Jose Carlos Fortes da Luz, Designer in London, United Kingdom
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Jose Carlos Fortes da Luz

Verified Expert  in Design

Designer

Location
London, United Kingdom
Toptal Member Since
November 14, 2022

Jose is a dynamic digital creative focusing on innovation and memorable digital experiences. At Lloyds Bank, he guided the money management tool and assisted with a unique spending insights feature and app roll-out. At Bloomberg, he worked with in-house UX and development teams to redesign the iOS native application for a clean editorial feel that provides rich reading experiences for clients. Jose thrives in team environments, offering valuable contributions to ideas and projects.

Portfolio

Work Experience

Product Designer

2023 - 2023
MRZ LABS LIMITED )
  • Built an admin panel for project managers to launch online campaigns for NFT, Phygital, and Physical products easily. The panel offers full control, including tracking and adjustment options to simplify campaign creation.
  • Created a design system to assist the kick of the project. My focus was on typography, grids, buttons, and colors.
  • Waited for the team to agree on the goal and purpose of the project to create a prototype, diagrams, and user flows to show how the prototype would work.
Technologies: UI Design, UX Design, Product Design, Blockchain Platforms, Web Design, Admin Panels, eCommerce UX, Information Architecture (IA), User Flows, Prototyping, Wireframing, Responsive Layout, Dashboard Design, Dashboards, Data-driven Dashboards, Software Design, B2C, Web Accessibility, Design Principles, Interactive UI, Minimum Viable Product (MVP), Stakeholder Management, Color Schemes, Page Templates, Marketplace Design, Collaboration, System Design, Design Leadership, Cross-functional Collaboration, Competitor Analysis & Profiling, UI Animation, Strategy, Design Strategy, SaaS Design

Web UX/UI Designer

2023 - 2023
WHITE SPACE WINNING BUSINESS STRATEGIES
  • Engaged in designing a website for the finance firm to create a website to reflect a modern, fresh, and trustworthy website to reflect the company's branding.
  • Defined primary user flows that guide users through their journey and facilitate a seamless user experience. These flows help customers quickly learn about the company's products and services and book a callback.
  • Collaborated with clients to achieve business goals, created high-fidelity prototypes to illustrate the many journeys, and handed them over to developers.
  • Delivered a basic design system that ensures consistency in brand elements such as color, typography, grid, and images. By doing so, we established a cohesive brand identity that is recognizable across all digital touchpoints.
Technologies: WordPress, Responsive Web Design (RWD), User Interface (UI), Web Design, Visual Design, UI Design, UX Design, Figma, Fintech, ClickFunnels, Web Accessibility, Design Principles, Startups, Interactive UI, Color Schemes, Page Templates, Collaboration, Competitor Analysis & Profiling, UI Animation

Senior UI and Product Designer

2021 - 2022
BP
  • Redesigned the BP pulse marketing website to communicate the company's new direction. Collaborated with product owners and the marketing team.
  • Collaborated with a multi-disciplinary team using the user-centered design approach to solve problems.
  • Guided user research planning from the user guide for recruiting candidates to building the prototype.
Technologies: Sketch 4, Zeppelin, Miro, InVision, Figma, Principle, Zeplin, Photography, MURAL, Art Direction, eCommerce UI, Responsive UI, Web Design, Prototyping, Remote User Testing, Visual Design, Branding, Web App Design, Web App UI, Mockups, User Journeys, User Flows, Product Design, Wireframing, Feature Prioritization, Product Roadmaps, Mobile Prototypes, Style Guides, UI Prototyping, Landing Page Design, Digital Product Design, Responsive Layout, Responsive Web Apps, User Interface (UI), Art, UI Design, Business to Business to Consumer (B2B2C), B2B2C, Adobe Photoshop, Responsive Web Design (RWD), Web UI, Website Redesign, Rapid Prototyping, User Experience (UX), Low-fidelity Prototypes, Annotated Wireframes, UX Design, UX Wireframes, Color Palettes, Typography, Strategic Design, Digital Design, Digital Marketing Design, Marketing Design, Collateral Design, Design Reviews, Brand Guidelines, Mobile-first Design, Landing Pages, Information Architecture (IA), Data Visualization, MVP Design, Iterative Design, eCommerce UX, Design Systems, Customer Journeys, Websites, UX Prototyping, Web UI Design, Web UX Design, Responsive Design, Interactive Prototypes, High-fidelity Prototypes, Rapid Interactive Prototyping, Competitive Analysis, Lean UX, Agile UX, UI Branding, eCommerce, Web UX, Product Strategy, Audits, Low-fidelity Mockups, High-fidelity Mockups, Agile, Web Applications, Jira, Interaction Design (IxD), Mobile First, UX Audits, UI Components, B2B Designer, Product Pages, Checkout, Accessibility, Design, Layout, Best Practices in Design, Web Layout, Layout Design, B2B, Visual Design Language, Interface Design, Sketch, Usability Testing, User Testing, Design Guidelines, UI Style Guides, Minimalism, Customer Analysis, SaaS, Customer Portals, Design Workshops, UX Strategy, ClickFunnels, WCAG 2, Component Libraries, Dashboard Design, Dashboards, Data-driven Dashboards, Software Design, UI Audits, B2C, Web Accessibility, Banner Design, Logo Design, Design Consultation, Web Consulting, Design Principles, User Journey Maps, Design Thinking Facilitation, Google Design Sprints, User Interviews, UX Research, Visual Assets, Image Retouching, Brand Design, Tablet Design, Startups, Interactive UI, Mobile Web Design, Minimum Viable Product (MVP), Stakeholder Management, Color Schemes, Mobile eCommerce, Page Templates, Analytics, Research, Workshops, Marketplace Design, User Onboarding, Collaboration, Mood Board, System Design, Design Leadership, Cross-functional Collaboration, Competitor Analysis & Profiling, UI Animation, Strategy, Design Strategy, SaaS Design, Consumer Products, Journey Mapping

