.
- Created a new design library based on the old version mixed with components made by outsourcing companies.
Product Designer (via Toptal)
iCode LP
- Created a website specifically tailored for educational purposes, enabling functions such as program enrollments, class scheduling, trial class bookings, and program inquiries, all aimed at fulfilling the primary goals of an educational platform.
- Designed a mobile version adoption for 35% of its users and launched it along with the website.
- Conducted a discovery workshop to identify core goals and pain points.
- Identified and designed personas with their respective user journeys after conducting various interviews.
- Created a design system and component repository in Figma.
Service Designer (via Toptal)
PepsiCo Global - DPS
- Designed the service dashboard for the Retail360 application, a sales and logistics management tool designed for Walmart and Kroger. Researched user requirements and identified gaps by providing user-centered designs.
- Designed components for the dashboard and provided infographics for business data. Updated and iterated the design system with new components in Figma. Prototyped the designs for presentations and dev collaborations.
- Created two personas for the application, user journeys, and multiple case studies for the WhatsApp support channel.
- Translated business data to visual design, making it easy to comprehend and use for sales revenue.
Lead Designer
HolidayCheck
- Launched the Black Friday Coupons feature on the web and mobile app.
- Supported the team with UX research and analytics. Conducted frequent user testing.
- Shaped the existing team by recruiting and hiring specialists.
Product Design Manager
Rakuten
- Managed and produced the new design system for Rakuten travel products, which sets the digital design style guide across the domain.
- Conducted user research to define our top personas, study their user journey, understand their pain points, and design prototypes that are later tested and implemented.
- Launched the latest version of the travel website with an enhanced user interface based on best practices and user research, addressing user pain points and enhancing existing and introducing new innovative features.
- Interviewed and formed a UX and UI designers team and helped them on board with our design process and work culture.
Lead Product Designer
Emaar
- Designed and launched the new Emaar properties website with better UI and user research. Conducted user interviews, surveys, user testing, and usability tests, which increased conversion rate.
- Researched and added new features to the existing Dubai Mall App, including an interactive map, baggage pickup and drop-off, and Skywards for shopping.
- Created a design system for the existing Emaar products like Emaar Properties, The Dubai Mall App, Dubai Opera, and much more.
- Conducted research workshops in collaboration with designers, marketing, business, developers, solution architects, product owners, and other stakeholders to bring better solutions that address user pain points.
- Established the design team roles and their user research processes to design user-centric products.
- Helped run usability tests for the Dubai Opera App and iterate designs for a better user experience.
Senior Product Designer
Emirates Airlines - Emirates Group
- Ran user research on existing products to understand user pain points and requirements. Successfully designed Hub Matrix, a mother app that consisted of multiple apps that tracked passenger, baggage, and flight status and movements in real-time data.
- Provided efficient UI solutions for complicated and sophisticated tools that were built for multi-integrated services that had multiple interdependencies.
- Built a baggage management tool to track, monitor, troubleshoot, re-assign and manage baggage handling at Dubai hub after conducting interviews, ethnographic observations, shadowing users, and several user testing.
- Designed and launched the customer-facing app for booking flights, holidays, meals, seats, and other services on multiple devices like iPhone, Android, and tablets.
- Designed a new application for flight, stands, and ground unit tracking, monitoring, troubleshooting, cancellation, and re-assignment with real-time data.
Senior UI/UX Designer
Dubai Electricity and Water Authority
- Designed the website after conducting user research and tests, which won us the best website award at the Government Awards for three consecutive years.
- Ran user tests and redesigned the customer-facing mobile app that increased user engagement and won us the best Government Award for three consecutive years.
- Successfully designed and produced a solar energy application based on American software to track, monitor, and install solar panels.
UI/UX Designer
Intigral - Saudi Telecom
- Designed the GUI for the IPTV setup box for the Saudi audience.
- Created a mobile application for a famous singer Mohammad Abdo, who personally sent an email of appreciation to our team.
- Designed several mobile applications for Saudi users, including the soccer app Dawri Plus, Pilgrimage App, and other entertainment apps.
