João is available for hire
Hire JoãoJoão Pascoal
Verified Expert in Design
Designer
Lisbon, Portugal
Toptal member since February 3, 2022
Bio
João is a multidisciplinary senior visual designer with 15+ years of experience shaping bold, high-quality projects for clients worldwide—spanning industry leaders and startups in higher education, fintech, healthcare, real estate, and culture. He blends imagination with strategy, creating digital and offline experiences that leave a lasting impact. João's clients include The University of Tulsa, Lynkwell, Mercedes-Benz, Amplify Investments, and Católica Lisbon Executive Education.
Portfolio
Queer Lisboa Film Festival Website
Adobe Experience Design (XD)User Interface (UI)User Experience (UX)ResponsiveBack-endFront-end+ 37 more
UIVAR website
User Interface (UI)User Experience (UX)Adobe Experience Design (XD)Adobe PhotoshopInVisionPrototyping+ 34 more
Pensions System Website
Adobe Experience Design (XD)Adobe PhotoshopAdobe IllustratorInfographsPensionsDigital Layout+ 20 more
Experience
- Social Media - 15 years
- Branding - 15 years
- UI Design - 15 years
- Adobe Illustrator - 15 years
- Adobe Photoshop - 15 years
- User Experience (UX) - 15 years
- Adobe Experience Design (XD) - 5 years
- Art Direction - 5 years
Tools
- Adobe Experience Design (XD)
- Adobe Photoshop
- Adobe Illustrator
Work Experience
Senior Digital Designer | Art Director
2019 - PRESENT
Self-employed
- Designed the UI for the Queer Lisboa Film Festival website, including the logo and branding.
- Created the online communication for Cloudmobility, a unique purpose cloud for mobility and transportation. It included the UI and critical visuals for social media, infographics, and pitch presentations.
- Built the complete visual branding for Workbreaker, a US platform for digital nomads, and the UI/UX for the company's website.
- Designed the UI for Affluential, an educational and advisory platform for professionals and academics working in luxury management.
- Produced various digital publications and toolkits for the internet and jurisdiction policy network.
- Designed the UI and UX for the Portugal Desigual website.
- Created digital publications, microsites, email campaigns, and social media key visuals for Católica Lisbon School of Business and Economics.
Technologies: Adobe Experience Design (XD), Adobe Photoshop, Adobe Illustrator, Figma, InVision, Brochure Design, Graphic Design, Visual Design, Adobe CC, Collateral Design, Print Design, Stationery Design, Direct Mail, Marketing Campaign Design, Corporate Design, Banking & Finance, Web, Brand Positioning, Brand Design, Social Media Kits, Presentation Design, Storytelling, Pitch Deck Design, Data Visualization, Infographs, Visual Storytelling, PowerPoint Design, Design Strategy, Digital Layout, Web Layout, Editorial Design, Creative Design, Digital Editorials, Editorials, Event Marketing, Email Templates, Landing Pages, Branding, Logo Design, Web Design, UI Design, Advertising, Landing Page Design, Responsive Web Design (RWD), Presentations, Logotype, Typography, Book Design & Illustration, Books, Advertising Design, Marketing Materials, Menu Design, PowerPoint Templates, Keynote Templates, Apple Keynote, Websites, UX Design, Brand Strategy, Digital Product Design, Brand Identity, Color Schemes, Visual Design Language, Brand Guidelines, Business Card Design, Email Signature Design, Print Media, Tone of Voice, Visual Brand Guidelines, Visual Communication, Collateral, Content Management Systems (CMS), Mailchimp, Ad Design, Swag, Illustration, Brand Architecture, Brand Applications, merch and apparel, Brand Logos, Brand Books, Social Media Advertising, Annual Reports, Photography, Marketing, Business to Business (B2B), Ads, Creative Briefs, Performance Marketing, Marketing Collateral Development, Adobe, Digital Marketing, Canva, Sales Pitches, Google Slides, Illustrator CC, Adobe Creative Suite, Photo Editors, Social Media Design, Instagram, Flyer Design, Promotional Material Design, Sales Enablement, Industrial Equipment, Design, Wordmark, Luxury, Law, LGBT+, Pitch Decks, Stock Trading, Email Design, Microsoft PowerPoint, Reports, Renewable Energy, AI Accelerators, Visual Assets, InDesign CC, Culture, Video Editing, Banner Ads, Content Design, Booklet Design, Data-heavy Design, Digital Design, Print Production, Curriculum Design, Instructional Design, Investor Presentations, Adobe Creative Cloud, Attention to Detail, Customer Experience (CX) Design, Communication
Graphic Designer
2026 - 2026
Simplify Compliance LLC
- Conducted a comprehensive brand audit of DataCenterHawk’s marketing collateral, evaluating consistency and effectiveness across assets. Delivered recommendations to improve design quality, brand cohesion, and communication clarity.
