Lance is a UX and UI designer with experience in simplifying complex problems, understanding user behavior, and creating real, innovative products. Since 2013, he’s been crafting and delivering unique digital experiences for global companies and startups. In his career, he’s worked across the entire project lifecycle from user research and user testing to creating user flows, wireframes, UIs, and prototypes.
Led the UX and UI design for the eCommerce web experience, delivering clean and uncluttered designs by researching, testing, and enhancing the main user flows, working across multiple teams in an agile environment, collaborating efficiently with multiple stakeholders.
Worked on all stages of product development—defining specifications, creating website architectures, creating user flows, UX and visual designs, front-end development, user training sessions, and website maintenance.
Worked as part of a global team and effectively communicated to other project members about project deliverables using GoToMeeting, Jira, Slack, Zoom, Asana, and Skype.
Implemented user research, wireframing, prototyping, and design for complex in-house software, using the design thinking process.
Oversaw the UX design internship program, working closely with local design schools to recruit and evaluate candidates, and worked to create a great learning experience for the design students.
Collaborated with customer analytics and customer experience teams to produce a comprehensive customer journey map, now a standard tool being used across the global corporation.
Technologies: Figma, Hotjar, Loop11, Principle, After Effects, Lottie, macOS
2017 - 2019
Nu Skin Enterprises
Led a 6-month redesign of internal business management tools. Measured an increase in overall customer tool engagement by 67% and saw a rise to 300,000 daily active users across the platform.
Optimized usability of legacy and new applications through an extensive redesign process.
Conducted user research to verify the usability of existing features and to validate new solutions.
Collaborated with business and development teams to determine product needs.
Advocated for the users by regulating product usability.
Kept a demanding release schedule in a fast-moving agile environment.
Maintained a consistent design language across international versions of internal and external-facing applications.