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Joshua Berman

Joshua Berman

Designer
Washington, DC, United States
Member since April 3, 2016
Joshua is an art director and designer specializing in brand development, creative strategy, and naming. He strives to incorporate creative choice into a problem-solving decision and delivers clean, on-brand results with remarkable efficiency and wit. His clients include RCI, Georgetown University, and MPRM.
Joshua is now available for hire
Employment
  • Art Director | Senior Designer
    2012 - 2016
    The Brandit
    • Developed compelling, efficient identity systems for clients just launching or re-evaluating their entire brand presentation. This includes naming for the company and products alike, developing a verbal tone-of-voice as well as a visual style. Designing logos and the whole of the identity system includes everything from photography or illustration style, color palettes, and supporting design components.
    • Designed product packaging systems for many of our clients. It is common for our clients to release series of products, which must function together as a family, but also stand out with individual personalities. This often involves custom illustration, lettering, photography, or a combination.
    • Created digital presences for web or mobile, involving site maps, UX and wire framing, working with developers to create the most effective technical solutions, and designing the final interface. Some clients have complex online membership solutions, eCommerce needs, or simply a significant amount of information to convey, requiring special expertise.
    • Led the art-direction for a number of areas: naming, logo design and brand identity systems, illustration, lettering, web design, app and digital design, packaging design, wire-framing, and advertising.
    Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
  • Chief Design Officer
    2013 - 2015
    TabSprint
    • Created and maintained the visual style and tone of voice of the TabSprint brand.
    • Worked with our development team to design and develop our product: the TabSprint App.
    • Developed the UX/UI of TabSprint App, and all other digital environments.
    • Worked with our marketing team to concept and execute promotions, events, and other marketing efforts.
    Technologies: Adobe Photoshop, Adobe Illustrator
Education
  • Bachelor of Fine Arts degree in Graphic Design
    2004 - 2008
    The University of Tulsa - Tulsa, Oklahoma
Experience
  • Brand Strategy12 years
  • Branding11 years
  • Creative Direction11 years
  • Corporate Identity11 years
  • Art Direction11 years
  • Company Naming11 years
  • Illustration11 years
  • Logo Design9 years
Washington, DC, United States
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