Education
Bachelor of Arts Degree in English Literature and Psychology
Saint Xavier's College - Ahmedabad, Gujarat, India
Certifications
Advance Diploma in Multimedia and Applied Graphics
Arena Multimedia - Aptech Institute
Skills
Tools
Sketch, Flinto, Miro, InVision App, Adobe After Effects, Confluence, InVision, Marvel App, Adobe CC, Photoshop CC, Adobe Illustrator, Adobe Photoshop, Wix, Adobe Creative Suite, Illustrator CC, FigJam, Adobe InDesign, Microsoft PowerPoint, Microsoft Word, Jira, Google Slides, Canva, Apple Keynote, Adobe Premiere Pro, Figma Prototyping, Optimizely, Adobe Experience Design (XD), Hotjar, Articulate Storyline, Whimsical, Storyline 360, Articulate 360, Premiere Pro CC, After Effects CC, Google Docs, AI Tools, Figma Make
Languages
Visual Design Language, HTML, PHP, CSS
Platforms
Figma, Zeppelin, Adobe Suite, Webflow, iOS, WordPress, Android, Shopify, Web, Mobile, WooCommerce, Webflow CMS, Mobile (Tablet), MacOS, Magento 2, YouTube, Instapage, Salesforce
Industry Expertise
Real Estate, Aircraft & Airlines, Government, Retail & Wholesale, Advertising, Travel & Leisure, Events, Product Ideation, Education Technology (Edtech), Education, Consumer Products, Human Resources (HR), Professional Services, Sales & Marketing, Fashion, Sports, Sports & Recreation
Other
Interaction Design (IxD), Graphic Design, Multimedia Design, Web UI Design, Animation, Video Editing, User Research, User Journey Maps, User Interviews, User Personas, User Interface (UI), Qualitative Research, User Testing, Usability Testing, UX Design, UI Design, Product Design, User Flows, Design Systems, Use Cases, UX Scenarios, iOS App Design, Product Research, Competitor Analysis & Profiling, Information Architecture (IA), Remote User Testing, UX Flows, User Scenarios, Card Sorting, Prototyping, Design Thinking, Rapid Prototyping, Rapid Interactive Prototyping, Agile, Motion Graphics, Infographics, Mobile App Design, Mobile Design, Responsive Web Design (RWD), Wireframing, User Experience (UX), Motion Design, Visual Design, UX Audits, Web Design, UX Research, Enthnographic Research, Guerilla Usability Testing, Web App UI, Mobile App Testing, Web App UX, Branding, Digital Graphics, B2B, Quantitative Research, Web UX Design, B2C, Mobile UI Design, Mobile UX Design, App Design, Web Application Design, Web App Design, UX Wireframes, Mockups, A/B Testing, Email Design, Email Template Design, Conversion Rate Optimization (CRO), Interactive Prototypes, Dashboard Design, Dashboards, Data Visualization, Feature Roadmaps, Customer Journey, Layout Design, Customer Analysis, Landing Page Design, Mobile UI, User Journeys, Direct to Consumer (D2C), eCommerce, Annotated Wireframes, UI Components, Best Practices in Design, MVP Design, Service Design, Workshops, Data-driven Dashboards, Quantitative User Research, Client Interviews, Stakeholder Interviews, Scenarios, B2B2C, Product Ownership, SaaS Design, Video Processing, Advertising Design, Ad Design, Facebook Ads, Design Leadership, User Stories, Leadership, Artificial Intelligence (AI), Responsive Web Apps, FMCG, Web Dashboards, iOS UI Design, Android UI Design, Instructional Design, E-learning, Heuristic Analysis, Social Ad Design, Social Media, Digital Marketing, Marketing Design, Brand Guidelines, Banner Design, Print Design, Print Marketing, Logo Design, Corporate Design, System Design, UX Assessment, Design Reviews, Component Libraries, Cross-functional Design, Design Workshops, Discovery Workshops, Ideation Workshops, Human-centered Design (HCD), Validated User Research, User Acceptance Testing (UAT), Accessibility, Unmoderated Remote Usability Testing, Heuristic Evaluation, Websites, Mobile App UI, Atomic Design, Questionnaires, Material UI, eCommerce UI, Stakeholder Management, User Workflows, Complex Web Systems, Complex Application User Interfaces (UI), Journey Mapping, Style Guides, Software as a Service (SaaS), Layout, Customer Experience, Presentation Design, Product Discovery, Edtech Design, Cross-functional Collaboration, Enterprise SaaS, Art Direction, Creative Direction, Pitch Decks, Social Media Design, Storybook, Brand Design, Brand Identity, Brand Logos, Color Palettes, Styling, Typography, Email Marketing, WCAG 2, Fintech, eCommerce Design, Color Schemes, Interface Design, Responsive Design, Marketing Technology (MarTech), Squarespace, B2B Lead Generation, Brochures, Lead Generation, Artwork, Concept Art, Color Theory, Infographs, Discovery, Mobile Apps, Requirements, Roadmaps, Search Engine Optimization (SEO), Paid Advertising, Videos, Desktop App Design, Maps, Electricity, Energy Monitoring, Enterprise Design, Conversion Rate, Mobile UX, SaaS, 2D Motion Graphics, 3D Motion Graphics, Animated Logos, WordPress Design, Interactive UI, Agile UX, Website Design, 3D Animation, Special Effects, Print, Video