
Lance Holmes
Verified Expert in Design
Designer
Provo, UT, United States
Toptal member since June 8, 2020
Lance is a UX and UI designer with experience in simplifying complex problems, understanding user behavior, and creating real, innovative products. Since 2013, he’s been crafting and delivering unique digital experiences for global companies and startups. In his career, he’s worked across the entire project lifecycle from user research and user testing to creating user flows, wireframes, UIs, and prototypes.
Portfolio
Work Experience
Mobile Design Lead
Pura Scents
- Redesigned a smart home control app, optimizing for usability and implementing an entirely new brand language, building a library of Figma components to promote a smooth and rapid style update.
- Managed a team of designers working across all aspects of the mobile app experience: device control, shopping, personal profile, and account management.
- Worked with a cross-functional team to define new control sets in preparation for introducing a new family of devices, creating a smart-home device control ecosystem.
Senior UX Designer
Nu Skin Enterprises
- Led the UX and UI design for the eCommerce web experience, delivering clean uncluttered designs by researching, testing, and enhancing the main user flows, working across teams in an agile environment, and collaborating efficiently with stakeholders.
- Worked on all stages of product development—defining specifications, creating website architectures, creating user flows, UX and visual designs, front-end development, user training sessions, and website maintenance.
- Worked as part of a global team and effectively communicated to other project members about project deliverables using GoToMeeting, Jira, Slack, Zoom, Asana, and Skype.
- Implemented user research, wireframing, prototyping, and design for complex in-house software, using the design thinking process.
- Oversaw the UX design internship program, collaborated closely with local design schools to recruit and evaluate candidates, and worked to create a great learning experience for the design students.
- Collaborated with customer analytics and customer experience teams to produce a comprehensive customer journey map, now a standard tool used across the global corporation.
UX Designer
Nu Skin Enterprises
- Led a 6-month redesign of internal business management tools. Measured an increase in overall customer tool engagement by 67% and saw a rise to 300,000 daily active users across the platform.
- Optimized usability of legacy and new applications through an extensive redesign process.
- Conducted user research to verify the usability of existing features and to validate new solutions.
- Collaborated with business and development teams to determine product needs.
- Advocated for the users by regulating product usability.
- Kept a demanding release schedule in a fast-moving agile environment.
- Maintained a consistent design language across international versions of internal and external-facing applications.
Product Designer
365 Retail Markets
- Led the UX and UI design for an ecosystem of physical and digital vending payment tools, collecting analytics, and performing in-person user testing to identify user needs and enhance user flows.
- Introduced a new design system that increased conversions by 15% and reduced average checkout time by 40%.
- Helped define product specifications, advocating for user needs.
- Leveraged design tools to create basic and high-fidelity visuals of new features.
- Completed working prototypes to accurately demonstrate new feature functionality.
- Conducted extensive user testing to identify design deficiencies.
- Maintained a budget while meeting discovery and design needs.
Mobile and Web QA Analyst
365 Retail Markets
- Oversaw the design, development, and execution of automated test plans, including user-inspired rapid performance tests and comprehensive regression tests.
- Charged with keeping accurate and timely records of all test results, summarizing and reporting all defects found during testing.
- Troubleshot defects in production or testing environments, documenting steps to reproduce any defects.
- Assisted management in creating quality assurance and testing policies, standards, and procedures.
- Partnered with developers in designing solutions to any defects discovered in the testing process.
Education
Coursework in UX and Interaction Design
Dev Mountain - Salt Lake City, Utah
Bachelor of Arts Degree in Philosophy
Brigham Young University - Provo, Utah
Certifications
User Experience (UXC# 1022678)
Nielsen Norman Group
Skills
Tools
Figma, Sketch, Adobe Experience Design (XD), Adobe Photoshop, Adobe Illustrator, InVision, Slack, Hotjar, Loop11, Principle, Adobe After Effects, Marvel, Illustrator CC, Photoshop CC, Zeplin, GitHub, Marvel App, Usertesting.com
Platforms
Mobile, Android, Zeppelin, iOS, Shopify, Webflow, MacOS, Windows, WatchOS, WordPress, Linux, Web, OS X, Desktop, Music Streaming, SoundCloud
Industry Expertise
Consumer Products, Real Estate, Fashion & Beauty, Food, Music, Exercise & Fitness
Languages
CSS
Other
User Experience (UX), User Interface (UI), Web UX Design, Digital Design, Visual Design, Mobile UI, Digital Product Design, Product Design, Prototyping, Information Architecture (IA), User-centered Design (UCD), Design Strategy, Design Thinking, UX Roadmaps, Design Systems, UI Patterns, UI Design Standards & Best Practices, UI Design, UX Design, Web Design, Rapid Prototyping, High-fidelity Mockups, High-fidelity Prototypes, Responsive Web Design (RWD), Responsive Web Apps, Wireframing, App UI, App UX, App Design, Web UI, Web UX, Web App UX, Web App UI, Web App Design, Mobile Design, Mobile Web, Mobile Web Design, Mobile App UI, Mobile UX, Mobile App Design, User Flows, Early-stage Startups, Startups, User Journeys, User Journey Maps, User Testing, SaaS, eCommerce, eCommerce UX, eCommerce Design, B2C, Mobile Apps, Styling, User Workflows, Landing Pages, Landing Page Design, Checkout, Web UI Design, Websites, Website Redesign, Handheld Devices, Complex Application User Interfaces (UI), Complex Problem Solving, Mobile UI Design, System Design, Dashboards, Design Reviews, UX Assessment, Style Guides, Audits, Auditing, UI Audits, User Stories, Growth, Direct to Consumer (D2C), Shopify Design, Layout, Branding, Design Leadership, UX Leadership, Design Documentation, UI Pattern Library, Pattern Libraries, UI Libraries, UI Branding, Web & Mobile Applications, Accessibility, Web Accessibility, Data Visualization, B2B, Business Applications, Task Flows, Workflow, UX Research, UI Testing, UX Testing, Software as a Service (SaaS), Enterprise SaaS, SaaS Design, Brand Identity, Digital Brand Identity, Conversion Rate, Conversion Rate Optimization (CRO), Landing Page Optimization, Sales Funnel, Leadership, Logo Design, Marketing Design, Drop Shipping, Lottie, Abstracts, Selenium, Chrome, iOS App Design, User Interviews, User Research, Design Validation, React Native, React Native for Web, Beauty Products, Photography, Product Branding, Responsive Layout, Liquid, Hair & Skin Care, MLM, Global Strategy, User Feedback, Native Mobile Apps, Sketching, Desktop App Design, Development, APIs, SoundCloud API, Mobile UX Design, Goal Management, WatchOS UI, Sitemaps
Experience
- User Experience (UX) - 6 years
- User Interface (UI) - 6 years
- Web UX Design - 6 years
- Mobile UI - 6 years
- Digital Product Design - 6 years
- User-centered Design (UCD) - 5 years
- Branding - 3 years
- Design Leadership - 2 years
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