Jack O'Donoghue, Designer in Bordeaux, France
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Jack O'Donoghue

Verified Expert  in Design

Designer

Location
Bordeaux, France
Toptal Member Since
November 21, 2022

Jack has over a decade of experience ideating and crafting innovative experiences for the likes of HSBC, Vodafone, Samsung, and IBM. With a background in UI design and years of experience as a UX lead, Jack can quickly visualize innovative solutions, conduct lean research activities, and facilitate engaging workshops and design sprints. He was a manager of a high-performing team of 20 designers in a large organization and is now back to his passion: freelancing and consulting.

Portfolio

Work Experience

Product Designer

2022 - 2023
EnergyAustralia
  • Conducted research to understand business and user requirements through interviews and surveys.
  • Designed a user experience to improve the security of our login experience and created a service portal for customer service agents to use.
  • Designed the final user interface and created a design system in Figma.
  • Conducted usability testing to iterate and improve my designs for final delivery.
Technologies: Figma, FigJam, Miro, Stakeholder Management, Web, Heuristic Analysis, iOS, Web UX, Design Thinking, Design Thinking Facilitation

Lead UX Designer

2021 - 2022
The Department of Transport Victoria
  • Interviewed over 30 customers to gather content requirements.
  • Developed user personas and journey maps to help us understand our users.
  • Ran card sorting and user testing activities to understand customer behavior.
  • Developed and tested functional prototypes to refine and develop our ideas.
  • Reviewed the current platform and presented recommendations for improvements.
Technologies: Figma, User Research, Workshops, Workshop Facilitation, Product Design, UI Design, UX Design, Digital Product Design, Creative Direction, Design Strategy, MVP Design, Wireframing, Brainstorming, Ideation Workshops, Mobile Design, Concept Development, Mobile UI, Responsive, Responsive Web Design (RWD), User Experience (UX), Customer Journeys, User Flows, Layout Design, Journey Mapping, Rapid Prototyping, User Personas, User Stories, User Journey Maps, Stakeholder Management, Web, Heuristic Analysis, iOS, Web UX, Design Thinking, Design Thinking Facilitation

Experience Design Lead

2017 - 2021
Sportsbet
  • Served as creative director and team lead for 15 hybrid designers.
  • Designed research, strategy, and innovation projects.
  • Led a team on an 18-month responsive web app build.
  • Planned and facilitated strategy and co-design workshops.
  • Evolved best practices, processes, and ways of working.
  • Designed new dashboard concepts and produced the first design system.
Technologies: InVision, Principle, Sketch, Figma, Prototyping, Product Design, UI Design, UX Design, Digital Product Design, Creative Direction, Design Strategy, MVP Design, Wireframing, Web App Design, Brainstorming, Ideation Workshops, Mobile Design, Concept Development, Mobile UI, User Interface (UI), Responsive, Responsive Web Design (RWD), User Experience (UX), Customer Journeys, User Flows, Layout Design, Gamification, Journey Mapping, Mobile App Design, User Journey Maps, B2C, React Native, Responsive Web Apps, Stakeholder Management, Web, Heuristic Analysis, iOS, Web UX, Home Pages, Design Thinking, Design Thinking Facilitation

Senior UI Designer

2016 - 2017
Aviva
  • Redesigned a charity website as part of our corporate responsibility program.
  • Built, implemented, and maintained our modular design system.
  • Designed UI and UX for an insurance recommender product.
  • Collaborated with several agile teams remotely to support the build phase.
  • Introduced Sketch libraries to increase design efficiency and quality.
  • Produced a new art direction and visual design for the whole website.
Technologies: Zeplin, InVision, Sketch, Product Design, UI Design, UX Design, Digital Product Design, Dashboard Design, Dashboards, Wireframing, Web App Design, Brainstorming, Ideation Workshops, Admin Panels, Mobile Design, Concept Development, Mobile UI, User Interface (UI), Responsive, Responsive Web Design (RWD), Layout Design, Journey Mapping, B2C, Responsive Web Apps, Stakeholder Management, Web, Reusable Components, iOS, Web UX, Home Pages, UI Style Guides

Senior UI Designer

2015 - 2016
Vodafone
  • Produced a modular design system for Vodafones business site.
  • Delivered high-fidelity UI designs to ready for development.
  • Introduced Sketch libraries so the UX team could produce designs without much support from UI designers.
  • Created a style guide to document design standards and encourage quality.
  • Produced the UX documentation for new components and website features.
Technologies: InVision, Zeplin, Sketch, Product Design, UI Design, UX Design, Digital Product Design, Wireframing, Web App Design, Brainstorming, Ideation Workshops, Mobile Design, Mobile UI, User Interface (UI), Responsive, Responsive Web Design (RWD), Layout Design, B2C, Responsive Web Apps, Stakeholder Management, Web, Reusable Components, iOS, Web UX, Home Pages, UI Style Guides

UI Designer

2014 - 2015
HSBC
  • Designed the personal internet banking dashboard user interface.
  • Optimized key sales journeys for conversion and lead generation.
  • Produced and managed our style guide and design system.
  • Collaborated with the UX team to build prototypes and respond to user testing feedback.
  • Ensured designs adhered to brand, accessibility, usability and technical guidelines.
Technologies: Axure, Adobe Photoshop, Design Systems, Money Transfers, Product Design, UI Design, UX Design, Digital Product Design, Dashboard Design, Dashboards, Wireframing, Web App Design, Brainstorming, Ideation Workshops, Mobile Design, Mobile UI, User Interface (UI), Responsive, Responsive Web Design (RWD), Layout Design, B2C, Responsive Web Apps, Stakeholder Management, Web, Reusable Components, Web UX, Home Pages, UI Style Guides, Design Thinking

