Julien is available for hire
Hire JulienJulien G. Bailleux
Verified Expert in Design
Designer
Location
Paris, France
Toptal Member Since
June 10, 2021
As an award-winning digital art director for over 17 years, Julien focuses on creative, quality, and minimal design and thrives on the challenges every new project brings. He's been working for some of France, Asia, and New Zealand's top design agencies for prestigious clients and numerous organizations. Working in diverse sectors has given him a breadth of industry experience. He specializes in UI/UX, branding, and strategy, using proven user-centered processes and a design-thinking approach.
Portfolio
Work Experience
Senior UI/UX Designer and Product Designer
2020 - PRESENT
Inetum
- Led the UI/UX design and ergonomic audit for various clients such as Interpol and Space Climate Observatory.
- Collaborated on product design and design thinking, including empathy, definition, ideation, prototyping, and testing.
- Created UI design and creation of wireframes, prototyping, UI Kit, style guide, and design assets for the French Ministry of Justice.
- Took care of the delivery and I made the gateway with the developers.
- Created UX design and definition of user paths, user flow, and personas for various projects and clients in different fields.
- Realized web accessibility consulting and strategy (WCAG, RGAA compliance).
- Led research, UX, and visual design for client onboarding and online account experience for Eden Springs.
- Worked with the developer to produce the UX and UI design for app and web enhancements for the Pierre Fabre laboratory.
- Mentored junior designers on client projects. Headed research, strategy, and process.
Technologies: Adobe Experience Design (XD), Adobe Illustrator, Photoshop CC, InDesign CC, Landing Page Design, Landing Pages, Wireframing, Mobile UX Design, Mobile UI Design, Web UX, Marketing Design
Brand Designer
2022 - 2022
Logistics Systems for Internet Services Co.
- Developed the brand identity through the company history, mission statement, vision statement, values, and tone.
- Built a brand identity guide, including colors, typography, spacing, language and tone, logos, and other assets.
- Designed the UI and web for the desktop and mobile, including the UI Kit. Worked on Adobe XD.
Technologies: Branding, Logo Design, Web Design, Identity Design, Rebranding, Visual Design Language, UI Design, Brand Guidelines, Brand Strategy, Mobile UX Design, Mobile UI Design, Digital Ad Design, Banking & Finance, Color Palettes, Typography
Brand Designer for SaaS Logistics Company
2022 - 2022
Logistics Systems for Internet Services Co.
- Spearheaded the brand development, including SWOT analysis, mission statement, vision, brand value and tone, and baseline.
- Built a brand identity guide including color and typography, language and tone, and assets.
- Created the art direction for both social media and the web.
Technologies: Illustrator CC, Photoshop CC, InDesign CC, Logo Design, Brand Strategy, Mobile UI Design, Banking & Finance, Color Palettes, Typography
Senior Art Director - UI/UX Designer
2019 - 2020
Publicis Groupe
- Conducted UX research, workshop, and user journeys and did accessibility audits for various projects and clients in different fields.
- Used the design thinking approach: empathy, definition, ideation, prototyping, and testing for various projects and clients in different fields.
- Designed several user interfaces. Created wireframes, prototypes, UI Kit, and design assets for various projects and clients in different fields.
- Created branding, logos, and the graphic charter. Designed packaging for various projects and clients in different fields.
- Handled web design and took care of the delivery. I made the gateway with the developer for various projects and clients in different fields.
- Created typography and iconography. Used Canon 5D, Camera Raw, Lightroom, Illustrator, and Photoshop.
- Oversaw all image processing and retouching in Adobe Photoshop CC.
- Evolved design practices and the company culture on UX.
Technologies: Adobe CC, Adobe Experience Design (XD), InDesign CC, Photoshop CC, Illustrator CC, Web Page Mockups, Art Direction, Logo Design, Brand Strategy, Print Design, Brochure Design, Mobile UI Design, Marketing Design, Brochures, Color Palettes
Senior Product Designer and Art Director
2018 - 2019
Mindful Organic Co Ltd
- Audited brand consulting and graphic design such as branding, brand development, and naming.
- Concepted product design (packaging, brand guide, and bottles) and Amazon product management.
- Photographed pack products and processed and retouched images.
