Maciej Kupis, Designer in Gdynia, Poland
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Maciej Kupis

Verified Expert  in Design

Bio

Maciej is a designer with 10 years of experience working for various companies, from startups to big enterprises. He focuses on designing meaningful brands through in-depth research, analysis, and strategy. Maciej has a mindset that allows him to constantly learn and improve his skills to provide clients with innovative designs.

Portfolio

Work Experience

Art Director and Designer

2019 - 2023
be++er design studio
  • Designed multiple complex brands from idea to market for real estate, law and notary, finance, and other companies in Europe, Asia, and the US market.
  • Created visual identities with logotype, typography, colors, tone of voice, photography, illustrations, characters, and social media.
  • Conducted research and clarified a new or existing brand's positioning, mission, vision, goals, and values. Developed the big idea and key messages and created communication strategies.
  • Implemented design thinking best practices in mobile and web designs.
Technologies: Figma, Adobe Experience Design (XD), Graphic Design, Photoshop CC, Adobe Creative Cloud, Illustrator CC, Branding, IT, Brand Design, Corporate Design, Corporate Identity, Identity, Brand Identity, Strategy, Logotype, Logo Design, Identity Design, Rebranding, Corporate Websites, Stationery Design, Social Media, Advertising Design, Catalog Design, Pattern Design, Startups, Responsive Web Design (RWD), Web Page Mockups, Wireframing, Web Design, WordPress, Art Direction, Brand Building, Brand Guidelines, Visual Design, Naming, Brand Strategy, Visual Identity, Typography, UI Design, User Experience (UX), Creativity, User Interface (UI), Web UI Design, Web UX Design, Websites, Landing Pages, Adobe Photoshop, Brand Development, Communication Design, Illustration, Printing Materials, Collateral Design, Print, Adobe Illustrator, Pitch Decks, Investor Presentations, Motion Graphics, Marketing, Creative Direction, Landing Page Design, Website Redesign, PDF Design, Adobe InDesign, Presentation Design, Packaging, Brand Logos, Brand Books, Marketing Design, Adobe Creative Suite, Print Design, Ad Design, Social Media Design, B2C, WordPress Design, Pitch Deck Design

Brand and Web Designer

2022 - 2022
Agio Ratings Limited
  • Designed a unique and timeless brand identity based on binary numbers to reflect the business focus on digital technologies and the cryptocurrency world. The identity includes color selection, typography, logotype, chart design, and other assets.
  • Redesigned the website with an eye-catching intro, a clean and consistent layout across all pages, and new charts for blog posts.
  • Created a high-fidelity prototype in Figma, ready to hand off to developers.
Technologies: Web Design, Branding, Visual Identity, B2B, Responsive Web Design (RWD), Cryptocurrency, Motion Graphics, Marketing, Creative Direction, Website Redesign, Adobe InDesign, Presentation Design, Brand Logos, Brand Books, Marketing Design, Adobe Creative Suite, Print Design, Ad Design, B2C

Product Manager

2014 - 2022
Fey
  • Managed the product portfolio, brands, and product design projects for Poland, Germany, and the Baltic countries.
  • Developed and executed new innovative brands and business strategies. Created presentations, led meetings with the internal team, external designers, and clients, and conducted research and analysis.
  • Designed product-related materials using the Adobe Cloud suite. Collaborated with the best design teams in the world, like Metz und Kindler from Germany and the McKinsey team from Sweden.
Technologies: Illustrator CC, Photoshop CC, Adobe Experience Design (XD), Graphic Design, Adobe Creative Cloud, User Experience (UX), Branding, Brand Design, Corporate Design, Corporate Identity, Identity, Brand Identity, Strategy, Logotype, Logo Design, Identity Design, Rebranding, Stationery Design, Social Media, Advertising Design, Catalog Design, Startups, Responsive Web Design (RWD), Web Page Mockups, Wireframing, Web Design, WordPress, Art Direction, Brand Building, Brand Guidelines, Visual Design, Naming, Brand Strategy, Visual Identity, Typography, UI Design, Creativity, User Interface (UI), Web UI Design, Websites, Landing Pages, Adobe Photoshop, Brand Development, Communication Design, Corporate Websites, Illustration, Printing Materials, Collateral Design, Print, Adobe Illustrator, Pitch Decks, Investor Presentations, Marketing, Creative Direction, PDF Design, Adobe InDesign, Presentation Design, Packaging, Brand Logos, Brand Books, Marketing Design, Adobe Creative Suite, Print Design, Ad Design, B2C