- Redefined DataCenterHawk’s visual language by introducing secondary fonts and colors, background guidelines, custom iconography, and a storytelling framework to create a more cohesive and recognizable brand.
- Created reusable Figma templates for social media and pitch deck presentations, enabling consistent branding, streamlined collaboration, and faster production of marketing and business communication assets.
Technologies: Branding, Graphic Design, Event Collateral, Collateral Design, Brand Design, Marketing Collateral Development, PowerPoint Design, Social Media, Pitch Deck Design, Pitch Decks, Adobe Creative Cloud, Attention to Detail, Customer Experience (CX) Design, Communication
Graphic Designer
2026 - 2026
Intellego Education Ltd
- Created social media assets for both Intellego and its subsidiary college groups in Madrid, Lisbon, and Rome.
- Built brochure identity and tone for the brand, using Adobe InDesign as the main tool for the project.
- Created graphic assets for email campaigns for the Intellego Group as well as its different colleges.
Technologies: Graphic Design, Social Media Design, Infographics, Visual Design, Adobe CC, Adobe InDesign, Brochures, Brochure Design, Print, Print Design, Digital Design, Print Production, Curriculum Design, Instructional Design, Adobe Creative Cloud, Attention to Detail, Customer Experience (CX) Design, Communication
Visual Designer
2025 - 2025
Hawkeye Farm Mgmt & Real Estate, Inc.
- Developed a cohesive suite of brochures, postcards, and templates that strengthened brand consistency across all marketing assets, improving visual alignment with the company’s real estate market positioning.
- Created a flexible template system that enabled quick updates and scalable production for future materials, establishing clear visual rules that streamlined the client’s ongoing marketing workflow.
- Collaborated with the client to refine layouts and messaging through iterative feedback, delivering polished, print-ready, and digital-ready assets that supported timely deployment during key marketing cycles.
- Designed a wide range of marketing materials—including brochures for print and digital, trifolds, flyers, media ads, social media assets, and event-specific pieces—ensuring consistent branding across all touchpoints.
Technologies: Editorial Design, Visual Design, Graphic Design, Collateral Design, Marketing Design, Data Visualization, Brochures, Brochure Design, Marketing Collateral Development, Collateral, Brand Design, Brand Identity, Visual Assets, Social Media, Pitch Decks, Microsoft PowerPoint, Reports, InDesign CC, Content Design, Booklet Design, Digital Design, Print Production, Adobe Creative Cloud, Attention to Detail, Customer Experience (CX) Design, Communication
Marketing Graphic Designer
2025 - 2025
Reload Logistics DMCC - Main
- Designed marketing collateral, including social media posts, digital brochures, and one-pagers.
- Worked on designs for trade shows, including structure, decoration, and graphic materials.
- Created design work for the main company's website.
Technologies: Graphic Design, Visual Design, Brand Design, Presentation Design, Marketing Design, Transportation & Logistics, Collateral Design, Slideshows, Pitch Decks, Microsoft PowerPoint, Reports, Visual Assets, InDesign CC, Content Design, Booklet Design, Digital Design, Print Production, Adobe Creative Cloud, Attention to Detail, Customer Experience (CX) Design, Communication
Brand and Logo Designer
2025 - 2025
Pinnacle Consultants
- Brainstormed concepts and possible directions for the client (exploration phase).
- Designed the new branding and brand guidelines for the company.
- Established a clear direction for the use of the new logo.
Technologies: Branding, Logo Design, WordPress Design, Brand Architecture, Brand Applications, merch and apparel, Brand Logos, Brand Books, Marketing, Business to Business (B2B), Ads, Creative Briefs, Adobe, Digital Marketing, Canva, Sales Pitches, Google Slides, Illustrator CC, Adobe Creative Suite, Photo Editors, Instagram, Flyer Design, Promotional Material Design, Sales Enablement, Design, Figma, Microsoft PowerPoint, Visual Assets, InDesign CC, Content Design, Digital Design, Print Production, Adobe Creative Cloud, Attention to Detail, Communication
Graphic Designer
2024 - 2025
Lumber Marketplace LLC
- Designed a set of folders, business cards, and brochures for this company.