Technologies: Adobe Experience Design (XD), Photoshop CC, Illustrator CC, InDesign CC, Dreamweaver CS5, Acrobat X Pro, Logo Design, Brand Strategy, Print Design, Brochure Design, Adobe InDesign, Marketing Design, Brochures, Color Palettes
Freelance Art Director - UI/UX Designer
2007 - 2019
Kraie
- Worked as an art director in digital design, user interface, brand identity, and user experience for various projects and clients.
- Served as a creative director to produce branding consulting, brand design, and logo creation.
- Designed and developed graphic design, illustration, digital painting, print design, and collateral.
- Produced product design, print and visual design, and packaging.
- Created concepts and production of user interface design (UI) and user experience design (UX).
- Designed storyboards, game design, and motion design for multimedia projects.
- Produced packshots, image processing, and retouching as a product and lifestyle photographer for products.
Technologies: Adobe Experience Design (XD), Photoshop CC, InDesign CC, Dreamweaver CS5, Acrobat X Pro, Illustrator CC, Font Design, Visual Design, Logotype, Brand Books, Art Direction, Logo Design, Illustration, Brand Strategy, Print Design, Brochure Design, Mobile UX Design, Mobile UI Design, Web UX, Adobe InDesign, Digital Ad Design, Social Media Design, Printing Materials, Banking & Finance, Brochures, Color Palettes, Typography
UI / UX Design Trainer
2017 - 2018
Brassart
- Authored my first book, "Design If You Can," about UI and UX. Wrote UX content for different courses in the bachelor's degree program.
- Monitored student work, course monitoring, and workshops.
- Established and conducted a group of creative workshops.
Technologies: Adobe Creative Suite, Web UX
Freelance Senior Art Director and UI Designer
2017 - 2018
Mirum
- Produced concepts and designs in UI design, including wireframing, prototyping, UI Kit, and design assets for various projects and clients such as BMW Motorrad, La Roche-Posay, Danone, L’Oréal, and Tour Auto.
- Managed creative graphic design tasks, including illustration, typography, and iconography for BMW Tour Auto.
- Managed and worked with the internal design team and client team for lifestyle sports photography. Handled image processing, retouching, photoshoot, and reports for BMW Motorrad.
- Designed web, ads, and digital campaigns (rich media, skins, carousel, Facebook Canvas, etc.) for Danone.
- Created website designs and collateral for BMW Motorrad websites and products.
- Worked with the creative director to produce UI, rich media, and collateral for L'Oréal brand La Roche Posay.
Technologies: Adobe Creative Suite, Art Direction, Logo Design, Illustration, Print Design, Brochure Design, Mobile UX Design, Mobile UI Design, Digital Ad Design, Color Palettes
Creative Director and Product Designer
2015 - 2018
Laboratoire Lebeau
- Managed and worked with the internal design team to design catalogs and product management for the Dieti-Natura brand.
- Executed the art direction for the whole brand from concept to final hand-off to engineering. Handled consulting and development plus graphic design (branding and brand development).
- Worked as a product designer on packaging, catalog, brand guide, bottles, and labels.
- Collaborated with clients and teams to create for both new and existing digital products and services. such as collaborative web campaign management (banners, rich media).
- Oversaw graphic design development: iconography, illustration, and image processing and retouching.
- Researched, concept-tested, and designed UX and UI for mobile and web.
- Engaged with multiple stakeholders, including product managers, engineers, and other designers to bring concepts to reality at every stage of development.
Technologies: Photoshop CC, Adobe Experience Design (XD), InDesign CC, Adobe Dreamweaver, Illustrator CC, Illustration, Print Design, Brochure Design, Color Palettes
Freelance Senior Art Director and UI/UX Designer
2015 - 2016
Saatchi & Saatchi
- Collaborated on numerous print and digital projects with prestigious agency Saatchi & Saatchi in Auckland, New Zealand. Reeived the Best Awards 2015 for Lexus International Brand Book & Lexus Display Typeface. https://bestawards.co.nz.
- Developed and optimized the UX and UI of the platforms of the New Zealand Ministry of Justice.
- Designed the product of the Integral operator Spark campaign "Be Summer Ready" (off and online).
- Created conference materials for the International Women's Day in NZ. https://www.internationalwomensday.com/.
- Designed the communication for New Zealand's national elections (logo and poster design). https://vote.nz/.
