João is available for hire
Hire JoãoJoão Pascoal
Verified Expert in Design
Designer
Location
Lisbon, Portugal
Toptal Member Since
February 3, 2022
João is a digital designer and full-time creative thinker who has worked with clients worldwide. His 15 years of experience in the creative industry allowed him to develop solid skills to address all needs in the field of digital design, such as UI/UX and product identity. João values collaborative approaches and places imagination at the center of everything while retaining the ultimate level of detail, understanding the scope of the client's needs, and developing the right creative solution.
Work Experience
Senior Digital Designer | Art Director
2019 - PRESENT
Self-employed
- Designed the UI for the Queer Lisboa Film Festival website, including the logo and branding.
- Created the online communication for Cloudmobility, a unique purpose cloud for mobility and transportation. It included the UI and critical visuals for social media, infographics, and pitch presentations.
- Built the complete visual branding for Workbreaker, a US platform for digital nomads, and the UI/UX for the company's website.
- Designed the UI for Affluential, an educational and advisory platform for professionals and academics working in luxury management.
- Produced various digital publications and toolkits for the internet and jurisdiction policy network.
- Designed the UI and UX for the Portugal Desigual website.
- Created digital publications, microsites, email campaigns, and social media key visuals for Católica Lisbon School of Business and Economics.
Technologies: Adobe Experience Design (XD), Adobe Photoshop, Adobe Illustrator, Figma, Sketch, InVision, Brochure Design, Graphic Design, Visual Design, Adobe CC, Collateral Design, Print Design, Stationery Design, Direct Mail, Marketing Campaign Design, Corporate Design, Banking & Finance, Web, Brand Positioning
Lead UI/UX Designer
2009 - 2018
Formas do Possível Creative Studio
- Designed the UI and UX for several responsive eCommerce websites such as Undandy and Uivar.
- Handled several UI and UX projects for a usability studio in San Francisco.
- Created the digital communication for the Italian Film Festival, including the UI, digital content for social media, and publications.
- Designed the UI and UX for several B Creative Media projects, a digital content studio in Lisbon.
- Designed the UI and UX for the Cronologias RTP website, winner of the Digital Media Innovation SAPO award in 2016.
- Worked on several branding projects for key clients in the renewable energy, culture, and education fields.
Technologies: Adobe Experience Design (XD), Adobe Photoshop, Adobe Illustrator, InVision, Sketch, Prototyping, InDesign CC, Marketing Campaign Design, Web, Brand Positioning
Junior Visual Designer
2007 - 2009
HPP | Euro RSG
- Designed several microsites and online campaigns for clients in the renewable energies sector.
- Created the branding for a men's fashion line and retail store.
- Built a microsite and online publication for EDP, a Portuguese company in the energy sector.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe CC, Collateral Design, Print Design, Stationery Design, Direct Mail, Corporate Design, Web, Brand Positioning
Visual Designer Intern
2007 - 2007
Alpha Design Studio
- Designed several online and offline communication materials for Magnólia Cafés.
- Assisted senior designers in different graphic design projects.
- Created infographic visuals for pitch presentations.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe CC, Collateral Design, Print Design, Stationery Design, Direct Mail, Marketing Campaign Design, Corporate Design
Education
2001 - 2006
Bachelor's Degree in Visual Design and Communication
University of Lisbon - Lisbon
Experience
Tools
Collaboration That Works
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