João Pascoal, Designer in Lisbon, Portugal
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João Pascoal

Verified Expert  in Design

Bio

João is a digital designer and full-time creative thinker who has worked with clients worldwide. His 15 years of experience in the creative industry allowed him to develop solid skills to address all needs in the field of digital design, such as UI/UX and product identity. João values collaborative approaches and places imagination at the center of everything while retaining the ultimate level of detail, understanding the scope of the client's needs, and developing the right creative solution.

Portfolio

Work Experience

Senior Digital Designer | Art Director

2019 - PRESENT
Self-employed
  • Designed the UI for the Queer Lisboa Film Festival website, including the logo and branding.
  • Created the online communication for Cloudmobility, a unique purpose cloud for mobility and transportation. It included the UI and critical visuals for social media, infographics, and pitch presentations.
  • Built the complete visual branding for Workbreaker, a US platform for digital nomads, and the UI/UX for the company's website.
  • Designed the UI for Affluential, an educational and advisory platform for professionals and academics working in luxury management.
  • Produced various digital publications and toolkits for the internet and jurisdiction policy network.
  • Designed the UI and UX for the Portugal Desigual website.
  • Created digital publications, microsites, email campaigns, and social media key visuals for Católica Lisbon School of Business and Economics.
Technologies: Adobe Experience Design (XD), Adobe Photoshop, Adobe Illustrator, Figma, Sketch, InVision, Brochure Design, Graphic Design, Visual Design, Adobe CC, Collateral Design, Print Design, Stationery Design, Direct Mail, Marketing Campaign Design, Corporate Design, Banking & Finance, Web, Brand Positioning, Brand Design, Social Media Kits, Presentation Design, Storytelling, Pitch Deck Design, Data Visualization, Infographs, Visual Storytelling, PowerPoint Design, Design Strategy, Digital Layout, Web Layout, Editorial Design, Creative Design, Digital Editorials, Editorials, Event Marketing, Email Templates, Landing Pages, Branding, Logo Design, Web Design, UI Design, Advertising, Landing Page Design, Responsive Web Design (RWD), Presentations, Webflow, Logotype, Typography, Book Design & Illustration, Books, Advertising Design, Marketing Materials, Menu Design, PowerPoint Templates, Keynote Templates, Apple Keynote, Websites, UX Design, Brand Strategy, Digital Product Design, Brand Identity, Color Schemes, Visual Design Language, Brand Guidelines, Business Card Design, Email Signature Design, Print Media, Tone of Voice, Visual Brand Guidelines, Visual Communication, Collateral, Content Management Systems (CMS), Mailchimp, Ad Design, Swag, Illustration

Graphic Designer

2024 - 2025
Lumber Marketplace LLC
  • Designed a set of folders, business cards, and brochures for this company.
  • Created a graphic language for the company's print objects.
  • Collaborated with the stakeholders on a set of graphic materials.
Technologies: Brochures, Graphic Design, Adobe CC, Branding, Advertising Design, Marketing Materials, Menu Design, PowerPoint Templates, Keynote Templates, Apple Keynote, Websites, UX Design, Brand Strategy, Digital Product Design, Brand Identity, Color Schemes, Visual Design Language, Brand Guidelines, Collateral Design, Business Card Design, Email Signature Design, Print Media, Tone of Voice, Visual Brand Guidelines, Visual Communication, Collateral, Content Management Systems (CMS), Mailchimp, Ad Design, Swag

Graphic Designer

2024 - 2025
Lynkwell, LLC
  • Supported Lynkwell’s in-house marketing team following a major rebrand, delivering high-quality online and offline marketing assets that align with the refreshed brand identity and clearly communicate technical content.
  • Designed and updated brochures, spec sheets, data sheets, and one-pagers; collaborated on sales decks and pitch deck PowerPoint presentations with a strong focus on visual consistency and strategic messaging.
  • Created engaging infographics and data visualizations to simplify complex information, applying the brand guide creatively while working independently and flexibly across time zones.
  • Handled layout and pagination for reports and whitepapers, ensuring a clean, professional design with strong brand alignment throughout long-form content.
  • Developed internal-use templates in InDesign and PowerPoint to streamline content creation and maintain consistency across the organization.
Technologies: Graphic Design, Marketing Design, Print Design, Presentation Design, B2C, Branding, Data Visualization, Infographics, Brand Guidelines, Visual Design, Iconography, Brochures, B2B, Book Design & Illustration, Books, Advertising Design, Marketing Materials, Menu Design, PowerPoint Templates, Keynote Templates, Apple Keynote, Websites, UX Design, Brand Strategy, Digital Product Design, Brand Identity, Color Schemes, Visual Design Language, Collateral Design, Business Card Design, Email Signature Design, Print Media, Tone of Voice, Visual Brand Guidelines, Visual Communication, Collateral, Content Management Systems (CMS), Mailchimp, Ad Design

