Laura Ogle
Verified Expert in Design
Designer
Laura is a master synthesizer, voracious learner, and high-level systems thinker providing brands with concrete innovation roadmaps and actionable transformation strategies. She has a proven track record of creating sustainable and resilient product and brand strategies for Fortune 500 companies, leveraging a unique blend of futures, innovation, and design methodologies to help organizations connect the dots between their customer, industry, brand, and future.
Work Experience
Senior Innovation Strategist
John McNeil Studio
- Created strategic roadmaps and innovation pipelines for Fortune 500 companies like Nike and Intuit.
- Won accounts that contributed $1.5 million in revenue by pitching projects to existing and new clients, defining a clear scope based on preliminary research, and closely collaborating with client teams.
- Used a bespoke methodological approach combining strategic foresight, design research, and innovation strategy frameworks.
- Delivered insights and recommendations on the Future of X, e.g., extended reality, wellness, and payments.
- Distilled consumer insights, market research, and future signals into innovation strategies that tie to key client initiatives and provide a clear path for managing transformation across innovation horizons.
- Delivered compelling narratives that ground and dimensionalize insights and recommendations to build alignment and buy-in across C-suite and cross-functional teams.
- Conducted subsequent research and strategy projects for multiple repeat clients to expand insight, explore whitespace, and design resilient product and brand expansion strategies.
Principal Design Strategist
LMO Consulting
- Provided brand, innovation, and service design consulting for startups and corporations like Gap and Verizon Media.
- Used human-centered and innovation methodologies to design workshops, positioning, and products, covering fields from employee experience to extended education.
- Designed and facilitated innovation specialization workshops and accompanying assets for executive education for Fortune 500 leaders.
- Translated complex technical concepts into coherent assets to drive comprehension and engagement, including a course curriculum, blog posts, newsletters, and presentations.
Design Strategist
Athleta
- Designed and communicated seasonal concepts to inform the brand's design and strategic roadmaps for one, five, and ten years.
- Helped the brand grow from $150 million to $1 billion by tracking signals and trends across key fields, including technology, sustainability, and design, and distilling findings into a clear product narrative and strategy.
- Collaborated with marketing, production, design, and leadership teams to develop a product and marketing pipeline to ensure successful concept delivery.
- Developed and delivered clear seasonal stories to diverse internal and external stakeholders, connecting the brand, product, and partnerships.
Education
Master of Business Administration (MBA) in Design Strategy
California College of the Arts - San Francisco, California, United States
Bachelor of Arts Degree in Fashion Design
Otis College of Art and Design - Los Angeles, California, United States
Certifications
Futures Thinking Specialization
Coursera
Insights for Innovation
IDEO U
Foresight Practitioner Training
Institute for the Future
Skills
Tools
Miro, Procreate, Figma, Airtable, Adobe CC, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Apple Keynote, Adobe Experience Design (XD)
Industry Expertise
Apparel & Accessories, Education Technology (Edtech)
Other
UX Research, Design Strategy, Human-centered Design (HCD), Innovation, Market Research, Illustration, Sewing, Consumer Insights, Communication, Fashion Design, Consumer Trends, Notion, UX Design, UX Strategy, Experience Design, Business Development, Prototyping, Patterns, Graphic Design, Futures, UX Prototyping, Strategy, Project Management, Research, Asset Design, Technology Trends, Nonprofits, Branding, Brand Positioning, Competitive Analysis, K-12 Education, E-learning, Product Development
Experience
Tools
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