Md. Ashiful Haque, Designer in Central, Singapore
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Md. Ashiful Haque

Verified Expert  in Design

Designer

Location
Central, Singapore
Toptal Member Since
February 28, 2019

Ashiful is a passionate designer who creates functional, meaningful, and beautiful designs. He seeks to simplify the relationship between people and interactive products while always considering the business goals and technological constraints. Ashiful believes​ ​that​ ​small​ ​interactions​ ​can​ ​make​ ​a​ ​big​ ​difference​ ​in people’s​ ​lives.

Portfolio

Work Experience

Senior UX Designer

2023 - PRESENT
Love Bonito
  • Enhanced the digital shopping journey at Love Bonito through meticulous research and data analysis.
  • Pioneered user-focused design strategies to innovate intuitive interfaces and elevate the customer experience.
  • Spearheaded initiatives that both met customer requirements and significantly contributed to business expansion.
  • Optimized the online shopping experience by creating intuitive customer journeys, boosting user satisfaction and business growth for Love Bonito.
Technologies: Figma, Hotjar, Google Analytics, Agile, Metabase, Notion, Tableau, Fashion Design, UI Design, UX Design, Prototyping, User Research, Usability Testing, Web Design, Data Analysis, Responsive Web Design (RWD), eCommerce, Layout Design, Interaction Design (IxD), UIKit, Content Management Systems (CMS), Product Detail Pages, iBooks Author

Product Designer

2021 - 2022
Grab Holdings
  • Designed the end-to-end experience of the driver onboarding flow that impacts driver acquisition for Southeast Asia's leading super app, offering a suite of services.
  • Designed the learning system for the drivers that impacts driver retention and engagement.
  • Worked on design-led projects to identify and tackle intrinsically challenging problems involving multiple dependencies.
  • Conducted and facilitated requirements, design, and implementation reviews and critiques to deliver artifacts that set the standard for design excellence, from ideation to prototypes to validation.
Technologies: Figma, ProtoPie, Agile Sprints, Product Design, UI Animation, User Interface (UI), UI Motion, UX Design, Interactive UI, User Acceptance Testing (UAT), Scrum, Android, Web, Mind Mapping, Mobile UI, Agile, User Personas, Information Architecture (IA), User Experience (UX), Mood Board Design, Mobile Design, Data Visualization, Mockups, MVP Design, Dashboards, Mobile, UI Design, Layout Design, Interaction Design (IxD), Gamification, UIKit, User Interviews

Senior UI/UX Designer

2019 - 2021
Aleph-Labs
  • Developed and drove design solutions for applications, software, and other forms of interfaces.
  • Took an active and hands-on role in supporting the creative, engineering, and project/account management teams.
  • Worked closely with renowned global clients across southeast Asia and was responsible for conducting user and stakeholder research activities.
  • Conducted user interviews, ideation sessions, usability studies, and other user research techniques to inform a human-centered design for the projects.
Technologies: Figma, Sketch, Adobe After Effects, Principle, Design Systems, Motion Interaction, UI Animation, Web App Design, User Interface (UI), UI Motion, UX Design, Google Material Design, Interactive UI, Modular Design, InVision App, Zeplin, User Acceptance Testing (UAT), Scrum, Android, Web, Mind Mapping, Mobile UI, Agile, User Personas, Information Architecture (IA), User Experience (UX), Mood Board Design, Mobile Design, Data Visualization, Mockups, MVP Design, Artificial Intelligence (AI), Dashboards, Mobile, Web App UX, Fintech, Insurance, Digital Banking, UI Design, Responsive Web Design (RWD), Layout Design, Finance, Interaction Design (IxD), Software as a Service (SaaS), Gamification, UIKit

Senior UI Designer

2017 - 2019
Pathao
  • Designed a dynamic app-based platform that provides on-demand transportation, food delivery, logistics, and payment services.
  • Contributed to the UI design phase of lifecycle and coordinated with product design, engineering, and business analyst teams.
  • Participated in design sprints and jam sessions for ideation, prototyping, and testing ideas with specifically targeted users.
  • Created and maintained a design system and style guide for rolling out higher quality, more consistent UIs faster.
  • Initiated and implemented fundamental usability and aesthetic properties in user interface designs.
  • Drew upon user research for insights to enhance design suggestions.
Technologies: Overflow, Jira, Zeplin, InVision, Adobe Illustrator, Principle, Adobe Photoshop, Sketch, UI Animation, Web App Design, User Interface (UI), UI Motion, UX Design, Google Slides, Design Systems, Google Material Design, Interactive UI, Modular Design, InVision App, Design Sprints, User Acceptance Testing (UAT), Project Planning, Scrum, Android, Web, Mind Mapping, Mobile UI, Sketch Plugins, Agile, Project Management, User Personas, Information Architecture (IA), User Experience (UX), Mood Board Design, Mobile Design, Data Visualization, Mockups, MVP Design, Artificial Intelligence (AI), Dashboards, Mobile, UI Design, Layout Design, Interaction Design (IxD), UIKit