Production, Design, Collateral Design, Desktop Web Design, Mobile Web Design, PowerPoint Design, Proposal Design, Booking, Booking Apps, No-code Development, Annual Reports, Graphics, SVG, Shopify Design, Framer, High-fidelity Wireframes, Personas, UX Prototyping, Wireframe to Product, User Experience Design, Usability, Business to Business (B2B), Image Processing, Image Manipulation, User-centered Design (UCD), Web Applications, Elementor, Storytelling, Content Management Systems (CMS), Web Development, Illustration, Wix Studio, Web UI, Pitch Deck Design, Interactive PDFs, Brand Strategy, Booking Systems, UI Testing, UX Testing, Character Design, Children's Books, Presentations, Content Management, Content Creation, Product Videos, Ownership, Training Videos, Articulate Rise, Motion Logo Design, Below The Line Marketing (BTL), Creative Design, Storyboarding, PDF Design, Web Platforms, Landing Page Optimization, User Onboarding, Google Material Design, Mobile Applications, Human Interface Design, Market Research, Research, AI Design, Zoho, Pixel Perfect, Lead Pages, Unbounce, Brochure Design, Luxury, 2D Illustrations, Visual Storytelling, Adobe Creative Cloud, Technical Reports, Loyalty Programs, Rewards Programs, Packaging, Product Packaging, User Psychology, Cross-platform, Food Packaging, Visual Identity, Project Management, Vector Illustration, Web Accessibility, Web Content Accessibility Guidelines (WCAG), Web Usability, Label Design, Package Design, Collaboration, Android App Design, Landing Pages, Influencers, Real Estate Web Design, UX Branding, Business to Consumer (B2C), Content Update, Section 508 Compliance, UI Prototyping, Input field, Social Media Content, Content Design, 2D Animation, Motion & Animation Design, Digital Product Design, Data-heavy Design, Feature Analysis, Information Design, UI Animation, Page Speed Optimization, Artistic Skill, Comic Art, Concept Sketching, Video Animation, Demos, Management Systems, Creative Strategy, Experience Maps, User Requirements, Web UX, Animated Videos, Navigation Design, Digital Brand Identity, Web Animation, Buyer Personas, UX Analysis, Product Detail Pages, Benchmark Analysis, Video Design, Hand Drawing, Icon Design, App Store, Web & Mobile Applications, Software Design, Website Redesign, Data-informed Visual Design, Minimalism, UX Consulting, User Conversion, Website Conversion, Svelte, 2D Graphics, Customer Portals, Persona Design, Enterprise, Web Consulting, User Feedback, iPad, Mobile Prototypes, Identity Design, Digital Design, Animated Explainer Videos, Videography, Qualitative Analysis, Quantitative Analysis, Qualitative Reports, Quantitative Usability Testing, Recruitment, Research Analysis, Research Reports, Moderation, UI Branding, UI Style Guides, Responsive UI, Explainer Videos, eCommerce Web Design, Usability Analysis, Analytical Dashboards, High-fidelity Prototypes, Consumer-facing Product Design, Design Management, Workflow, Innovation, Website Migration, Key Visuals, PowerPoint Templates, Microinteraction Design, White Label Design, Design Documentation, Product Branding, Mobile First, Banner Ads, Design Patterns, App UX, Design Libraries, Strategy, Field Research, Reporting, Surveys, Technical SEO, Video Capture, iOS UX Design, Empathy, User Empathy, Use Case Analysis, SurveyMonkey, Visual Effects (VFX), 3D Design, Video Effects, Mapping, UX Strategy, Scroll Animations, Product Management, Business Strategy, Design Sprints, Marketplaces, Product Strategy, Non-fungible Tokens (NFT), Roku, eCommerce UX, Online Shopping, Training, UX Writing, Content Writing, Writing & Editing, Gamification, Marketing Analytics, Content Strategy, Training & Training Content Development, Agriculture, Content, Marketplace Design, Front-end, Artificial Intelligence as a Service (AIaaS), Game Design, Brand Books, Non-governmental Organizations (NGOs), 3D Logo Design, Feature Films, WordPress Themes, Plugins, Copywriting, Flutter, API Integration, Radiology, Training Content, CRM Design, 3D Packaging, 3D Modeling, Blockchain, Chrome Extensions, 2D Mockups, 3D Mockups, Software, React, Keynote Templates, Podcasting, Luxury Industry, SEO Tools, Social Media Kits, Low Code, Click-through Rates (CTR), WPBakery, Data Analysis, Performance, Analytics, Meta Ads, Bootstrap 5, Fintech Design, Funnel Optimization, Messenger, Customer Relationship Management (CRM), Calendar Design, GeneratePress, Android Animations, Social Media Management, Strapi, Elementor Pro, Promotional Videos, Legal, CRM Systems, Social Media Video Marketing, Media Production, Information Systems, Voice Interface, umbiunce, Naming, Generative Artificial Intelligence (GenAI), Claude Code, User Validation, Bootstrap, Agentic AI, AI Virtual Assistant, Claude Design
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