Joshua is available for hire
Hire JoshuaJoshua Berman
Verified Expert in Design
Designer
Location
Tulsa, OK, United States
Toptal Member Since
April 25, 2016
Joshua Berman builds, evolves, and grows brands of all sizes, using a strategy-driven, creative approach. He delivers clean, on-brand results with efficiency and wit. For Joshua, objective goals drive creative decisions. Joshua has worked on projects of all types for industry-leading clients, including Caterpillar, RCI, Penn State, McCann Worldwide, TCU, ABInBev, Prudential, Toptal, Wiechert Realty, Georgetown University, RNN, The Arc of The United States, MPRM, and dozens more.
Work Experience
Owner | Founder
2016 - PRESENT
Berman Brand Group
- Partnered with Altus in 2017 which yielded a memorable and powerful brand presence in the city and beyond, in addition to greatly effective sales strategy, materials, and web presence.
- Re-organized Woodmaster's brand hierarchy and naming while developing a premium brand worthy of their experience, craftsmanship, and price-point.
- Created a new brand and sales materials for Triangle Reconstruction, an NC company that designs nearly every attic and crawlspace in the Southeast. Our work allowed them to fully develop this line of business and sell warranties at a higher rate.
Technologies: Adobe Suite
Art Director | Senior Designer
2012 - 2016
The Brandit
- Developed compelling, efficient identity systems for clients just launching or re-evaluating their entire brand presentation. This includes naming for the company and products alike, developing a verbal tone-of-voice as well as a visual style. Designing logos and the whole of the identity system includes everything from photography or illustration style, color palettes, and supporting design components.
- Designed product packaging systems for many of our clients. It is common for our clients to release series of products, which must function together as a family, but also stand out with individual personalities. This often involves custom illustration, lettering, photography, or a combination.
- Created digital presences for web or mobile, involving site maps, UX and wire framing, working with developers to create the most effective technical solutions, and designing the final interface. Some clients have complex online membership solutions, eCommerce needs, or simply a significant amount of information to convey, requiring special expertise.
- Led the art-direction for a number of areas: naming, logo design and brand identity systems, illustration, lettering, web design, app and digital design, packaging design, wire-framing, and advertising.
Technologies: Adobe InDesign, Adobe Photoshop, Adobe Illustrator
Chief Design Officer
2013 - 2015
TabSprint
- Created and maintained the visual style and tone of voice of the TabSprint brand.
- Worked with our development team to design and develop our product: the TabSprint App.
- Developed the UX/UI of TabSprint App, and all other digital environments.
- Worked with our marketing team to concept and execute promotions, events, and other marketing efforts.
Technologies: Adobe Illustrator, Adobe Photoshop
Senior Designer
2010 - 2012
Nickelfish IDM
- Designed a full suite of mobile applications across multiple platforms, operating systems and devices for international real estate company RCI.
- Designed the interface for an incredibly complex and robust suite of web-based software for managing search engine advertisements.
- Assisted in information architecture and designed user-interface for web-based and platform-based applications.
- Designed web interfaces, mobile applications, identity systems, and print collateral.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Project Manager
2008 - 2010
AM Design
- Managed web development and identity projects from concept to completion.
- Maintained efficient and clear communication among art directors, developers, principal and client as well as developed proposals and pricing for new projects.
- Developed the AM Design pre-launch QA process.
- Trained clients on multiple content management systems.
- Designed logos and identity systems.
Technologies: Adobe Illustrator, Adobe Photoshop
Education
2004 - 2008
Bachelor of Fine Arts Degree in Graphic Design
The University of Tulsa - Tulsa, Oklahoma
Experience
Collaboration That Works
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
1
Share your needs
Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2
Choose your talent
Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3
Start your risk-free talent trial
Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.
Top talent is in high demand.
Start hiring