- Created a graphic language for the company's print objects.
- Collaborated with the stakeholders on a set of graphic materials.
Technologies: Brochures, Graphic Design, Adobe CC, Branding, Advertising Design, Marketing Materials, Menu Design, PowerPoint Templates, Keynote Templates, Apple Keynote, Websites, UX Design, Brand Strategy, Digital Product Design, Brand Identity, Color Schemes, Visual Design Language, Brand Guidelines, Collateral Design, Business Card Design, Email Signature Design, Print Media, Tone of Voice, Visual Brand Guidelines, Visual Communication, Collateral, Content Management Systems (CMS), Mailchimp, Ad Design, Swag, Brand Architecture, Brand Applications, merch and apparel, Marketing, Business to Business (B2B), Ads, Creative Briefs, Adobe, Digital Marketing, Canva, Sales Pitches, Google Slides, Illustrator CC, Adobe Creative Suite, Photo Editors, Instagram, Flyer Design, Promotional Material Design, Sales Enablement, Design, Figma, Pitch Decks, Microsoft PowerPoint, Visual Assets, Content Design, Booklet Design, Digital Design, Print Production, Adobe Creative Cloud, Attention to Detail, Communication
Graphic Designer
2024 - 2025
Lynkwell, LLC
- Supported Lynkwell’s in-house marketing team following a major rebrand, delivering high-quality online and offline marketing assets that align with the refreshed brand identity and clearly communicate technical content.
- Designed and updated brochures, spec sheets, data sheets, and one-pagers; collaborated on sales decks and pitch deck PowerPoint presentations with a strong focus on visual consistency and strategic messaging.
- Created engaging infographics and data visualizations to simplify complex information, applying the brand guide creatively while working independently and flexibly across time zones.
- Handled layout and pagination for reports and whitepapers, ensuring a clean, professional design with strong brand alignment throughout long-form content.
- Developed internal-use templates in InDesign and PowerPoint to streamline content creation and maintain consistency across the organization.
Technologies: Graphic Design, Marketing Design, Print Design, Presentation Design, B2C, Branding, Data Visualization, Infographics, Brand Guidelines, Visual Design, Iconography, Brochures, B2B, Book Design & Illustration, Books, Advertising Design, Marketing Materials, Menu Design, PowerPoint Templates, Keynote Templates, Apple Keynote, Websites, UX Design, Brand Strategy, Digital Product Design, Brand Identity, Color Schemes, Visual Design Language, Collateral Design, Business Card Design, Email Signature Design, Print Media, Tone of Voice, Visual Brand Guidelines, Visual Communication, Collateral, Content Management Systems (CMS), Mailchimp, Ad Design, Brand Architecture, Brand Applications, merch and apparel, Social Media Advertising, Marketing, Business to Business (B2B), Ads, Creative Briefs, Performance Marketing, Marketing Collateral Development, Adobe, Canva, Sales Pitches, Google Slides, Illustrator CC, Adobe Creative Suite, Photo Editors, Social Media Design, Instagram, Flyer Design, Promotional Material Design, Sales Enablement, Industrial Equipment, Design, Figma, Pitch Decks, Microsoft PowerPoint, Reports, Visual Assets, InDesign CC, Content Design, Booklet Design, Digital Design, Adobe Creative Cloud, Attention to Detail, Customer Experience (CX) Design, Communication
Senior Graphic Designer
2022 - 2024
The University of Tulsa - Communications & Marketing
- Designed the University's new magazine, an important marketing tool that connects with alumni and new students. I did the entire art direction of the first magazine, as well as the design of subsequent issues.
- Designed different marketing collateral for the University of Tulsa, including several brochures, invitations, digital screens, print material to use on and off campus, t-shirts, and banners.
- Analyzed the client's brand and developed graphic solutions to modernize it, successfully attracting a new demographic of prospective students and elevating the school to R1 status.
