Johnnie Wagman, Designer in San Francisco, CA, United States
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Johnnie Wagman

Verified Expert  in Design


San Francisco, CA, United States
Toptal Member Since
August 7, 2023

Johnnie is a senior researcher, strategist, and service designer. Her engineering and business education make her an excellent fit for physical and digital design projects spanning industries. Johnnie specializes in early-stage design and innovation, and her skills also include workshop facilitation.


Work Experience

Senior Design Strategist

2021 - 2024
  • Moderated, analyzed, and synthesized 200+ interviews with key opinion leaders (KOLs), subject matter experts (SMEs), and end users across the healthcare, industrial, and consumer sectors.
  • Spearheaded the creation of a sustainable design strategy and implementation plan for a Fortune 500 medical device manufacturer, achieving science-based targets (SBTi) by significantly reducing greenhouse gas (GHG) emissions.
  • Orchestrated the alignment of 30+ stakeholders across 15 functional groups, culminating in the development of a comprehensive product development process map for a Fortune 100 consumer product company.
Technologies: Microsoft PowerPoint, PowerPoint Design, PowerPoint Templates, Miro, Figma, Microsoft Word, Microsoft Teams, Stakeholder Interviews, User Interviews, User Journeys, System Design, Discovery Workshops, Qualitative Research, User Testing, User Research, Research Reports, Screeners, Quantitative Research, Recruiting, Presentation Design, Visual Design, Branding, Market Research, Infographics, Design Strategy, Service Design, User Experience (UX), UX Design, Presentations, Professional Services, Adobe Creative Suite, Icon Design, Motion Design, Color Theory, Typography, Health & Wellness, Adobe Illustrator, Data Visualization, Adobe Photoshop, Consulting, Business Intelligence (BI), Style Guides, Customer Experience, Customer Journeys, User Journey Maps, Content Design, Marketing Design, Survey Design, UX Strategy, Ethnography, User Onboarding, Service Blueprints


2019 - 2020
Last Lock
  • Crafted a business plan and strategy to win the business services category in the Wisconsin Governor's Business Plan Contest—identifying a $70.2 billion market and the 1st customer to develop a product vision, strategy, and key success metrics.
  • Created a customer discovery program to build strategic relationships and test prototypes against objectives and key results (OKRs).
  • Designed a website to test value propositions and quantitively assess pain points.
  • Pitched to investors and communicated monthly updates.
  • Developed the company structure and facilitated the onboarding of team members.
Technologies: Web Design, Pitch Decks, Elevator Pitches, Financial Modeling, Key Performance Indicators (KPIs), Presentation Design, Branding, Presentations, Data Visualization

Product Manager

2019 - 2019
  • Reduced customer service calls by 40%, which represented annual savings of $315,000, by reducing accounting confusion and increasing customer confidence.
  • Designed and validated improved workflows to reduce daily frictions on high-use plugins within QuickBooks Online through A/B testing.
  • Collaborated with teams across five countries and three continents to ensure SaaS product consistency and customer delight.
Technologies: Amplitude, User Journeys, Software as a Service (SaaS), User Testing, Recruiting, Presentation Design, Presentations, Data Visualization, Customer Experience, Customer Journeys, User Journey Maps, User Onboarding

JIT Seat Complete Engineer

2017 - 2018
Lear Corporation
  • Developed automotive seats for four vehicle programs through collaboration with an international team to successfully launch the 2019 Model Year programs for Ford Motor Company.
  • Enhanced customer relationships by exploring customer complaints, brainstorming, and implementing cost savings.
  • Directed a cross-functional team through the design thinking process to recommend solutions to five Detroit nonprofits on various projects ranging from financing small businesses to purchasing abandoned houses.
Technologies: SAP, Outlook
2018 - 2020

Master's Degree in Business Administration

University of Wisconsin - Madison, Wisconsin, USA

2012 - 2017

Bachelor's Degree in Mechanical Engineering

University of Wisconsin - Madison, Wisconsin, USA


Six Sigma Green Belt

The Council for Six Sigma Certification


Microsoft Word, Microsoft PowerPoint, Miro, Google Slides, Slack, Adobe, Prezi, Figma, Adobe Creative Suite, Adobe Illustrator, Adobe Photoshop

Industry Expertise

Professional Services, Health & Wellness


Journey Mapping, UX Research, Teamwork, Storytelling, Design Thinking, Design Thinking Facilitation, Workshops, Design Workshops, Workshop Facilitation, PowerPoint Design, Pitch Decks, Stakeholder Interviews, User Interviews, System Design, Discovery Workshops, Qualitative Research, User Testing, User Research, Research Reports, Screeners, Quantitative Research, Presentation Design, Visual Storytelling, Visual Design, Branding, Design Strategy, Service Design, User Experience (UX), UX Design, Presentations, Data Visualization, Consulting, Customer Experience, Customer Journeys, User Journey Maps, Survey Design, Ethnography, User Onboarding, Service Blueprints, Amplitude, Experience Design, Concepting, Analytics, Market Fit, Physical Design, Business, Value Proposition, Research, Design, Rapid Prototyping, Entrepreneurship, Sustainability, Virtual Work, Lecturing, Facilitation, User Journeys, Software as a Service (SaaS), Recruiting, Market Research, Infographics, Content Design, Marketing Design, UX Strategy, HR Tools, Employee Experience, Healthcare Services, Web UX, Testing, A/B Testing, Business to Business (B2B), Accounting, Market Entry, Financial Design, Project Lifecycle, Sustainable Supply Chain, Higher Education, Instructional Design, Nonprofits, Hackathons, Key Performance Indicators (KPIs), Fundraising, User Workshops, Ideation Workshops, PowerPoint Templates, Microsoft Teams, SAP, Outlook, Business Process Improvement (BPI), Process Improvement, Lean, Strategy, Consumer Packaged Goods (CPG), Engineering, Critical Thinking, Web Design, Elevator Pitches, Financial Modeling, Icon Design, Color Theory, Animation, Motion Design, Typography, Business Intelligence (BI), Style Guides

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