Imran Ahmed Shaikh, Designer in New York, NY, United States
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Imran Ahmed Shaikh

Verified Expert  in Design

Designer

Location
New York, NY, United States
Toptal Member Since
December 29, 2021

As a designer, Imran believes that a highly effective product definition requires insight into the intersection of design, business, technology, and the user. His strengths encompass defining the product vision, crafting compelling stories, and designing seamless, human-centered experiences across complex ecosystems. Imran enjoys interfacing with clients, internal executives, and product teams to bring innovative ideas to life.

Portfolio

Work Experience

Lead Product Designer

2023 - 2023
Sonesta Group of Hotels
  • Conducted workshops to identify high-level goals and pain points.
  • Identified and designed personas with basic requirements, pain points, and expectations after conducting user interviews.
  • Designed a new search bar and hotel index page based on analytics and user surveys.
  • Created a new design library based on the old version mixed with components made by outsourcing companies.
Technologies: A/B Testing, User Research, Figma, Miro, User Interface (UI), Enterprise SaaS, Art Direction, Creative Direction, Pitch Decks, Social Media Design, Storybook, Brand Design, Brand Identity, Brand Logos, Color Palettes, Professional Services, Styling, Travel & Leisure, Typography, Content, Email Marketing

Product Designer

2023 - 2023
iCode LP
  • Created a website specifically tailored for educational purposes, enabling functions such as program enrollments, class scheduling, trial class bookings, and program inquiries, all aimed at fulfilling the primary goals of an educational platform.
  • Designed a mobile version adoption for 35% of its users and launched it along with the website.
  • Conducted discovery workshop to identify core goals and pain points.
  • Identified and designed personas with their respective user journeys after conducting various interviews.
  • Created a design system and component repository in Figma.
Technologies: UX Design, Web Design, WordPress, Edtech Design, Responsive Web Design (RWD), UI Design, Enterprise SaaS, Art Direction, Creative Direction, Pitch Decks, Social Media Design, Storybook, Brand Design, Brand Identity, Brand Logos, Color Palettes, Professional Services, Sales & Marketing, Styling, Travel & Leisure, Typography, Content, Email Marketing

Service Designer

2023 - 2023
PepsiCo Global - DPS
  • Designed the service dashboard for the Retail360 application, a sales and logistics management tool designed for Walmart and Kroger. Researched user requirements and identified gaps by providing user-centric designs.
  • Designed components for the dashboard and provided infographics for business data. Updated and iterated the design system with new components in Figma. Prototyped the designs for presentations and dev collaborations.
  • Created two personas for the application, user journeys, and multiple case studies for the WhatsApp support channel.
  • Translated business data to visual design, making it easy to comprehend and use for sales revenue.
Technologies: Service Design, Workshops, UX Design, UI Design, Figma, User Research, Design Systems, Design Workshops, Ideation Workshops, Discovery Workshops, Product Design, Stakeholder Interviews, Enthnographic Research, Use Cases, iOS App Design, Logo Design, Corporate Design, User Personas, Usability Testing, Feature Roadmaps, Photoshop CC, SaaS Design, Content Strategy, Articulate Storyline, Presentation Design, Product Discovery, Art Direction, Creative Direction, Pitch Decks, Social Media Design, Storybook, Brand Design, Brand Identity, Brand Logos, Color Palettes, Human Resources (HR), Professional Services, Sales & Marketing, Styling, Travel & Leisure, Typography, Content, Email Marketing