- Conceptualized directions, designed, and realized the offline campaign for Kiwi Electric. Organized and monitored user tests. https://www.electrickiwi.co.nz.
Technologies: Adobe Creative Suite, Presentation Design, Presentations, Art Direction, Logo Design, Illustration, Print Design, Brochure Design, Mobile UX Design, Mobile UI Design, Digital Ad Design, Color Palettes
Digital Art Director
2015 - 2015
Contagion
- Produced a range of digital works for several advertisers: Peugeot, Philip Morris, and Pita Pit.
- Managed UI design, including wireframes, prototypes, web design, and UI Kit for Pita Pit.
- Led the UI art direction and creation of iconography for Philip Morris and storytelling. Produced digital campaigns, rich media, skins, and image processing and retouching.
Technologies: Adobe Creative Suite, Logo Design, Illustration, Brochure Design, Digital Ad Design, Color Palettes
Art Director
2014 - 2015
iCom Agency
- Created the design system for the only online platform bringing together experts in the aeronautics and space industry.
- Constructed a brand style guide for the look and feel of the website.
- Led the creative direction for the global brand and hub.
Technologies: Photoshop CC, Illustrator CC, Adobe Creative Suite, Illustration, Print Design, Brochure Design, Mobile UX Design, Web UX, Digital Ad Design, Color Palettes
Freelance Senior Digital Art Director
2013 - 2014
Publicis Groupe
- Led the art direction, branding consulting, brand design, graphic design, logo creation, and corporate graphic charter for various projects and clients in different fields.
- Designed and developed several user interfaces by creating wireframes, prototypes, UI Kit, and design assets for various projects and clients in different fields.
- Executed all the visual design stages in multimedia design: illustration, digital painting, image processing, and retouching.
- Built out and maintained a design system for both the design and development teams.
- Successfully launched a new product with over one million visitors within its first year.
- Led user research to find positioning for the new product.
Technologies: Adobe Creative Suite, Art Direction, Print Design, Mobile UI Design, Color Palettes
Freelance Art Director and Multimedia Designer
2008 - 2013
MyStudioFactory
- Delivered web, multimedia, and print solutions for top clients such as Lacoste, L'Oréal, Lancôme, Samsung, and Le Musée du Louvre by providing leadership to graphic designers, copywriters, information architects, programmers, and specialists.
- Directed and delivered app and web design for various clients and projects in different fields such as beauty, real estate, fashion, investment, media, news, banking, and fitness.
- Directed the experience design, design production. provided leadership on user experience (UX) design and UI.
- Audited brand consulting and graphic design such as branding, brand development, and naming.
- Aligned initiatives and strategies throughout the organization with the overall agency.
- Crafted the brand experience, acted as the steward of the brand, and ensured nothing damaged it.
- Drove all aspects of brand strategy, standards, and evolution.
- Designed a mobile app for the Se Loger App which has received five-star reviews.
- Redesigned the ING Direct app, the leader in the online banking industry.
Technologies: Photoshop CC, Adobe Creative Suite, Illustrator CC, Dreamweaver CS5, Mobile UX Design, Mobile UI Design, Web UX, Digital Ad Design, Color Palettes
Freelance Art Director
2011 - 2012
Havas Paris
- Designed, art directed, and realized branding consulting, brand design, graphic design, and logo creation for various clients.
- Managed user design experience (user research, user flow, personas, user testing) and UI design (wireframing and prototyping).
- Art directed multiple projects for various clients, utilizing UI and web design, multimedia design, illustration, digital painting, image processing, and retouching.
- Designed multimedia projects for digital campaigns and rich media digital banners and collateral.
Technologies: Illustrator CC, Photoshop CC, InDesign CC, Art Direction, Print Design, Brochure Design, Mobile UX Design, Digital Ad Design
Freelance Art Director
2011 - 2011
EURO RSCG C&O
- Built a complete brand identity guide, colors, font pairing, language and tones, and other assets for Hinduja, an Indian conglomerate headquartered in Mumbai,.
- Directed a team of three graphic designers for this project.
- Conducted creative research for the whole process of brand repositioning.
Technologies: Photoshop CC, Illustrator CC, InDesign CC, Art Direction, Mobile UX Design, Digital Ad Design
Freelance Art Director
2011 - 2011
Havas Paris
- Oversaw brand consulting, brand design, graphic design, and logo creation.
