Jaeeul Bae
Verified Expert in Design
Designer
Jaeeul has a PhD in design and 7+ years of experience working for industry leaders like H&M, Naver, ASML, and Samsung SDS. He has led 20+ design projects in eCommerce, AI, media service, enterprise applications, cloud computing, finance, and healthcare. He focuses on creating strategies for businesses using data analysis and research and developing UI/UX end-to-end. Jaeeul's most recent design improved customer engagement significantly for H&M, reaching a conversion rate of approximately 1.7%.
Portfolio
Work Experience
Product Designer
H&M Company
- Designed the product listing pages and increased the scroll rate by 3% and the click-through rate by 5%. I also proposed dynamic product presentation features and improved promotional features.
- Created the design of the H&M mobile app onboarding process and launched it in the Spanish and Dutch markets, achieving a conversion rate of over 1.68%.
- Redesigned the product filtering feature, applied various interface components, reordered different filter options according to usage rates, and increased usage by 10%.
Senior UX Designer
ASML Holding
- Designed more than five business solutions for project management, logistics monitoring, and other areas.
- Created the design for an employee self-learning app and launched it globally for more than 50,000 ASML employees.
- Built a new design system for engaging employee experience, separated from the design system for productivity.
UX Designer
Naver
- Designed the Naver Cloud app, which has 20 million total users and 5 million MAU, increasing page views by up to 136%.
- Built the design of personal productivity tools, including the calendar and mail apps, performing concept testing with design prototypes, user interviews, and UI/UX designs.
- Analyzed the competitive environment and set up a business and service strategy for the productivity apps business.
Senior UX Consultant
Samsung SDS
- Led 15+ design projects in business solution development and business consulting for clients from different sectors, including finance, healthcare, and cloud computing. I also delivered service strategies and UI/UX designs.
- Managed a design team of more than ten designers and handled multiple consulting projects, communicating with business clients for project setup and expectation management.
- Built the visual programming app for chatbot development. The app was used by Samsung SDS and external business clients, including Samsung Electronics and Samsung Life Insurance.
Education
PhD in Industrial Design
KAIST (Korea Advanced Institute of Science and Technology) - Daejeon, South Korea
Bachelor's Degree in Industrial Design
KAIST (Korea Advanced Institute of Science and Technology) - Daejeon, South Korea
Skills
Tools
Figma, Adobe CC, Sketch 2, Adobe, UXPin, SPSS, Google Analytics
Platforms
iOS, Android, Contentsquare
Languages
HTML
Other
UX Design, UX Research, Business to Business (B2B), eCommerce UX, Productivity, Web UI, Customer Service Strategy, Web Dashboards, Data Visualization, Mobile UX, UI Design, eCommerce, UX Strategy, Mobile App Design, Web App Design, Product Design, Responsive Web Design (RWD), Admin Panels, Web Design, Web App UI, Web App UX, Web UX, User Interface (UI), User Experience (UX), Mobile UI Design, Mobile UI, Mobile UX Design, Mobile Design, MVP Design, Marketplace Design, Material Design, Design Systems, B2B, Prototyping, Web Applications, Adobe Experience, Component Libraries, Wireframing, Motion Design, Interaction Design (IxD), Brand Guidelines, Responsive Web Apps, User Research, User Validation, SaaS, Dashboards, Cross-platform UX, Information Architecture (IA), Storylines, Generative Design, Messenger, Supply Chain, Cross-platform, Landing Page Design, Visual Design, Branding, Illustration, Learning, Chatbot Conversation Design, Chatbots, AI Design, Visual Programming, Agile UX, E-learning, Self-paced Training, Web Services, Redesign, Mobile Web, Framer, Service Design
Experience
Tools
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