Lucas Petes, Designer in Munich, Bavaria, Germany
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Lucas Petes

Verified Expert  in Design

Designer

Location
Munich, Bavaria, Germany
Toptal Member Since
November 17, 2016

Lucas is a skilled designer, leader, and team player passionate about crafting purposeful experiences for people. Lucas has a proven track record in designing products and solving problems from various scales, industries, and platforms, positively influencing tens of millions of users.

PrototypingWireframingUser Experience (UX)Product DesigniOSAndroidSketchInVisionUser Interface (UI)Information Architecture (IA)Adobe FireworksAdobe PhotoshopAdobe IllustratorFigmaFront-endSketchup

Portfolio

Work Experience

Product Designer

2017 - 2019
RecommenderX
  • Conducted workshops and user research (user journeys, flows, and maps) to comprehensively understand business goals and user needs within these complex domains.
  • Designed wireframes and prototypes (InVision, HTML/CSS) to ensure understanding of the problems, reviewed proposed solutions, and guided developers.
  • Found common ground and technically viable solutions with managers and developers and guaranteed implementation as designed.
  • Identified patterns and designed UI elements and reusable components, simplifying interactions and reducing the user learning curve and time spent on design, dev, and sign-off.
  • Developed a comprehensive UI design library for Mastercard, aligning with their brand guidelines (Sketch, Abstract).
  • Wrote functional documentation (Confluence) with a handoff to developers and final homologation.
Technologies: Abstracts, InVision, Sketch

Product Designer/Manager

2015 - 2016
Hometeka
  • Diagnosed and prioritized immediate actions for the legacy platform.
  • Prototyped, tested hypotheses, and launched an MVP, closely monitoring key metrics for validation. Collaborated on inbound marketing strategies.
  • Led the design and front-end development for the new platform, advocated for agile methodologies, and conducted post-launch user research, including A/B testing for further improvements.
Technologies: Git, JavaScript, HTML5, Sass, CSS, InVision, Sketch

Product Designer

2012 - 2015
Studio Sol
  • Collaborated with the design team that redesigned the Cifra Club desktop site, a collaborative platform used daily by millions of people who want to play an instrument.
  • Designed the new version of the Cifra Club Tuner app (UI/UX) used by amateur and professional musicians.
  • Designed the new version of the Cifra Club mobile website that, despite providing several complex features, needed to be supported by an extensive range of devices.
  • Planned and researched the development of a structured and gamified new platform for music and guitar teaching on both web and native apps.
Technologies: Git, Adobe Illustrator, Adobe After Effects, Adobe Fireworks, Flinto, Sketch

Co-founder, Designer

2006 - 2012
Milk-it Software Farm
  • Co-founded Milk-it, one of the first email marketing SaaS available in Brazil.
  • Contributed to Milk-it, which provided outsourcing services, helped startups get off the ground, served as a digital arm for advertising agencies, developed new government platforms, and delivered many WordPress websites for SMEs.
  • Was part of the organizing committee of the state's first Ruby on Rails event.
Technologies: PHP, Ruby on Rails (RoR), CSS, HTML5, Adobe Illustrator, Adobe Fireworks
2014 - 2015

Master of Business Administration (MBA) in Branding

UNA - Belo Horizonte, Brazil

2006 - 2010

Bachelor's Degree in Graphic Design and Industrial Design

Universidade do Estado de Minas Gerais - UEMG - Belo Horizonte, Brazil

2002 - 2004

Technical High School Degree in Information Technology

COTEMIG - Belo Horizonte, Brazil

Experience

Prototyping - 12 yearsHTML5 - 12 yearsUser Interface (UI) - 10 yearsCSS3 - 9 yearsUser Experience (UX) - 7 yearsProduct Design - 5 yearsSketch - 5 yearsFigma - 4 years

Tools

SketchFigma
Collaboration That Works

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