Johnnie Wagman
Verified Expert in Design
Designer
San Francisco, CA, United States
Toptal member since August 7, 2023
Johnnie is a senior researcher, strategist, and service designer. Her engineering and business education make her an excellent fit for physical and digital design projects spanning industries. Johnnie specializes in early-stage design and innovation, and her skills also include workshop facilitation.
Portfolio
Med Device Phygital Design: Making Pain Less Painful
Giving Robots a Human Touch
Sustainability and Circular Innovation
Work Experience
Senior Design Strategist
Delve
- Moderated, analyzed, and synthesized 200+ interviews with key opinion leaders (KOLs), subject matter experts (SMEs), and end users across the healthcare, industrial, and consumer sectors.
- Spearheaded the creation of a sustainable design strategy and implementation plan for a Fortune 500 medical device manufacturer, achieving science-based targets (SBTi) by significantly reducing greenhouse gas (GHG) emissions.
- Led cross-functional teams of designers, regulatory, and engineers to define strategic product opportunities, building and shipping 0-1 remote patient monitoring products.
- Collaborated with regulatory teams to ensure compliance with FDA, HIPAA, and IRB guidelines, expediting product approvals and reducing legal risk.
- Partnered with clinical and regulatory teams to define design control requirements (ISO 14971 risk management, V&V studies, and analytical/clinical performance testing).
- Redesigned innovation processes for 100+ global brands by facilitating cross-functional workshops, aligning 15 R&D functions, and embedding new sustainability checkpoints—boosting stakeholder alignment and process adoption.
GTM Product Manager
Matic Robots
- Defined and documented the product scope and strategy in the marketing requirements document (MRD) and the product requirements document (PRD).
- Instilled deep customer empathy in the team by creating a “robot library” to test competitive devices and experience customer pain firsthand.
- Researched and designed the customer onboarding flow and feature discovery.
Co-founder
Last Lock
- Crafted a business plan and strategy to win the business services category in the Wisconsin Governor's Business Plan Contest—identifying a $70.2 billion market and the 1st customer to develop a product vision, strategy, and key success metrics.
- Created a customer discovery program to build strategic relationships and test prototypes against objectives and key results (OKRs).
- Designed a website to test value propositions and quantitively assess pain points.
- Pitched to investors and communicated monthly updates.
- Developed the company structure and facilitated the onboarding of team members.
Product Manager
Intuit
- Reduced customer service calls by 40%, which represented annual savings of $315,000, by reducing accounting confusion and increasing customer confidence.
- Designed and validated improved workflows to reduce daily frictions on high-use plugins within QuickBooks Online through A/B testing.
- Collaborated with teams across five countries and three continents to ensure SaaS product consistency and customer delight.
JIT Seat Complete Engineer
Lear Corporation
- Developed automotive seats for four vehicle programs through collaboration with an international team to successfully launch the 2019 Model Year programs for Ford Motor Company.
- Enhanced customer relationships by exploring customer complaints, brainstorming, and implementing cost savings.
- Directed a cross-functional team through the design thinking process to recommend solutions to five Detroit nonprofits on various projects ranging from financing small businesses to purchasing abandoned houses.
Education
Master's Degree in Business Administration
University of Wisconsin - Madison, Wisconsin, USA
Bachelor's Degree in Mechanical Engineering
University of Wisconsin - Madison, Wisconsin, USA
Certifications
Six Sigma Green Belt
The Council for Six Sigma Certification
Skills
Tools
Microsoft Word, Microsoft PowerPoint, Miro, Google Slides, Slack, Adobe, Prezi, Adobe Creative Suite, Adobe Illustrator, Adobe Photoshop
Industry Expertise
Professional Services, Health & Wellness
Languages
Rust
Platforms
Figma
Other
Journey Mapping, UX Research, Teamwork, Storytelling, Design Thinking, Design Thinking Facilitation, Workshops, Design Workshops, Workshop Facilitation, PowerPoint Design, Pitch Decks, Stakeholder Interviews, User Interviews, System Design, Discovery Workshops, Qualitative Research, User Testing, User Research, Research Reports, Screeners, Quantitative Research, Presentation Design, Visual Storytelling, Visual Design, Branding, Design Strategy, Service Design, User Experience (UX), UX Design, Presentations, Data Visualization, Consulting, Customer Experience, Customer Journeys, User Journey Maps, Survey Design, Ethnography, User Onboarding, Service Blueprints, Pitch Deck Design, Pitch Deck Consultant, Customer Journeys, Journey Mapping, User Journeys, Agile, Usability Testing, Research Analysis, Moderation, Qualitative Analysis, Qualitative Reports, Quantitative User Research, Quantitative Analysis, Quantitative Usability Testing, Recruitment, Amplitude, Experience Design, Concepting, Analytics, Market Fit, Physical Design, Business, Value Proposition, Research, Design, Rapid Prototyping, Entrepreneurship, Sustainability, Virtual Work, Lecturing, Facilitation, User Journeys, Software as a Service (SaaS), Recruiting, Market Research, Infographics, Content Design, Marketing Design, UX Strategy, HR Tools, Employee Experience, Graphic Design, Artificial Intelligence (AI), Focus Groups, Survey Development & Analysis, Healthcare Services, Web UX, Testing, A/B Testing, Business to Business (B2B), Accounting, Market Entry, Financial Design, Project Lifecycle, Sustainable Supply Chain, Higher Education, Instructional Design, Nonprofits, Hackathons, Key Performance Indicators (KPIs), Fundraising, User Workshops, Ideation Workshops, PowerPoint Templates, Microsoft Teams, SAP, Outlook, Business Process Improvement (BPI), Process Improvement, Lean, Strategy, Consumer Packaged Goods (CPG), Engineering, Critical Thinking, Web Design, Elevator Pitches, Financial Modeling, Icon Design, Color Theory, Animation, Motion Design, Typography, Business Intelligence (BI), Style Guides, Computer Vision, Autonomous Navigation, Machine Learning, Product Design
Experience
- Microsoft Word - 13 years
- Microsoft PowerPoint - 13 years
- Storytelling - 5 years
- Experience Design - 3 years
- Journey Mapping - 3 years
- Design Thinking Facilitation - 2 years
- Sustainability - 2 years
- Workshop Facilitation - 2 years
Tools
- Microsoft Word
- Microsoft PowerPoint
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