
Josiah Duinkerk
Verified Expert in Design
Designer
Almere, Netherlands
Toptal member since November 14, 2017
The best way to describe Josiah's work ethic is creative efficiency. He believes that projects can run smoothly and effectively by managing expectations, setting up good communication processes, and finding the balance between business goals, technology, and user experience.
Portfolio
Work Experience
Founder | Product Designer
Annut Design & Development
- Facilitated design sprints to help define MVP concepts and align stakeholders.
- Translated wireframes into visual designs for dashboards, responsive web, and mobile.
- Conducted user research (A/B tests, interviews, etc.) to better understand user needs and pains.
- Managed junior team members and helped them develop their skills while meeting company objectives.
- Designed an entirely interactive and responsive design system with light and dark modes from scratch. I also managed its implementation in Angular and publication on Storybook.
- Conducted user research, and created wireframes, user journeys, and personas.
Product Designer
KLM Royal Dutch Airlines
- Designed a user friendly interface used to adjust the parameters of a complex data modal system. Acted as a product designer for a B2B app to optimize pilot planning.
- Created data visualization in graphs, tables, and charts to help give meaning and insight to modal results.
- Conducted the migration from Sketch to Figma of the design system's component library.
- Created high-fidelity prototypes to do user validation and present to the board.
UI Designer
McKinsey & Company (INU)
- Designed the complete component library, a part of the design system, in less than two months.
- Created a brand identity guide website complete with documentation, color, typography, and resource assets.
- Translated initial wireframes to high-fidelity final designs.
- Redesigned a responsive website and created reusable components.
UX/UI Designer
Adidas
- Redesigned the global internal communications platform in line with the updated brand guidelines.
- Designed an internal trading and analytics tool that utilizes artificial intelligence (AI) to optimize trading and planning.
- Created screens in association with the research department to conduct A/B tests.
- Produced PowerPoint slide decks for internal communication.
Product Designer
ANWB
- Conducted usability research to test out a new mobility-as-a-service mobile app.
- Fleshed out a high-fidelity prototype so people can plan their trip via public transportation, car, and a combination of both.
- Contributed to the newsletter design and created A/B test designs.
- Developed user journeys to better understand the pain points of travelers and come up with feasible solutions.
- Updated the mobile eCommerce website to make it more user-friendly and give it a more contemporary look and feel.
UX/UI Designer
De Persgroep
- Fully redesigned the responsive website and mobile app of the digitalized deals catalog with over four million monthly users.
- Conducted user research to optimize the tone of voice and test new navigation.
- Created a digital style guide so other departments, like marketing, can keep the design consistent.
- Gave presentations to stakeholders and documented the new visual direction.
- Worked closely with the product manager and developers to ensure proper design implementation.
Senior UX Designer
Backbase
- Conducted user research to understand business banking pain points better and ran pair design sessions to create solutions.
- Helped banks upgrade their legacy systems and software to industry standards.
- Created high-fidelity prototypes for sales teams to pitch to potential clients.
- Traveled on-site at banks and worked with their design team on adapting the template software to their specific needs.
- Worked as part of a team that was building the design system for the company to increase productivity and consistency.
UX Lead
EasyPark
- Helped a predominantly tech-focused company realize the importance of a good UX and UI across their brands and platforms (web, mobile, tablet, and in-car).
- Created a multi-branded design system to reuse components across brands.
- Conducted user and market research to come up with new revenue streams.
- Handled high-level stakeholder management and presentation to get new features approved.
Senior UX Designer
Sogeti
- Oversaw the education and mentoring of junior designers.
- Designed an iOS app for Phillips for back relief pain with animation.
- Translated the new Rabobank brand redesign from web to mobile to implement responsive web design.
- Contributed to the setup of the ING mobile design system. Translated web patterns to native iOS and mobile and designed the forecasting feature.
Lead GUI Designer
2Gears, Appoint Solutions
- Created all graphical elements for the company’s games and apps.
- Participated in the concept development, copywriting and marketing.
- Created game characters & store UI elements for upgrades.
Visual Designer | Founder
XOKA
- Contributed to the packaging design for local food vendors and supermarkets.
- Created branding and marketing material design for local nightclubs and businesses.
- Handled PowerPoint and brochure designs for empowerment workshops for clients.
- Created responsive website designs and content management systems (CMS) for startups.
Skills
Tools
Sketch, Adobe Photoshop, Balsamiq, Adobe Illustrator
Industry Expertise
Banking & Finance, Real Estate, Insurance, Entertainment & Leisure, Fashion & Beauty
Platforms
Android, iOS, Mobile, Figma, Webflow
Other
Responsive, iPhone, Redesign, Prototyping, UI Design, Mobile UX Design, UX Design, Design Systems, Responsive Web Design (RWD), Fintech, Product Design, User-centered Design (UCD), Wireframing, Responsive UI, Web Design, User Interface (UI), User Experience (UX), Mobile UI, Mobile App UI, Component Libraries, Visual Design, UI Components, Enterprise Design, Landing Page Design, Web Applications, Web App UI, Project Management, PWA, iPad, Responsive Web Apps, Template Design, User Research, Interaction Design (IxD), eCommerce, Notion, Framer, B2B, Tablet Design, eCommerce Design, Dashboards, Agile, Home Furnishing, UI Branding, Appointment Booking, Checkout, Conversion, UX Flows, UI Animation, Dashboard Design, Mobile UX, Lottie, User Interviews, Artificial Intelligence (AI), Web App Design, Web App UX, Fitness Website Design
Experience
- UI Design - 12 years
- Wireframing - 10 years
- UX Design - 8 years
- Redesign - 6 years
- Figma - 5 years
- Design Systems - 5 years
- Product Design - 4 years
- User Research - 3 years
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