Senior Graphic Designer

2022 - 2024
The University of Tulsa - Communications & Marketing
  • Designed the University's new magazine, an important marketing tool that connects with alumni and new students. I did the entire art direction of the first magazine, as well as the design of subsequent issues.
  • Designed different marketing collateral for the University of Tulsa, including several brochures, invitations, digital screens, print material to use on and off campus, t-shirts, and banners.
  • Analyzed the client's brand and developed graphic solutions to modernize it, successfully attracting a new demographic of prospective students and elevating the school to R1 status.
Technologies: Graphic Design, Print, Visual Design, Magazines, Print Design, Magazine Layout Design, Social Media, Art Direction, Creative Direction, Brand Design, Promotional Leaflets & Flyers, Social Media Kits, Presentation Design, Storytelling, Pitch Deck Design, Data Visualization, Infographs, Visual Storytelling, PowerPoint Design, Design Strategy, Digital Layout, Web Layout, Editorial Design, Creative Design, Digital Editorials, Editorials, Event Marketing, Landing Pages, Branding, Logo Design, Web Design, UI Design, Advertising, Landing Page Design, Responsive Web Design (RWD), Presentations, Webflow, Logotype, Typography, Book Design & Illustration, Books, Advertising Design, Marketing Materials, Menu Design, PowerPoint Templates, Keynote Templates, Apple Keynote, Websites, UX Design, Digital Product Design, Brand Identity, Color Schemes, Visual Design Language, Brand Guidelines, Collateral Design, Business Card Design, Email Signature Design, Print Media, Tone of Voice, Visual Brand Guidelines, Visual Communication, Collateral, Content Management Systems (CMS), Mailchimp, Ad Design, Swag, Illustration

Lead UI/UX Designer

2009 - 2018
Formas do Possível Creative Studio
  • Designed the UI and UX for several responsive eCommerce websites such as Undandy and Uivar.
  • Handled several UI and UX projects for a usability studio in San Francisco.
  • Created the digital communication for the Italian Film Festival, including the UI, digital content for social media, and publications.
  • Designed the UI and UX for several B Creative Media projects, a digital content studio in Lisbon.
  • Designed the UI and UX for the Cronologias RTP website, winner of the Digital Media Innovation SAPO award in 2016.
  • Worked on several branding projects for key clients in the renewable energy, culture, and education fields.
Technologies: Adobe Experience Design (XD), Adobe Photoshop, Adobe Illustrator, InVision, Sketch, Prototyping, InDesign CC, Marketing Campaign Design, Web, Brand Positioning, Brand Design, Promotional Leaflets & Flyers, Social Media Kits, Presentation Design, Storytelling, Pitch Deck Design, Data Visualization, Infographs, Visual Storytelling, PowerPoint Design, Design Strategy, Digital Layout, Web Layout, Editorial Design, Creative Design, Digital Editorials, Editorials, Event Marketing, Email Templates, Landing Pages, Branding, Logo Design, Web Design, UI Design, Advertising, Landing Page Design, Responsive Web Design (RWD), Presentations, Webflow, Logotype, Typography, Book Design & Illustration, Apple Keynote, Digital Product Design, Brand Identity, Color Schemes, Visual Design Language, Brand Guidelines, Collateral Design, Email Signature Design, Print Media, Tone of Voice, Visual Brand Guidelines, Visual Communication, Collateral, Content Management Systems (CMS), Ad Design, Illustration

