Lucas is available for hire
Hire LucasLucas Petes
Verified Expert in Design
Designer
Location
Munich, Bavaria, Germany
Toptal Member Since
November 17, 2016
Lucas is a skilled designer, leader, and team player passionate about crafting purposeful experiences for people. Lucas has a proven track record in designing products and solving problems from various scales, industries, and platforms, positively influencing tens of millions of users.
Portfolio
Work Experience
Product Designer
2017 - 2019
RecommenderX
- Conducted workshops and user research (user journeys, flows, and maps) to comprehensively understand business goals and user needs within these complex domains.
- Designed wireframes and prototypes (InVision, HTML/CSS) to ensure understanding of the problems, reviewed proposed solutions, and guided developers.
- Found common ground and technically viable solutions with managers and developers and guaranteed implementation as designed.
- Identified patterns and designed UI elements and reusable components, simplifying interactions and reducing the user learning curve and time spent on design, dev, and sign-off.
- Developed a comprehensive UI design library for Mastercard, aligning with their brand guidelines (Sketch, Abstract).
- Wrote functional documentation (Confluence) with a handoff to developers and final homologation.
Technologies: Abstracts, InVision, Sketch
Product Designer/Manager
2015 - 2016
Hometeka
- Diagnosed and prioritized immediate actions for the legacy platform.
- Prototyped, tested hypotheses, and launched an MVP, closely monitoring key metrics for validation. Collaborated on inbound marketing strategies.
- Led the design and front-end development for the new platform, advocated for agile methodologies, and conducted post-launch user research, including A/B testing for further improvements.
Technologies: Git, JavaScript, HTML5, Sass, CSS, InVision, Sketch
Product Designer
2012 - 2015
Studio Sol
- Collaborated with the design team that redesigned the Cifra Club desktop site, a collaborative platform used daily by millions of people who want to play an instrument.
- Designed the new version of the Cifra Club Tuner app (UI/UX) used by amateur and professional musicians.
- Designed the new version of the Cifra Club mobile website that, despite providing several complex features, needed to be supported by an extensive range of devices.
- Planned and researched the development of a structured and gamified new platform for music and guitar teaching on both web and native apps.
Technologies: Git, Adobe Illustrator, Adobe After Effects, Adobe Fireworks, Flinto, Sketch
Co-founder, Designer
2006 - 2012
Milk-it Software Farm
- Co-founded Milk-it, one of the first email marketing SaaS available in Brazil.
- Contributed to Milk-it, which provided outsourcing services, helped startups get off the ground, served as a digital arm for advertising agencies, developed new government platforms, and delivered many WordPress websites for SMEs.
- Was part of the organizing committee of the state's first Ruby on Rails event.
Technologies: PHP, Ruby on Rails (RoR), CSS, HTML5, Adobe Illustrator, Adobe Fireworks
Education
2014 - 2015
Master of Business Administration (MBA) in Branding
UNA - Belo Horizonte, Brazil
2006 - 2010
Bachelor's Degree in Graphic Design and Industrial Design
Universidade do Estado de Minas Gerais - UEMG - Belo Horizonte, Brazil
2002 - 2004
Technical High School Degree in Information Technology
COTEMIG - Belo Horizonte, Brazil
Experience
Tools
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