Lead Designer

2022 - 2023
HolidayCheck
  • Launched the Black Friday Coupons feature on the web and mobile app.
  • Supported the team with UX research and analytics. Conducted frequent user testing.
  • Shaped the existing team by recruiting and hiring specialists.
Technologies: Figma, Flinto, InVision App, User Journey Maps, User Interviews, Responsive Web Design (RWD), Web Design, Web Application Design, Web App Design, Visual Design, Webflow, UX Audits, UX Wireframes, Mockups, A/B Testing, Interactive Prototypes, Dashboard Design, B2C, Dashboards, Data Visualization, Customer Journeys, Layout Design, Product Strategy, Customer Analysis, Landing Page Design, Non-fungible Tokens (NFT), Mobile UI, User Journeys, Android, Roku, Direct to Consumer (D2C), Design Systems, Annotated Wireframes, UI Components, Best Practices in Design, MVP Design, Service Design, Workshops, Quantitative User Research, Client Interviews, Stakeholder Interviews, Scenarios, B2B2C, Product Ownership, Design Leadership, User Stories, Leadership, Remote User Testing, User Experience (UX), Responsive Web Apps, Training, Education, Heuristic Analysis, Brand Guidelines, Visual Design Language, Adobe Illustrator, Retail & Wholesale, Print Marketing, Adobe Photoshop, System Design, UX Assessment, Component Libraries, Cross-functional Design, Design Workshops, Discovery Workshops, Ideation Workshops, Human-centered Design (HCD), UX Research, Validated User Research, User Validation Testing, Mobile App UI, UX Writing, Material UI, Web UX Design, Enthnographic Research, iOS App Design, Logo Design, Corporate Design, User Validation, Stakeholder Management, User Personas, Usability Testing, Feature Roadmaps, Photoshop CC, SaaS Design, Content Strategy, Articulate Storyline, Presentation Design, Product Discovery, Art Direction, Creative Direction, Pitch Decks, Social Media Design, Storybook, Brand Design, Brand Identity, Brand Logos, Color Palettes, Sales & Marketing, Styling, Travel & Leisure, Typography, Content

Product Design Manager

2021 - 2022
Rakuten
  • Managed and produced the new design system for Rakuten travel products, which sets the digital design style guide across the domain.
  • Conducted user research to define our top personas, study their user journey, understand their pain points, and design prototypes that are later tested and implemented.
  • Launched the latest version of the travel website with an enhanced user interface based on best practices and user research, addressing user pain points and enhancing existing and introducing new innovative features.
  • Interviewed and formed a UX and UI designers team and helped them on board with our design process and work culture.
Technologies: Figma, Flinto, Adobe Experience Design (XD), Zeppelin, InVision App, Miro, Confluence, iOS, Business Strategy, Product Management, Scroll Animations, Web App UX, Mobile App Testing, User Interface (UI), Qualitative Research, Quantitative Research, User Testing, UX Design, Product Design, Design Thinking, Rapid Prototyping, Rapid Interactive Prototyping, Agile, UX Strategy, Mobile App Design, Mobile Design, Wireframing, Guerilla Usability Testing, Web App UI, User Journey Maps, User Interviews, Responsive Web Design (RWD), Web Design, Marketplaces, Web Application Design, Web App Design, Visual Design, Webflow, UX Audits, UX Wireframes, Mockups, A/B Testing, Conversion Rate Optimization (CRO), Interactive Prototypes, Dashboard Design, B2C, Dashboards, Data Visualization, Customer Journeys, Layout Design, Product Strategy, Landing Page Design, Mobile UI, User Journeys, Android, Roku, Direct to Consumer (D2C), Design Systems, Annotated Wireframes, UI Components, Best Practices in Design, MVP Design, Service Design, Workshops, Quantitative User Research, Client Interviews, Stakeholder Interviews, Scenarios, B2B2C, Product Ownership, Design Leadership, User Stories, Leadership, Remote User Testing, User Experience (UX), Responsive Web Apps, Training, Education, Heuristic Analysis, Brand Guidelines, Visual Design Language, Adobe Illustrator, Retail & Wholesale, Print Marketing, Adobe Photoshop, System Design, UX Assessment, Component Libraries, Cross-functional Design, Design Workshops, Discovery Workshops, Ideation Workshops, Human-centered Design (HCD), UX Research, Validated User Research, User Validation Testing, Mobile App UI, UX Writing, Material UI, Web UX Design, Enthnographic Research, Use Cases, iOS App Design, Logo Design, Corporate Design, User Validation, Stakeholder Management, Content Writing, User Personas, Usability Testing, Feature Roadmaps, Photoshop CC, SaaS Design, Content Strategy, Articulate Storyline, Presentation Design, Product Discovery, Art Direction, Creative Direction, Pitch Decks, Social Media Design, Storybook, Brand Design, Brand Identity, Brand Logos, Color Palettes, Human Resources (HR), Styling, Travel & Leisure

