Lee Harding, Designer in London, United Kingdom
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Lee Harding

Verified Expert  in Design


London, United Kingdom
Toptal Member Since
July 14, 2016

Lee is an experienced London-based brand designer with a demonstrated history of working with clients in many different verticals. Lee's skills encompass strategy, brand naming, brand identity, UX, and UI. Lee is just as comfortable working as part of a team or entirely independently and is used to working remotely for clients and groups in various time zones.


Work Experience


2006 - PRESENT
LeeHarding.co.uk, Ltd.
  • Worked as the founder and director of a full-service design consultancy for a diverse range of businesses from architecture, healthcare and finance, to music, writing and food. Created an extensive portfolio of work that embraces graphic design, web design, mobile apps, marketing, identity, and branding.
  • Was appointed, after winning a four-way credentials pitch by a leading art consultancy, to rebrand the company from scratch. The scope of works covered name generation and identity design, as well as printed collateral ranging from business cards, letterhead, case studies, event banners, presentation templates, uniforms, vehicle livery, to digital media including email newsletter templates and a new website.
  • Worked with award-winning architects for a number of years—designing their complete brand identity, ongoing marketing materials, and their website. The aesthetic of the brand and website was design to reflect the timeless, high-quality of their projects and their attention to detail.
  • Handled the whole branding concept for a new restaurant chain in London which was to turn around the idea of the kebab as an unhealthy lunch or dinner option and appeal to the offices, designers and generally savvy lunch crowd. I was working with very small budgets for packaging, signage, etc. so I had to come up with simple, strong ideas that allowed the high quality of the food speak for itself. The business has been a big success, and we continue to work together to constantly improve and develop the brand.
  • Designed an identity and website for a small, but rapidly expanding business. They are a concierge service that deal with UHNW (ultra high net worth) Russian families and corporate clients in London. The target audience needed to be assured that they are a highly professional, discreet company that would be able to handle anything that was required and with a style that they are accustomed to.
Technologies: InVision, Adobe Creative Suite, Sketch, Brand Strategy, Brand Design, Brand Identity, Visual Design, Brand Guidelines, B2B, Illustration, WordPress, UI Design, Logo Design, Landing Pages
1996 - 1999

Bachelor of Arts Degree with Honors in Graphic Communication

University of Northampton - Northampton, England

1992 - 1994

UAL Diploma in Graphic Design

Milton Keynes College - Milton Keynes, England

Collaboration That Works

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