Jerome is available for hire
Hire JeromeJerome Joyce
Verified Expert in Design
Designer
Location
London, United Kingdom
Toptal Member Since
August 6, 2021
As a designer and creative leader, Jerome works with businesses to create and reimagine compelling products, services, and experiences. He has acquired over 20 years of international experience working with top-tier clients across media, education, healthcare, finance, technology, and culture. His practice combines empathy-driven design thinking methods with an evidence-based research approach. Jerome is also experienced in leading design projects end-to-end.
Work Experience
Senior Service Designer
2021 - PRESENT
LovedBy Design
- Headed creative projects by combining design, research, and cognitive psychology with client partners such as Cambridge University Press & Assessment, Lloyds Banking Group, and AXA Insurance.
- Contributed as a design consultant on Nudg, a cloud-based behavior change platform.
- Engaged as a service design and design thinking instructor for Product Accelerator Academy, Cambridge.
- Authored and delivered modules on design thinking and discovery using a flipped classroom model, which combined asynchronous learning with practitioner workshops.
- Led discovery research and three rounds of conceptualizing validated via interviews and surveys as creative lead at Lloyds' Innovation Lab. Synthesized insights, user journeys, ecosystem maps, and content strategy and created interactive prototypes.
- Conducted workshops and interviews for an identity project at Cambridge. Developed key personas and service blueprints, storyboards, principals, opportunities, and priorities, creating a clear path to extensive adoption.
- Drove discovery and ideation workshop sessions, developed the vision statement and several high-level concepts, and articulated marketing collateral and eCommerce user flows as a proposition design lead for MindHealth, AXA.
- Worked as a service design lead for Cambridge English Qualifications. Identified high-level pains and opportunities, optimized the candidate and examiner journeys, and developed a speaking test prototype that has advanced into development.
- Involved stakeholders and SMEs with workshops and ran qualitative interviews with agents as a service design lead for Linguaskill, Cambridge. Synthesized evidence and created personas, ecosystem maps, and service blueprints for common understanding.
Technologies: InVision, Sketch, Figma, Adobe CC, Service Design, Content Creation, Miro, Jira, Design Ops, User Journeys, Process Optimization, Team Leadership, Design Consultation, Design Leadership, Consulting, Responsive Design, Design Systems, Visual Design, Mobile App Design, Responsive Web Design (RWD), Web Design, User Experience (UX), Interaction Design (IxD), Mobile Design, Mobile UI, UI Audits, Animated Interactions, App Design, iOS Animations, Stakeholder Management, Apps, Creative Direction, Rapid Prototyping, Product Roadmaps, Journey Mapping, Responsive Web Apps, Web App UI, Prototyping, Web App Design, UX Design, eCommerce, Team Management, User Interface (UI), Design Research, Graphic Design, UX Research, Usability Analysis, eCommerce UX, Copywriting, Design, Web UX, Web UI, Motion Design, Proof of Concept (POC), Product Conceptualization, Presentations, Wireframing, Mobile UX, Audits, Heuristics, User Flows, User Stories, User Personas
UX & UI Designer
2021 - 2021
ARTOS SYSTEMS
- Worked directly with the CEO in formulating content strategy.
- Created a full range of UX flows for the digital marketplace.
- Developed the design system and artifacts and liaised with development teams.
Technologies: Sketch, InVision, UX Design, UI Design, Content Strategy, UX Flows, Design Systems, User Journeys, Process Optimization, Consulting, Responsive Design, Visual Design, Mobile App Design, Responsive Web Design (RWD), Web Design, User Experience (UX), Interaction Design (IxD), Mobile Design, Mobile UI, UI Audits, Animated Interactions, App Design, iOS Animations, Stakeholder Management, Apps, Creative Direction, Product Roadmaps, Journey Mapping, Responsive Web Apps, Web App UI, Web App Design, eCommerce, Team Management, User Interface (UI), Design Research, Graphic Design, UX Research, Usability Analysis, eCommerce UX, Copywriting, Design, Web UX, Web UI, Motion Design, Proof of Concept (POC), Product Conceptualization, Presentations, Wireframing, Mobile UX, Audits, Heuristics, User Flows, User Stories, User Personas
Lead UX & UI Designer
2018 - 2020
Clarksons
- Served as the design lead, working alongside the head of UX/UI on the now industry-leading fintech SaaS products for the world's largest shipping brokerage. Developed workflows and communication tools for data-heavy trading platforms.
- Researched new design thinking methods to incorporate key stakeholders in the creative process. Contributed to the new product strategy while educating them on the benefits of a user-centered approach.
- Conducted iterative design processes in response to competitive analysis and qualitative user testing. Provided prototypes, high-fidelity comps, and documents for cross-functional Agile development and team collaboration.