Lead Product Designer

2019 - 2020
Emaar
  • Designed and launched the new Emaar properties website with better UI and user research. Conducted user interviews, surveys, user testing, and usability tests, which increased conversion rate.
  • Researched and added new features to the existing Dubai Mall App, including an interactive map, baggage pickup and drop-off, and Skywards for shopping.
  • Created a design system for the existing Emaar products like Emaar Properties, The Dubai Mall App, Dubai Opera, and much more.
  • Conducted research workshops in collaboration with designers, marketing, business, developers, solution architects, product owners, and other stakeholders to bring better solutions that address user pain points.
  • Established the design team roles and their user research processes to design user-centric products.
  • Helped run usability tests for the Dubai Opera App and iterate designs for a better user experience.
Technologies: Sketch, Adobe Experience Design (XD), InVision, Flinto, Marvel App, iOS, Business Strategy, Product Management, Scroll Animations, Web App UX, Mobile App Testing, Figma, Animation, Confluence, User Interface (UI), Qualitative Research, Quantitative Research, User Testing, UX Design, Product Design, Design Thinking, Rapid Prototyping, Rapid Interactive Prototyping, Agile, UX Strategy, Mobile App Design, Mobile Design, Wireframing, Guerilla Usability Testing, Web App UI, User Journey Maps, User Interviews, Responsive Web Design (RWD), Web Design, Web Application Design, Web App Design, Visual Design, Webflow, UX Audits, UX Wireframes, Mockups, A/B Testing, Conversion Rate Optimization (CRO), Interactive Prototypes, Dashboard Design, B2C, Dashboards, Data Visualization, Customer Journeys, Layout Design, Product Strategy, Landing Page Design, Mobile UI, User Journeys, Android, Roku, Direct to Consumer (D2C), Design Systems, Annotated Wireframes, UI Components, Best Practices in Design, MVP Design, Service Design, Workshops, Quantitative User Research, Client Interviews, Stakeholder Interviews, Scenarios, B2B2C, Product Ownership, SaaS Design, Real Estate, Design Leadership, User Stories, Leadership, Remote User Testing, User Experience (UX), Responsive Web Apps, Training, Heuristic Analysis, Brand Guidelines, Visual Design Language, Adobe Illustrator, Retail & Wholesale, Print Marketing, Adobe Photoshop, System Design, UX Assessment, Component Libraries, Cross-functional Design, Design Workshops, Discovery Workshops, Ideation Workshops, Human-centered Design (HCD), UX Research, Validated User Research, User Validation Testing, Mobile App UI, UX Writing, Material UI, Web UX Design, Enthnographic Research, Use Cases, iOS App Design, Logo Design, Corporate Design, User Validation, Stakeholder Management, Content Writing, User Personas, Usability Testing, Feature Roadmaps, Photoshop CC, Instructional Design, Content Strategy, Articulate Storyline, Presentation Design, Product Discovery, Art Direction, Creative Direction, Pitch Decks, Social Media Design, Storybook, Brand Design, Brand Identity, Brand Logos, Color Palettes, Styling, Travel & Leisure

