Mazhar Sharif
Verified Expert in Design
Designer
Dubai, United Arab Emirates
Toptal member since October 31, 2022
Mazhar is a creative enthusiast and technologist with 10+ years of hands-on experience in UX and UI design and proven know-how of combining creative and usability viewpoints, resulting in world-class web and mobile applications. He designs high-impact, user-centered websites and mobile applications with a strong emotional appeal, sophisticated production values, and intuitive navigation to maximize user engagement and cement powerful brand identities.
Work Experience
Senior Design Manager
Zams Digital
- Developed and managed the design team's productivity.
- Worked on onsite and remote projects, including application, web, and digital content design.
- Influenced design-led thinking across the business.
- Designed and developed nuanced UX strategies that improve product conversion.
- Developed new ideas and articulated artistic rationale to support creative concepts and direction.
UX/UI Design Lead
IBM iX
- Coordinated with business analysts and gathered requirements from a business analyst and journey strategist.
- Acted as a design thinking workshop co-facilitator and conducted two workshops with Abu Dhabi government entities, stakeholders, and users.
- Designed task-oriented user flows diagrams. Identified and troubleshot UX problems. Conducted customer journey mapping, wireframing, and prototyping.
- Created high-fidelity and UI designs, prepared a production-ready design for the dev team, and worked closely with developers to ensure the vision comes to life.
Senior Designer
Bitec Technology
- Worked collaboratively within a multidisciplinary environment, managed multiple projects, and met assigned deadlines.
- Identified and translated business requirements and user needs into innovative solutions that are valuable, useful, and usable.
- Learned about technical limitations during the design process and presented concepts to stakeholders for review and feedback.
- Tested the product with real users to iteratively improve the user experience.
Digital Graphic Designer
STREIT Group
- Used a data-driven approach and analysis for design experiences.
- Brainstormed and collaborated with the business development team, marketing managers, developers, content writers, and other stakeholders to determine user interface needs.
- Worked on multiple projects in parallel and took individual ownership of assignments from initial concept to delivery.
- Communicated and demonstrated the value and rationale of own visual design decisions to business and technology partners.
Senior Creative Manager
Converge Technologies Pvt.
- Worked closely with team members to understand features and context for deliverables.
- Designed dynamic websites and online applications for multiple fortune companies in collaboration with user interface experts, information architects, and web developers.
- Designed and deployed social media campaigns for the different digital touchpoints.
Education
Bachelor of Arts Degree in Art and Design
University of Karachi - Karachi, Pakistan
Intermediate of Commerce Degree in Commerce and Economics
Government College of Commerce and Economics - Karachi, Pakistan
Certifications
Certified IBM Enterprise Design Thinking Practitioner
IBM
Diploma in Graphic and Multimedia Design
Arena Multimedia Karachi
Skills
Tools
Sketch 4, Figma, Miro, InVision, Photoshop CC, Adobe Experience Design (XD), Adobe Creative Suite, Sketch 2, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects, Hotjar, Adobe Flash
Other
Illustration, UX Strategy, User Interface (UI), User Interviews, Information Architecture (IA), Mobile App Design, Product Design, Web Design, Design Systems, UX Audits, Design Sprints, SaaS Design, Mobile Design, Responsive UI, UX Design, Mobile Apps, Responsive Web Apps, Art Direction, Team Management, UI Design, iOS App Design, Android App Design, Web Dashboards, Enterprise SaaS, Fintech, Dashboards, Web UI Design, Web UX Design, Mobile UI Design, User Personas, User Experience (UX), Wireframing, Mobile App UI, Mobile UX, Prototyping, Mobile UX Design, Mobile UI, Graphic Design, Visual Design, Responsive Web Design (RWD), App Design, Branding, Dashboard Design, Workflow, UX Documentation, User Flows, UX Workshops, Landing Page Design, User Research, Usability Testing, Design Leadership, User Stories, MVP Design, Lean UX, Agile UX, Team Leadership, Learning Management Systems (LMS), Content Management Systems (CMS), Journey Mapping, Data Flows, Data Visualization, Leadership, UX Wireframes, Web Application Design, Pendo, Overflow, Social Commerce, User Journeys, User Testing, Design Thinking, UX Research, DesignOps, Competitive Analysis, Trade Finance, Forex Trading, Pitch Preparation, UI Style Guides, Responsive Layout, Digital Product Design, Adobe Premiere, Digital Media
Experience
Tools
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