Jordan DeVos, Designer in New York, NY, United States
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Jordan DeVos

Verified Expert  in Design


New York, NY, United States
Toptal Member Since
March 28, 2018

Jordan is an expert designer whose focus is on visual communications and whose work integrates strategy, service design, and UX/UI. She has worked in a range of companies, from corporate in-house to boutique design studios. A self-starter who wears many hats, Jordan is in her element leading a project or managing a team.


Work Experience

Lead Designer and Strategist

2016 - PRESENT
Central Saint Martins & FreshBritain
  • Innovated FreshBritain’s brand strategy process through qualitative research and human-centered design methods. Delivered a fully integrated set of tools, new practices and rituals, and a shift in company culture.
  • Designed on-screen visual language and design style guide that was informed by user experience, information design, and internal processes. Considered efficiency, practicality, and personality of the brand.
  • Built a shared internal vision and managed company stakeholders, academics, designers, and strategists.
  • Set project plan, deadlines, and objectives, and successfully reached and exceeded our goals.
  • Maintained strong communication across multiple locations and teams. Shared complex problems and creative solutions through visual design including data visualization, research findings and insights, and brand reviews.
  • Developed a brand personality test that quantified nuanced pieces of data that insightfully aligned with FreshBritain's philosophy of brand strategy.
Technologies: Adobe InDesign, Tableau, Sketch, Adobe Illustrator, Adobe Photoshop, Brand Design

Information Designer

2018 - 2018
University of the Arts London
  • Redesigned a university course diagram to communicate the transformative student experience.
  • Designed supplementary tools that can be used to guide the student experience by helping reflect on the past and plan for the future.
  • Aligned stakeholders in the the way they speak about their course to prospective students by equipping them with relatable content and language.
Technologies: Human-centered Design (HCD), Information Design, Illustrator CC, Brand Design

Lead Designer

2016 - 2018
Public Collaboration Lab
  • Designed a unified visual language for the content of an 18-month research project. The project entailed facilitating collaborations between local government and design education.
  • Developed the color palette, typefaces, photography treatment style, and extensive set of 60 icons.
  • Designed a set of seven printed books, digital publications, and workshop tools that together showcased insights revealed in the social research project.
  • Created a set of visual planning tools that enabled less experienced participants to lead a complex and collaborative project.
Technologies: Basecamp, Photoshop CC, InDesign CC, Illustrator CC

Graphic Designer

2015 - 2015
Why Not Associates
  • Conducted creative research for museum exhibition design and navigation signage projects.
  • Designed print layouts for various publications and client industries.
  • Collaborated with design team to develop concepts for design museums and cultural events.
Technologies: InDesign CC, Illustrator CC, Photoshop CC

Graphic Designer

2015 - 2015
  • Used market research to inspire identity and experience designs for a range of client industries.
  • Created brand stories that inspired the logo and brand identity design of various clients.
  • Used illustrations and photography to share ideas and potential success of brands.
Technologies: Sketch, Illustrator CC, Photoshop CC, InDesign CC

Art Director

2011 - 2013
Spark Brand House
  • Created brands from conception to production, including logo design, brand guidelines, campaigns, websites, and publications.
  • Art directed photoshoots and commercials, including styling of wardrobe, props, and food.
  • Developed brand positioning based on market research and client's goals for the future of the company.
  • Collaborated with developers, creatives, vendors, clients and others.
Technologies: Adobe Bridge, Adobe Premiere Pro, Adobe After Effects, Adobe InDesign, Adobe Illustrator, Adobe Photoshop

Graphic Designer

2010 - 2011
Publix Supermarket
  • Created concepts for seasonal campaigns for a regional supermarket.
  • Designed campaigns, including print ads, in-store merchandising, packaging, and photography.
  • Art directed photoshoots and styled props including close direction of food styling.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign

Junior Designer

2006 - 2008
Team Detroit
  • Created the visual designs of global ad campaigns for Ford Motor Company.
  • Worked closely with designers, art directors, and copywriters.
  • Designed full event identities including illustration and photo treatments.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
2018 - 2018

Short Course Certificate in Service Design

University of the Arts London - London, UK

2013 - 2016

Bachelor of Arts Degree with Honors in Graphic Communications Design

Central Saint Martins - London, UK


Photoshop CC, Illustrator CC, InDesign CC, Sketch, Tableau, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Basecamp, Adobe After Effects, Adobe Premiere Pro, Adobe Bridge, Acrobat Pro CC, After Effects CC


iOS, MacOS, Adobe Suite

Industry Expertise

Healthcare, Marketing, Social Networking, Fashion, Retail & Wholesale


Information Design, Typography, Presentation Design, User Needs, User Research, Experience Strategy, Brand Identity, Logo Systems, Logotype, Book Design & Illustration, Logo Design, Branding, Human-centered Design (HCD), Brand Design, UX Design, UX Branding, Mobile UX, Event Branding, UX Strategy, Service Design, Brand Books, UI Design, Writing & Editing, UI Branding, Interactive UX, Communication, Communication Design, Design Thinking, Mobile App UI, Responsive Web Design (RWD), Web UX Design, Web UI Design, Data Visualization, User Interviews, Usability, Platform Design, Product Design, Healthcare Management Systems, Creative Problem Solving, Content Management Systems (CMS), Interactive PDFs, Visual Identity, Layout Design, Instructional Design, Navigation Design, Art Direction, Editorial Design, Hand Lettering, Illustration, Custom Logos, Stationery, Stationery Design, Business Card Design, Poster Design, Layout, Posters, T-shirt Design, Versatile Logos, Design Sprints, App UI, App UX, Interface Testing, Interface Design, Color Selection, Animation, Motion Interaction, iPhone, Prototyping, Rapid Prototyping, User Flows, Personas, Pattern Making, Collateral Design, Map Making, Digital Illustration, Vector Illustration, Navigation, Print, Publication Design, Production, Collateral, Brochure Design, Visual Systems, Pattern Design, Voice UI Design, Icon Design, Voice Interface, Voice Recognition, Tone of Voice, Personalization, Responsive Design, Responsive UX Design, Internet of Things (IoT), Native Mobile Apps, Mobile App Design, Wireframing, Medical Software, Platforms, Web UI, Web UX, Iconography, Systems Thinking, User Journeys, Luxury Industry, Holistic UX Design, Mobile Design, Color Schemes, Photography, Web Design, App Design, User Interface (UI)

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