Technologies: Graphic Design, Print, Visual Design, Magazines, Print Design, Magazine Layout Design, Social Media, Art Direction, Creative Direction, Brand Design, Promotional Leaflets & Flyers, Social Media Kits, Presentation Design, Storytelling, Pitch Deck Design, Data Visualization, Infographs, Visual Storytelling, PowerPoint Design, Design Strategy, Digital Layout, Web Layout, Editorial Design, Creative Design, Digital Editorials, Editorials, Event Marketing, Landing Pages, Branding, Logo Design, Web Design, UI Design, Advertising, Landing Page Design, Responsive Web Design (RWD), Presentations, Logotype, Typography, Book Design & Illustration, Books, Advertising Design, Marketing Materials, Menu Design, PowerPoint Templates, Keynote Templates, Apple Keynote, Websites, UX Design, Digital Product Design, Brand Identity, Color Schemes, Visual Design Language, Brand Guidelines, Collateral Design, Business Card Design, Email Signature Design, Print Media, Tone of Voice, Visual Brand Guidelines, Visual Communication, Collateral, Content Management Systems (CMS), Mailchimp, Ad Design, Swag, Illustration, Brand Architecture, Brand Applications, Social Media Advertising, Photography, Creative Briefs, Performance Marketing, Marketing Collateral Development, Adobe, Digital Marketing, Canva, Google Slides, Illustrator CC, Adobe Creative Suite, Photo Editors, Social Media Design, Instagram, Flyer Design, Promotional Material Design, Sales Enablement, Design, Figma, Pitch Decks, Microsoft PowerPoint, Reports, Visual Assets, InDesign CC, Culture, Content Design, Booklet Design, Digital Design, Curriculum Design, Instructional Design, Adobe Creative Cloud, Attention to Detail, Communication
Lead UI/UX Designer
2009 - 2018
Formas do Possível Creative Studio
- Designed the UI and UX for several responsive eCommerce websites such as Undandy and Uivar.
- Handled several UI and UX projects for a usability studio in San Francisco.
- Created the digital communication for the Italian Film Festival, including the UI, digital content for social media, and publications.
- Designed the UI and UX for several B Creative Media projects, a digital content studio in Lisbon.
- Designed the UI and UX for the Cronologias RTP website, winner of the Digital Media Innovation SAPO award in 2016.
- Worked on several branding projects for key clients in the renewable energy, culture, and education fields.
Technologies: Adobe Experience Design (XD), Adobe Photoshop, Adobe Illustrator, InVision, Prototyping, Marketing Campaign Design, Web, Brand Positioning, Brand Design, Promotional Leaflets & Flyers, Social Media Kits, Presentation Design, Storytelling, Pitch Deck Design, Data Visualization, Infographs, Visual Storytelling, PowerPoint Design, Design Strategy, Digital Layout, Web Layout, Editorial Design, Creative Design, Digital Editorials, Editorials, Event Marketing, Email Templates, Landing Pages, Branding, Logo Design, Web Design, UI Design, Advertising, Landing Page Design, Responsive Web Design (RWD), Presentations, Logotype, Typography, Book Design & Illustration, Apple Keynote, Digital Product Design, Brand Identity, Color Schemes, Visual Design Language, Brand Guidelines, Collateral Design, Email Signature Design, Print Media, Tone of Voice, Visual Brand Guidelines, Visual Communication, Collateral, Content Management Systems (CMS), Ad Design, Illustration, Brand Architecture, Brand Books, Business to Business (B2B), Adobe, Illustrator CC, Adobe Creative Suite, Photo Editors, Social Media Design, Flyer Design, Promotional Material Design, Design, Figma, Luxury Industry, Microsoft PowerPoint, Renewable Energy, Visual Assets, Culture, Content Design, Booklet Design, Digital Design, Adobe Creative Cloud
Junior Visual Designer
2007 - 2009
HPP | Euro RSG
- Designed several microsites and online campaigns for clients in the renewable energies sector.
- Created the branding for a men's fashion line and retail store.
- Built a microsite and online publication for EDP, a Portuguese company in the energy sector.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe CC, Collateral Design, Print Design, Stationery Design, Direct Mail, Corporate Design, Web, Brand Positioning, Storytelling, Pitch Deck Design, Data Visualization, Infographs, Visual Storytelling, PowerPoint Design, Web Layout, Creative Design, Digital Editorials, Editorials, Branding, Brand Guidelines, Print Media, Illustration, Brand Books, Adobe, Illustrator CC, Adobe Creative Suite, Photo Editors, Promotional Material Design, Design, Training, Luxury Industry, Microsoft PowerPoint, Renewable Energy, Visual Assets, InDesign CC, Culture, Booklet Design, Adobe Creative Cloud
Visual Designer Intern
2007 - 2007
Alpha Design Studio
- Designed several online and offline communication materials for Magnólia Cafés.
