Korana Jelovac, Designer in Zagreb, Croatia
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Korana Jelovac

Verified Expert  in Design


Zagreb, Croatia
Toptal Member Since
February 23, 2016

With over 15 years of experience in design, Korana's work spans a number of UX, UI, and graphic design projects. She's worked for Adidas, Pacific Disaster Centre, Transperfect, and Noteworth and is a co-founder of Zingword.com, a startup translation marketplace. Korana enjoys UX challenges and uses custom illustrations to give character to her designs. In her spare time, she does stop-motion animation.


Work Experience

Lead UX/UI Designer for Enterprise Document Search System

2019 - PRESENT
  • Conducted qualitative and quantitative UX research to develop a legal document search, document viewer, and redactor web application.
  • Built high-fidelity interactive prototypes for different designs and workflows based on UX research and testing results via Axure RP Pro.
  • Designed a UI for the web application and its desktop version, which serves as an uploader and document queue controller, using Sketch and Axure RP Pro.
  • Designed and created small animations to be used in the final product.
  • Collaborated with the front-end team to test a developed product and perform a UX review using Microsoft Azure.
Technologies: Axure RP Pro, Prototyping, UX Research, UI Design, Web App Design, Desktop App Design, Interactive Design

Co-founder | Chief Design Officer | UX/UI Designer

2015 - PRESENT
Zingword, LLC
  • Designed the company's visual identity from logo and mascot designs to the final application.
  • Conducted detailed quantitative and qualitative UX research of behavioral and attitudinal types.
  • Designed the complete UI for the translator workplace, including the user dashboard, client search pages, user profile creation steps, messaging interface, and project pages.
  • Developed the communication workflow with the user, including newsletters, automated emails through Intercom and Autopilot, and direct HTML emails.
  • Created animated video graphics for the platform, loaders, and mobile use.
  • Built interactive prototypes for each development and testing phase using Sketch, Figma, and Axure RP Pro.
  • Oversaw the development of each stage of the platform using GitHub, CSS revisions, and VSC.
Technologies: Zeplin, Sketch, Axure RP Pro, UX Research, UI Research, Visual Studio Code (VS Code), Figma

Freelance Designer and Illustrator

2012 - 2021
Home-based Studio | LOBO Design
  • Created visual identities and developed brand guidelines.
  • Designed print materials using different standard and special printing techniques.
  • Generated wireframes, user workflows, and high-res interactive prototypes for native and B2B desktop and mobile applications, using Sketch, InVision, and Axure RP Pro.
  • Designed a complete UX and UI for native and B2B applications.
  • Devised custom illustrations for print and digital use. They included posters, brochures, websites, mobile apps, and pitch decks.
  • Crafted motion graphics and custom animations for websites, mobile intros, and UI interactions.
Technologies: Zeplin, Sketch, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, User Workflows, Product Design, Landing Page Design, Social Media Design, Email Template Design, Interactive Design, Visual Design, Print Design, Character Design, Visual Identity, Graphic Design, Illustration, Axure

Lead Visual Product Designer for a Cross-device SaaS Solution

2019 - 2019
Noteworth, Inc. (via Toptal)
  • Designed a healthcare Android and iOS native app as well as a web platform.
  • Designed UX flows for data collection, condition management, and remote monitoring.
  • Created custom illustrations for mobile app user joyrides.
  • Created and maintained Sketch libraries used by multiple members.
  • Conducted small-scale research on competitor apps.
Technologies: Zeplin, Adobe Illustrator, Sketch

Data Merge Designer

2019 - 2019
Pacific Disaster Center
  • Designed an InDesign template that uses Data Merge to generate versions of the brochure from an Excel source file.
  • Created autogenerated graphs in the InDesign templates using the same Excel data.
  • Worked on the UX and UI for a website providing users with the same data shared in the brochures, based on their search.
Technologies: Adobe InDesign, Adobe Illustrator, Print Design, Illustration

UX/UI Designer for a Mobile App

2017 - 2017
Himalayan Academy Publications (via Toptal)
  • Designed a mobile reading app that is available on both Android and iPhone.
  • Handled prototyping and communication through InVision.
  • Designed a mobile event app accessible on both Android and iPhone.
Technologies: GitHub, Zeplin, Sketch, Adobe Illustrator, UI Research, UX Research, Visual Design, Software Design, Visual Identity, Mobile UI, Mobile App UI, Branding, Illustration, User Interface (UI), User Experience (UX), Wireframing

Freelance Designer

2016 - 2016
Modern Dental Services (via Toptal)
  • Redesigned the complete visual identity, including logo, color palette, and font design.
  • Developed the brand book, including logo variations, specifications, and brand guidelines.
  • Created promotional brochures communicating the company's products and services.
  • Designed the special promotional print materials for events, such as posters, flyers, and booth design.
  • Redesigned the company's corporate website apexdp.com.
Technologies: Sketch, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Landing Page Design, Social Media Design, Visual Design, Print Design, Visual Identity, Graphic Design, Branding, Style Guides

Art Director

2010 - 2012
TBWA Zagreb
  • Managed and led the design and art direction of print materials.
  • Worked with brands like Visa, Adidas, and Beiersdorf.
  • Communicated with the printers and oversaw product delivery.
  • Created designs for digital materials from banners to websites and mobile applications.
  • Developed and maintained brand guidelines for in-house and client use.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Social Media Design, Email Template Design, Art Direction, Digital Campaigns, Visual Design, Print Design, Character Design, Visual Identity, Graphic Design, Branding, Illustration, Style Guides, User Interface (UI)

Graphic Designer

2007 - 2010
BBDO Zagreb
  • Worked with brands such as Vipnet, Karlovačko, and the Croatia Tourism Board.
  • Developed concepts and designs for ads and commercials.
  • Created visual identities and packaging designs for smaller brands.
  • Created illustrations to be used in animations and printed materials.
  • Worked on desktop publishing and preparing different types of files for different types of print and production.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Social Media Design, Email Template Design, Art Direction, Digital Campaigns, Visual Design, Print Design, Visual Identity, Graphic Design, Illustration
2002 - 2012

Master's Degree in Graphic Design

University of Zagreb, Faculty of Graphic Arts - Zagreb, Croatia


Sketch, Adobe InDesign, Adobe Illustrator, Zeplin, Axure RP Pro, Sketch 3, Adobe Photoshop, Figma, GitHub


Axure, iOS, Android, Visual Studio Code (VS Code)


Logo Design, Print Design, Software Design, Mobile App Design, Interactive Prototypes, Mobile App UI, Web App UI, Visual Design, Visual Identity, Illustration, UX Design, UI Design, Prototyping, Graphic Design, Branding, SaaS, SaaS Design, User Interface (UI), User Experience (UX), Wireframing, UX Research, Web App Design, Art Direction, Email Template Design, Social Media Design, Product Design, User Workflows, Software as a Service (SaaS), Style Guides, Character Design, Web Design, Windows App Design, iOS App Design, Desktop App Design, Data Visualization, UI Research, Digital Campaigns, Landing Page Design, Enterprise SaaS, Mobile UI, Interactive Design

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