Julien Tricheux

Designer in Frederick, MD, United States

Member since May 2, 2019

Julien is a US-based senior designer and creative director with 8+ years of experience, who has worked across 13 sectors and on 5 continents for major companies like Apple, Sony, Volkswagen, Fosun, Prudential, etc., and startups alike. Julien's expertise lies in providing a multidisciplinary approach to projects delivering holistic creative solutions from strategy to implementation.

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Portfolio

Digital Design

MUSTLOVEMAC_ | An Apple-inspired Lifestyle and Electronic Store
- Branding
- Visual Identity
- Business Design
- Illustration
- Icon Design
- Packaging
- Marketing Design
- Typography
- Logo Design
- Apple
- Graphic Design
- Art Direction
- Creative Direction
- Retail & Wholesale
- Lifestyle
- Consumer Branding
- Electronics
- Adobe Photoshop
- Adobe Illustrator
- iOS
- Adobe CC
- Adobe InDesign
- Rebranding
- Adobe Creative Suite
- Social Media Design
- Visual Design
- Print Design
- Strategy
- Strategic Design
CHAPAYOM | Building a F&B Brand
- Branding
- Brand Building
- Brand Development
- Brand Design
- Visual Identity
- Graphic Design
- Logo Design
- Icon Design
- Typography
- Food & Beverage
- Packaging
- Illustration
- Art Direction
- Creative Direction
- Adobe Photoshop
- Adobe Illustrator
- WeChat
- Cinema 4D
- Procreate
- Adobe InDesign
- Adobe CC
- Rebranding
- Adobe Creative Suite
- Social Media Design
- Visual Design
- Print Design
- Workshop Facilitation
- Strategy
THE HEDONISTOLOGIST | Branding an Art and Wellness Project
- Branding
- Content Marketing
- Presentation Design
- Data Virtualization
- Graphic Design
- Visual Identity
- Brand Development
- Digital Branding
- Digital Brand Identity
- Brand Design
- Art Direction
- Instagram
- Wellness
- Teaching
- Mobile
- Digital
- Digital Art
- Illustration
- Digital Illustration
- Adobe Photoshop
- Adobe InDesign
- Adobe Illustrator
- Adobe CC
- Adobe Creative Suite
- Social Media Design
- Visual Design
- Print Design
GAMER'S HIDEOUT | Rebranding a Gaming Chain Company
- Branding
- Visual Identity
- Graphic Design
- Illustration
- Icon Design
- Logo Design
- Typography
- Brand Design
- Art Direction
- Creative Direction
- Stationery Design
- Gaming
- Retail & Wholesale
- Fun & Lifestyle
- Adobe CC
- Adobe Illustrator
- Adobe Photoshop
- Digital
- Adobe InDesign
- Rebranding
- Adobe Creative Suite
- Visual Design
- Print Design
ILLUSTRATION | Selection of Editorial Pieces
- Illustration
- Editorial Design
- Editorial Illustration
- Procreate
- Adobe Photoshop
- Adobe Illustrator
- Graphic Design
- Art
- Artwork
- 2D Graphics
- Creative Direction
- Art Direction
- Adobe CC
- Digital Illustration
- Adobe InDesign
- Adobe Creative Suite
- Print Design
YOUMI | Rebranding a Startup
- Conceptual Design
- Branding
- Brand Design
- Strategic Planning & Execution
- Visual Identity
- UI Design
- Marketing Design
- Stationery Design
- Logo Design
- Typography
- Art Direction
- Graphic Design
- Startups
- Consulting
- Digital
- Mobile
- Mobile UI
- Mobile Advertising
- Marketing
- Adobe CC
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Rebranding
- Adobe Creative Suite
- Visual Design
- Workshops
- Strategy
- Strategic Design
- Design Strategy
- Corporate Branding
YUYUAN | Strategic Design
- Branding
- Design Thinking
- Strategic Planning & Execution
- Graphic Design
- Visual Identity
- Logo Design
- Packaging
- Stationery Design
- Consulting
- Tourism
- Entertainment & Leisure
- Culture
- Business Ideas
- Business Strategy
- Adobe Illustrator
- Adobe Photoshop
- Adobe CC
- Adobe InDesign
- Rebranding
- Adobe Creative Suite
- Workshops
- Workshop Facilitation
- Strategy
- Strategic Design
- Design Strategy
AIM | New Look for a Toothpaste Company
- Branding
- Visual Identity
- Brand Building
- Packaging
- Logo Design
- Brand Design
- Graphic Design
- Cosmetics
- Health & Wellness
- Rebranding
- Adobe CC
- Consulting
- Consumer Branding
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Workshops
- Workshop Facilitation
- Strategy
- Strategic Design
- Design Strategy

