Julien Tricheux

Designer in Frederick, MD, United States

Member since April 16, 2019

Julien is a brand designer with a taste for strategy and awesome ideas. He has spent the last several years working in Asia, helping brands—big or small—build themselves and provide meaningful experiences and services to their users. Julien's expertise lies in providing a multidisciplinary approach to projects delivering holistic creative solutions.

Julien is now available for hire

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Portfolio

Digital Design

MUSTLOVEMAC_ | An Apple-inspired Lifestyle and Electronic Store
- Branding
- Visual Identity
- Business Design
- Illustration
- Icon Design
- Packaging
- Marketing Design
- Typography
- Logo Design
- Apple
- Graphic Design
- Art Direction
- Creative Direction
- Retail & Wholesale
- Lifestyle
- Consumer Branding
- Electronics
- Adobe Photoshop
- Adobe Illustrator
- iOS
- Adobe CC
- Adobe InDesign
- Rebranding
CHAPAYOM | Building a F&B Brand
- Branding
- Brand Building
- Brand Development
- Brand Design
- Visual Identity
- Graphic Design
- Logo Design
- Icon Design
- Typography
- Food & Beverage
- Packaging
- Illustration
- Art Direction
- Creative Direction
- Adobe Photoshop
- Adobe Illustrator
- WeChat
- Cinema 4D
- Procreate
- Adobe InDesign
- Adobe CC
- Rebranding
THE HEDONISTOLOGIST | Branding an Art and Wellness Project
- Branding
- Content Marketing
- Presentation Design
- Data Virtualization
- Graphic Design
- Visual Identity
- Brand Development
- Digital Branding
- Digital Brand Identity
- Brand Design
- Art Direction
- Instagram
- Wellness
- Teaching
- Mobile
- Digital
- Digital Art
- Illustration
- Digital Illustration
- Adobe Photoshop
- Adobe InDesign
- Adobe Illustrator
- Adobe CC
GAMER'S HIDEOUT | Rebranding a Gaming Chain Company
- Branding
- Visual Identity
- Graphic Design
- Illustration
- Icon Design
- Logo Design
- Typography
- Brand Design
- Art Direction
- Creative Direction
- Stationery Design
- Gaming
- Retail & Wholesale
- Fun & Lifestyle
- Adobe CC
- Adobe Illustrator
- Adobe Photoshop
- Digital
- Adobe InDesign
- Rebranding
ILLUSTRATION | Selection of Editorial Pieces
- Illustration
- Editorial Design
- Editorial Illustration
- Procreate
- Adobe Photoshop
- Adobe Illustrator
- Graphic Design
- Art
- Artwork
- 2D Graphics
- Creative Direction
- Art Direction
- Adobe CC
- Digital Illustration
- Adobe InDesign
YOUMI | Rebranding a Startup
- Conceptual Design
- Branding
- Brand Design
- Strategic Planning & Execution
- Visual Identity
- UI Design
- Marketing Design
- Stationery Design
- Logo Design
- Typography
- Art Direction
- Graphic Design
- Startups
- Consulting
- Digital
- Mobile
- Mobile UI
- Mobile Advertising
- Marketing
- Adobe CC
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Rebranding
YUYUAN | Strategic Design
- Branding
- Design Thinking
- Strategic Planning & Execution
- Graphic Design
- Visual Identity
- Logo Design
- Packaging
- Stationery Design
- Consulting
- Tourism
- Entertainment & Leisure
- Culture
- Business Ideas
- Business Strategy
- Adobe Illustrator
- Adobe Photoshop
- Adobe CC
- Adobe InDesign
- Rebranding
AIM | New Look for a Toothpaste Company
- Branding
- Visual Identity
- Brand Building
- Packaging
- Logo Design
- Brand Design
- Graphic Design
- Cosmetics
- Health & Wellness
- Rebranding
- Adobe CC
- Consulting
- Consumer Branding
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign

Employment

Creative Designer
2018 - PRESENT
Studio Julius Cornelius
- Designed a full branding system for a Thai style restaurant chain.
- Developed an illustration brand and all marketing elements. Oversaw management and opportunities for collaboration and merchandising.
- Designed two seasonal campaigns, KVs and merchandising products for Starbuck China.
Technologies: Rhinoceros 3D, 3D, Rhino, Adobe InDesign, Procreate, Adobe Photoshop, Adobe Illustrator
Creative Director
2017 - 2018
Octopus Innovation
- Developed a brand and a new product for a sports factory launching its own range.
- Strategized a new VI for a startup specialized in mobile advertising.
- Designed a new standard for an American toothpaste company licensed in China.
- Supported an F&B local company's growth by developing their stores and providing branded content for their online social media and marketing campaigns.
- Created branding and packaging design for a healthy Japanese style take away service.
Technologies: Adobe InDesign, Adobe Photoshop, Adobe Illustrator
Project Manager
2017 - 2017
S.Point
- Provided art direction and design of assets for the Cordence consultancy network annual conference.
- Led the art direction for the rebranded styling of Sany's heavy vehicle range.
- Managed the strategic design and brand development for Yu Garden and the Fosun group.
- Designed a cooperated coffee/co-working space.
- Developed a prospective solution for FMCG sleeping products.
Technologies: Adobe InDesign, Adobe Photoshop, Adobe Illustrator
Creative Director
2015 - 2016
Whitespace Bangkok
- Designed the branding of an electronic lifestyle brand owned by Copperwired, Apple's Thailand n#1 premium authorized reseller.
- Designed and lead the whole creative direction of a niche F&B brand in Shanghai.
- Developed signage solution for a premium luxury resort.
- Rebranded Gamer's Hideout, a gaming store chain from Kuala Lumpur.
- Supported the creative direction and design strategy development of an Indian focused cosmetic brand.
Technologies: Rhinoceros 3D, Adobe InDesign, Adobe Photoshop, Adobe Illustrator

Education

Post-degree Cultural Progam in Chinese Crafts
2013 - 2014
Suzhou Art and Design Technology Insitute - Suzhou, China
Advanced Diploma of Applied Arts (Master's Degree Equivalent) in Design Research
2011 - 2013
Ecole Supérieure des Arts Appliqués de Bourgogne - Nevers, France
Higher Technician Certificate (Bachelor's Degree Equivalent) in Industrial Design
2009 - 2011
Lycée Camille Claudel - Vauréal, France

Experience

Illustration6 years
Rebranding6 years
Brand Design6 years
Art Direction5 years
Branding5 years
Brand Building3 years
Creative Direction3 years
Strategic Planning & Execution2 years

Location

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