Senior UI and Product Designer

2017 - 2021
Lloyds Bank
  • Assisted with app delivery and an end-to-end spending insights feature on the mobile app. We focused on a user centered design approach from discovery to production.
  • Guided the vision of the money management section of the mobile app.
  • Participated in the rollout of this Halifax rebrand. Collaborated with the brand agency and development team to create a strategy to phase out the update. Thinking was in big-scale production design work.
Technologies: Adobe, Sketch 4, InVision, Zeplin, Principle, Miro, Figma, MURAL, Responsive UI, Web App Design, Web App UI, Mockups, iOS, Android, Visual Design, User Journeys, User Flows, Finance, Product Design, Wireframing, App Design, Feature Prioritization, Product Roadmaps, Mobile Prototypes, Style Guides, Mobile App UI, Web Design, UI Prototyping, Prototyping, Branding, Digital Product Design, Responsive Layout, Responsive Web Apps, User Interface (UI), Mobile UI Design, Art, UI Design, Adobe Photoshop, Responsive Web Design (RWD), Web UI, Website Redesign, Rapid Prototyping, User Experience (UX), Low-fidelity Prototypes, Annotated Wireframes, UX Design, Stock Exchange, Investments, UX Wireframes, Color Palettes, Typography, Mobile App Design, Mobile, Apps, Strategic Design, Digital Design, Marketing Design, Mobile Design, Design Reviews, Brand Guidelines, Mobile-first Design, Landing Pages, Data Visualization, MVP Design, Iterative Design, Mobile UX Design, Design Systems, Fintech, Fintech Design, Mobile UX, Consumer Banking, Consumer Finance, Customer Journeys, UX Prototyping, Web UI Design, Responsive Design, Interactive Prototypes, High-fidelity Prototypes, Rapid Interactive Prototyping, Competitive Analysis, Lean UX, Agile UX, Web UX, Product Strategy, Audits, Low-fidelity Mockups, High-fidelity Mockups, Agile, Material Design, Web Applications, Jira, Interaction Design (IxD), Mobile First, UX Audits, White Label Design, UI Components, App UX, Accessibility, Design, Layout, Best Practices in Design, Web Layout, Layout Design, Visual Design Language, Interface Design, Sketch, Web App UX, MUI (Material UI), User Testing, Design Guidelines, UI Style Guides, Design Workshops, UX Strategy, Mobile Apps, Native Mobile Apps, Remote User Testing, WCAG 2, Component Libraries, Data-driven Dashboards, UI Audits, Web Accessibility, Mobile Splash Screens, Illustration, Logo Design, Design Principles, User Journey Maps, Design Thinking Facilitation, iOS App Design, Animated Interactions, iOS Animations, Google Design Sprints, User Interviews, UX Research, Interactive UI, Mobile Web Design, Minimum Viable Product (MVP), Stakeholder Management, Analytics, Research, Workshops, React, User Onboarding, Collaboration, System Design, Design Leadership, Competitor Analysis & Profiling, UI Animation, Strategy, Design Strategy, Online Banking, SaaS Design, Consumer Products, Journey Mapping