Artwork Regional Process Leader

2012 - 2014
Procter & Gamble
  • Managed and delivered artwork projects across Central and Eastern Europe, the Middle East, and Africa.
  • Led team meetings with regional and local marketing, design studio, design agency, printing plants, development, and legal teams. Managed complex process interfaces across multiple internal functions and external partners.
  • Created schedules, ensuring the projects were delivered on time with forecasts on potential capability issues. Led the data analysis and action plan for results improvement. Provided leadership and core process training.
Technologies: Branding, Strategy, Brand Strategy, FMCG, Visual Identity, Brand Development, Illustrator CC, Photoshop CC, Brand Design, Identity, Brand Identity, Logo Design, Identity Design, Communication Design, Marketing, Presentation Design, Packaging, Marketing Design, Ad Design, B2C

Media Specialist

2012 - 2013
Codemedia
  • Co-created, planned, and managed eCommerce campaigns for clients like Tchibo and Eden.
  • Contributed to the ideation, conceptualization, and art direction of marketing, content, and concepts in partnership with the design director, creative director, and copywriter.
  • Managed the quality of the concept development and execution in response to feedback from the internal team or clients. Presented proposals to the client.
  • Collected and analyzed market data with the audiences' needs, motivations, and aspirations. Optimized ad campaigns according to geographic exposure, frequency, and time spans.
  • Allocated budgets and monitored the costs. Evaluated the success of media strategies and campaigns.
Technologies: Adobe Photoshop, Brand Strategy, FMCG, Visual Identity, Printing Materials, Creativity, Marketing, Creative Direction, Landing Page Design, PDF Design, Presentation Design, Brand Logos, Marketing Design, Ad Design, Social Media Design, B2C
2012 - 2015

Master's Degree in Business and Management with Marketing

University of Warsaw - Warsaw, Poland

2009 - 2012

Bachelor's Degree in International Business

Leeds Metropolitan University - Leeds, United Kingdom

JULY 2022 - PRESENT

UX Design Professional

Google

MAY 2022 - PRESENT

Fundamentals of Graphic Design

California Institute of the Arts | via Coursera

Tools

Adobe InDesign, Adobe Creative Suite, Figma, Adobe Experience Design (XD), Illustrator CC, Photoshop CC, Adobe Illustrator, Adobe Photoshop

Industry Expertise

Marketing

Platforms

WordPress

Other

Graphic Design, Branding, Brand Design, Corporate Design, Corporate Identity, Identity, Brand Identity, Logotype, Logo Design, Identity Design, Communication Design, Rebranding, Stationery Design, Responsive Web Design (RWD), Web Design, Brand Building, Brand Guidelines, Visual Design, Naming, Brand Strategy, Visual Identity, Landing Page Design, Presentation Design, Typography, Brand Development, Creative Direction, PDF Design, Packaging, Brand Logos, Brand Books, Marketing Design, Print Design, Ad Design, Social Media Design, B2C, WordPress Design, Adobe Creative Cloud, Responsive Design, Law, Corporate Websites, Illustration, Social Media, Advertising Design, Catalog Design, Pattern Design, Startups, Web Page Mockups, Wireframing, Art Direction, FMCG, UI Design, Websites, Pitch Decks, Investor Presentations, Motion Graphics, Website Redesign, UX Research, IT, Home Decor, Wayfinding, Brochure Design, Printing Materials, Collateral Design, Landing Pages, Print, Brochures, Promotional Leaflets & Flyers, Web UX Design, Web UI Design, User Experience (UX), Creativity, User Interface (UI), Strategy, Character Design, Symbol Design, B2B, Cryptocurrency, B2C Marketing, Promotional Material Design, Iconography, B2B2C, Renewable Energy, Energy, Pitch Books, Metaverse, Web3, Visual Assets, Style Guides, Crypto, Pitch Deck Design

Experience

Adobe Creative Cloud - 7 yearsGraphic Design - 7 yearsBrand Design - 7 yearsCorporate Identity - 7 yearsLogo Design - 7 yearsRebranding - 7 yearsBrand Building - 7 yearsBrand Guidelines - 7 years
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