Joshua is an art director and designer specializing in identity design, naming, custom lettering, iconography, and illustration. He strives to make every creative choice into a problem-solving decision, and delivers clean, on-brand results with remarkable efficiency and wit. In addition to blogging infrequently, he is interested in product-market fit and strengths optimization, and is a semi-professional sounding board.
Developed compelling, efficient identity systems for clients just launching or re-evaluating their entire brand presentation. This includes naming for the company and products alike, developing a verbal tone-of-voice as well as a visual style. Designing logos and the whole of the identity system includes everything from photography or illustration style, color palettes, and supporting design components.
Designed product packaging systems for many of our clients. It is common for our clients to release series of products, which must function together as a family, but also stand out with individual personalities. This often involves custom illustration, lettering, photography, or a combination.
Created digital presences for web or mobile, involving site maps, UX and wire framing, working with developers to create the most effective technical solutions, and designing the final interface. Some clients have complex online membership solutions, eCommerce needs, or simply a significant amount of information to convey, requiring special expertise.
Led the art-direction for a number of areas: naming, logo design and brand identity systems, illustration, lettering, web design, app and digital design, packaging design, wire-framing, and advertising.