Senior Digital Designer (Freelance)

2017 - 2017
Splendid Unlimited
  • Collaborated with the client to create client-facing products.
  • Created early prototypes for the client using sprints with the team to ensure the project stayed on track.
  • Conducted brainstorming sessions for a team of four designers.
Technologies: Art Direction, UI Prototyping, Sketch 4, Principle, Miro, Mobile UI, Web App UI, Mockups, Visual Design, User Journeys, User Flows, Finance, Product Design, Wireframing, App Design, Feature Prioritization, Product Roadmaps, Mobile Prototypes, Style Guides, Landing Page Design, Adobe, Digital Product Design, Responsive Layout, Responsive Web Apps, User Interface (UI), Mobile UI Design, UI Design, Art, Mobile App UI, Prototyping, Adobe Photoshop, Rapid Prototyping, Low-fidelity Prototypes, Annotated Wireframes, UX Design, Color Palettes, Typography, Mobile App Design, Mobile, Apps, Figma, Mobile Design, Design Reviews, Mobile-first Design, Iterative Design, Mobile UX Design, Fintech, Fintech Design, Mobile UX, Consumer Banking, Consumer Finance, Customer Journeys, Websites, UX Prototyping, Interactive Prototypes, High-fidelity Prototypes, Rapid Interactive Prototyping, Audits, Low-fidelity Mockups, High-fidelity Mockups, Interaction Design (IxD), Mobile First, UX Audits, Product Pages, Design, Layout, Best Practices in Design, Interface Design, Sketch, UX Strategy, Mobile Apps, Native Mobile Apps, WCAG 2, Component Libraries, UI Audits, Web Accessibility, Mobile Splash Screens, Illustration, Design Consultation, Design Principles, iOS App Design, Animated Interactions, iOS Animations, Tablet Design, Interactive UI, Mobile Web Design, Stakeholder Management, Page Templates, Workshops, Mood Board, Cross-functional Collaboration, Competitor Analysis & Profiling, Online Banking

Senior UI and Product Designer

2015 - 2017
Bloomberg Finance
  • Led the redesign of the Bloomberg New Energy Finance marketing website and mobile app, resulting in a 25% increase in website traffic and a 10% increase in mobile app downloads.
  • Acted as a key member of the Bloomberg team that collaborated closely with the UX team and project owners to improve mobile and web apps. We identified areas for improvement and implemented new features such as better navigation and personalization.
  • Oversaw the research and development of the design system, collaborating closely with the UX team to understand user needs and with the developer team, ensuring that the design system was technically feasible and easy to implement.
Technologies: Adobe, Sketch, InVision App, Principle, App Design, Wireframing, UI Branding, Landing Pages, Information Architecture (IA), Data Visualization, MVP Design, Iterative Design, Mobile UX Design, Design Systems, Fintech, Fintech Design, Mobile UX, Consumer Banking, Consumer Finance, Websites, Web UI Design, Web UX Design, Responsive Design, Interactive Prototypes, High-fidelity Prototypes, Rapid Interactive Prototyping, Competitive Analysis, Web UX, Product Strategy, Audits, Low-fidelity Mockups, High-fidelity Mockups, Agile, Material Design, Jira, Interaction Design (IxD), App UX, Design, Layout, Best Practices in Design, Layout Design, Visual Design Language, Interface Design, Web App UX, MUI (Material UI), Design Guidelines, UI Style Guides, UX Strategy, Mobile Apps, Native Mobile Apps, WCAG 2, Component Libraries, UI Audits, Mobile Splash Screens, Illustration, Design Consultation, Web Consulting, Design Principles, iOS App Design, Animated Interactions, iOS Animations, Tablet Design, Mobile Web Design, Color Schemes, Page Templates, User Onboarding, Online Banking, Consumer Products, Journey Mapping
2006 - 2008

Bachelor of Arts Degree in Visual Communication

University for the Creative Arts - London

2004 - 2006

Bachelor of Arts Degree in Multimedia

University for the Creative Arts - London, England

1999 - 2001

Diploma in Graphic Design

Escola Secundária Artística António Arroio - Lisboa, Portugal