UI/UX Designer

2017 - 2019
Archimedes Digital
  • Designed web, dashboards, mobile apps projects of museums, archives, libraries, and digital humanists.
  • Created wireframes, user flows and sitemaps to effectively communicate interaction and design ideas.
  • Established and promoted design guidelines, best practices, and standards.
  • Coordinated with programmers to strategize and execute user interfaces.
  • Managed complex data sets in easily comprehensible ways.
Technologies: Trello, Slack, InVision, Adobe Illustrator, Adobe Photoshop, Sketch, Web App Design, User Interface (UI), UX Design, Google Slides, Google Material Design, Responsive Design, Interactive UI, InVision App, Project Planning, Android, Web, Mind Mapping, Mobile UI, Sketch Plugins, Adobe Experience Design (XD), Agile, Project Management, User Personas, Information Architecture (IA), User Experience (UX), Mood Board Design, Mobile Design, Mockups, Dashboards, Mobile, Web App UX, UI Design, Responsive Web Design (RWD), Layout Design, Interaction Design (IxD)

UI/UX Designer

2016 - 2017
Btech Solution Private Ltd.
  • Collaborated with product management and engineering to define and implement innovative solutions.
  • Executed all the visual design stages from the initial concept to the final hand-off to engineering.
  • Collaborated on scenarios, end-to-end experiences, and screen designs.
  • Conceptualized original ideas that were simple and user-friendly.
  • Created interactive prototypes to validate and test ideas.
Technologies: Jira, Slack, Pixate, InVision, Adobe Illustrator, Principle, Adobe Photoshop, Sketch, User Interface (UI), UX Design, Google Slides, Flinto, Google Material Design, Responsive Design, Interactive UI, InVision App, HTML, CSS, Scrum, Android, Marvel App, Web, Mind Mapping, Mobile UI, Sketch Plugins, Adobe Experience Design (XD), PowerPoint Design, Agile, Project Management, User Personas, Information Architecture (IA), User Experience (UX), Mood Board Design, Figma, Mobile Design, Mockups, Mobile, UI Design, Responsive Web Design (RWD), Layout Design, Interaction Design (IxD)

UI/UX Designer

2016 - 2016
CloudlyIO, Inc.
  • Designed a learning management system (LMS) from start to finish.
  • Worked both on the web platform and the mobile application.
  • Performed UI client presentations at various project stages.
  • Built quick sketches and wireframes to conceptualize design.
  • Defined visual elements, product elements, and the overall design.
Technologies: InVision, Balsamiq, Adobe Illustrator, Adobe Photoshop, Web App Design, User Interface (UI), UX Design, Google Slides, Draw.io, Google Material Design, Responsive Design, Interactive UI, InVision App, Print Design, HTML, CSS, Android, Web, Mind Mapping, Mobile UI, Sketch Plugins, PowerPoint Design, Agile, Project Management, User Personas, Information Architecture (IA), User Experience (UX), Mood Board Design, Mobile Design, Mockups, Mobile, UI Design, Responsive Web Design (RWD), Branding, Layout Design, Interaction Design (IxD)
2011 - 2015

Bachelor's Degree in History

University of Dhaka - Dhaka, Bangladesh

Tools

InVision, Figma, Adobe Photoshop, Sketch, Principle, Adobe Experience Design (XD), Zeplin, Slack, Sketch Plugins, InVision App, Miro, DataTables, Adobe Illustrator, Flinto, Adobe After Effects, Marvel App, Draw.io, Balsamiq, Google Slides, Trello, Jira, ProtoPie, Hotjar, Google Analytics, Tableau, iBooks Author

Platforms

Mobile, OS X, iOS, Android, Web, Shopify, Webflow

Languages

HTML, CSS

Industry Expertise

Travel & Leisure, Insurance, Hotels & Lodging, Events

Other

Product Design, Prototyping, Web App UI, Websites, Responsive Web Design (RWD), Dashboards, Rapid Prototyping, UI Animation, iOS App Design, Android App Design, Dashboard Design, Web Design, Mobile App Design, Web App Design, Visual Design, UI Motion, Mobile UI, Design Systems, UI Design, User Interface (UI), Project Management, User Experience (UX), UX Design, Mobile Design, Data Visualization, Mobile First, User Research, eCommerce UI, eCommerce UX, Web App UX, eCommerce, Layout Design, Interaction Design (IxD), User Interviews, Product Detail Pages, Interactive UI, Google Material Design, Responsive Design, Wireframing, Style Guides, Modular Design, Art, Mockups, MVP Design, Artificial Intelligence (AI), Fintech, Digital Banking, Branding, Finance, Software as a Service (SaaS), Gamification, Content Management Systems (CMS), Pixate, Overflow, Mobile App UI, Food Delivery Services, Android Material Design, Delivery, Wireframe to Product, Personas, Meal Delivery Services, User Needs, Mood Boards, iPhone, Booking, UI Style Guides, Rapid Sketching, Task Flows, iPhone X, Books, Persona Design, UI Components, Reading Interfaces, Inspiration, User Groups, Component Libraries, Bookkeeping, Ebooks, Ebook Design, Redesign, Website Redesign, Web UI, Responsive UI, Navigation Redesign, Organization, Front-end, Web UI Design, History, Responsive Layout, Culture, Paper Prototyping, UX Flows, Rapid Interactive Prototyping, Reading, Research Methods, Data Entry, Responsive Web Apps, Web Applications, Style Kits, UX Prototyping, User Roles, Desktop App Design, User Flows, User Acceptance Testing (UAT), User Personas, Jobs to be Done (JTBD), Information Architecture (IA), Case Studies, Print Design, Agile, Agile Sprints, Scrum, UIKit, PowerPoint Design, Sketching, Pencil Drawing, Design Sprints, Project Planning, Mind Mapping, Mood Board Design, Motion Interaction, Metabase, Notion, Fashion Design, Usability Testing, Data Analysis

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