Jose Carlos Fortes da Luz
Verified Expert in Design
Designer
London, United Kingdom
Toptal member since November 14, 2022
Jose is a dynamic digital creative focusing on innovation and memorable digital experiences. At Lloyds Bank, he guided the money management tool and assisted with a unique spending insights feature and app roll-out. At Bloomberg, he worked with in-house UX and development teams to redesign the iOS native application for a clean editorial feel that provides rich reading experiences for clients. Jose thrives in team environments, offering valuable contributions to ideas and projects.
Portfolio
Work Experience
Product Designer
MRZ LABS LIMITED )
- Built an admin panel for project managers to launch online campaigns for NFT, Phygital, and Physical products easily. The panel offers full control, including tracking and adjustment options to simplify campaign creation.
- Created a design system to assist the kick of the project. My focus was on typography, grids, buttons, and colors.
- Waited for the team to agree on the goal and purpose of the project to create a prototype, diagrams, and user flows to show how the prototype would work.
Web UX/UI Designer
WHITE SPACE WINNING BUSINESS STRATEGIES
- Engaged in designing a website for the finance firm to create a website to reflect a modern, fresh, and trustworthy website to reflect the company's branding.
- Defined primary user flows that guide users through their journey and facilitate a seamless user experience. These flows help customers quickly learn about the company's products and services and book a callback.
- Collaborated with clients to achieve business goals, created high-fidelity prototypes to illustrate the many journeys, and handed them over to developers.
- Delivered a basic design system that ensures consistency in brand elements such as color, typography, grid, and images. By doing so, we established a cohesive brand identity that is recognizable across all digital touchpoints.
Senior UI and Product Designer
BP
- Redesigned the BP pulse marketing website to communicate the company's new direction. Collaborated with product owners and the marketing team.
- Collaborated with a multi-disciplinary team using the user-centered design approach to solve problems.
- Guided user research planning from the user guide for recruiting candidates to building the prototype.
Senior UI and Product Designer
Lloyds Bank
- Assisted with app delivery and an end-to-end spending insights feature on the mobile app. We focused on a user centered design approach from discovery to production.
- Guided the vision of the money management section of the mobile app.
- Participated in the rollout of this Halifax rebrand. Collaborated with the brand agency and development team to create a strategy to phase out the update. Thinking was in big-scale production design work.
Senior Digital Designer (Freelance)
Splendid Unlimited
- Collaborated with the client to create client-facing products.
- Created early prototypes for the client using sprints with the team to ensure the project stayed on track.
- Conducted brainstorming sessions for a team of four designers.
Senior UI and Product Designer
Bloomberg Finance
- Led the redesign of the Bloomberg New Energy Finance marketing website and mobile app, resulting in a 25% increase in website traffic and a 10% increase in mobile app downloads.
- Acted as a key member of the Bloomberg team that collaborated closely with the UX team and project owners to improve mobile and web apps. We identified areas for improvement and implemented new features such as better navigation and personalization.
- Oversaw the research and development of the design system, collaborating closely with the UX team to understand user needs and with the developer team, ensuring that the design system was technically feasible and easy to implement.
Education
Bachelor of Arts Degree in Visual Communication
University for the Creative Arts - London
Bachelor of Arts Degree in Multimedia
University for the Creative Arts - London, England
Diploma in Graphic Design
Escola Secundária Artística António Arroio - Lisboa, Portugal
Skills
Tools
Sketch 4, InVision, Sketch, Miro, MURAL, Adobe Photoshop, Jira, Adobe, Photoshop 7, InDesign 2018, Principle, Zeplin, InVision App, Adobe Experience Design (XD), ProtoPie
Languages
Visual Design Language
Platforms
Figma, iOS, Android, Mobile, ClickFunnels, Zeppelin, WordPress, Web
Industry Expertise
Consumer Products, Healthcare, Investments
Other
Responsive UI, Mobile UI, Web Design, UI Design, Prototyping, Visual Design, Web App Design, Web App UI, Mockups, User Journeys, User Flows, Finance, Product Design, Wireframing, Feature Prioritization, Landing Page Design, User Interface (UI), Mobile UI Design, Responsive Web Design (RWD), Rapid Prototyping, User Experience (UX), Low-fidelity Prototypes, UX Design, Mobile App Design, Apps, Digital Design, Mobile Design, Mobile-first Design, MVP Design, Iterative Design, Mobile UX Design, Design Systems, Fintech, Fintech Design, Consumer Banking, Websites, Web UI Design, Web UX Design, Responsive Design, Interactive Prototypes, High-fidelity Prototypes, Rapid Interactive Prototyping, Low-fidelity Mockups, High-fidelity Mockups, Agile, Interaction Design (IxD), Mobile First, Design, Layout, Best Practices in Design, Web Layout, Layout Design, Interface Design, UX Strategy, Mobile Apps, Native Mobile Apps, Mobile Splash Screens, Mobile Web Design, Minimum Viable Product (MVP), Page Templates, Collaboration, Online Banking, Art Direction, eCommerce UI, Photography, UI Prototyping, Design Thinking, App Design, Product Roadmaps, Mobile Prototypes, Responsive Layout, Responsive Web Apps, Website Redesign, Annotated Wireframes, UX Wireframes, Color Palettes, Typography, Digital Marketing Design, Marketing Design, Design Reviews, UI Branding, Landing Pages, Mobile UX, Consumer Finance, UX Prototyping, Competitive Analysis, eCommerce, Web UX, Audits, Material Design, Web Applications, UX Audits, White Label Design, UI Components, App UX, Product Pages, Checkout, Accessibility, B2B, Web App UX, Material UI, Design Guidelines, UI Style Guides, Minimalism, WCAG 2, Component Libraries, Dashboard Design, Dashboards, UI Audits, Web Accessibility, Banner Design, Design Consultation, Web Consulting, Design Principles, iOS App Design, Animated Interactions, iOS Animations, Google Design Sprints, User Interviews, UX Research, Visual Assets, Startups, Interactive UI, Stakeholder Management, Color Schemes, Mobile eCommerce, Analytics, Research, Workshops, Marketplace Design, React, User Onboarding, Mood Boards, System Design, Design Leadership, Cross-functional Collaboration, Competitor Analysis & Profiling, UI Animation, SaaS Design, Journey Mapping, Multimedia Design, Graphic Design, Mobile App UI, Design Sprints, Multimedia, Remote User Testing, Branding, Style Guides, Digital Product Design, Art, B2B2C, Web UI, Stock Exchange, Strategic Design, Collateral Design, Brand Guidelines, Information Architecture (IA), Data Visualization, eCommerce UX, Customer Journeys, Lean UX, Agile UX, Product Strategy, Admin Panels, Usability Testing, User Testing, Shopify Design, Shopify Theme, Customer Analysis, SaaS, Customer Portals, Design Workshops, Blockchain Platforms, Data-driven Dashboards, Software Design, Business to Business to Consumer (B2B2C), Conversion Rate Optimization (CRO), B2C, Illustration, Logo Design, User Journey Maps, Personas, Design Thinking Facilitation, Image Retouching, Brand Design, Tablet Design, Design Libraries, Strategy, Design Strategy, Marketplaces
Experience
- Figma - 8 years
- Mobile App UI - 7 years
- Web Design - 7 years
- UI Prototyping - 6 years
- Landing Page Design - 5 years
- Product Design - 5 years
- Design Thinking - 4 years
- Admin Panels - 2 years
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