Scroll To View More
Joshua Berman

Joshua Berman

Washington, DC, United States
Member since April 3, 2016
Joshua is an art director and designer specializing in identity design, naming, custom lettering, iconography, and illustration. He strives to make every creative choice into a problem-solving decision, and delivers clean, on-brand results with remarkable efficiency and wit. In addition to blogging infrequently, he is interested in product-market fit and strengths optimization, and is a semi-professional sounding board.
Joshua is now available for hire
  • Art Director | Senior Designer
    The Brandit
    2012 - 2016
    • Developed compelling, efficient identity systems for clients just launching or re-evaluating their entire brand presentation. This includes naming for the company and products alike, developing a verbal tone-of-voice as well as a visual style. Designing logos and the whole of the identity system includes everything from photography or illustration style, color palettes, and supporting design components.
    • Designed product packaging systems for many of our clients. It is common for our clients to release series of products, which must function together as a family, but also stand out with individual personalities. This often involves custom illustration, lettering, photography, or a combination.
    • Created digital presences for web or mobile, involving site maps, UX and wire framing, working with developers to create the most effective technical solutions, and designing the final interface. Some clients have complex online membership solutions, eCommerce needs, or simply a significant amount of information to convey, requiring special expertise.
    • Led the art-direction for a number of areas: naming, logo design and brand identity systems, illustration, lettering, web design, app and digital design, packaging design, wire-framing, and advertising.
    Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
  • Chief Design Officer
    2013 - 2015
    • Created and maintained the visual style and tone of voice of the TabSprint brand.
    • Worked with our development team to design and develop our product: the TabSprint App.
    • Developed the UX/UI of TabSprint App, and all other digital environments.
    • Worked with our marketing team to concept and execute promotions, events, and other marketing efforts.
    Technologies: Adobe Photoshop, Adobe Illustrator
  • BFA Degree in Graphic Design
    The University of Tulsa - Tulsa, Oklahoma
    2004 - 2008
  • Illustration14 years
  • Branding12 years
  • Logo Design10 years
  • Art Direction8 years
  • Corporate Identity8 years
  • User Interface (UI)6 years
  • Company Naming5 years
  • Creative Direction5 years
Washington, DC, United States
I really like this profile
Share it with others