- Assisted senior designers in different graphic design projects.
- Created infographic visuals for pitch presentations.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe CC, Collateral Design, Print Design, Stationery Design, Direct Mail, Marketing Campaign Design, Corporate Design, Presentation Design, Storytelling, Pitch Deck Design, Data Visualization, Infographs, Visual Storytelling, PowerPoint Design, Creative Design, Brand Guidelines, Brand Books, Adobe, Microsoft PowerPoint, Visual Assets, InDesign CC, Culture, Adobe Creative Cloud
Education
2001 - 2006
Bachelor's Degree in Visual Design and Communication
University of Lisbon - Lisbon, Portugal
Certifications
MARCH 2025 - PRESENT
AI for Designers
Interaction Design Foundation
Skills
Tools
Adobe Experience Design (XD), Adobe Photoshop, Adobe Illustrator, InVision, Adobe, InDesign CC, Adobe InDesign, Adobe Premiere Pro, Adobe CC, Microsoft PowerPoint, Apple Keynote, Canva, Google Slides, Illustrator CC, Adobe Creative Suite, Photo Editors, Figma Slides, Figma Make, Asana, Mailchimp, AI Tools, Adobe Firefly
Languages
Visual Design Language
Platforms
Figma, VistaCreate, Web
Industry Expertise
Film & Television, Events, Education, Marketing, Transportation & Shipping, Technology, Banking & Finance, Advertising
Other
User Experience (UX), Prototyping, Responsive, Front-end, Wireframing, Infographs, Art Direction, Culture, Typography, Cinema Design, LGBT+, Festivals, Learning, Travel, Training, Luxury, Luxury Industry, Law, Pensions, Branding, Social Media, Social, Startups, UI Design, Healthcare Services, UX Branding, Brochure Design, Graphic Design, Visual Design, Brochures, Logo Design, Product Design, User Interface (UI), Web Design, Color Theory, Layout Design, Responsive Web Design (RWD), Brand Guidelines, Marketing Design, Digital Marketing Design, Template Design, Pitch Decks, Print Marketing Design, Visual Identity, Collateral Design, Print Design, Stationery Design, Direct Mail, Marketing Campaign Design, Corporate Design, Infographics, PDF, Banner Design, Finance, Stock Trading, Email Design, Presentation Design, Social Media Design, Magazine Layout Design, Magazines, Social Ad Design, Reports, Brand Strategy, Brand Design, PDF Design, Interactive PDFs, Brand Positioning, Color Palettes, Websites, Renewable Energy, Print, Promotional Leaflets & Flyers, Social Media Kits, Storytelling, Pitch Deck Design, Data Visualization, Visual Storytelling, PowerPoint Design, Design Strategy, Digital Layout, Web Layout, Editorial Design, Creative Design, Digital Editorials, Editorials, Email Templates, Landing Pages, Landing Page Design, Presentations, Logotype, B2C, Iconography, B2B, Book Design & Illustration, Books, Advertising Design, Marketing Materials, Menu Design, PowerPoint Templates, Keynote Templates, UX Design, Digital Product Design, Brand Identity, Color Schemes, Business Card Design, Email Signature Design, Print Media, Tone of Voice, Visual Brand Guidelines, Visual Communication, Collateral, Content Management Systems (CMS), Ad Design, Swag, Brand Architecture, Brand Applications, merch and apparel, Brand Logos, Brand Books, Social Media Advertising, Annual Reports, Photography, Business to Business (B2B), Ads, Creative Briefs, Performance Marketing, AI Accelerators, AI Design, Marketing Collateral Development, Digital Marketing, Sales Pitches, Instagram, Flyer Design, Promotional Material Design, Sales Enablement, Industrial Equipment, Design, Transportation & Logistics, Slideshows, Wordmark, Digital Magazines, Slider Design, Pitch Presentations, Higher Education, SaaS Design, Fintech, Fintech Design, University, Energy, Clean Energy, Visual Assets, Banner Ads, Content Design, Booklet Design, Data-heavy Design, Digital Design, Print Production, Curriculum Design, Instructional Design, Investor Presentations, Adobe Creative Cloud, Attention to Detail, Customer Experience (CX) Design, Communication, Back-end, Creative Direction, Event Marketing, Illustration, WordPress Design, App UI, Video Editing, Event Collateral
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