- Created research and designs for UX and UI design for the Crédit Mutuel online campaign (wireframing, prototyping, web design, rich media digital banners, and collateral).
- Conceptualized directions, produced assets, and designed an online campaign for Humanseven (wireframing, prototyping, web design, rich media digital banners, and collateral).
Technologies: Photoshop CC, Illustrator CC, Adobe Dreamweaver, HTML, CSS, Art Direction, Print Design
Freelance Art Director - Web Designer
2011 - 2011
BBDO Worldwide
- Managed brand consulting, brand design, graphic design, and logo creation.
- Led research, UX, and visual design, including user design experience (UX), wireframing, UI design, web design, digital campaign, rich media digital banners, and collateral.
- Created designs as a multimedia designer, such as illustration, digital painting, image processing, and retouching.
- Worked with the developer to produce UX and UI design for app and web enhancements.
- Facilitated evolution of brand experience development.
Technologies: Adobe Creative Suite, Art Direction, Print Design, Digital Ad Design
Freelance Art Director
2010 - 2011
Fullsix
- Led UX/UI, product, and brand designs for clients across a wide range of industries using a user-centered process to ensure ongoing project success and minimize costs and risks.
- Designed the website for HSBC France and Riche media campaign.
- Crafted the UI/UX design for the implementation of new responsive design patterns for Sosh.
- Constructed wireframes, art direction, UI design, and motion design for the redesign of LaPoste products and website.
- Crafted the service design for Travelex and their "Future of Retail" project across all international airports.
Technologies: Adobe CC, Photoshop CC, Illustrator CC, Art Direction, Mobile UI Design, Typography
Freelance Art Director
2008 - 2011
CreativLink
- Crafted designs for various digital projects such as branding consulting, brand design, graphic design, and logo creation.
- Designed several digital and interactive interfaces and the user interface screens (wireframing, UI design, and web design).
- Acted in the role of multimedia designer for various projects such as illustration, digital painting, image processing, and retouching.
- Led the creative direction and designed digital campaigns, rich media digital banners, and collateral.
Technologies: Adobe Creative Suite, Art Direction, Mobile UI Design
Digital Art Director
2010 - 2010
Ubi bene
- Led the creative direction for Ubi bene event communication agency for the general public.
- Acted in the role of multimedia designer for Flash animation on TV advertising in the Parisian subway.
- Designed multimedia digital works for Ikea's rich banners, displays, and billboards.
Technologies: Adobe Creative Suite, Photoshop CC, Art Direction
Freelance Creative Director
2009 - 2010
Wicare
- Designed an interface that was mindful of maintaining accessibility for older generations. For people who advise a loved one who is ill or losing their autonomy, we have designed a space for support, expression, and sharing.
- Executed all the art direction, branding, visual design, UI design, and design system from concept to final hand-off to engineering.
- Targeted important areas for innovation within the interface and developed solutions that addressed these issues.
- Led direct digital marketing initiatives, campaign creation, and branding programs.
Technologies: Adobe Creative Suite, Illustrator CC, Photoshop CC, Art Direction, Typography
Junior Art Director
2009 - 2010
Koesy
- Created conceptual storyboards, wireframes, designs, and functional prototypes to drive product direction, define the user interaction model and workflows for key tasks.
- Redesigned the whole UI and design system of the intranet of Bouygues Telecom (Wooby) and won the Grand Prix Comet.
- Crafted the redesign of the portal of the French National Resource and Information Center on Multimedia for Higher Education. http://www.cerimes.fr/.
- Built out and maintained a design system for both the design and development teams.
- Designed the new product from scratch using continuous user feedback.
Technologies: Photoshop CC, Illustrator CC, Art Direction, Typography
Freelance Digital Designer
2009 - 2010
MRM
- Worked successfully as a multimedia designer and art director for web design, emails, animation, Flash, and ActionScript.
- Executed the art direction and visual design stages from concept to final hand-off to engineering for Norauto brand's website.
- Architected and produced high-fidelity and engaging multimedia design for Cofinoga.
- Designed several emailing and assets for Total online campaigns.
- Produced visual designs and support implementation for Android and iOS.
- Designed stunning user experiences that guide users to the end goal.