Employment

Creative Designer
2018 - PRESENT
Studio Julius Cornelius
- Directed projects in branding, industrial design, experience design, retail design, and more from concept to implementations for startups, major companies, and design consultancies including Sony, Volkswagen, Fosun, Apple, etc.
- Conceptualized and designed two seasonal campaigns, key visuals, and merchandising products for Starbucks China.
- Set the design culture at a biotech/healthcare through design strategy, branding, illustration, visual design, etc.
- Helped Prudential rethink its e-learning content and lead the presentation design for compliance purposes.
- Helped design a collaborative card game, including content, packaging, fundraising campaign, social media presence, etc., and successfully raised 179% of the original goal.
- Developed an illustration-centric brand while overseeing management and opportunities for collaborations and merchandising.
- Created the visual identity of a B2B tech logistics company.
- Supported a major wellness social media account and helped them grow to +200K followers through strategy sessions, visual design, social media design, and more.
- Supported the design needs of several B2B, B2C, and D2C companies.
- Volunteers with the American Institute of Graphic Arts (AIGA) to mentor young and upcoming designers.
Technologies: Rhinoceros 3D, 3D, Rhino, Adobe InDesign, Procreate, Adobe Photoshop, Adobe Illustrator, Graphic Design, Adobe Creative Suite, Social Media Design, Visual Design, Print Design, Imagery, Brand Books, Brand Guidelines, Brand Strategy, Healthcare, Workshops, Workshop Facilitation, Strategy, Strategic Design, Design Strategy, Corporate Branding, Presentation Design, Social Media, Branding, Startups, Brand Development, Icon Design, Editorial Illustration, Packaging
Creative Director
2017 - 2018
Octopus Innovation
- Led teams across several projects, sectors, and mediums including retail design, branding, product design, etc.
- Set the tone for Abbott's China spatial design language and crafted guidelines for their trade show booth design.
- Developed a brand and a new award-winning range of products for a sports factory launching its own range.
- Supported an F&B local company's growth by developing from 1 to over 30+ stores and providing branded content for their online social media and marketing campaigns.
- Strategized a new VI for a startup specialized in mobile advertising.
- Designed a new standard for an American toothpaste company licensed in China.
- Created branding and packaging design for a healthy Japanese style take away service.
Technologies: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Graphic Design, Adobe Creative Suite, Social Media Design, Visual Design, Print Design, Imagery, Brand Books, Brand Guidelines, Brand Strategy, Workshops, Workshop Facilitation, Strategy, Strategic Design, Design Strategy, Corporate Branding, Industrial Design, Brand Development, Icon Design, Editorial Illustration, Packaging
Project Manager
2017 - 2017
S.Point
- Managed the strategic design and brand development for Yu Garden and the Fosun group.
- Led the art direction for the rebranded styling of Sany's heavy vehicle range.
- Participated in the design thinking process for Volkswagen, Oreo, etc.
- Provided art direction and design of assets for the Cordence consultancy network.
- Developed prospective solutions for FMCG sleeping products.
- Led the discovery phase for several exploratory projects.
Technologies: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Graphic Design, Adobe Creative Suite, Visual Design, Print Design, Imagery, Brand Books, Brand Guidelines, Brand Strategy, Workshops, Workshop Facilitation, Strategy, Strategic Design, Design Strategy, Corporate Branding, Design Thinking, Industrial Design, Brand Development, Icon Design, Packaging
Creative Director
2015 - 2016
Whitespace Bangkok
- Provided design insights, directed and designed the creative aspects for some of the largest local companies and institutions including the Thai government, Siam Cement Group, etc.
- Designed the branding of an electronic lifestyle brand owned by Copperwired, Apple's Thailand n#1 premium authorized reseller.
- Lead the creative direction of a niche F&B brand in Shanghai, and designed all brand touchpoints and customer interactions.
- Developed a signage solution for a premium luxury resort by Kengo Kuma.
- Rebranded a Malaysian gaming store chain including brand and visual design, retail design, and web design.
- Supported the creative direction and design strategy development of an Indian-focused cosmetic brand.
- Transformed brands, developed visual identities, and designed communication, digital experiences, packaging, signage, and interior/retail design for various international clients in the South East Asian region.
Technologies: Rhinoceros 3D, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Graphic Design, Adobe Creative Suite, Visual Design, Print Design, Imagery, Brand Books, Brand Guidelines, Brand Strategy, Strategy, Strategic Design, Design Strategy, Packaging, Presentation Design, Branding, Illustration, Industrial Design, Brand Development, Icon Design

Education

Post-degree Cultural Progam in Chinese Crafts
2013 - 2014
Suzhou Art and Design Technology Insitute - Suzhou, China
Master's Degree in Design Research
2011 - 2013
Ecole Supérieure des Arts Appliqués de Bourgogne - Nevers, France
Bachelor's Degree in Industrial Design
2009 - 2011
Lycée Camille Claudel - Vauréal, France

Experience

Illustration10 years
Logo Design8 years
Presentation Design8 years
Art Direction8 years
Creative Direction8 years
Branding8 years
Marketing Design5 years
Visual Design5 years

Location

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