Joshua Berman builds, evolves, and grows brands of all sizes, using a strategy-driven, creative approach. He delivers clean, on-brand results with efficiency and wit. Objective goals drive creative decisions.
He has worked on projects of all types for industry-leading clients, including Caterpillar, RCI, Penn State, McCann Worldwide, TCU, ABInBev, Prudential, Toptal, Wiechert Realty, Georgetown University, RNN, The Arc of The United States, MPRM, and dozens more.
Altus partnered with me in 2017, and this has yielded a memorable and powerful brand presence in the city and beyond, in addition to greatly effective sales strategy, materials, and web presence. This is development - elevated.
When Woodmaster approached me, they were re-organizing the company into 3 divisions new divisions. We re-organized their brand hierarchy and naming while developing a premium brand worthy of their experience, craftsmanship, and price-point.
Located in North Carolina, Triangle Reconstruction has designs on every attic and crawlspace in the southeast. The new brand and sales materials have allowed them to fully develop this line of business, and also sell warranties at a higher rate.
Technologies: Adobe Suite
Art Director | Senior Designer
2012 - 2016
Developed compelling, efficient identity systems for clients just launching or re-evaluating their entire brand presentation. This includes naming for the company and products alike, developing a verbal tone-of-voice as well as a visual style. Designing logos and the whole of the identity system includes everything from photography or illustration style, color palettes, and supporting design components.
Designed product packaging systems for many of our clients. It is common for our clients to release series of products, which must function together as a family, but also stand out with individual personalities. This often involves custom illustration, lettering, photography, or a combination.
Created digital presences for web or mobile, involving site maps, UX and wire framing, working with developers to create the most effective technical solutions, and designing the final interface. Some clients have complex online membership solutions, eCommerce needs, or simply a significant amount of information to convey, requiring special expertise.
Led the art-direction for a number of areas: naming, logo design and brand identity systems, illustration, lettering, web design, app and digital design, packaging design, wire-framing, and advertising.