- Articulated my vision in each step, such as user flows, rapid prototyping, wireframes, interactive demos, and more.
- Managed a campaign excellently with my ability to juggle multiple sub-projects and to meet short deadlines.
Technologies: Adobe Illustrator, Photoshop CC
Art Director & Graphic Designer
2008 - 2010
Conovae
- Managed the digital portfolio of the startup. We conducted different app projects: UI design, mobile app design, and web design.
- Directed the Conovae branding assignment (logo and web design).
- Designed and directed the realization of a push notifications app and Liker, a Facebook client.
- Realized the whole design of the Urban Trip app lead by Fabien Penso and Arnaud Le Canu.
Technologies: Adobe Creative Suite
Junior Art Director
2009 - 2009
Australie
- Created the web universe for Les Galettes St Michel's first online presence (screenwriting, wireframe, web design, iconography). www.stmichel.fr/galettes.
- Redesigned the reservation space of the Air France site (artistic direction, web design, and iconography).
- Designed a various range of illustrations for different clients and projects.
- Framed the design to be in line with our target market experiences around Android devices; used flows, colors, and copywriting that are meaningful and accessible to the target market.
- Targeted important areas for innovation within the interface and developed solutions that addressed these issues.
Technologies: Photoshop CC, Illustrator CC, Art Direction
AD Web Designer
2009 - 2009
BBDO Worldwide
- Acted in the role of art director for the corporate site of the Gillette brand for the American market (storyboard, web design, illustration).
- Acted as the lead designer for the online marketing campaign for Always (iconography, web design, illustration).
- Led the creative direction (conception, creation, and artistic direction) for the offline marketing campaign for Dodge Caliber (billboard).
Technologies: Photoshop CC, Illustrator CC
Freelance Multimedia Designer
2008 - 2009
DDB Worldwide
- Designed and managed creative tasks such as web design, game design, and interfaces.
- Managed excellently a campaign with my ability to juggle multiple sub-projects and to meet short deadlines: digital campaign and rich media digital banners and collateral.
- Worked successfully in multimedia design, illustration, and image processing and retouching.
- Rebuilt the existing product using a modular system, which optimized the development time.
- Developed new ideas and articulated artistic rationale to support creative concepts and direction.
- Balanced frictions and needs with our companies business goals, market viability, and technical feasibility.
- Executed all the visual design stages from concept to final hand-off to engineering.
- Ensured the level of excellence in all creative work produced and executed is consistent, cohesive, and stays on-brand.
- Designed stunning user experiences that guide users to the end goal.
- Led a social media campaign on Facebook, Instagram, and YouTube.
Technologies: Photoshop CC, Illustrator CC
Freelance Multimedia Designer (Print + Web)
2007 - 2007
Varibase
- Handled print design tasks such as brand design, graphic design, logo creation, font design, and iconography.
- Designed for various clients and projects such as Antalis, Casino Moliflor, Club Med, Village Vacances, Luchon-Superbagnères ski station, etc.
- Produced several multimedia design tasks such as web design, rich media campaign, digital banners, collaterals, emailing, image processing, and retouching.
- Established the creative direction for several brands and online presence through traditional and digital advertising, trade show presence, marketing strategies, and management of marketing assets.
Technologies: Adobe Illustrator, Photoshop CC, Adobe Dreamweaver
Education
2006 - 2007
First Class Honors Degree in Multimedia Design
National Design Institute - Marseille, France
2002 - 2005
General University Diploma in Applied Arts
University Jean Jaurès - Toulouse, Haute-Garonne, Occitanie, France métropolitaine, France
1999 - 2002
Undergraduate University Degree in Art History, Art, and Design
Bellevue Art School - Midi Pyrénées, France
Certifications
MARCH 2021 - PRESENT
Design of accessible interfaces: UX, UI, Multimedia
Acess42
JANUARY 2021 - PRESENT
User Experience Design Essentials - Adobe XD UI UX Design
Udemy
DECEMBER 2020 - PRESENT
UX User Experience
Accenture
DECEMBER 2020 - PRESENT
UX Fundamentals
Gymnasium
DECEMBER 2020 - PRESENT
Scrum Master Certification Training
Master of Project Academy
JULY 2015 - PRESENT
Adobe Certified Expert (ACE) Design Specialist
Adobe
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