Junior Visual Designer

2007 - 2009
HPP | Euro RSG
  • Designed several microsites and online campaigns for clients in the renewable energies sector.
  • Created the branding for a men's fashion line and retail store.
  • Built a microsite and online publication for EDP, a Portuguese company in the energy sector.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe CC, Collateral Design, Print Design, Stationery Design, Direct Mail, Corporate Design, Web, Brand Positioning, Storytelling, Pitch Deck Design, Data Visualization, Infographs, Visual Storytelling, PowerPoint Design, Web Layout, Creative Design, Digital Editorials, Editorials, Branding, Brand Guidelines, Print Media, Illustration

Visual Designer Intern

2007 - 2007
Alpha Design Studio
  • Designed several online and offline communication materials for Magnólia Cafés.
  • Assisted senior designers in different graphic design projects.
  • Created infographic visuals for pitch presentations.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe CC, Collateral Design, Print Design, Stationery Design, Direct Mail, Marketing Campaign Design, Corporate Design, Presentation Design, Storytelling, Pitch Deck Design, Data Visualization, Infographs, Visual Storytelling, PowerPoint Design, Creative Design, Brand Guidelines

Education

2001 - 2006

Bachelor's Degree in Visual Design and Communication

University of Lisbon - Lisbon, Portugal

Skills

Tools

Adobe Experience Design (XD), Adobe Photoshop, Adobe Illustrator, InVision, Adobe, InDesign CC, Adobe CC, Apple Keynote, Sketch, Microsoft PowerPoint, Mailchimp, Adobe InDesign, Adobe Premiere Pro

Languages

Visual Design Language

Platforms

Web, Figma, Webflow, VistaCreate, Zeppelin

Industry Expertise

Advertising, Banking & Finance, Film & Television, Events, Education, Marketing, Transportation & Shipping, Technology

Other

Prototyping, Responsive, Front-end, Infographs, Art Direction, Typography, Branding, Social Media, UI Design, Brochure Design, Graphic Design, Visual Design, Brochures, Logo Design, Product Design, User Interface (UI), Web Design, Color Theory, Layout Design, Responsive Web Design (RWD), Brand Guidelines, Marketing Design, Digital Marketing Design, Print Marketing Design, Collateral Design, Print Design, Stationery Design, Direct Mail, Marketing Campaign Design, Corporate Design, Presentation Design, Social Media Design, Magazine Layout Design, Magazines, Social Ad Design, Brand Strategy, Brand Design, PDF Design, Brand Positioning, Color Palettes, Websites, Print, Promotional Leaflets & Flyers, Social Media Kits, Storytelling, Pitch Deck Design, Data Visualization, Visual Storytelling, PowerPoint Design, Design Strategy, Digital Layout, Web Layout, Editorial Design, Creative Design, Digital Editorials, Editorials, Email Templates, Landing Pages, Landing Page Design, Presentations, Logotype, B2C, B2B, Book Design & Illustration, Books, Advertising Design, Marketing Materials, Menu Design, Keynote Templates, UX Design, Digital Product Design, Brand Identity, Color Schemes, Business Card Design, Email Signature Design, Print Media, Tone of Voice, Visual Brand Guidelines, Visual Communication, Collateral, Content Management Systems (CMS), Ad Design, Swag, User Experience (UX), Back-end, Wireframing, eCommerce UX, Healthcare Services, Template Design, Pitch Decks, Marketing Technology (MarTech), Visual Identity, Creative Direction, Email Design, Interactive PDFs, Event Marketing, Iconography, PowerPoint Templates, Illustration, Culture, Incentive Events, Cinema Design, LGBT+, Festivals, Learning, Travel, Training, Luxury, Luxury Industry, Law, State Government, Pensions, Social, Startups, UX Branding, Infographics, PDF, Banner Design, Finance, Stock Trading, Reports, Renewable Energy, Icon Design

Experience

  • Branding - 15 years
  • UI Design - 15 years
  • Adobe Illustrator - 15 years
  • Adobe Photoshop - 15 years
  • User Experience (UX) - 8 years
  • Social Media - 6 years
  • Art Direction - 5 years
  • Adobe Experience Design (XD) - 5 years

Tools

  • Adobe Experience Design (XD)
  • Adobe Photoshop
  • Adobe Illustrator
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