- Assembled sound UX research to uncover real user needs and aligned technology capabilities with the brand mission in a fast-paced environment.
- Developed and scaled comprehensive design system resources for rapid iteration and technical handover.
- Mentored and up-skilled the design team by providing training and guidance on best practices and emerging technologies.
Technologies: Sketch, InVision, Adobe CC, Design Ops, User Journeys, Process Optimization, Team Leadership, Consulting, Responsive Design, Visual Design, Mobile App Design, Responsive Web Design (RWD), Web Design, User Experience (UX), Interaction Design (IxD), Mobile Design, Mobile UI, UI Audits, Animated Interactions, App Design, Artificial Intelligence (AI), iOS Animations, Stakeholder Management, Apps, Creative Direction, Service Design, Rapid Prototyping, Product Roadmaps, Journey Mapping, Responsive Web Apps, Web App UI, Prototyping, Web App Design, UX Design, eCommerce, Team Management, User Interface (UI), Design Research, Dashboard Design, Graphic Design, UX Research, Usability Analysis, eCommerce UX, Copywriting, Design, Web UX, Web UI, Motion Design, Proof of Concept (POC), Product Conceptualization, Presentations, Wireframing, Mobile UX, Audits, Heuristics, User Flows, User Stories, User Personas
Designer and Creative Lead
2014 - 2018
Freelance
- Built a consumer finance product for Egg Bank, from concept and branding to UX flows and UI animations. Enhanced customer service SaaS for BT that led to unanimous selection by final test groups and chief stakeholders. (Sapient Nitro).
- Managed a vast design pattern library and brand assets for a multinational bank, oversaw and reviewed third-party executions while providing recommendations, and scaled up all documentation and guidelines. This project was for Analog Folk/HSBC.
- Designed VOD for Belgiumʼs state broadcaster, from concept to UX and UI design. Gathered requirements; developed wireframes, mock-ups, and prototypes; and created high-resolution designs and micro-interactions for web and native apps for Upside/RTV.
- Created and developed the UI design language for data visualization software for Massive Analytics.
- Led UX, delivered user stories, and prototyped gamified micro-interactions and motion graphics for three iOS and Android mobile apps for Wuntu. Designed the UX and interface for the B2B logistics-based Hutchinson Ports app. Worked for WHAM London.
- Designed the UX and UI for a precision print-on-demand SaaS suite by defining interaction models and user task flows with product and technical teams. Engaged with HP/OneFlow Systems for this project.
- Worked on an HP/OneFlow Systems project creating UX wireframes and high-fidelity, front-end designs for an array of products within the B2B toolset.
- Enhanced and increased the effectiveness of the core service for Captify/Digital Innovation Group (persuasive presentation of in-depth analytics) by crafting data design patterns and a flexible visual storytelling system for large datasets.
- Delivered a digital content strategy that increased conversion and reinforced the brand as a leader in its field by implementing a website and social channels with bespoke typography, iconography, and dynamic infographics for Elite Cycling.
Technologies: Art Direction, Concepting, Adobe CC, Data Visualization, Sketch, InVision, Figma, User Interface (UI), Product Design, Concept Maps, Design Thinking, Interactive UX, Interactive UI, B2B, User Journeys, Process Optimization, Design Consultation, Design Leadership, Consulting, Responsive Design, Design Systems, Gamification, Visual Design, Branding, Mobile Game UI, Mobile App Design, Responsive Web Design (RWD), Web Design, User Experience (UX), UI Animation, Interaction Design (IxD), Landing Page Design, Layout Design, UX Wireframes, Mobile Design, Mobile UI, UI Audits, Animated Interactions, iOS App Design, App Design, Artificial Intelligence (AI), iOS Animations, Stakeholder Management, Apps, Creative Direction, Service Design, Rapid Prototyping, Product Roadmaps, Journey Mapping, Responsive Web Apps, Web App UI, Prototyping, Web App Design, UX Design, eCommerce, Team Management, Design Research, Dashboard Design, Graphic Design, PowerPoint Design, Presentation Design, Investor Presentations, Pitch Presentations, Board Presentations, UX Research, Usability Analysis, Heuristic Analysis, Usability Heuristics, eCommerce UX, Copywriting, Design, Web UX, Web UI, Motion Design, Proof of Concept (POC), Product Conceptualization, Packaging, Presentations, Wireframing, Mobile UX, Audits, Heuristics, User Flows, User Stories, User Personas, Game Sound Design
Education
2002 - 2003
Master's Degree (Hons) in Interaction Design
University of Sydney - Sydney, Australia
1999 - 2000
Master's Degree in English
University of Sydney - Sydney, Australia
1996 - 1999
Bachelor's Degree in English, Sociology, and Psychology
University College Dublin - Dublin, Ireland
Experience
Collaboration That Works
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