João Pascoal, Designer in Lisbon, Portugal
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João Pascoal

Verified Expert  in Design

Designer

Location
Lisbon, Portugal
Toptal Member Since
February 3, 2022

João is a digital designer and full-time creative thinker who has worked with clients worldwide. His 15 years of experience in the creative industry allowed him to develop solid skills to address all needs in the field of digital design, such as UI/UX and product identity. João values collaborative approaches and places imagination at the center of everything while retaining the ultimate level of detail, understanding the scope of the client's needs, and developing the right creative solution.

Portfolio

Work Experience

Senior Digital Designer | Art Director

2019 - PRESENT
Self-employed
  • Designed the UI for the Queer Lisboa Film Festival website, including the logo and branding.
  • Created the online communication for Cloudmobility, a unique purpose cloud for mobility and transportation. It included the UI and critical visuals for social media, infographics, and pitch presentations.
  • Built the complete visual branding for Workbreaker, a US platform for digital nomads, and the UI/UX for the company's website.
  • Designed the UI for Affluential, an educational and advisory platform for professionals and academics working in luxury management.
  • Produced various digital publications and toolkits for the internet and jurisdiction policy network.
  • Designed the UI and UX for the Portugal Desigual website.
  • Created digital publications, microsites, email campaigns, and social media key visuals for Católica Lisbon School of Business and Economics.
Technologies: Adobe Experience Design (XD), Adobe Photoshop, Adobe Illustrator, Figma, Sketch, InVision, Brochure Design, Graphic Design, Visual Design, Adobe CC, Collateral Design, Print Design, Stationery Design, Direct Mail, Marketing Campaign Design, Corporate Design, Banking & Finance, Web, Brand Positioning

Lead UI/UX Designer

2009 - 2018
Formas do Possível Creative Studio
  • Designed the UI and UX for several responsive eCommerce websites such as Undandy and Uivar.
  • Handled several UI and UX projects for a usability studio in San Francisco.
  • Created the digital communication for the Italian Film Festival, including the UI, digital content for social media, and publications.
  • Designed the UI and UX for several B Creative Media projects, a digital content studio in Lisbon.
  • Designed the UI and UX for the Cronologias RTP website, winner of the Digital Media Innovation SAPO award in 2016.
  • Worked on several branding projects for key clients in the renewable energy, culture, and education fields.
Technologies: Adobe Experience Design (XD), Adobe Photoshop, Adobe Illustrator, InVision, Sketch, Prototyping, InDesign CC, Marketing Campaign Design, Web, Brand Positioning

Junior Visual Designer

2007 - 2009
HPP | Euro RSG
  • Designed several microsites and online campaigns for clients in the renewable energies sector.
  • Created the branding for a men's fashion line and retail store.
  • Built a microsite and online publication for EDP, a Portuguese company in the energy sector.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe CC, Collateral Design, Print Design, Stationery Design, Direct Mail, Corporate Design, Web, Brand Positioning

Visual Designer Intern

2007 - 2007
Alpha Design Studio
  • Designed several online and offline communication materials for Magnólia Cafés.
  • Assisted senior designers in different graphic design projects.
  • Created infographic visuals for pitch presentations.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe CC, Collateral Design, Print Design, Stationery Design, Direct Mail, Marketing Campaign Design, Corporate Design
2001 - 2006

Bachelor's Degree in Visual Design and Communication

University of Lisbon - Lisbon, Portugal

Tools

Adobe Experience Design (XD), Adobe Photoshop, Adobe Illustrator, InVision, Adobe, InDesign CC, Adobe CC, Sketch, Figma, Microsoft PowerPoint, Adobe InDesign, Adobe Premiere Pro

Platforms

Web, VistaCreate, Zeppelin

Industry Expertise

Banking & Finance, Film & Television, Events, Education, Marketing, Transportation & Shipping, Technology

Other

Prototyping, Responsive, Front-end, Infographs, Art Direction, Social Media, UI Design, Brochure Design, Graphic Design, Visual Design, Brochures, Product Design, User Interface (UI), Web Design, Color Theory, Layout Design, Responsive Web Design (RWD), Marketing Design, Digital Marketing Design, Print Marketing Design, Collateral Design, Print Design, Stationery Design, Direct Mail, Marketing Campaign Design, Corporate Design, Presentation Design, Social Media Design, Magazine Layout Design, Magazines, Social Ad Design, PDF Design, Brand Positioning, Color Palettes, User Experience (UX), Back-end, Wireframing, eCommerce UX, Branding, Healthcare Services, Logo Design, Brand Guidelines, Template Design, Pitch Decks, Marketing Technology (MarTech), Visual Identity, Creative Direction, Email Design, Brand Design, Interactive PDFs, Culture, Incentive Events, Typography, Cinema Design, LGBT+, Festivals, Learning, Travel, Training, Luxury, Luxury Industry, Law, State Government, Pensions, Social, Startups, UX Branding, Infographics, PDF, Banner Design, Finance, Stock Trading, Reports, Brand Strategy, Websites, Renewable Energy, Icon Design

Collaboration That Works

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