Julien Tricheux

Designer

Paris, France

Member since March 8, 2019

Julien is a brand designer with a taste for strategy and awesome ideas. He has spent the last several years working in Asia helping brands - big or small - build themselves and provide meaningful experiences and services to their users. His expertise lies in providing a multidisciplinary approach to projects delivering holistic creative solutions.

Julien is now available for hire

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Portfolio

Digital Design

MUSTLOVEMAC_ | An Apple-inspired Lifestyle and Electronic Store
- Branding
- Visual Identity
- Business Design
- Illustration
- Icon Design
- Packaging
- Marketing Design
- Typography
- Logo Design
- Apple
- Graphic Design
- Art Direction
- Creative Direction
- Retail & Wholesale
- Lifestyle
- Consumer Branding
- Electronics
- Adobe Photoshop
- Adobe Illustrator
- iOS
- Adobe CC
- Adobe InDesign
- Rebranding
CHAPAYOM | Building a F&B Brand
- Branding
- Brand Building
- Brand Development
- Brand Design
- Visual Identity
- Graphic Design
- Logo Design
- Icon Design
- Typography
- Food & Beverage
- Packaging
- Illustration
- Art Direction
- Creative Direction
- Adobe Photoshop
- Adobe Illustrator
- WeChat
- Cinema 4D
- Procreate
- Adobe InDesign
- Adobe CC
- Rebranding
THE HEDONISTOLOGIST | Branding an Art and Wellness Project
- Branding
- Content Marketing
- Presentation Design
- Data Virtualization
- Graphic Design
- Visual Identity
- Brand Development
- Digital Branding
- Digital Brand Identity
- Brand Design
- Art Direction
- Instagram
- Wellness
- Teaching
- Mobile
- Digital
- Digital Art
- Illustration
- Digital Illustration
- Adobe Photoshop
- Adobe InDesign
- Adobe Illustrator
- Adobe CC
GAMER'S HIDEOUT | Rebranding a Gaming Chain Company
- Branding
- Visual Identity
- Graphic Design
- Illustration
- Icon Design
- Logo Design
- Typography
- Brand Design
- Art Direction
- Creative Direction
- Stationery Design
- Gaming
- Retail & Wholesale
- Fun & Lifestyle
- Adobe CC
- Adobe Illustrator
- Adobe Photoshop
- Digital
- Adobe InDesign
- Rebranding
ILLUSTRATION | Selection of Editorial Pieces
- Illustration
- Editorial Design
- Editorial Illustration
- Procreate
- Adobe Photoshop
- Adobe Illustrator
- Graphic Design
- Art
- Artwork
- 2D Graphics
- Creative Direction
- Art Direction
- Adobe CC
- Digital Illustration
- Adobe InDesign
YOUMI | Rebranding a Startup
- Conceptual Design
- Branding
- Brand Design
- Strategic Planning & Execution
- Visual Identity
- UI Design
- Marketing Design
- Stationery Design
- Logo Design
- Typography
- Art Direction
- Graphic Design
- Startups
- Consulting
- Digital
- Mobile
- Mobile UI
- Mobile Advertising
- Marketing
- Adobe CC
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Rebranding
YUYUAN | Strategic Design
- Branding
- Design Thinking
- Strategic Planning & Execution
- Graphic Design
- Visual Identity
- Logo Design
- Packaging
- Stationery Design
- Consulting
- Tourism
- Entertainment & Leisure
- Culture
- Business Ideas
- Business Strategy
- Adobe Illustrator
- Adobe Photoshop
- Adobe CC
- Adobe InDesign
- Rebranding
AIM | New Look for a Toothpaste Company
- Branding
- Visual Identity
- Brand Building
- Packaging
- Logo Design
- Brand Design
- Graphic Design
- Cosmetics
- Health & Wellness
- Rebranding
- Adobe CC
- Consulting
- Consumer Branding
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign

Employment

Creative Designer
2018 - PRESENT
Studio Julius Cornelius
- Designed a full branding system for a Thai style restaurant chain.
- Developed an illustration brand and all marketing elements. Oversaw management and opportunities for collaboration and merchandising.
- Designed two seasonal campaigns, KVs and merchandising products for Starbuck China.
Technologies: Adobe Illustrator, Adobe Photoshop, Procreate, Adobe Indesign, Rhino 3D
Creative Director
2017 - 2018
Octopus Innovation
- Developed a brand and a new product for a sports factory launching its own range.
- Strategized a new VI for a startup specialized in mobile advertising.
- Designed a new standard for an American toothpaste company licensed in China.
- Supported an F&B local company's growth by developing their stores and providing branded content for their online social media and marketing campaigns.
- Created branding and packaging design for a healthy Japanese style take away service.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe Indesign
Project Manager
2017 - 2017
S.Point
- Provided art direction and design of assets for the Cordence consultancy network annual conference.
- Led the art direction for the rebranded styling of Sany's heavy vehicle range.
- Managed the strategic design and brand development for Yu Garden and the Fosun group.
- Designed a cooperated coffee/co-working space.
- Developed a prospective solution for FMCG sleeping products.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe Indesign
Creative Director
2015 - 2016
Whitespace Bangkok
- Designed the branding of an electronic lifestyle brand owned by Copperwired, Apple's Thailand n#1 premium authorized reseller.
- Designed and lead the whole creative direction of a niche F&B brand in Shanghai.
- Developed signage solution for a premium luxury resort.
- Rebranded Gamer's Hideout, a gaming store chain from Kuala Lumpur.
- Supported the creative direction and design strategy development of an Indian focused cosmetic brand.
Technologies: Rhino3d, Adobe Illustrator, Adobe Photoshop, Adobe Indesign

Education

Post-degree cultural progam in Chinese Crafts
2013 - 2014
Suzhou Art and Design Technology Insitute - Suzhou, China
Advanced Diploma of Applied Arts (Master's degree equivalent) in Design Research
2011 - 2013
Ecole Supérieure des Arts Appliqués de Bourgogne - Nevers, France
Higher technician certificate (Bachelor's degree equivalent) in Industrial Design
2009 - 2011
Lycée Camille Claudel - Vauréal, France

Experience

Illustration6 years
Art Direction5 years
Branding5 years
Brand Building3 years
Creative Direction3 years
Industrial Design2 years
Strategic Planning & Execution2 years

Julien Tricheux

Location