Senior Product Designer

2018 - 2019
Emirates Airlines - Emirates Group
  • Ran user research on existing products to understand user pain points and requirements. Successfully designed Hub Matrix, a mother app that consisted of multiple apps that tracked passenger, baggage, and flight status and movements in real-time data.
  • Provided efficient UI solutions for complicated and sophisticated tools that were built for multi-integrated services that had multiple interdependencies.
  • Built a baggage management tool to track, monitor, troubleshoot, re-assign and manage baggage handling at Dubai hub after conducting interviews, ethnographic observations, shadowing users, and several user testing.
  • Designed and launched the customer-facing app for booking flights, holidays, meals, seats, and other services on multiple devices like iPhone, Android, and tablets.
  • Designed a new application for flight, stands, and ground unit tracking, monitoring, troubleshooting, cancellation, and re-assignment with real-time data.
Technologies: Sketch, Flinto, InVision App, Adobe After Effects, Miro, Design Sprints, B2B, iOS, Product Management, Scroll Animations, Web App UX, Mobile App Testing, Animation, Confluence, User Interface (UI), Qualitative Research, Quantitative Research, User Testing, UX Design, Product Design, Design Thinking, Rapid Prototyping, Rapid Interactive Prototyping, Agile, UX Strategy, Mobile App Design, Mobile Design, Wireframing, Guerilla Usability Testing, Web App UI, User Journey Maps, User Interviews, Responsive Web Design (RWD), Web Design, Web Application Design, Web App Design, Visual Design, Webflow, UX Audits, UX Wireframes, Mockups, A/B Testing, Conversion Rate Optimization (CRO), Interactive Prototypes, Dashboard Design, B2C, Dashboards, Data Visualization, Customer Journeys, Layout Design, Product Strategy, Customer Analysis, Landing Page Design, Mobile UI, User Journeys, Android, Roku, Motion Design, Direct to Consumer (D2C), Design Systems, Annotated Wireframes, UI Components, Best Practices in Design, MVP Design, Service Design, Workshops, Quantitative User Research, Client Interviews, Stakeholder Interviews, Scenarios, B2B2C, Product Ownership, Motion Graphics, Video Processing, Ad Design, User Stories, Leadership, Artificial Intelligence (AI), Remote User Testing, User Experience (UX), Responsive Web Apps, Aircraft & Airlines, Instructional Design, Heuristic Analysis, Social Media, Digital Marketing, Marketing Design, Brand Guidelines, Figma, Visual Design Language, Adobe Illustrator, Retail & Wholesale, Print Marketing, Adobe Photoshop, System Design, UX Assessment, Component Libraries, Cross-functional Design, Design Workshops, Discovery Workshops, Ideation Workshops, Human-centered Design (HCD), UX Research, Validated User Research, User Validation Testing, Mobile App UI, UX Writing, Material UI, Web UX Design, Enthnographic Research, Use Cases, iOS App Design, Logo Design, Corporate Design, User Validation, Content Writing, User Personas, Usability Testing, Feature Roadmaps, Photoshop CC, Complex Application User Interfaces (UI), Content Strategy, Articulate Storyline, Presentation Design, Product Discovery, Art Direction, Creative Direction, Pitch Decks, Social Media Design, Brand Design, Brand Identity, Brand Logos, Color Palettes, Human Resources (HR), Sales & Marketing, Styling, Travel & Leisure, Email Marketing

Senior UI/UX Designer

2015 - 2018
Dubai Electricity and Water Authority
  • Designed the website after conducting user research and tests, which won us the best website award at the Government Awards for three consecutive years.
  • Ran user tests and redesigned the customer-facing mobile app that increased user engagement and won us the best Government Award for three consecutive years.
  • Successfully designed and produced a solar energy application based on American software to track, monitor, and install solar panels.
Technologies: Sketch, InVision, Flinto, Adobe After Effects, iOS, B2B, Digital Graphics, Scroll Animations, Web App UX, Mobile App Testing, Animation, Visual Effects (VFX), Video Editing, User Interface (UI), Quantitative Research, Qualitative Research, User Testing, UX Design, Product Design, Design Thinking, Rapid Prototyping, Rapid Interactive Prototyping, UX Strategy, Mobile App Design, Mobile Design, Wireframing, Guerilla Usability Testing, Web App UI, User Journey Maps, User Interviews, Responsive Web Design (RWD), Web Design, Web Application Design, Web App Design, Visual Design, Webflow, UX Audits, UX Wireframes, Mockups, A/B Testing, Email Design, Email Template Design, Interactive Prototypes, WordPress, Dashboard Design, B2C, Dashboards, Data Visualization, Customer Journeys, Layout Design, Customer Analysis, Landing Page Design, Mobile UI, User Journeys, Android, Roku, Motion Design, Direct to Consumer (D2C), Design Systems, Annotated Wireframes, UI Components, Best Practices in Design, Service Design, Workshops, Quantitative User Research, Client Interviews, Stakeholder Interviews, Scenarios, B2B2C, Product Ownership, Motion Graphics, Video Processing, Ad Design, User Experience (UX), Responsive Web Apps, Government, Instructional Design, E-learning, Heuristic Analysis, Social Ad Design, Social Media, Digital Marketing, Marketing Design, Brand Guidelines, Figma, Banner Design, Visual Design Language, Adobe Illustrator, Retail & Wholesale, Print Marketing, Adobe Photoshop, System Design, UX Assessment, Component Libraries, Cross-functional Design, Design Workshops, Discovery Workshops, Ideation Workshops, Human-centered Design (HCD), UX Research, Validated User Research, User Validation Testing, Mobile App UI, UX Writing, Material UI, Web UX Design, Enthnographic Research, Use Cases, iOS App Design, Logo Design, Corporate Design, User Validation, User Personas, Usability Testing, Feature Roadmaps, Photoshop CC, Content Strategy, Articulate Storyline, Presentation Design, Product Discovery, Art Direction, Creative Direction, Pitch Decks, Social Media Design, Agriculture, Brand Design, Brand Identity, Brand Logos, Color Palettes, Sales & Marketing, Travel & Leisure