Web Designer and Developer

2013 - 2014
Creation Agency
  • Designed IBM's first responsive global email campaigns.
  • Created and coded conversion-optimized landing pages and micro-sites.
  • Produced a library of templated designs to increase efficiency.
  • Delivered animated web banners for marketing campaigns.
  • Trained in CRM tools to monitor marketing campaign success.
  • Ran regular ideation workshops to come up with new design and campaign ideas.
Technologies: Flash, Adobe Photoshop, CSS, HTML, Product Design, UI Design, UX Design, Digital Product Design, MVP Design, Wireframing, Brainstorming, Ideation Workshops, Mobile Design, Mobile UI, User Interface (UI), Responsive, Responsive Web Design (RWD), User Experience (UX), Customer Journeys, Layout Design, Journey Mapping, Stakeholder Management, Web, WordPress, Websites, iOS, Web UX, Home Pages

Founder

2009 - 2013
Hero Web Design
  • Designed responsive websites from concept to delivery.
  • Managed pay-per-click, social media, and content marketing.
  • Sourced and managed over 30 clients throughout a 3-year period.
  • Implemented on-site search optimization strategies.
  • Hired and managed freelance and contract designers and developers.
  • Worked with clients to brainstorm new ideas and redesign their existing websites.
Technologies: Google AdWords, Adobe Photoshop, WordPress, CSS, HTML, Product Design, UI Design, UX Design, Digital Product Design, Creative Direction, MVP Design, Wireframing, Brainstorming, Ideation Workshops, Admin Panels, Mobile Design, Concept Development, Mobile UI, User Interface (UI), Responsive, Responsive Web Design (RWD), User Experience (UX), Customer Journeys, Layout Design, Startups, B2C, Stakeholder Management, Web, Landing Page Design, Content Management Systems (CMS), Websites, Squarespace, Wix, Web UX, Home Pages
2009 - 2011

Bachelor of Arts Degree in BA Graphic Design

De Montfort University - Leicester, England

2006 - 2009

High National Diploma in Graphic Design

Milton Keynes College - Milton Keynes, England

2005 - 2006

Certificate of Vocational Education (GNVQ) in Art and Design

Milton Keynes College - Milton Keynes, England

OCTOBER 2019 - PRESENT

Designing Strategy

Ideo

JUNE 2019 - PRESENT

Critical Thinking and Problem Solving

Australian Institute of Management

JANUARY 2019 - PRESENT

Leading for Creativity

Ideo

APRIL 2015 - PRESENT

Psychology of Visual Perception

Interaction Design Foundation

FEBRUARY 2013 - PRESENT

Google Digital Marketing

Google Squared

Tools

Adobe Photoshop, Sketch, Figma, Zeplin, Adobe Illustrator, Photoshop CC, Principle, Wix, Slack, InVision, Flash, Illustrator CS6, Balsamiq, Miro, FigJam, Adobe Creative Suite

Platforms

WordPress, iOS, Android, Mobile, Web, Axure

Languages

HTML, CSS

Industry Expertise

Entertainment & Leisure, Banking & Finance, Telecommunications, Insurance, Fitness

Other

Responsive Design, Web App UI, Visual Design, Responsive, Web Design, Web App UX, Content Management Systems (CMS), User Experience (UX), User Interface (UI), UI Design, UX Design, Design Strategy, Art Direction, Digital Product Design, Interactive Prototypes, UX Research, User Personas, User Journey Maps, Concepting, Product Design, Rapid Prototyping, Prototyping, Graphic Design, MVP Design, Design Leadership, Web UI Design, Web UX Design, Web App Design, Wireframing, Dashboard Design, Dashboards, Brainstorming, Mobile Design, Concept Development, Mobile UI, Responsive Web Design (RWD), Customer Journeys, User Flows, Layout Design, Mockups, Mobile App Design, B2C, Audits, Stakeholder Management, Landing Page Design, Heuristic Analysis, Websites, Reusable Components, Web UX, Home Pages, UI Style Guides, Design Thinking, Design Thinking Facilitation, Design Systems, Creative Direction, Workshop Facilitation, Design Workshops, Admin Panels, Gamification, Journey Mapping, User Stories, React Native, Responsive Web Apps, Squarespace, Google AdWords, Money Transfers, Minimal UI, Photography Direction, Style Guides, Design Libraries, Symbols, UX Wireframes, User Testing, Remote User Testing, User Interviews, Competitor Analysis & Profiling, Information Architecture (IA), Card Sorting, User Workflows, User Research, Concept Testing, Design Sprints, Branding, Illustration, Photography, Typography, Art, Design Direction, Business to Business (B2B), B2B Lead Generation, Strategic Design, Critical Thinking, Creative Problem Solving, Complex Problem Solving, Leadership, Design Management, Interaction Design (IxD), Digital Marketing, Pay-per-Click (PPC), Social Media Marketing (SMM), Workshops, Microsoft Teams, Online Banking, Fintech, Content Marketing, Sitecore, Ideation Workshops, Fantasy Sports, Gambling, Online Gaming, Mobile App UI, React, eCommerce, Gaming, Marketplaces, Social Media, Startups

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