Lance Holmes, Designer in Provo, UT, United States
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Lance Holmes

Verified Expert  in Design


Provo, UT, United States
Toptal Member Since
June 8, 2020

Lance is a UX and UI designer with experience in simplifying complex problems, understanding user behavior, and creating real, innovative products. Since 2013, he’s been crafting and delivering unique digital experiences for global companies and startups. In his career, he’s worked across the entire project lifecycle from user research and user testing to creating user flows, wireframes, UIs, and prototypes.


Work Experience

Mobile Design Lead

2021 - PRESENT
Pura Scents
  • Redesigned a smart home control app, optimizing for usability and implementing an entirely new brand language, building a library of Figma components to promote a smooth and rapid style update.
  • Managed a team of designers working across all aspects of the mobile app experience: device control, shopping, personal profile, and account management.
  • Worked with a cross-functional team to define new control sets in preparation for introducing a new family of devices, creating a smart-home device control ecosystem.
Technologies: Figma,, User Journeys, Design Systems, Handheld Devices, Complex Application User Interfaces (UI), Complex Problem Solving, Leadership, UX Assessment, Design Reviews, System Design, Websites, Web UI Design, Mobile UI Design, Information Architecture (IA), Rapid Prototyping, User Flows, User Stories

Senior UX Designer

2019 - 2021
Nu Skin Enterprises
  • Led the UX and UI design for the eCommerce web experience, delivering clean uncluttered designs by researching, testing, and enhancing the main user flows, working across teams in an agile environment, and collaborating efficiently with stakeholders.
  • Worked on all stages of product development—defining specifications, creating website architectures, creating user flows, UX and visual designs, front-end development, user training sessions, and website maintenance.
  • Worked as part of a global team and effectively communicated to other project members about project deliverables using GoToMeeting, Jira, Slack, Zoom, Asana, and Skype.
  • Implemented user research, wireframing, prototyping, and design for complex in-house software, using the design thinking process.
  • Oversaw the UX design internship program, collaborated closely with local design schools to recruit and evaluate candidates, and worked to create a great learning experience for the design students.
  • Collaborated with customer analytics and customer experience teams to produce a comprehensive customer journey map, now a standard tool used across the global corporation.
Technologies: MacOS, Lottie, Adobe After Effects, Principle, Loop11, Hotjar, Figma, Web App UI, Web App Design, Responsive Web Design (RWD), User Journeys, Design Systems, Data Visualization, Handheld Devices, Complex Application User Interfaces (UI), Complex Problem Solving, Leadership, UX Assessment, Design Reviews, Dashboards, Websites, Web UI Design, Mobile UI Design, Auditing, UI Audits, Information Architecture (IA), Rapid Prototyping, User Flows, User Stories

UX Designer

2017 - 2019
Nu Skin Enterprises
  • Led a 6-month redesign of internal business management tools. Measured an increase in overall customer tool engagement by 67% and saw a rise to 300,000 daily active users across the platform.
  • Optimized usability of legacy and new applications through an extensive redesign process.
  • Conducted user research to verify the usability of existing features and to validate new solutions.
  • Collaborated with business and development teams to determine product needs.
  • Advocated for the users by regulating product usability.
  • Kept a demanding release schedule in a fast-moving agile environment.
  • Maintained a consistent design language across international versions of internal and external-facing applications.
Technologies: Hotjar, MacOS, Principle, Loop11, InVision, Abstracts, Sketch, Web App Design, Responsive Web Design (RWD), User Journeys, Data Visualization, Complex Problem Solving, UX Assessment, Design Reviews, Websites, Web UI Design, Logo Design, Auditing, UI Audits, Information Architecture (IA), Rapid Prototyping, User Flows, User Stories

Product Designer

2016 - 2017
365 Retail Markets
  • Led the UX and UI design for an ecosystem of physical and digital vending payment tools, collecting analytics, and performing in-person user testing to identify user needs and enhance user flows.
  • Introduced a new design system that increased conversions by 15% and reduced average checkout time by 40%.
  • Helped define product specifications, advocating for user needs.
  • Leveraged design tools to create basic and high-fidelity visuals of new features.
  • Completed working prototypes to accurately demonstrate new feature functionality.
  • Conducted extensive user testing to identify design deficiencies.
  • Maintained a budget while meeting discovery and design needs.
Technologies: Marvel, InVision, Sketch, Responsive Web Design (RWD), User Journeys, Handheld Devices, Complex Application User Interfaces (UI), UX Assessment, Logo Design, UI Audits, Rapid Prototyping, User Flows, User Stories

Mobile and Web QA Analyst

2015 - 2016
365 Retail Markets
  • Oversaw the design, development, and execution of automated test plans, including user-inspired rapid performance tests and comprehensive regression tests.
  • Charged with keeping accurate and timely records of all test results, summarizing and reporting all defects found during testing.
  • Troubleshot defects in production or testing environments, documenting steps to reproduce any defects.
  • Assisted management in creating quality assurance and testing policies, standards, and procedures.
  • Partnered with developers in designing solutions to any defects discovered in the testing process.
Technologies: Chrome, Linux, Windows, MacOS, Selenium, Auditing, UI Audits
2016 - 2017

Coursework in UX and Interaction Design

Dev Mountain - Salt Lake City, Utah

2011 - 2014

Bachelor of Arts Degree in Philosophy

Brigham Young University - Provo, Utah


User Experience (UXC# 1022678)

Nielsen Norman Group