UI/UX Designer

2010 - 2015
Intigral - Saudi Telecom
  • Designed the GUI for the IPTV setup box for the Saudi audience.
  • Created a mobile application for a famous singer Mohammad Abdo, who personally sent an email of appreciation to our team.
  • Designed several mobile applications for Saudi users, including the soccer app Dawri Plus, Pilgrimage App, and other entertainment apps.
Technologies: Sketch, InVision, Adobe Suite, iOS, B2B, Digital Graphics, Scroll Animations, Web App UX, Mobile App Testing, Animation, Visual Effects (VFX), Video Editing, User Interface (UI), Quantitative Research, Qualitative Research, User Testing, UX Design, Product Design, UX Strategy, Mobile App Design, Mobile Design, Wireframing, Guerilla Usability Testing, Web App UI, Branding, User Journey Maps, User Interviews, Responsive Web Design (RWD), Web Design, Web Application Design, Web App Design, Visual Design, Webflow, UX Audits, Mockups, A/B Testing, Email Design, Email Template Design, Interactive Prototypes, WordPress, Dashboard Design, B2C, Dashboards, Customer Journeys, Layout Design, Customer Analysis, Landing Page Design, Roku, Motion Design, eCommerce UX, Direct to Consumer (D2C), Best Practices in Design, Service Design, Workshops, Quantitative User Research, Client Interviews, Stakeholder Interviews, Scenarios, B2B2C, Motion Graphics, Video Processing, Advertising Design, Ad Design, User Experience (UX), Responsive Web Apps, Social Ad Design, Social Media, Digital Marketing, Marketing Design, Brand Guidelines, Figma, Banner Design, Print Design, Adobe Illustrator, Print Marketing, Adobe Photoshop, UX Assessment, Component Libraries, Cross-functional Design, Design Workshops, Discovery Workshops, Ideation Workshops, Human-centered Design (HCD), UX Research, Validated User Research, User Validation Testing, Consumer Products, Material UI, Web UX Design, Enthnographic Research, Use Cases, iOS App Design, Logo Design, Corporate Design, User Validation, User Personas, Usability Testing, Feature Roadmaps, Photoshop CC, Instructional Design, Content Strategy, Articulate Storyline, Presentation Design, Product Discovery, Art Direction, Creative Direction, Pitch Decks, Social Media Design, Brand Design, Brand Identity, Brand Logos, Color Palettes, Sales & Marketing, Travel & Leisure
1998 - 2001

Bachelor of Arts Degree in English Literature and Psychology

Saint Xavier's College - Ahmedabad, Gujarat, India

MARCH 2001 - PRESENT

Advance Diploma in Multimedia and Applied Graphics

Arena Multimedia - Aptech Institute

Tools

Sketch, Figma, Flinto, Miro, InVision App, InVision, Marvel App, Adobe CC, Photoshop CC, Adobe Illustrator, Adobe Photoshop, Adobe Creative Suite, Adobe Experience Design (XD), Hotjar, Adobe After Effects, Confluence, Wix, Articulate Storyline

Languages

Visual Design Language

Platforms

Zeppelin, Adobe Suite, Webflow, iOS, WordPress, Web, Android, Shopify

Industry Expertise

Real Estate, Aircraft & Airlines, Government, Retail & Wholesale, Advertising, Travel & Leisure, Education, Consumer Products, Human Resources (HR), Professional Services, Sales & Marketing

Other

Interaction Design (IxD), Graphic Design, Multimedia Design, Web UI Design, Animation, Video Editing, User Research, User Journey Maps, User Interviews, User Personas, User Interface (UI), Qualitative Research, User Testing, Usability Testing, UX Design, UI Design, Product Design, User Flows, Design Systems, Use Cases, UX Scenarios, iOS App Design, Product Research, Competitor Analysis & Profiling, Information Architecture (IA), Remote User Testing, UX Flows, User Scenarios, Card Sorting, Prototyping, Rapid Prototyping, Rapid Interactive Prototyping, Infographics, Mobile App Design, Mobile Design, Responsive Web Design (RWD), Wireframing, User Experience (UX), Motion Design, Visual Design, UX Audits, Web Design, UX Research, Enthnographic Research, Guerilla Usability Testing, Web App UI, Mobile App Testing, Web App UX, Branding, Digital Graphics, B2B, Quantitative Research, Web UX Design, B2C, Mobile UI Design, Mobile UX Design, App Design, Web Application Design, Web App Design, UX Wireframes, Mockups, A/B Testing, Email Design, Email Template Design, Interactive Prototypes, Dashboard Design, Dashboards, Data Visualization, Feature Roadmaps, Customer Journeys, Layout Design, Customer Analysis, Landing Page Design, Mobile UI, User Journeys, Direct to Consumer (D2C), eCommerce, Annotated Wireframes, UI Components, Best Practices in Design, MVP Design, Service Design, Workshops, Data-driven Dashboards, Quantitative User Research, Client Interviews, Stakeholder Interviews, Scenarios, B2B2C, Product Ownership, SaaS Design, Video Processing, Advertising Design, Ad Design, Facebook Ads, Design Leadership, Leadership, Responsive Web Apps, FMCG, Web Dashboards, iOS UI Design, Android UI Design, Instructional Design, E-learning, Heuristic Analysis, Social Ad Design, Social Media, Digital Marketing, Marketing Design, Brand Guidelines, Banner Design, Print Design, Print Marketing, Logo Design, Corporate Design, System Design, UX Assessment, Design Reviews, Component Libraries, Cross-functional Design, Design Workshops, Discovery Workshops, Ideation Workshops, Human-centered Design (HCD), Validated User Research, User Validation Testing, User Acceptance Testing (UAT), Accessibility, Unmoderated Remote Usability Testing, Heuristic Evaluation, Websites, Mobile App UI, Questionnaires, Material UI, Stakeholder Management, User Workflows, Complex Web Systems, Complex Application User Interfaces (UI), Journey Mapping, Style Guides, Layout, Customer Experience, Product Discovery, Cross-functional Collaboration, Enterprise SaaS, Art Direction, Creative Direction, Pitch Decks, Social Media Design, Storybook, Brand Design, Brand Identity, Brand Logos, Color Palettes, Styling, Typography, Email Marketing, WCAG 2, SurveyMonkey, Visual Effects (VFX), 3D Design, Video Effects, Mapping, Design Thinking, Agile, UX Strategy, Motion Graphics, Scroll Animations, Product Management, Business Strategy, Design Sprints, Marketplaces, Conversion Rate Optimization (CRO), Product Strategy, Non-fungible Tokens (NFT), Roku, eCommerce UX, Online Shopping, User Stories, Artificial Intelligence (AI), Training, Atomic Design, UX Writing, Content Writing, Writing & Editing, eCommerce UI, Gamification, Marketing Analytics, Content Strategy, Training & Training Content Development, Presentation Design, Agriculture, Content, Marketplace Design, User Validation, Software as a Service (SaaS), Edtech Design

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